Pre-Zero Sports Talk
Pre-Zero Sports Talk is a sports leadership podcast exploring high performance, coaching, athlete development, sports business, faith, purpose, innovation, sustainability, clean progress, and life beyond the game.
Hosted by Sid Bensalah, with over 30 years of global sports industry experience, the podcast brings honest, long-form conversations with athletes, coaches, leaders, founders, innovators, and changemakers.
This is not only a podcast about sport. It is about what sport reveals about people, how we lead, how we handle pressure, how we pursue meaning, and how we build lives, teams, and communities with purpose.
Through real conversations beyond the game, Pre-Zero Sports Talk explores leadership, performance, faith and purpose, identity, resilience, human potential, athlete well-being, coaching culture, community impact, sports governance, clean progress, sustainability, technology, innovation, and the future of sport.
No filter. No bias. Straight talk.
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Pre-Zero Sports Talk
Purpose in Sport: Storytelling, Strategy, and Social Impact | Radha Balani
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How can sport use storytelling, strategy, and purpose to create real social impact?
In Episode #88 of Pre-Zero Sports Talk, Sid Bensalah sits down with Radha Balani, Partner and Director of Strategy at Think Beyond, to discuss purpose in sport, sports storytelling, commercial growth, community impact, and measurable change.
Radha explains why sport cannot fake purpose, how storytelling connects fans to values, and what it takes to turn corporate language into real action. She also shares lessons from major clubs and brands, including Liverpool FC, and explains the shift from philanthropy to shared value.
This episode explores purpose in sport, sports strategy, storytelling, social impact, sustainability, fan engagement, gender inequality, women’s sports, athlete activism, shared value, leadership integrity, and how sports executives can build impact with credibility.
Full episode details:https://prezerosportstalk.com/podcast/how-storytelling-drives-purpose-in-sport-with-radha-balani-of-think-beyond/
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