In this episode of SaaS Stories, Jeff Greenfield, Founder of Provalytics, unpacks one of marketing’s biggest challenges: understanding which advertising investment is actually driving revenue outcomes.

We explore how modern attribution is evolving beyond clicks toward impression-based measurement, buyer journey visibility, and smarter decision-making when budgets are tight.

Jeff also shares why creativity and emotional storytelling matter even in B2B, how personalisation strengthens engagement, and what it takes for organisations to adopt new execution systems at scale.

A practical conversation on marketing measurement, GTM efficiency, and building attribution models that connect spend to impact.

To read more on about Attribution and Understanding the Problem. 

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