Pre-Zero Sports Talk
Welcome to Pre-Zero Sports Talk, where sports, leadership, faith, community, and clean progress intersect. Hosted by Sid Bensalah, with over 30 years of global sports industry experience, this podcast isn’t about quick fixes or empty talk. It’s a platform for authentic, purpose-driven conversations that go beyond the game to explore how sports can drive positive, actionable change.
Born from a passion for impact, Pre-Zero Sports Talk dives into today’s most pressing themes: performance and well-being, leadership, innovation, coaching, community impact, sustainability, regenerative agriculture, governance, geopolitics, and more. Each episode cuts through the noise and greenwashing, engaging with trailblazers, changemakers, and thought leaders to uncover solutions and inspire new perspectives.
This is a space for real conversations with real people about real issues — stories that challenge norms, break barriers, and spark transformation. Whether you’re an athlete, coach, business leader, or someone who believes in the power of sport to make a difference, there’s a seat at the table for you.
Subscribe now to join a movement that informs, inspires, and empowers. Together, let’s redefine the role of sports in shaping a cleaner, safer, and more connected world — one episode at a time.
Pre-Zero Sports Talk
How AI Is Changing Sports: Smarter Strategy, Fan Engagement, and Revenue Growth
In this episode, host Sid Bensalah speaks with Jim Caruso, Chief Innovation Officer at One Elevate, about the evolving role of artificial intelligence in the sports industry. Jim brings a fresh perspective from his journey through enterprise tech and advertising, into helping global sports leagues solve real-world challenges with real-time data.
Together, they unpack how AI can elevate strategy, optimize the fan experience, and change how sponsors connect with teams and audiences—without losing the human element.
Key Topics:
- AI's role in enhancing live fan experiences
- How tech solves the “last mile” in data strategy
- Real examples of AI improving decision-making
- Sponsorship, branding & predictive marketing
- The future of human + AI collaboration in sports
Timestamps
00:00 How AI Is Changing Sports Strategy
00:50 Sid’s Intro & Jim’s Background
02:19 Jim’s Unconventional Journey
05:40 AI as a Tool in Sports Innovation
14:26 Personalizing the Fan Experience
34:33 Smarter Sponsorship & Brand Fit
40:51 Negotiation, AI & Human Intuition
41:46 Predictive Tools for Fan Behavior
43:21 Sports Marketing: ROI Measurement
44:33 AI + AdTech in Live Sports
50:10 Smarter Decision-Making in Sports
55:23 The Global AI Innovation Race
01:01:07 The Future of Sports x AI
01:03:53 Lightning Round: Fast Takes
01:12:17 Closing Thoughts
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