How can SaaS companies measure brand impact with confidence, not guesswork? In this episode of SaaS Stories, Stephanie Clapham, Director of Research at Latana, explains how next-generation brand tracking is transforming visibility into brand health and market perception.
We unpack why traditional tracking often creates a trust gap through unreliable data and high costs, and how Latana uses machine learning, Bayesian statistics, and smarter sampling to deliver more accurate insights.
Stephanie shares what early-stage and scaling B2B SaaS teams should measure first, including awareness and perception benchmarks that support stronger positioning through key GTM milestones.
A practical conversation on data-driven marketing execution, AI-enabled insight generation, and measuring what actually moves growth.
To learn more about Modern Brand Tracking.
