231. The Podcasting Goldmine Nobody Told You About w/ Adam Schaeuble

Adam Schaeuble shares his journey from fitness entrepreneur to successful podcaster, revealing how he built a thriving online business from scratch after making just $37 in his first three years of podcasting. He breaks down his strategic transition process while maintaining two businesses simultaneously until his podcast generated enough income to become his full-time focus.

• Only worked for someone else for one month of his life, starting entrepreneurial ventures from early childhood
• Built a successful gym business with 35 employees and over 500 clients before discovering podcasting
• Recorded his first podcast episodes on GarageBand in 2015 without knowing how to publish them
• Struggled for three years making just $37 total from affiliate marketing on his podcast
• Created a breakthrough with a $37 fitness challenge that generated nearly $4,000 in revenue
• Implemented "electric fence" scheduling to manage both businesses until transitioning full-time to podcasting in 2019
• Uses a specific two-thirds content rule: position yourself as the expert through solo and coaching episodes
• Recommends strategic podcast naming that includes searchable keywords your ideal clients are using
• Advises focusing on solving other people's problems first, which naturally solves your financial problems
• Emphasizes that podcasting remains "fresh and fertile ground" with only 10% of launched podcasts staying active

Check out Adam's Podcasting Business School podcast to learn more about monetizing your podcast and turning it into a client-generating machine.

Chapters

• 0:00 Welcome to Mindset Cafe
• 5:21 Adam's Entrepreneurial Journey
• 12:10 First Steps Into Podcasting
• 18:05 From $37 to Thousands in Revenue
• 26:12 Selling the Gym, Going All-In
• 30:47 Podcast Naming and Content Formula
• 36:15 Legacy Advice: Solve Others' Problems

Transcript

Speaker 1: 0:00

Yeah, it's Mindset Cafe. We all about that mindset. Gotta stay focused. Now go settle for the last. It's all in your head how you think you manifest. So get ready to rise, cause we about to be the best. Gotta switch it up. Gotta break the old habits. Get your mind right. Turn your dreams into habits. No negative vibes, only positive thoughts. What is up, guys? Welcome to another episode of the Mindset Cafe podcast. It's your boy, devin.

Speaker 1: 0:27

And today we got a special guest, a true powerhouse in the podcasting world, adam Shibley. He is an online business coach for podcasters. He is the host of the top 100 ranked podcast business school and he has honestly been in podcasting since 2015. So when podcasting really just kind of started taking a turn and making its way to the network. So he's recorded over a thousand episodes and amassed over a million downloads. Honestly, I'm excited to dive into just the mindset of you know, creating a podcast and you know the mindset of once you know a business owner has created a podcast like getting over that hump of hearing your own voice. A business owner has created a podcast like getting over that hump of hearing your own voice. Essentially, what is the now radio right? And in that whole nervousness, you know, behind starting a podcast and so forth. But without further ado, adam, thank you so much for taking the time out of your day. Yeah, devin.

Speaker 2: 1:16

Hey, I enjoyed that intro. Was that you singing on that Like a little autotune action or like? Yeah no, no, not at all, I'm not not, not even in the shower. Do I sound that good? I like it, though I was getting getting in the in the rhythm over here. I'm ready to rock now. My brain, my mindset, is ready to go so let's dive in.

Speaker 1: 1:36

I mean let's, let's rewind. You know when? Why did you get into podcasting? What was your? You know? Come up, because I know you had an entrepreneurial background. What was your? What was your childhood like? What was your? Come up into the entrepreneurial space first.

Speaker 2: 1:49

Yeah, I mean, growing up I was always kind of built with that entrepreneurial mindset. I didn't like working for other people like straight up, since, like kindergarten, first grade, I would round up my buddies and we create little businesses in the neighborhood, whether it's like some kind of like ice cream truck hustle. We'd let people know when, like the ice cream trucks come in. We're on walkie talkies and we alert the kids. You know, for a small fee, uh, we'd alert the kids that, uh, you know the ice cream truck was coming down their street next. Uh, we made like homemade cards and stuff and we'll go door to door selling these homemade cards. I'd, I'd, you know, supply, all the stuff. I'd get my cut out of my distribution channel. This is like six, six years old, seven years old, eight years old, you know lawn care, all that stuff. I've only worked for someone else for one month of my life. I bagged groceries for one month while I was in high school. I was like this is terrible.

Speaker 2: 2:41

Never doing this again, uh, and I've never worked for anybody ever since that point, I've just been a wild entrepreneurial stallion and running the planes.

Speaker 2: 2:51

But yeah, podcasting was really exciting to me. Back in 2013, I started listening to podcasts. I owned a gym and had a very successful gym. I launched a boot camp program around that 2011, 2012 time span. That became really really popular, Grew my gym really quickly to the point where all of a sudden, I had 35 employees and 500 plus clients. We were doing 100 person boot camps month after month and really doing well with it. People were like you should franchise this. I was like I don't know if I want to be in charge of more things and more people. That doesn't really vibe with my personality or my life goals, but I do like helping more people. So let's maybe look at this podcast idea and let's start a health or a weight loss based podcast, kind of in alignment with what we teach at the gym, what I teach at the fitness facilities. That's kind of how I got launched in the space initially.

Speaker 1: 3:48

No, I mean that's, that's awesome, and I mean being both in the fitness space and you having that background. I think that was one of the things we were really connected with, you know, when we first had spoken. And, you know, having that, that realization too, right, cause, you know, selling your gym and transitioning, people think that when you start off on one career path, even in entrepreneurship, like you have to stay on that path. Right, and you're, you're a testament to, you can pivot at any point. Right, you, it's uncomfortable, right, there's going to be growing pains, but if you're willing to go through those pains and learn something new, then the world is endless of, you know, full of possibilities. Yeah, I mean.

Speaker 2: 4:27

I think. Well, let's put it in this perspective I graduated college in 2003. Podcasting didn't exist in 2003. And now I'm a full-time podcaster, like within 16 years of graduating college. I was a full-time podcaster, which was an industry that did not even exist. So, like I look at my son now he's getting ready to start high school I'm like just learn as much as you can Find what you're passionate about, because technology evolves. You will be like a teleportation expert or something who knows what is going to. You may maybe a time traveling boss of something I don't know.

Speaker 2: 5:06

So I think me I've always been driven by impact. And how can I create income via impact and create the lifestyle and build the lifestyle that I want? So podcasting was really, really attractive to me. Yeah, pivoting that's. One of the superpowers of being a small business owner is that I wasn't a franchise of anybody. You know, as a podcaster, I remain independent. I get invited to be a part of networks all the time. I get hit by sponsors all the time. I tell them all no because I want control of everything. So I can pivot and do what I want to do and sell what I want to do and build the business brand that I want to build.

Speaker 1: 5:43

No, and I think that's awesome, and I mean, I know a lot of podcasters that do do it for the sponsors and it's not that it's wrong or anything. I completely understand it. Like, for even for us, like you know, my main thing is just giving back right and and being able to have full control of what I want to talk about when I want to talk about it, and so I think that's awesome that you've stayed true to that. You know for you and your own core values of like, look, I want to be in control. I don't want anyone telling me what I can't say or can say, not that you're saying anything bad, but it's. It's just that ability to have the freedom to pivot, transition, move, do what you want to do. So what I mean, what was that initial phase like for you getting into the podcast space, especially with it not being what it is today?

Speaker 2: 6:25

dude, it was super hard. Like it's difficult now for different reasons, but back then there weren't all like the youtube videos and online courses and all the coaches and everything. I just knew I listened to podcasts. I'm like I think I could impact people in this medium. Let's try out.

Speaker 2: 6:42

And I figured out how to record stuff just on GarageBand on my Mac, my MacBook Air, my 2000, whatever MacBook Air just a war horse of a machine. That thing lasted me almost 20 years. I'm like this is a great computer, but anyway, I recorded like seven episodes on GarageBand. I'm like, okay, I got this part. I had no idea how to make it go on Apple Podcasts. That was the only thing that existed. There wasn't like Spotify, wasn't even around or anything. So I had heard that there was an insurance agent in my hometown that had a podcast and I was like I got to find this guy. So I scheduled an appointment. He thinks he's going to sell me insurance and all I want to do is hit him up about how to make my audio go on Apple podcast and he showed me. I eventually bought some insurance from him down the road for my fitness business. But that was like the hardest thing ever like trying to figure out how do I make my words go into Apple podcast. And once I figured that out, you know I just got into the cadence of all. Right now we just need to get weekly episodes going and I tried some different stuff very interview heavy, some solo episodes.

Speaker 2: 7:45

But to sum up, my first three years like 2015, 16 and 17, I tried a lot of stuff. Nothing really worked. Hardly anybody was listening, like the growth wasn't happening and I had earned a total of $37 in the first three years and that was from a four sigmatic mushroom coffee affiliate link. Um, I made 37 total dollars. So I was like I was thinking, like most podcasters do they get in and they they do what their podcasting heroes do.

Speaker 2: 8:14

Like I was listening to certain shows, like tim ferris show. I'm like, oh, he talks about four sigmatic, I'm gonna talk about four sigmatic. I don't make so much money. Athletic greens let me get some of that. Cash. Me undies, let me get some. My piggy bank Like. None of that worked for me because I was starting at a completely different brand level. Tim Ferriss has a huge brand, huge email list, huge social media following, bestselling author, all these high level connections. I was starting from a point that I call a triple zero, zero social media following a zero, zero subscribers to my show and zero email list. That's a different brand positioning level and we have to monetize and grow in a different way, and I eventually figured that out and things started taking off after those initial three years.

Speaker 1: 8:57

So I mean, that's where people don't realize that there's a threshold in a lot of things and you didn't just burn the bridges and burn the boats and dive into podcasting. I mean, you just mentioned right now like you were podcasting and you, you know from you learned from the insurance guy you bought insurance for, from your, for your gym, meaning that you still had your gym, you're still operating that while you were kind of playing around with this new thing, right. So what was that transition, you know, made you want to stop with the gym and go full into podcasting.

Speaker 2: 9:28

So I think the more I got into podcasting, the more I saw like, all right, a few people are starting to listen. I see the potential really in in 2018,. I tried an experiment. I was like, all right, the affiliate link sponsorship thing not really working, let's try a paid online, a paid challenge. And so I'm like I'm going to do a three-day fitness-based challenge that's free and then I'm going to sell a $37, 28-day extension of that challenge. Let's see what happens.

Speaker 2: 10:01

So I promoted the three-day free thing on my show to my meager social media following and my very meager email list. And I promoted the three-day free thing on my show to my meager social media following and my very meager email list and I was like, okay, I'm gonna do this free fitness challenge. I'm gonna show up live on Facebook live. This is but the one advantage I have. This is like the beginning of Facebook live. Think about like how long ago that was. And I was doing. I had no fear of just throwing my phone in my face, going live and let's see what happens. And I was doing. I had no fear of just throwing my phone in my face, going live and let's see what happens. And everyone's like, oh, it's so nerve wracking I'm like hell, no, I can do this. So I would go live. People were into it. And then the last day I go hey, if you want to keep doing this for 28 more days, it's 37 bucks.

Speaker 2: 10:38

And I had, um, I ended up selling like almost a hundred of those. I was almost $4,000. I was like, okay, first three years I made $37. And the reason I priced it $37, course, was because I've made a total of $37. Let's charge $37 and see if I can double my income that I've made in the first three years. So I sold about a hundred of them, made $3,700, something. I was like, all right, that worked and people liked it and they started going. Well, what's next? Like how can we keep working with you? So I developed a membership. I was like now I can keep coaching you, keep inspiring you, mentoring you. For I think I charged like $47 a month. Eventually that membership ended up being about $97 a month.

Speaker 2: 11:19

Then I started doing these challenges and the next one I did I go same program, same protocol, let's charge 97 instead. And I sold 140 something. I made 14 000 in three days. On that one I was like, okay, this is something is happening here so that and at the same time, still have my gym doing everything 35 employees, 500 clients, blah blah. So I had two kind of full-time jobs is what I was doing, basically. But one of the smartest moves I made was I started putting like an electric fence around my schedule for podcast time and online business time. It wasn't just like melted Neapolitan ice cream of just everything all mixed together. It was like really defined times and flavors there and as that online business started to make more money, I started to fence off more of my time to where. Starting off, it was like three hours on every Tuesday and then became half a day on Tuesday.

Speaker 2: 12:12

Then it became every Tuesday, then it became Tuesday and Thursday and I started to see the light of leverage and I was like I think, if I can eventually go full time in the online space, I was putting in so many hours, man, and you know how it is with fitness. Like we work when other people don't work, so I'm getting up at 3 am to set up boot camp classes at my gym for the 530 am class and then I got to be around making sure the 7 pm class is going off without a hitch and doing all these boot camp things going off without a hitch and doing all these bootcamp things. So I was like I think I can work like and like way less than 40 hours, just do an online business. And that was very attractive to me. With two young children, I was like I want to be around for them. So that why started to develop, uh, to the point where I'm like, all right, this is now the goal. Like I want to replace my income, get to a point where I feel secure.

Speaker 2: 13:06

Sell the business, sell the fitness business, go full-time into podcasting and that came to fruition at the end of 2019, right before the pandemic hit and all the gyms went crazy anyway, so good timing there, but yeah, that's when it actually happened. I sold my gym in 2019.

Speaker 1: 13:21

Oh, I mean that's awesome. And I mean like 20, you got to think so. Timeline 2013,. You know, listen to podcast 2015,.

Speaker 1: 13:29

You know, really starting to dive into and really you know making it a thing. Four years of recording and trying things out and testing things out. People think that a pivot happens and you know the next day you're already on the path to success. It's like it takes time. You know, in any, in any area of life, it takes effort, it takes, you know, kind of pushing through that barrier of discomfort and of essentially no growth.

Speaker 1: 13:55

Sometimes you know making 37, you're just like, oh, wow, like I didn't really make much right and it's like, but then it's like, okay, well, I didn't make much doing that. What else can I tweak, alter, modify, add to? You know, start to actually make this a thing. And that's when you test stuff out and play with stuff. I still think that the one hard thing with podcasting is unlike social media even though I guess it kind of is social media but unlike traditional social media you can't just like boost an episode right, and that's the one thing is like to grow an audience like you have to be kind of strategic, you have to put yourself out there. So the first part of my question to you is I know you said it wasn't an issue for you right, going live, right. But that first podcast episode, episode when you're going to record your voice and you know people are going to hear it you don't know how many people are going to hear it what went through your mind in that initial recording or planning of recording?

Speaker 2: 14:57

I think one of the key things was my mindset. Um, I don't know why. I mean, this was like one of the smartest things that I ever thought. I did a lot dumb things, I did a lot of things wrong when I launched, but this was a great mindset to have. I was like, okay, this first episode, this is the least amount of people that will ever hear me, so I'm not going to stress out about this one Like I'm more worried about episode 500 or 300, because then hopefully lots of people are listening in. So I just went in. I'm like, okay, I'm going to bring energy and education.

Speaker 2: 15:29

It was a solo episode. I just kind of taught, told my story. At that time I had my story pretty well dialed in. I was like you know, I used to weigh 327 pounds. I went on a journey. I lost over a hundred pounds. Then I started my bootcamp program where I've helped over you know however many people lose 100 pounds in my hometown community lost 35,000 pounds in five years. Like this whole thing, like this whole transformation story. Now I'm helping other people, now it's your turn. Here's what we're talking about on this show. Blah, blah, blah, blah, blah. So I just kind of did that and I was used to talking in front of people because I always would our bootcamp, graduations and stuff. I do a big ceremony thing like a high school graduation and everybody's crying and all this stuff. Uh, so I was. I had some public speaking experience, but I think so many podcasters stress out about that first episode I call it podcastination, like they.

Speaker 2: 16:17

They sit and they like everything's gotta be perfect and they look for an excuse to not launch their show. And people hire me to launch their shows and I see this almost every single time. People are so dialed in like we got the launch, four episodes ready to go, and then you know all these topics, we've got expert positioning, we've got their marketing plan up and ready to rock social media assets and they're like wait, I think we need to tweak the art of the show 12 more times and start finding reasons to stall. Maybe that audio on that first one may just I said um, a couple of times on there, whatever, so that's that starts to creep in, that imposter syndrome, that podcastination, like I said, and podcasting is ready fire, aim. It's not ready aim fire, because if you take ready aim fire, I see podcasters go ready aim, aim, aim into infinity, to the point where devin, I legit I had a dude approach me and he's like I've got 47 episodes recorded, haven't launched yet.

Speaker 2: 17:17

I was like, dude, you got a year of content that's a year, almost, you know, of weekly content. And it was because his art wasn't perfect yet. And it's just like you can't let good get in the way of perfect because nobody's gonna be listening to those first few episodes anyway. So let's get it out there your first year of podcasting. Is you figuring out how in the world to be a podcast, or what your voice is, what your message is going to be, and you're going to have all these little 1% micro pivots along the way, like I did where I started off in health. Now I'm full-time in online business, podcasting. I mean, it's going to be a journey. You just got to get the dang journey started, and a podcast that is launched is always way more effective than the podcast that is an idea for another year in your head and sits there effective than the podcast.

Speaker 1: 18:07

That is an idea for another year in your head and sits there oh, a hundred percent. I mean it's funny. This podcast was actually started off in the fitness and health space more. It would mean we had to take a brand transition right Because it was so tied to my gym and the brand of that that getting any guests on related to fitness it was like impossible because it was called the Strive Tribe. So even if you on related to fitness, it was like impossible because it was called the strive tribe. So even if you scroll back to episode I think it's like 20 and below it was the strive tribe and it was like I'm running out of stuff to talk about. Like I'm talking about fitness all day long. Then I'm getting onto the podcast and it was like no one wants to come on because they have their own fitness brands and they don't want to promote my gym and it's like, oh, fine.

Speaker 1: 18:45

And then my former business partner wanted to kind of step away from the podcasting and he was like just do your thing with it, like that's, that's you. And I said, well, I'm doing this for kind of our business. But I, okay, fine. And we transitioned to the mindset cafe and it was, like you know, it opened up so many doors and it was one of those things where, again, you can pivot, you can change at any point and you never know what you're going to click with.

Speaker 1: 19:09

I mean, some of the early artwork. Like I'm not not gonna lie, looking back I'm like dang, I thought that was a good idea to use that artwork, like you know, but it at the same time, like it was still darker at the time. Now it's, you know, evolved in. It in probably will evolve again, and that's just something. That that's minimal. People aren't listening to your show because of the artwork. They might click it for the first time because the artwork, but if you typically have a podcast and people are listening, it's because someone else sent them an episode. Someone else you know said, hey, you should listen to this, and so it's like that's what gets them out, that the artwork is just, you know, secondary in nature.

Speaker 2: 19:50

It it's like that's what gets them out, that the artwork is just, you know, secondary in nature, it's more of your flavor. You know that you want to put that last cherry on top. In my opinion at least, well said, well said. It's. People get in their head about all the details and it's just like if you can deliver education and energy and if you can do it in a relatable way, you will win over your audience. You can become the people's champion of your, of your niche.

Speaker 2: 20:07

I used to joke all the time with my health show. I was like there are all these people out there that are, like you know, male models and stuff like that. They have all these shows and they have all these listeners because they're famous, so they're extremely, you know, giant instagram followings because they're extremely good looking and all this stuff. And I'm like extremely giant Instagram followings because they're extremely good looking and all this stuff. And I'm like I'm not like that, like I will deliver that If you listen to this show, it's not because I'm a male model, it's because I deliver the education. And I became the people's champion.

Speaker 2: 20:37

My niece, like I relate to this person and you know, even back in the with the gym, with the gym space, I was like you can hire me, you can hire someone else, but look at our websites and if the only testimonials that you see are pictures of themselves, like how good looking I am, and I'm like you walk into my gym it's an 8,000 square foot studio and we've got it wallpapered with transformation 30 pound plus transformations you had to be 30 pounds or more weight loss transformation to get on the wall 8,000 square feet I'm like walk into that. That's what you want to be a part of and that's the attitude I brought to my show, whether it was my weight loss show, which I ended up selling in 2021, but um, and it's still going strong. It's got almost 2 million downloads now, which I'm very proud of. But now with podcasting business school same deal. It's like it's more about the journey of the listener.

Speaker 2: 21:33

That I've been through the journey now and I've achieved a lot of cool things in the podcasting online business space, but to me, it's more about impacting the listener and reach. It's like doing one of those tough mutters and you're on that nine foot muddy wall and you're just at the top, reaching, and I'm just pulling people over. At this point I'm like come on, here's my hand, I'm pulling you over now. Next one pull you over and that's our job as online content creators is to we're five steps ahead of somebody else.

Speaker 1: 21:56

We just got to get them caught them up, you know, caught up to us no, definitely, and I think I mean what was crazy is at least this was my hurdle not in podcasting, podcasting, for some reason, especially the first episodes that I didn't do a video recording. So maybe that was the comfort level. It was just like me and my business partner talking and it was like you know, talking about stuff we always talk about. But I was almost more nervous in the beginning, trying to create a personal brand and be more of like the brand face for the gym and having to record yourself like saying a motivational quote or whatever. And it's like now you have going through your head not just what you're saying, but how do you look on camera all these kinds of things? And it's like it was just repetition, like the way you get over it is repetition.

Speaker 1: 22:43

At first you start to think about everyone. What are people going to think about me? What are people going to think about what I say? You know, because you know your friends, your family, that normally don't see that side of you. They're going to you know, in your head you think that they're going to judge you and it's like, honestly, it within a month, within two months, all of a, that's what they do. You know. That's, that's them Right, and so it's it's.

Speaker 1: 23:05

You have this spotlight theory that you know everyone is looking at you, you have a spotlight on you and in reality everyone has their own spotlights on them and they're not paying that much attention to the minuscule, like mistakes, that you make. They just look at the successes. So just because your first couple episodes aren't good, you know that's going to mean very little in the long scope of things when all of a sudden you have a podcast that is bringing in downloads that people are listening to, that are sharing with their friends and so forth yeah, yeah, first time you work out you get really sore and you feel terrible.

Speaker 2: 23:36

Right same thing. I mean, it's just reps. It gets better. You just gotta keep walking through the door of the gym and with with a podcast, you just gotta focus on two things hit button, hit the publish button. And you do that every single week. Get those reps in.

Speaker 1: 23:49

Things get better that you would tell a person wanting to get into podcasting that they need to have around, launch their podcast to essentially get leads and get clients up, because just talking is one thing, but if you're talking with the intention of getting clients or leads, I feel like there's a different mindset, different way to communicate. What is your kind of, I guess, firsthand advice that you'd give someone that's maybe contemplating starting a podcast but you're like look, you don't need to just start a podcast, this could essentially generate you leads, yeah, yeah.

Speaker 2: 24:31

So like with my brand podcasting business school, with that show, with that brand. That is my goal. It's to get leads for my business and that's also what I happen to teach people how to do. And the reason I made the jump from weight loss into this is with my weight loss show. When I'd have guests on, they would hear me talking about my membership, my, my online bootcamps, like. They heard me like saying that he's making money online and they would go, hey, can I hire you to teach me how to do this? And I was like, why? Yes, you can. I quickly found out that people pay you a lot more money to show them how to make money. Then they will pay you for, like weight loss bootcamps and things like that, which is unfortunate, saving people's lives a certain amount of money, but like almost infinite amount of money higher if you can teach them how to make money. So that became what I was known for in that space. That's how I made the jump to podcasting business school.

Speaker 2: 25:24

But if somebody wants to launch a show and get clients from it, the first thing they need to think about is what is that end result offer that you want your listeners to jump into and what are you? What problem are you helping them solve with that end result offer? So if you are like, if you've got like a really killer like intermittent fasting program and you're like this is like what I'm known for, I get people into this. It works every time, it's really great. I think you should really start a podcast based around intermittent fasting that would be really wise. And or if you are like a social media agency and you help people grow on Instagram, that needs to be a focus point for your podcast and using those keywords. So we get the pain point that we want to solve first. Then we use strategic naming of the show and we leverage keywords like the name of your show will be the number one reason why or why not your ideal potential clients find you. So I've got a simple naming strategy. I call it my perfect podcast naming formula.

Speaker 2: 26:26

There's three checks on the check boxes when you create the name of your show. Number one when I read it, I want to know exactly what it's about. Number two, I want to know exactly who it's for. And number three, I need to see at least two keywords that not basic web keywords like YouTube keywords I'm talking about. Somebody goes on Spotify. What are they putting into Spotify search bar or the Apple search bar, which is usually different? Spoiler alert Chad, gbt and AI sucks at coming up with podcast keywords like really bad. They'll come up with creative things, but you have to be very specific. So, for example, my show podcasting business school the number one search term for my ideal listener, my ideal client, is podcasting or podcasting tips. So the fact that the first word in the name of my show is podcasting, that is huge for organic discoverability. This is why my ideal listeners and clients and why my discovery call calendar is full every single week. People are searching podcasting tips while I sleep and then they binge listen on my episodes. I got 566 episodes as of today. They binge listen backwards and they hear me positioning myself as an expert doing a lot of coaching on the show. So naming it first pain point. Then we name it to attract the people that want to solve that pain point.

Speaker 2: 27:40

Then, with your content this is a very, very important part of this I've got what I call my two-thirds content rule. I want two-thirds of your content to position you as the expert. So we're talking solo episodes and what I call coaching or consulting or case study episodes Two-thirds of your content. Because if you only do interviews, your audience will view you as the person that interviews experts and not the expert, and that's a problem. When you're going to sell your whatever it is that you want to sell they won't buy from you, they'll want to buy from the other person. So, solo episodes 10, 15 minute solos Mine tend to be a little longer because I've been doing them forever and I just talk a lot, I teach a lot, devin, but I'm telling you these, these coaching or case study episodes this is the magic deal, this is the magic bullet where I invite listeners on, I coach them for free, as if they're paying me 30 minutes. I just show off what I do. It's a and it's a great episode.

Speaker 2: 28:38

Case study episodes I bring somebody on that's a client hey, what were you dealing with when you hired me? Okay, how do we solve that? What's your next goal? Let's do a little bit of life coaching and let's show off there. It's just like a built in testimonial, and so having that as my primary content formula is huge. And then you still have one third of your content that I call strategic interviews, where every person that you bring on for an interview. A they're going to deliver great content for your audience. But B you have to ask them what's in it for me and what's in it for my brand. Is this a person I want to be connected with? Do I want to hopefully be a guest on their show? Do an email list, collab promotion, social media, live streams together? Do I want them? Do I want to go into business with them potentially or look as an affiliate link for each other? Referrals, like there has to be that what's in it for me factor. That's a strategic interview.

Speaker 2: 29:31

I think once podcasters get going, the biggest mistake they make is we get hit up by these podcasting PR agencies and we just say yes to all of them and most of them are really terrible, like I used to always say yes and they're like there's guys with like their gardeners running their weed whacker in the background of the of the audio, or like they don't have headphones or it's. I mean they don't share it, it's. It's pretty terrible. That's just a one of the dark spaces in podcasting, I think, with the whole paid promotion and PR services. But anyway, if you follow it two thirds and one thirds principle, it's really going to deliver with your content. Now we've got a flywheel. People find the show because of the naming and the keywords. They binge on your content. You have a very specific call to action. Usually I like to do discovery calls. My discovery call calendar fills up.

Speaker 1: 30:18

I get lots of clients.

Speaker 2: 30:19

That's how it works.

Speaker 1: 30:21

No, I mean, that's huge. I know, when we had talked and you told me about the keywords and I was like man, that's crazy. I never thought about keywords like that, because I think I have seen Chachapiti give me some ideas and I was like I don't think this is going to be, I don't think this is the move. But, as even I was creating the mindset that I had to shift was when you're like for podcast, business school podcast, tips and podcasting, how to podcast, and it's like man, sometimes, if you just simplify it, how would would someone type this into Google? Or how does someone type this into a search bar? It's like that's your keywords and I was like, dang, I need to go back and redo my keywords, you know, um, but I think that is so awesome.

Speaker 1: 31:09

I love the mindset shift of. I'm not just starting this hoping that I get leads Like you're intentionally creating your podcasting mindset around. I'm being intentional of what I'm going to talk about, what am I going to pitch, why am I doing this? Why would I have this guest on? What is, what is in it for me? Because, even though we all have I mean you and I, not we all, but you and I have, like one of our core values that was aligned was having a positive impact. Like there is still something that you get in return right. One it's connection, one it's networking, whether it's, you know, future or present but then there has to be something that is a deliverable, otherwise, why are we spending the most precious thing that we have, which is our limited time, right? So it's like there has to be that in it, and it's not wrong to think that, because I think that's where people get mixed up is they realize or they think that I just need to give back and I can't ask for anything.

Speaker 2: 32:02

It's like you can and you should, and you should yeah, I wholeheartedly agree and like, just looking at this relationship, like now, devin invited me to come on his show, which is always, uh, an honor for for anybody to invite me to come on his show, which is always an honor for anybody to invite me to come on their show and now you're connected, you got your podcasting. Big bro, adam, over here, all I am is connected to thousands of podcasters and if I think somebody needs to know you or you need to know somebody else, I'm making that connection 100%. Whether, oh, you're going to have Devin on your show here's what he talks about oh, devin's doing this really well, you need to go talk to him because he may be able to consult and help you out with your business or whatever. Like that's locked in and that's how podcasting works. We collaborate, we make friends and we develop relationships 100%.

Speaker 1: 32:47

I mean that's one of the best parts of it. And for those of you guys that are in that podcast procrastination, you phase realize that you can get connected with people in business that are above you just by having a podcast, right, and I mean you got to have some episodes on your belt, because even when I get asked to come on a podcast and it's like one episode, I'm like sorry, like you know, it's not. You got to grow a little bit. But when you want to get connected with someone that has an influence and that has a following or has the connections that you want to make, and you have a podcast and you're going to let them share their message for free, they're going to reciprocate by now allowing you into their network to a degree, right. So it's like now you can make that connection, now you get to meet that person, talk to that person, ask them the questions that you want answered to, right. And so you have to realize that there's so many benefits on the upside that if you're stuck in the well, I have 47 episodes downloaded. It's like yo publish it, just publish it, throw it, like you know, full send. So I love that and it is so true, and I love what you, what you got going on, cause I think it is so crucial.

Speaker 1: 33:54

Even though it has definitely gotten easier than 2013, 2015,. It still is difficult, especially getting over that slump, especially getting into that mindset of becoming a podcaster. Um, so I love what you got going on, that's why I wanted to, you know, bring you on, cause I haven't had someone that's done this yet in on the show and creating that podcast mindset. But as we, as we wrap up, I want to ask you one final question. Right, and this is the legacy wall question. Now, I will say it's not a tombstone, right? So I'll preface it by saying that so it's the legacy wall of Adam. What is the one message that you would leave for the up and coming generations that you've learned along your life's journey?

Speaker 2: 34:47

My life's journey. Oh my gosh, I think for me it's get really good at helping other people solve their problems, like that's what I've always done, that's how I've monetized since I was six years old, you know, like if you can get really, really figuring out what problems are and analyzing your own unique solution and then helping lots and lots of people solve problems, whether it's with your gym and weight loss or whether it's with making money online, that's the deal. That's how you make a bunch of money, and you do that by making a really positive impact. And I think the error people make is like we're trying to solve our own problem of not making enough money and that's the focus points.

Speaker 1: 35:23

Like I'm not making enough money.

Speaker 2: 35:24

I got to go sell something to make more money. But no, no, no, no. What problem are you solving for somebody else and that will solve your own problem? I'm not not not having your Lambo with the podcast or license plate yet, or whatever you want to. Whatever you want to do, you know. So that's, uh, that's what I've gotten really good at, and I'm big on the mantra of less but better. I'm big on simplification, so if I had to simplify it down, that's what it would be.

Speaker 1: 35:46

No, and I love that Cause. I mean, that's where I think people do get mixed up, not just in podcasting, but in life in general and business in general is it's you know general and business in general is it's you know profit first and it's like it's people first. Right, think about the impact that you're having on your team. Think about the impact that you're the problems that you're solving for your customers, your clients. The profit comes when you focus on the people that you're trying to solve the problem for first. So I love that. Where can people connect with you at?

Speaker 2: 36:12

Yeah, I mean, I would love for you all to dive into my no-transcript. There's a lot of strategies there and it really will help. A lot of people don't realize this, devin, but there've been over four and a half million podcasts that have been launched and only 10% of those so about less than half a million have more than 10 episodes and have released any content in the last 90 days. So opportunity friends, you look at YouTube channels, you look at blogs, social media handles. There's lots and lots and lots, but podcasting is still fresh and fertile ground. There's a lot of podcasts that have been launched. There are not a lot of podcasters actively podcasting. That's the trick. So, yeah, I think that hang out. Podcasting business school by episode five 60. I'm podcasting business school everywhere, online podcasting businessschool. So come and say hey no, I love that.

Speaker 1: 37:33

And, guys, if you guys know someone or even yourself, you you're debating on launching a podcast, go check that episode out 560. But if you know someone that has been talking about launching their own podcast, make sure you guys share in this episode and let them get off that hump of. I'm going to do it one day. It's going to happen. This is my New Year's resolution. Five years in a row. Send this to happen. You know this is my new year's resolution, five years in a row. Right, you know, send this to them. But with that being said, guys, make sure you guys leave that review. You know we love you guys. We appreciate you. And Adam, thank you so much for taking the time out of your day to hop on the mindset cafe. My mind on the prize. I can't be distracted. I stay on my grind. No time to be slackin'. I hustle harder. I go against the current Cause. I know my mind is rich to be collected.