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SaaS Stories
SaaS Stories is my not-so-secret quest to learn what it truly takes to succeed in the world of SaaS—and I’m inviting you along for the ride! I have the pleasure of sitting down with brilliant minds and industry trailblazers to explore their journeys, uncovering the secrets behind their growth, the gaps they spotted in the market, and what really drives them.
It’s not all smooth sailing—there are challenges, unexpected turns, and moments of reflection where they share what they’d love to change about their journey. Think of it as a candid, insider’s look into the world of SaaS, with just the right amount of curiosity, empathy, and wit.
Join me as I dive deep, selfishly soak up all the insights, and hopefully share a little inspiration with you along the way—one SaaS story at a time.
SaaS Stories
Building Customer Trust: Rachael McBrearty on Scaling SaaS with AI and Human Touch
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In this episode of SaaS Stories, Rachael McBrearty, Chief Customer Officer at Evisort, shares how customer success and AI-driven automation are reshaping enterprise SaaS execution.
Drawing on her experience at Cisco and LeanData, Rachael unpacks why trust and long-term value delivery matter more than product features, especially in complex buying environments with multiple stakeholders.
We explore how AI can streamline workflows, improve customer engagement, and free teams to focus on relationship-driven growth, alongside practical lessons in adoption, change management, and scaling customer journeys for retention and expansion.
A valuable conversation on customer-first execution, revenue-driving success systems, and building durable enterprise SaaS relationships.
To read more on The Power of Customer Success.
To learn how to rethink the Customer Experience.
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