Mastering Dynamic Pricing in B2B SaaS

SaaS Stories

SaaS Stories
Mastering Dynamic Pricing in B2B SaaS
Feb 12, 2025 Season 2 Episode 5
Joana Inch

In this episode of SaaS Stories, Fynn Glover, Founder of Schematic, shares why pricing and packaging are some of the most critical execution levers for long-term SaaS growth.

We explore how companies can better understand willingness to pay, avoid common pricing pitfalls, and build monetisation systems that evolve with customer value and GTM maturity.

Fynn also breaks down the role of feature flagging in revenue expansion, why pricing decisions require cross-functional alignment, and what enterprise SaaS leaders should prioritise as they scale.

A practical conversation on sustainable revenue strategy, product-led monetisation, and building systems that compound growth.

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