128: Setting Goals

Success is about hard work and focusing on your numbers. Tracking your numbers is vital to your success and your paycheck.

Write your goals down…goals should be 1. Specific 2. Measurable 3. Have a Deadline

What are the most important numbers to be looking at?

1.     Increasing your Average Ticket.

2.     Number of Clients

3.     Number of Client Visits per Year

4.     Average Retail Ticket

5.     Client Retention

If you want more, you must do more. 

Remember - Successful people do the things unsuccessful people don’t want to do. 

I can’t wait to hear all about your achievements. Let me know…

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Chapters

• 4:22 The most profitable part of the salon business
• 6:17 How do you keep your customers coming back?
• 8:33 some good goals to get you started.
• 10:33 You need to show up 100% of the time.

Transcript

1:31

Today, we're gonna talk a little bit about setting goals. I know that you guys are, you're creative. As hairstylist, we like to create, we just like people to feel good and look good. But to be successful, I mean, really successful behind the chair. It takes setting goals. So we're going to talk a little bit about that, like, what goals do you even set how to set a goal? What are the important numbers to look at? Well, hey there. This is Denise. And this is the salon ownership Made Easy podcast for salon owners who are searching for simple solutions to their everyday challenges. I've owned several six and seven figure award winning salons in my 30 year career. With so many changes happening in our industry these days, it seems like salon owners need a shoulder a hug and a big dose of reality. Think about it. We didn't learn how to be successful salon owners in beauty school. So why don't you let me share what has worked and what hasn't worked for me over the years, you do have what it takes to be amazingly successful. So let's do this. I'm excited you're here. If you're in business to make 2023 your best year ever in your salon, you want to be sure to get signed up on our waiting list for our brand new course no better do better. Your entire roadmap for salon success. It's gonna include best interview practices, onboarding, how to develop your values and culture, how to train your front desk, taking the fear out of selling retail, knowing your numbers, so you can make a profit, how to coach your team to success and so much more. To get your name on our waiting list. So you'll be the first to know about it. Just go over to salon ownership made easy.com forward slash waitlist. We'll see you there. So we already know tracking your numbers is vital to the success of of your career and your paycheck. So you want to write down your goals. What are your goals? Is your goals to buy a new house, buy a new car, send your kids to school or to a college? Is it just to have some extra money in your in your wallet? Is it to be $100,000 take home pay stylist, not including your tips? Whatever it is we're going to we're going to talk about how to get there. So what are the most important numbers to actually look at? First of all, increasing your average ticket? Why is this important? What is this this is how much each customer each of your guests pays. How do you get that average ticket up, you add on services, add on color, maybe just PC little highlights, add on conditioning treatments, huge. Or you can add on waxing eyebrow waxes, why their colors on taking no extra time whatsoever. Or you could raise your prices that will make your average ticket go up. You also want the number of clients to always be going up. Ask for referrals from every single person. You always want this number to go up because your client base is always changing. People move away people die people, salon hot people go to other stylists, whatever the case may be you raised your prices and they can't afford any more whatever the case may be. So you always want that number going up number of client visits per year. How you achieve this is by pre booking, you want to try to pre book at least half of the people that's leaving your chair, the reason why you want to see them more often you want to see them, this can take you from seeing them 10 times a year, instead of just seven or eight times a year that is hugely significant than your average retail ticket, your average retail ticket This is the most profitable part of the salon business, you have to sell something to every guest or at least get in the habit of offering. Just tell you don't have to sell. You just have to educate them and tell them what you're using. Everybody wants to know what the magic potion is. Just tell them what you're using and why you're using it. Then let them decide if that's going to be for them. client retention, huge, huge, huge number. What this is, is your clients coming back? How can you make this number go up, you guarantee everything you do you guarantee your work, you guarantee your products, you guarantee everything you want them to be happy, and you want your customer experience to be fabulous, and we'll get to that. So to be busy. You might wonder how many clients do I really need? You need at least 300 clients to consider yourself busy. Yeah, that's a lot of people because Think about it, you've got some people who only come in twice a year for that follow Yash low maintenance look, and you got some people who come in every three to four weeks. Your number one job as a stylist, your number one thing that you should be looking at is retention. Did you know that the national average for retention is only 30%. That means three out of 10 people actually come back to the salon. This is looking at after their third appointment. That's basically like putting a sign on your door that says, Hey, come on in here. 70% of you, though, won't be coming back. That's terrible. It is up to us to make the experience so wonderful that they, they are raving fans, and they will tell everybody about you. So if you want more, you got to do more. And so how do you keep your customers coming back, you make your clients feel very special, like they are the most important person in the room. Because they are, you want to make sure that they know that they can count on you to do your best. You need to be available for them, especially at the beginning of your career, you need to be available when they need you. And yeah, that's a lot. Sometimes it's coming in early, sometimes it's staying late. But at the beginning of your career, you can't afford not to be available. I know there's a lot out there that says Hey, make your own hours only work when you want to work. But beginning of your career, you need to be working, you need to pay 100% of your attention on the guest in the chair, don't be on your phone, don't answer your phone, don't don't go up to the front desk, you need to pay 100% of your attention to the guest in your chair, make them feel so special. And then again, you want to guarantee everything, everything. So when you're on the floor every day that you come into work, you want to set your goals, you want to set your goals. And here are some of the things that you might want to be looking at. And you know, some good goals to get you started. So week one, you want it to have 40% of your guests buying product, we used to call that care factor in our salon. That means that four out of 10 people are walking out of the salon with something in their hand, it could be a travel size, it could be a diffuser, it could be a brush, it could be an eyeshadow, they need to be having something in their hand, or it could be six products, when they'd be great. Another goal would be to get 10 new clients in your chair a week, especially starting out 10 new guests in your chair, you want to pre book 50% of your guests. That means that one out of two people pre booked for their next appointments, you want to increase your average ticket by 20%. So say if it their ticket was $100, you want to try to get that to $120. And just make it your goal. You want to hand out 20 business cards a week. I know old school business cards, but business cards are changing. You can make your business card just have like a QR code on it. And that QR code could just go to your Instagram account. But get your name out front of people hand your cards out to waitresses, bartenders, massage therapists, dry cleaners GrubHub drivers, I don't know, everybody you come in contact with needs to have your card, leave your cards in the bathrooms. If you don't want to hand them out personally to people leave him in the bathroom, when you go to the bathroom at restaurants, things like that. 20% of your services a day should be add on services. That means if you have just to make easy math $1,000 in services 200 of that should be add on services. Or maybe you just have$100 day, then $20 Should be add on services, maybe just one eyebrow wax. And then also you need to show up 100% of the time. You need to show up, don't call in sick, don't be late. You need to show up for your guests. And then after this week is done and you look at all those goals. And you take a look at those. Challenge yourself to up the ante every single week. And before long. I guarantee you within three months, you will be where you want to be. Remember successful people do what unsuccessful people aren't willing to do. Yeah, it's all about the little things. We say it all the time. And goal setting is one of those little things that people overlook all the time. So I can't wait to hear how this goes for you. Please reach out you can follow me on Instagram. You can also head on over to our website. I'll put that link in our show notes and sign up for 15 Secrets of C accessible hairstylist. Yes, that'll get you on our mailing list too so you can get our weekly emails. I really appreciate you guys. Go out make it a great week and remember, it's all about the little things. Hey there. Thanks so much for listening to the salon ownership Made Easy podcast today. Would you do us a favor? If you got value out of this week's episode? Will you share it with your friends? And while you're at it, go ahead and leave us a review. That way more business owners like yourself will find us and we can help them with the challenges they may be facing too. Thanks again. And we'll see you next week. Take care