221. What Happens When You Draw the Line in the Sand? w/ Nathan Newberry

Nathan Newberry shares his journey from Christian pastor to high-performance business strategist, revealing how shifting his mindset allowed him to make a bigger impact through entrepreneurship. His experiences building and selling a marketing agency, managing million-dollar sales teams, and developing the AI Freedom Method provide valuable insights for entrepreneurs looking to scale their businesses while maintaining freedom.

• Originally planned to follow family tradition as a Christian pastor before realizing he could make greater impact by building wealth and giving back
• Started with a construction business that failed but revealed his marketing talents, pivoting to build a successful marketing agency he later sold
• Created the AI Freedom Method focusing on gaining more money, time, and impact
• Identifies the four essential skills entrepreneurs need: marketing, sales, fulfillment, and building systems/teams
• Sales success comes from confidence in yourself (knowing who you are) and conviction about how your product helps others
• AI is a powerful tool but requires human oversight and customization to be truly effective
• Building a personal brand is crucial for long-term entrepreneurial success
• Emphasizes that knowing Jesus provides purpose and meaning in business and life

Reach out to Nathan on Instagram for free resources including his sales playbook and AI playbook to help you build your online business.

Chapters

• 0:00 Welcome to Mindset Cafe
• 1:34 From Pastor to Entrepreneur
• 5:46 The Four Pillars of Manhood
• 11:22 The Entrepreneur's Mindset Shift
• 21:40 The AI Freedom Method
• 27:55 The Power of Personal Branding
• 37:56 Legacy Wall: Knowing Jesus

Transcript

Speaker 1: 0:00

Yeah, it's Mindset Cafe. We all about that mindset. Gotta stay focused. Now go settle for the last. It's all in your head how you think you manifest. So get ready to rise, cause we about to be the best. Gotta switch it up. Gotta break the old habits. Get your mind right. Turn your dreams into habits. No negative vibes, only positive thoughts.

Speaker 2: 0:20

What is up, guys? What is up? Welcome to another episode of the Mindset Cafe podcast. It's your boy, devin, and today we are joined by an awesome guest who I had the honor of being on his podcast as well, so make sure you check out that episode. But we had such a great time on his podcast I told him I was like man, we got to run this back and have you drop some knowledge for the Mindset Cafe. But Nathan Newberry, he is a husband, he is a father of three and he is a high performance business strategist who has built and sold his own agency and led sales teams generating over a million dollars a month, and he's basically created a system that he calls the AI freedom method. So we're going to dive into all of that. I don't want to give away too much of his story because I like to hear it straight from the source, which I know you guys do as well. But without further ado, nathan, thank you so much for hopping on again with me and running it back.

Speaker 1: 1:14

Yeah, thanks for having me. I'm pumped to have your listeners hear my story and hopefully resonate a little bit so they can learn and scale as much as they can.

Speaker 2: 1:24

So let's start off. I mean, before we dive into what you got going on now, I always like to get some background right. So what was your journey like becoming an entrepreneur? What was your childhood like? What was the route that you took to become the version that you are of you today?

Speaker 1: 1:41

Yeah, dude, I was a pastor for years Christian pastor and I never thought I'd make any money. I thought I was there to like serve people. My dad was a pastor, my grandpa was a pastor, my cousin, my brother, my uncle just the whole family were Christian pastors and that's what I thought the lane was for me. And I remember my wife and I we did missions for a little bit. After years of doing ministry we came back and I'm like what the heck do I do now? And I remember there's this old Protestant pastor, jonathan Edwards. He said this he's all make as much money as you can, save as much money as you can and give as much money as I can. I was like, all right, if I'm not going to give in the capacity of selling Jesus and telling people about gee, I'm going to go figure out how to make as much money, give as much money to the kind of those causes and things and help as much as I possibly can. So it was just a shift in mindset of like all right, now, let's like create some wealth so I could like help more people. And that went on a journey to like figure out everything.

Speaker 1: 2:43

And so I ran a marketing agency for nine years, you know, and I did that.

Speaker 1: 2:48

And then I sold it to my business partner and then now I got into high ticket sales and I did that for years and then I I did really well because I cared for people, you know, and I think that's a big thing we can riff on. You know some things like that around sales of why people suck at it and why people stop doing it, but the need for it and doing it well. And then I started managing sales teams. You know where I you know we did millions of months just because we started leveraging and doing the right things. And then now I help people with the right you know components of getting the right lead generation going on in their business and online business. And then you know building sales teams, doing media teams and then just creating, you know, sort of the online infrastructure that people need to be successful online and it's easier than people think. It's just a different empire. It's a different growth mindset. It's a different perspective of building things. That isn't taught anywhere.

Speaker 2: 3:42

So no, I mean. It's interesting, though, because I mean one of your core values. What it sounds like it was to impact people and that's something that we have in common and going from being a pastor and helping people with their spiritual journey and their faith and everything like that, to being able to give back and understanding that, if you're able to basically lead with you know people first and having, like you know people at first foremost, like the profits and everything that that all comes. But you have to have that desire of understanding like you're dealing with people and when they're appreciated, when they're felt taken care of, like it's reciprocated Right and so what? My question, though, is what was that moment that was that initial light bulb that you didn't want to continue down the path, to pass a road?

Speaker 1: 4:36

Um, I don't know if it was like a switch. It was more of just like what capacity you know. You know God calls us to disciple as many people as we possibly can. I don't think that journey ever ends or has it where it's like your full-time vocation, right, it's just a shift in like the ability to do it full-time or doing it where you can help people in different levels. Like you know, I still serve in our church that we have local. We still connect. We give. We, you know, have a fellowship at our own home. We give our kids private school. You know we, we do all those things we possibly can to to be in the community and culture and you know I coach my kids. You know T-ball, you know that type of thing where it's just like you're constantly, you know in the world but just not of it, right. But yeah, this is where the big framework for me. I tell it two different things.

Speaker 1: 5:28

One, it was back when I first started my first entrepreneurship journey. I scaled really fast because I figured out the marketing stuff and the first entrepreneurship journey was I had a fencing company that turned into a construction business that just got out of hand and I hated my business. I had 12 guys in my payroll trucks, offices, materials but then I had people like stealing from me not showing up. It was just kind of a rough people that I was hiring. It was just not my world. But I did figure out all the marketing thing. I figured I had the only person that had the website in the valley, the only person that was answering the phone calls when people had it. I was diligent, I was on it, but there was a point, a breaking point. I fired everybody on my payroll and I was like I'm finishing up all these jobs because of everything. I had a bad CPA tell me hey, you're going underwater or this and that, and I just had projects that were just looming that I needed to finish up. But of course CPAs know everything right, and so it was just a bad advice that I got and I had to just clean house. And it was a moment though Everybody has these moments where there's a line in the sand where it's like nobody's coming to save you. You got to figure this out, and I remember a drive in me that I never had before all the projects done, telling someone that you had a big contract with look, I can't do this anymore, Let me give you money back and be done with it. I had the IRS call me. I had creditors call me saying, hey, you need my. All those challenges that entrepreneurship had to deal with and I remember it felt suffocating. But it was also the growing moments where it's like, all right, now I need to figure out how to do this business right.

Speaker 1: 7:29

And I shifted into marketing and just read all the books, got the mentors, made money, saved money, gave money, really kind of just stacked as much as I possibly can, because I got that light in the fire and I think everybody has to hit those challenging moments to to really kind of waken you up in a way to grow. And something that my pastor told me and I really liked it. I said the role of a man is four things. This is what I. I teach a lot with this and I I didn't know who.

Speaker 1: 7:59

Oftentimes in sales or even in business in general, people need to know who they are and they don't know oftentimes who they are or where they're coming from. And this is really where the role of a man is. Four things you need to lead, love, protect and provide. Lead, love and protect and provide, and if you can't do those sort of things, it's challenging. And so this is why I'm a big advocate of being an entrepreneur, even if it's a side hustle while you're working.

Speaker 1: 8:26

Is you need to provide so much out of the core four corner of the stones of all those you got to be able to provide well enough?

Speaker 1: 8:31

Because if your wife is making more than you, there's going to be challenges in the marriage, right, if you're not making enough money and the thing, then your kids are going to be in the bad neighborhood and it's going to be rough and it's not going to be a good part of things where you're just going to not be in that stuff and your wife is not going to be able to respect you, you're not going to lead your family well, you're not going to feel confident in those roles. So really cornerstone is providing. So what can you do to make money is going to really kind of help that future. It's not everything, but it's really helpful when you have some of those things that can provide and give some outlets for you and your family to kind of be able to do more for your family, your kids, your wife, your community, for your church, and so do the hard things. In the moment it's so suffocatingly hard.

Speaker 2: 9:20

It's what I kind of learned.

Speaker 2: 9:22

No, definitely, and I love that you said that. You know sometimes we come to this. You know you have to draw a line in the sand and that, no, it's what I kind of learned and the inactions that you take or don't take, and you have to want it and whether you feel like it or not, you have to do it if you truly want it and something that you mentioned you have to know who you are. It's funny because I literally just put a quote up last night on social media. I was reading or listening to essentially Relentless by Tim Grover. I was reading or listening to essentially Relentless by Tim Grover.

Speaker 2: 10:05

I've listened to it listened to it like this is my third time, just when I'm working out and he said a quote in the book and I put it on social media. It was you need to know who you are in order to achieve what you want to achieve. And so it was crazy that you had mentioned that as well, because it is so true. Sometimes you know we're trying to figure ourselves out and we say we want this, but it's you know, we're not doing anything that aligns with that, or any actions that you know align with that. It's like you need to know who you are and what you want as well, right. And so sometimes you do have to self-reflect, and maybe it is your. You have a weakness in one of those four pillars.

Speaker 2: 10:42

you know if you are a man and again, I agree, like those, it's very basic, but at the same time, like it is very true, right, those are the kind of the four cornerstones of being a guy and as much as society wants to tell us, it's not, and I know it's controversial it it is what it is, that's that's. It is Like they say that the only you know people that are loved unconditionally essentially are children and women and essentially you know like animals you know, but that's typically that those are the unconditional love. It's like you know, if your wife doesn't work like, you still love her. You're the one supports her. If you all of a sudden just stop working again, your value is kind of tied to those four pillars. Right, right, unfortunately Right. And so I think it is so true and so important that you mentioned it.

Speaker 2: 11:33

What was some of those mindset shifts that you had to have? Going from, you know cause, going from pastor to entrepreneur, was already, you know, a complete identity shift, but also a mindset shift that you were kind of alluding to. But then the mindset shift that you had from going to construction to go in the marketing agency is interesting because you found something, you found an area of business that you liked or that you did well at right within the construction industry and you're like well, I do this really well, I'm the only one that's doing this part of the business. I can just build another business only doing that one part of the business. So what was that mindset shift during that process of starting that agency?

Speaker 1: 12:22

I don't know if it was a mindset. It's like sometimes these things fall into your lap, like and you're trying to figure out what to do, um, and tell, you know, people point those things out that are kind of obvious, like I'm a hardheaded, and sometimes I don't know. You know what I'm doing. So I'll give you an example of how hardheaded I am sometimes, like I, I'm a big vision guy and so sometimes when I tell my wife things like those ideas, she thinks the reality, when I'm just brainstorming, right, and I don't know if anybody account for that. I love my wife, but it's sometimes hard to have those visionary idea and she's just, she's learned that that's not what we're going to do. It's just like an idea, you know. It's like, hey, we should go. You know, like I was just on a podcast before this guy moved to the you know in France and in Paris, and you're like honey, let's go, like live in Paris for a while, that'd be cool. You know she was like she would think you know now, not now, she knows, but know what's going on, you know and what, what's like. Okay, that's a side note, but I told her anyways. I was like man, I really want to just be coaching people rather than me just doing all the fulfillment, like. I love doing the sales part because that's all I have to do, like. So this is what I found out as a business owner you there's four skills that you have to have. You need to know how to market yourself. You need to know how to sell your service, you need to know how to do the fulfillment, and then you also need to build systems and then run teams. Right, those are a lot of skills you have to learn.

Speaker 1: 13:50

What I love about Robert Kawasaki in his book, you know, with his rich dad just talking about hey, you should just learn how to do sales. That will help you in all the endeavors you do is that's out of the four skills, you only have to do one. I didn't have to do the fulfillment, I didn't have to market those leads. All I had to do is just do the sales, and I got really good at that because that was just one line of one skill and you master that and then you can learn some other skills, and so I wish I did it the opposite way, where I learned how to do sales first and then marketing.

Speaker 1: 14:16

They overlap a lot, but all that to say is I was like I just love like strategizing and I told my wife I'd love to do it and I was. I was waiting for some pushback, right. But then people in my life and this is how you do, it is just your wife's like you would be great at that. You should definitely do that, which was different perspective than what I thought. But I'm blockheaded sometimes. I don't think you know that I am that type of person until you know your loved ones come around. So all that to say is I think if people are trying to figure out, hey, what lane do I go into, is sometimes just asking those kinds of questions.

Speaker 1: 14:50

Nowadays you can even ask chat GPT to help you kind of reason on some of these things and take those personality tests is really helpful for people to kind of just figure out what those lane of things are. And dude, I coach you this all the time. You'd be surprised. The biggest thing that someone needs when they're building an online business is actually like an irresistible offer. But more often than not, when I take people on as clients, they still don't know what their offer should be or what they do, and they're generalist and we want to pinpoint, and so some of the conversations I have is like, hey, let's pinpoint this, this, this, and then just get it narrowing it down where it's like a killer offer, and then they feel aligned with it. So the goal with you know, online business or a business in general, is to be in that sweet spot where what you're doing brings you life, not takes it from you, right?

Speaker 2: 15:44

Right.

Speaker 1: 15:46

And there's some people in your life, in your business, that are like, if all I did was build websites, or if all I did is build Excel spreadsheets, or all I did was accounting, or all I did was whatever in your business, you hit that lane. There's different personalities with different types of acumen and desires, and so I think everybody needs to find those things that they really want to do and just not work on their weaknesses as much, but like work on their strengths and live into those strengths and then build systems and teams around it to help you support that vision.

Speaker 2: 16:16

No, and I agree with everything you said. The interesting part to me is, though, is, like, with your frustration of, you know, kind of closing up shop with the construction, right, and your first essentially run at entrepreneurship, you know, not going the way that you know you would envision it right, most people would get discouraged right there because what they thought was going to be essentially they open a business, and now they get all their time back because that's what social media tells you nowadays. You know four hour work weeks and so forth, and it's like you closed up shop and then you turned around and opened up another business, right, and so most people wouldn't have that innate drive to want to try again. What was going through your head on in realizing that this time didn't work out, that's fine. That doesn't mean it's game over. That just means let's play a new game.

Speaker 1: 17:15

Man. Oh man, that's a good one man this is. I mean, that's the difference between winners and losers. I mean that's like if it was my wife's opinion, I would have never started a business. But I'm not wired that way and she's kind of expected like, all right, he's just going to always do this, like the other day I'll tell you, like my wife's like hey, we, we, I'm in San Diego on vacation and someone took our, picked up our mail and put it in our house taking care of some of this stuff, right, and they're like honey, you just got this thing in the mail. It's like it's a new LLC I created. Did I tell her about it? No, because I'm sorry, this is like, and I was like yeah, I'm just there.

Speaker 1: 17:55

Okay, you know, everybody's wired differently and I've expected and just understood that I'm going to be understood and I just don't care anymore, like what people think or what I'm doing. I'm just going to grow and just want to expand and do what I possibly can. It's fun to grow and scale. And if you have that mindset to expand and do what I possibly can, it's fun to grow and scale. And if you have that mindset, you're odd. You just need to be around those other odd people like me and you.

Speaker 1: 18:32

Otherwise then you won't feel as estranged with that. I think that's the other part. And then you get around some other amazing people and they're doing some major level things that you're like man, I'm not playing as big as I probably should. What's going on? So that's why you need to be around other, you know major players, because then they kind of level you up to to think bigger, to do bigger and and that's the type of thing.

Speaker 1: 18:56

It's just like I, it was hard to shut that business down, but at the same time it's just like well, I just got to keep on going, keep on moving. And. And this is where it's just like well, I just got to keep on going, keep on moving. And. And this is where it's like when I talk to entrepreneurs, here's the difference. It's like yeah, it's going to be hard, you're probably going to fail the first few times. That you're going to do it, you know, and it's just to keep on pushing forward. It's you don't have a B option. You can just keep on doing it, you know, and make it happen, and you have to pivot along the way, but it's okay, it's just the part of the process.

Speaker 2: 19:29

No, definitely, and it's funny because my wife is the same, it sounds like as your wife, and, believe me, I know we're probably not the most easy people to be married to, but what's funny about that is, like cause a lot of people again think that entrepreneurship is easy. Being an entrepreneur, you know you could tell people with an honest answer. It's not easy, right? Especially in the beginning. There is going to be long days that you trade a nine to five for 24, seven. Essentially, especially in the beginning, do you get your time back a hundred percent from building systems, from building teams and so forth? But in the beginning, you got to wear all the hats Like you don't have the reason. Like, if you don't have systems and processes in place, how is your team going to implement stuff that you don't even know how to implement yet, right?

Speaker 2: 20:20

So the crazy thing about it, though, is the difference that I saw in you and even in myself from my journey of you. Know, entrepreneurship, too, is like. That's the difference not only between winners, but from true entrepreneurs and people playing entrepreneur. Right, they want, they want the title, they want to call themselves an entrepreneur, but then it gets hard, things don't work out and they're like well, it's not for me, I'm out, right, and it's like, that's just, that's it. So when anything gets tough, that's what's going to happen.

Speaker 2: 20:48

Are you becoming fit? Are you a fitness enthusiast? Are you just playing that role right now? Right, what, like it can go into any area of life, right? So I think that's amazing, like the way you said it, because, at the same time, like it is as straightforward as it is, that's what separates, you know winners and losers, you know. So the next thing I want to kind of dive into, though, is something that you kind of mentioned a few times is about systems, right, and I think that systems are so important, and the mindset of why they're important is what I'm wondering. What you have Cause. One of the things you mentioned is that it's systems over hustle, right. So what does that kind of allude to for you, and why should people want to, or at least have the mindset that they need to have systems in place?

Speaker 1: 21:36

Yeah, the method that I teach is the AI freedom method. Overall, like, what we all want in our life is freedom, but we kind of categorize it in a bucket in these three ways. You want more money that's always helpful. You want more time, flexibility and freedom to work on the things you want to do, or have the flexibility to be able to do what you want. The other one is impact, and that's a unique one. That's a wiring that God gave us all.

Speaker 1: 22:03

We draw a lot of significance and fulfillment from the service of others. Okay, and this is where there's a lot of service-based business, because God's wired us to serve other people. How often do you see a bear, a deer, a skunk go and serve other skunks? Yeah, it's an internal wiring, a human thing that God talks about. He made us in his own image. So we draw a lot of that significance and fulfillment from the wiring that God gave us, and so that's a good part.

Speaker 1: 22:35

Now it's like what can you serve people? And with the top level you possibly can, but you need to come with a full cup. You're not coming with a full cup, then you can't have the overflow of pouring out with other other things, and so you know you and I are, at the early stages, had kids. That's not always easy. There's different seasons in life that I figured out where it's like it's easier to be able to do the hustle and grind and build a build when you don't have those young kids. You know waking up multiple times a night where you have to, you know, help them survive a little bit. You know, um, but you know, overall it's like the ai freedom method is is embracing the goal of the freedom but then figuring out the systems and leverage of ai you possibly can to help you buy back that time so you can have the in internal freedom to be able to give more and do more of those lively things. And so some of the systems that I create you know within what I was talking about you got to know how to market, you sell, do the fulfillment, and then the AI, and then systems and teams Right, and so systems are huge but you also have to build a team to follow those systems. But you also have to build a team to follow those systems. And that's hard for an entrepreneur because we're wired to be doing the work but not showing people how to do the work. So I'll give you an example of what I mean by this.

Speaker 1: 23:55

I don't know if you guys have had any bosses like this, but I've had bosses that just are great hustlers. They're great solopreneurs, you know, and I would you know. I've seen these guys. They run an amazing business but then they have all these other side hustles.

Speaker 1: 24:11

I remember driving with one of my old bosses that are really respected. He had a real estate portfolio and he would go by these restaurants that would have those gumball machines and go collect the know and then one day he'd be having like a refrigerator that he would go and find. I don't know where he got this refrigerator, but he's put taking it to one of his you know his buildings and from his tenants he's just always hustling and grinding. But you know, to be honest, he didn't have the greatest marriage. His kids really didn't, you know, love him because he wasn't around, you know, and I was like I didn't want that, but it was because he didn't know how to delegate and as much as I knew how to run his own business on one of them, it was hard for him to let go to have empowered someone to do it, because he felt like he needed to do it, and so I was like I don't want to be that person. I want to learn how to delegate and empower people to do it, and so it's just looking at what are the systems to do it, and so I just really try to replicate myself as much as I possibly can and run a marketing agency.

Speaker 1: 25:13

You learned a lot of that, and so you have to productize your offering in such a way where you can have repeatable systems of what I did, and so I created systems and then having people run those systems and this was before AI too to leverage all that stuff, and that was harder without AI.

Speaker 1: 25:30

Now it's a lot easier with AI to leverage some of this stuff, but if you could build the system that someone can run and create is the best thing, and I'll give you the other example of this. That's the operation side. You also need to figure out how do you replicate yourself on the marketing and on sales and even the content you need to create to build a personal brand right, and so even in the sales teams that I help, the greatest salespeople are the ones that follow the script you know, and so it's like they can have syntax of it, like I know that you're a big component where it's like you want to. You know you did it better than the your previous boss before you started your businesses. You know, like you said the other day on your stuff on the podcast, but like if you could create a game plan that someone can replicate and win, even if it's like 80 of what you were there, then it's it's better than than nothing.

Speaker 2: 26:24

So yeah, no, I do, I believe in that. I think when we were talking about scripts like there, what I realized from my previous boss's scripts, right, was that there was components to the script, there was a flow to the script, right, and it was like I covered all the same flows at the same points, but. But I just said it a little differently, right, and because, like how, the speech in you know, word for word, didn't sound like me, so it came off disingenuine and so realizing, for, like the gym, the franchise, like we don't have traditional scripts, that it's like full paragraphs, it's, you know, pretty much bullet points of topic, you know topic, topic and basically transitions of how to continue the flow through it, and then essentially the tiers off of the client or customer's answers, all right, and so there is still a script to just you do have to have that. I think the hard part again about systems is people like us. We do things and we learn things and we start to do them without creating a system, not knowing that we're even doing them.

Speaker 2: 27:32

I learned firsthand when I launched the franchise side that I was doing things without even realizing that I was doing it or thought that everyone just knew that you needed to do these things, and so, when my business partner was not doing that and our business was taking a dip while I was launching the franchise, I was like, dude, what's going on? And he was like I'm trying to figure it out, I don't know what's missing. And I was like, well, you do the ABC? And he was like, well, I didn't know that. And I was like dang. I was like common sense is only common to the person that knows it, and that was that light bulb that you know went off on my, went off with me, and I realized that.

Speaker 2: 28:08

A question that I have for you, though, too because, like the AI, freedom is, it's interesting, and I have a haven't my opinion on it, but then you mentioned something so I think we are aligned in this is I think some people rely too much on AI when there's, believe me, a lot could be integrated into AI, but my opinion is that there still needs to be a human component and a team component to that. What are your thoughts on that? Meaning that if someone wanted to just replace their whole team with just AI and so forth, versus that human component aspect to it?

Speaker 1: 28:51

It's a tool, right, it's a tool, and I want everybody on my team to learn it. It's not an either or now it's baked into everything, and so it's. Everybody has to adopt or die um, and so there's people that have taken, you know, hard lines on both um, and so I would say that there's a balance, and this is what I mean by it. There's a. There's one thing that ai can't replace, and that's human interaction. You know they can, they can do like simulations of versions of it, but ultimately, like, there's, there's senses of like community and like vibing with people that ai can't do, and so there's a thing called eq, right, so emotional intelligence that ai can't necessarily pick up on yet, but that's a, that's a component of things that you'll that won't replace.

Speaker 1: 29:44

We're always going to need human interaction, and when you do that, you got to learn how to lead people really well with that, and so here's a really unique thing that I didn't understand, but it's really important, is we're now in a generation that we have five generations in the workforce. Right now, five Isn't that wild. So I mean before, in the generations past, there wasn't that many like people would retire and you had a few generations working in for in their workplace but our grandpa is working as well as you know, the 16 year old that just got a job and all those generations in between and Jim have different drives, momentums, motives, everything like this, their background, their experience that play into the workforce, that have different drives, momentums, motives, everything like this, their background, their experience that play into the workforce, that have different perspectives on how you can motivate and lead each of those people. So it's if you can learn the EQ of like what's driving people and motivating people on different ages and what they're driving for it's way different than anything before. And so this is really where learning to lead is going to be really, really helpful, and there's books out there, there's resources to really kind of help people learn that.

Speaker 1: 30:52

But AI is a tool, so I use it and it can get me 80 to 90% there, but I still need to fine tune and tweak it. People do the copy and paste thing with ai and they don't even read it and that's a detriment to you know, seo. That's detriment to content and it's detriment. So you just have to tweak it. They can get you part way there, uh, but you can. You need to tweak it in the human element to make it your, your voice and your style.

Speaker 2: 31:20

Uh, to do that no, no, yeah, exactly, exactly. It is a great tool, but you know, like you said, you still have a team that's using it right Instead of it being your team Right, and that's where I think some people are, are trying to replace it and, again, it's not a hundred percent there yet. I mean, I saw this ad or I think it was an ad where an AI bot which sounded like a person, like a legit person, was calling someone and it was like two 30 in the morning and it was essentially a sales pitch or you know, a sales pitch, slash confirmation. And the guy's like you know, you're calling me at two 30. He was like, oh, yeah, exactly, but you know, just to confirm. And I was just like, dude, if someone called me at two 30 in the morning to confirm an appointment, I was like you're probably not going to have that appointment with me anymore, like you know.

Speaker 2: 32:07

But I think that's it is so true, it's a it's an amazing tool, but it is that it is a tool, right. So you have your agency, you know, and then you you realize that you know this is this is awesome, but you wanted to make another pivot, which I think is amazing, because I believe that at any time, you can pivot, you can adjust, you can find a new version of you or kind of find a new passion. What was that shift of going from marketing agency to high ticket sales?

Speaker 1: 32:38

There's a big overlap of marketing and sales. I did it because it was like I had sold my business and I was like, what do I do now? And you know, my wife was like we just had another kid and I remember the first year of our first kid, our first kid didn't let us sleep and so it was just like if I built another business right now, I just probably wouldn't do the best gate. Let me just like do that. And it was just like if I built another business right now, I just probably wouldn't do the best gate. Let me just like do that. And it was fun. It was not difficult because it was just one thing I had to do. And then I just learned a lot from it and managed team. And it was fun. I enjoyed that part because it was just in the stride of like communicating, you know, and doing that type of stuff. So it was, it was cool to to learn those sorts of things and then learning how to manage teams even more.

Speaker 1: 33:30

And then the reason why now I'm I'm doing what I'm doing is because there's there's a balance of a business. Every business starts with some, a transaction of money, so it comes with selling something. So the clients that I work with it's like you got to sell it. So let's help you figure out what that irresistible offer is. And then knowing how to pitch it and have that. And sales comes down to two things. I realized Confidence in yourself, like we talked about, and who made you and why you're made for the rest of your life, right. And if you have that that anchors in and who made you and why you're made for the rest of your life, right, and if you have that that anchors in, and then you have more confidence, a little bit more about who you are and what you're there for. And then the other part is conviction about what you're selling will help that other person. And I could be horrible about sales and have that conviction and still sell 30% of the time.

Speaker 1: 34:22

That's what I realized around this stuff is like just my passion around. What I'm selling is what converts. And so what got me from zero to 30% close was my conviction. And then learning the skills of objection handling and communicating and asking the right questions, and everything like that was where I got the 40 to 60% close. And asking the right questions and everything like that was where I got the 40 to 60% close right, and so this is really where it's like, when you're looking at, you know sales is definitely tacked, but it's really just conviction.

Speaker 1: 34:52

And so I don't know if you've encountered this, but, like, when new salespeople start, all they know is conviction that this is the number one thing. Why isn't everybody buying this? I don't get what it is. And based off of that conviction and ignorance of the fact that most salespeople get rejected more than they are, you know, then it starts wearing on people. But if you tell them like, hey, you're a rock star if you can, you know, be rejected 80% of the time, you know it's not easy to deal with that, but learning sales is a skill that everybody needs to have if they want to start a business or have a good career in sales, and so those are really good stuff. And then there's a big overlap with marketing and sales. I want to mention that I could be a great salesperson but if I don't have any leads, then I'm struggling. Or if I have all the leads but horrible at sales, I'm still going to be struggling. So you need to have an overlap of balance and those are really cool aspects of the business to scale and grow.

Speaker 1: 35:52

And I'll add this one part what everything that you're doing in your life, in your business, you got to build a personal brand. Okay, got to build a personal brand. One of my mentors went and asked Richard Branson who he is. He's the guy that has the Virgin Records, virgin Air. He has 400 plus companies. So, to give you a perspective on something that I learned about this, most of his companies that he has over 400 plus with were franchised from his name, meaning he didn't necessarily start all those they. They franchised the name because the branding of how important that was something that everybody will carry the rest of your life is their personal brand. So, build a personal brand. So if, like, you're doing sales or if you're doing marketing, document, some of those things give value, grow an audience and that's going to continue to add uh that for the rest of your life yeah, no, that that's huge.

Speaker 2: 36:43

I mean that's crazy. And Richard Branson is definitely one of the legends and I think that selling and being able to sell is a skill that everyone needs to have, and everyone kind of has that initial, because, at the same time, if you're single right now, well, you need to learn how to sell yourself better and that's why you don't have a girlfriend or a boyfriend or a husband or a wife, right? You?

Speaker 2: 37:07

know at the end of the day, you're selling yourself to. Why you're the best you know spouse, why you're the best person for the job, why you're you know that's all sales as well, high ticket sales, and you know that nature. It's just that next level of that. But at the same time you have to learn that for anything in any industry job, and I promise you'll do a lot better. As we wrap up, I'd like to ask one final question, and this is the legacy wall question. Right? So on Nathan's legacy wall you can leave one message right, short or long, that you've learned along your life's journey, along all the pivots.

Speaker 1: 37:53

You know what would be the message that you leave for the up and coming generations. Life is short and you got to know Jesus. You know, if you don't know Jesus, you're going to have a harder life. And then you know we're made for eternity. Right, we're designed for eternity. That's why there's so many people that have existential crisis, because they don't know where they're going after death, and they think they're. You know. You know live forever and that's not the case, and so people need to know Jesus. So, pick up a Bible, go to church, meet some people that you know, love Jesus, and that's the answer to life. Right there, we're not the main person in the story. It's Jesus. We're just kind of like the behind the scenes people trying to make an impact, uh, as best we can to point people to Jesus.

Speaker 2: 38:36

Yep, no, I love it. Where can people connect with you and learn more about what you have going on um with your coaching, with your high ticket sales?

Speaker 1: 38:51

Yeah, so if someone's wanting to build an online business, reach out to me on Instagram. I have a full playbook to help them with sales playbook or an EA playbook. They can DM me on Instagram and I can give those playbooks. For anybody that's listening and that wants some really good resources they're building, dm me and I'll give those over to them. They can follow me mostly on Instagram is where I'm at. I'm building my YouTube channel. I have my own podcast as well, but I interview high performers so they can go check out YouTube, but I'm everywhere as well. Omnipresent.

Speaker 2: 39:22

Awesome. And then I mean all his stuff was going to be in the show notes. Guys, if you're watching on YouTube, it'll be in the video description. But honestly, guys, make sure you guys share this episode with a friend. Leave us that five-star review because it does help spread the message. But at the same time, you sharing with a friend helps your friend, your family member, your spouse level up, which in turn levels you up because you're surrounding yourself with higher frequency people. But, nathan, thank you so much for taking the time out of your day to run it back.

Speaker 1: 39:57

Yeah, man, thanks for having me. I can't be distracted. I stay on my grind. No time to be slackin'. I hustle harder. I go against the current Cause. I know my mind is rich to be collected.