Doing Business with a Servant's Heart

What Loyalty Really Costs and Truly Gives Back to Your Business

Steve Ramona Season 15 Episode 7

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Have you ever wondered why loyalty matters beyond points and perks? Today on Doing Business With a Servant’s Heart Steve Ramona welcomes loyalty expert Suri all the way from Dubai to unpack the truth about loyalty. Suri entered the loyalty world by chance but stayed because he discovered something profound about human connection and value. What started for him as a simple job turned into a 15‑year calling where he learned that loyalty is not bought it is earned, and its impact goes far deeper than transactional rewards.

In this episode you will feel what it takes to build real relationships with your customers. You will hear how loyalty programs create repeat customers, reduce marketing costs, and increase lifetime value only when paired with exceptional service. You will learn the difference between gimmicks and meaningful engagement. Suri breaks down what business owners need to look for when choosing a program simplicity, value, emotional resonance, and true alignment with their customers core beliefs.

Steve and Suri explore how the Yes Rewards program brings everyday value into people’s lives with instant points, coffee rewards, and a lifestyle‑first mindset. This conversation will inspire you to stop thinking of loyalty as a gimmick and start seeing it as a powerful amplifier of word of mouth trust. Whether you are a business owner or a leader in your field, you will walk away with clarity on how loyalty programs work, why they must be simple, and how transparent communication is the secret to lasting customer devotion. PS Don’t just hear this episode listen again and act on the insights that resonate most with your journey today.

Guest Bio
Suri is a loyalty expert based in Dubai with over 15 years of experience transforming everyday transactions into meaningful relationships between brands and customers. Starting in insurance and stepping unknowingly into the loyalty sector, he now leads innovation in customer centric reward strategies with Emirates National Oil Company’s Yes Rewards program. He believes true loyalty is earned through value, service, and transparency, and he helps companies design programs that truly serve their communities.

yesrewards.ae

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