On this episode, we hear from marketing visionary Jeff Greenfield, the mastermind behind Provalytics, as he tackles one of the industry’s biggest mysteries: which half of your advertising budget is actually working? 

Join us on a journey to redefine marketing attribution, especially in the intricate worlds of B2B and e-commerce. Jeff's insights reveal how understanding impressions and the time it takes to convert them into actions can empower marketers to make smarter decisions, especially when budgets are tight.

Forget clicks; it's time to focus on impressions and creativity. This episode challenges conventional wisdom by highlighting how creative, emotional storytelling in B2B marketing can have a transformative impact. Discover the power of personalisation and how embracing consumer-like strategies can help B2B brands stand out. We also dive into the internal challenges companies face when adopting new technologies and the career-shaping decisions that follow.

Tune in for strategies that not only boost business success but also nurture personal well-being and happiness.

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