In this episode of SaaS Stories, Eddie Lin, Founder of NexusEdge, shares his unconventional journey from electrical engineering and investment banking to building an EdTech SaaS platform reshaping higher education.

We explore the unique GTM challenges of selling into education, where end users and decision-makers are often different, and why customer insight and networking are essential for scaling in complex markets.

Eddie also unpacks how being your own end user strengthens product execution, lessons drawn from major brands, and what truly needs solving in education beyond AI hype.

A practical conversation on EdTech innovation, milestone-driven growth, and building SaaS companies in high-friction industries.

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