TrainingPeaks CoachCast

Ep. 12: Brand Building with Jen Rulon

January 16, 2019 Season 1 Episode 12
TrainingPeaks CoachCast
Ep. 12: Brand Building with Jen Rulon
Chapters
TrainingPeaks CoachCast
Ep. 12: Brand Building with Jen Rulon
Jan 16, 2019 Season 1 Episode 12
TrainingPeaks
Dave sat down with triathlon coach, social media influencer, and business coach Jen Rulon to find out how she helps other coaches find their voice online while maintaining her own.
Show Notes Transcript

Endurance coaches have a lot on their plates already. They are physiologists, psychologists, nutritionists, motivators, voices of reason, scheduling experts, and friends. So, how are they supposed to fit "marketer" on the list, too?

Dave sat down with triathlon coach, social media influencer, and business coach Jen Rulon to find out how she helps other coaches find their voice online while maintaining her own. They discussed how she built her online coaching brand, how she fits marketing tasks into her coaching schedule, and why she is dedicating herself to help other coaches build their businesses.

Speaker 1:
0:00
On today's episode of the training peaks, coach cast your source for the latest information about the art, science, and business of coaching.
Speaker 2:
0:10
You already have a lot on your plate as a coach, you're physiologists, nutritionists, psychologists, motivator, scheduling, expert, and even Frenemy, but if you're looking to grow your business, you should consider adding marketer to that list of titles as well. Hi, I'm Dave Shell here and on this episode of the training peaks coach cast, I had the pleasure to sit down with general lawn of generally law.com. We talked about Jen's tips for getting yourself out there, finding new athletes, and taking a leap of faith to turn your hobby into a viable business. Hope you enjoy. Welcome to the training peaks coach cast.
Speaker 1:
0:52
I'm your host, Michelle, and today I have the pleasure of being joined by Gen on Gen is a triathlon coach with over 16 years of experience and owner of [inaudible] dot com. Jim, thanks for joining us today.
Speaker 3:
1:04
Thanks for having me, Dave. I appreciate it.
Speaker 1:
1:06
So before we get into it, could you tell us a little bit more about yourself and your own words?
Speaker 3:
1:11
Sure. I am, well as I'm the athlete's side, I'm a 14 time ironman triathlete. I made it to Kona. It was a 28 year old dream, so I was very focused to get to Kona and that was in 2017 as a coach. I've been coaching, Gosh, I got my certification in 2001 and then I was coaching track athletes more as a hobby and then when the full time job started to become an actual job and I wasn't enjoying it as much, I really realized that I wanted to take my coaching to a different level. And so I went back to school at the age of 39 and received, have received my masters in kinesiology at the University of Texas State Antonio. And it was an emphasis in exercise science because as a triathlete I knew what was going on. I knew how to apply things. But as a coach I wanted to know the why and so that's why I went back to school. And then, and um, and then I graduated and then when I, when I graduated I was at a point where I was applying for jobs and I was doing all this stuff and then I realized I was like, oh my gosh, like none of these jobs are fitting my description because I needed to start my own company and that's when I started general on.com.
Speaker 1:
2:39
Really the reason I wanted to have you on today is to focus more on the business side of coaching, which I know a lot of her coaches listening maybe don't focus too much on that or it might be something scary and more specifically the marketing and kind of social media marketing. Correct. With that. So you attended the interns coaching summit back in 2017 and at that time you heard a lot of coaches talking about marketing and those sorts of things. And you kind of had an epiphany at that point. Is that correct?
Speaker 3:
3:12
I did, I did. I was a, it was interesting. I was sitting there and it was, it was joe free all and he was up on the platform and people were asking him how, how did you get out there? And he's like, I went to running clubs, I went to a, I wrote articles in the newspaper and it was just funny because it's like, well, we really don't have those newspapers as much as we used to anymore. Right. And it was, it was, it was a common question that everybody was asking, how do you get yourself out there as a coach? And that light bulb came on and I realized that I wanted to start helping coaches understand about how to market themselves and how to brand themselves.
Speaker 1:
4:02
Gotcha. And uh, in a big part of that is having an online presence, is that correct?
Speaker 3:
4:07
Yes, that is very correct. And Yeah, and I think a lot of people as coaches, a lot of people don't like that self promotion, but that is what you need to do. I mean, you could go out and hire somebody, but whoever's going to do the best of your self promotion is you as the coach. And so you have to be reckless out there, you have to throw yourself out there and be that coach, be that athlete, be that person that you want to be in, those people that you want to attract to you as you're coaching.
Speaker 1:
4:38
So when you were first starting out, getting yourself out there, are there, did you make any mistakes that you kind of learned from that help to refine your process going forward?
Speaker 3:
4:50
One hundred percent. Yeah, of course I made mistakes. I think that's the best way to learn. Right? You know, the very first thing that I tell clients that I work with are coaches that I work with is that you really want to find your specific and niche. And what I was doing when I first started, I was doing everything and anything to make a dollar. So I was, you know, I was coaching crossfit classes. Yes, I drank the Koolaid. I did cross the back in the days I was coaching crossfit classes and then I was teaching at a Texas a and M and San Antonio and then I was teaching pose method, running courses and along with one on one coaching, so I was doing all of this stuff but I was sort of half asking all of it and there was no money coming into the bank because I didn't have time to really focus on the one thing that I'm good at and that was coaching triathletes and once I got really specific with who I wanted to coach, then everything came into place.
Speaker 1:
6:03
I feel like as a new coach that's kind of. I don't know if scary is the right word, but you almost have this feeling that you can't turn anybody down and so anytime you get a lead you feel like you need to coach that person and so it's scary to turn somebody away. But would you say that sometimes it's important that maybe you're not a good fit and that you do need to be a little bit more selective with that?
Speaker 3:
6:27
I think, you know, I've gotten to a point where I do an interview process before I bring somebody on before I take their credit card because I don't want to. I don't want to pick the wrong person. That's for me and I don't want the athlete to have a wrong coach either and some of the clients that I've worked with are coaches that I've worked with recently. Like I've told them, I go, you have to stop saying yes to everything because you're going to get burnt out quick. And that's what happened to me. I got burned out real quick.
Speaker 1:
7:04
Did I know that this is really the focus of this is to talk about the marketing, but I just want to ask one more question here is another common mistake I see with coaches is they undervalue their time almost and so you end up coaching. Let's say you're coaching 10 people for $100 a month or a hundred and $50 a month, and it's like if you would've said no to a few of them, maybe you could have coached five people for $200 each a month.
Speaker 3:
7:29
Yes, it's interesting because when I was starting off in my business, I was the same thing. I was nickel and diamond everything. I was like, oh, I'll just do that for free or I'll do that, or I'll do that, but then once I broke it down and I look at my return of investment, I realized I was like, you know what? I can just go work at starbucks and make a lot more money and get a pound of coffee a week. If you break it down, if you look at 150 bucks a month for $30 or I'm sorry for 30 days, that's five bucks a day, and I think a lot of people don't realize that their knowledge is power, but it's also. There's a price tag to it too because if you have that master's degree or something, it's worth a lot.
Speaker 1:
8:24
Sometimes it's hard for a coach to put a price tag on that because it's not tangible, but you're absolutely right in what we see a lot of times here at training peaks is in the beginning of a new athlete or an athlete that's new to working with a coach in the beginning. They're just window shopping and comparing prices and it might be scary to price yourself higher, but what we found is that over time athletes start to see the value in that experience and those coaches that have been coaching longer and have more expertise and so definitely shouldn't be afraid to value that. Correct?
Speaker 3:
8:59
Correct. Correct. And athletes will start realizing how valuable a coach is once they pay for a little bit lesser value coach versus somebody that's a little bit more experience, they'll, they'll, they'll, they'll see the difference.
Speaker 1:
9:15
That's a great point. So now let's get back to marketing. I'm sure as you, as you said when you were at the endurance coaching summit thing you kept hearing is how do you get started? How do you get yourself out there? So right now there's so many different things you could do. Right? And as you said that sometimes the biggest challenge is deciding what to do. So do you have any tips, like what are some of the highest returns on investment for a coach to focus on?
Speaker 3:
9:42
Um, first and foremost get on social media. I know a lot of people, a lot of coaches may think it's scary, they don't have time, but that is free marketing. That is you getting out there on a platform that's going to help you grow your business and grow your brand. And the key thing that I tell people is take to social media outlets. Don't feel like you have to be on every social media outlet out there because there's a lot. Yeah, but definitely picked the two social media outlets and then always provide value to your followers that are starting to follow you on social media.
Speaker 1:
10:26
I was just going to comment that says one of the biggest mistakes that I made and I would just try to do everything and I was posting very infrequently and one thing I've kind of heard that it's better to post regularly in one area rather than posting infrequently across multiple areas. Is that.
Speaker 3:
10:44
Yes, yes. One hundred percent. I think. Here's the thing, instagram is probably one of the biggest social media platforms that's out there. I think there's over a billion people on there. Don't quote me, but I'm pretty sure it's up there and it's going to get bigger. And so if people are not on instagram or facebook, you know, and, and posting consistently, then you're gonna start to get lost in the feed and in the Hoopla of everybody else posting as well. So yeah, it's all about the consistency. I have to admit I'm not as consistent on facebook, um, but, but I haven't seen the return of investment on facebook like I have. I'm instagram
Speaker 1:
11:30
and I want to come back to that. But before we do, you had mentioned, so first you said choose two platforms to secretary always provide value. And what do you mean by that?
Speaker 3:
11:41
Yeah. Um, when I say provide value, you want to look at how you want to educate your followers, but you want to also entertain your followers. So you're providing free content, you're providing free Kip, you are providing free access to your brain as a coach to your, to your potential clients. Those people that are following you are your potential clients that you can be coaching in the next two or three months. There's a, a, a saying out there in the online space, it's that know, like, and trust factor. People need to get to know who you are as a coach. Then they get to, they need to like you. And then once they do that, they can actually start trusting you and thinking, Hey, this coach is really cool. Maybe I'll look into them and start working with them.
Speaker 1:
12:38
That's great. I like that. No, like, and trust factor.
Speaker 3:
12:42
You got it. Yep. And I don't know who came up with that. There's somebody out there in the online space came up with that.
Speaker 1:
12:50
We'll credit you with it. I have to admit that I'm pretty surprised that you found that instagram is one of the highest returns on investment because for at least the way I interact with Instagram, I'm just scrolling through looking at pictures and liking pictures. So with that, how do you find that instagram differs from facebook or twitter in allowing you to connect with that potential customer?
Speaker 3:
13:16
Instagram I feel is that you could tell a story. You can you tell a story, you share, you share an idea, you share a motivational quote, but then why does that motivate you? Inspire you? Like to me instagram is all about the photo, but they're also about the story behind that photo. Facebook, I think there's a lot of things out there that can get lost in space, you know, on facebook and then twitter. I think I'm on twitter and it's actually really hard to maintain because tweets coming up left and right. So I feel like Instagram, I mean, here's the thing, I have athletes. I've received athletes from Mexico, Sweden, New York, Canada, California, all based on instagram.
Speaker 1:
14:14
Wow, that's impressive. You were recently named one of the most popular coaching companies on instagram. Is that correct?
Speaker 3:
14:22
I was with the multisport research company. Pretty exciting.
Speaker 1:
14:29
That's fantastic. So aside from instagram, is there any other platforms I like we talked about twitter, we've talked about facebook. Do you ever dabble in Linkedin at all?
Speaker 3:
14:41
You know, I do jump on linkedin. I will post something once a week on Linkedin just saying, you know, maybe it's my blogs of the week. Maybe it's something that I talked about over the years, but yes, I will post on linkedin. I am definitely not as active on Linkedin, but what I will do is I do a lot of automation and when I say automate, I will go in on the beginning of the month, on Monday and I will upload three or four posts on linkedin. I will upload post on twitter and I'll upload on some of my facebook groups and so then they automatically upload and I don't have to do anything about it at least. So I'm out there and people know, oh, every Wednesday Jen's going to post on linkedin or every, you know, every day I'm going to post on twitter. What is she going to talk about today?
Speaker 1:
15:37
So it sounds like you've kind of set aside or scheduled some social media time weekly or monthly that you're doing that
Speaker 3:
15:45
for Linkedin? For my facebook group, it's monthly for twitter it's a tweet about five times a day. That's usually about a weekly thing. I'll do it. But the cool thing about twitter is I will use a, um, a program called buffer and I will actually follow and I will take some of your guys's post and retweet them just because people don't want to hear what I have to say all the time. So I want to take stuff from experts such as training peaks, iron man, whatever that might be that is out there that will help other coaches and other athletes of talking. So I tweet, I tweet a lot of your guys and stuff.
Speaker 1:
16:38
So with instagram, you're posting a picture or maybe it's a video of doing an exercise or something like that, but you had mentioned a blog and it sounds like some of these things that you might have to have content. Do you have any recommendations as far as creating content? What should I focus on? How frequently and do you see a good return on that?
Speaker 3:
17:01
Yeah. Here's the thing about social media. Social media is a great tool for athletes or your potential clients to go back to your website to see what you're all about on your website, needs to be your blog needs to talk about your services and what you provide needs to talk about. Maybe your team running social media needs to go back to your website. That's the key about social media because I think a lot of people will post on social media just sort of haphazardly and not really connects the two to post about the blog. When you're looking at whether it's blogging, whether it's talking know, being on a podcast or whatever, athletes or I'm sorry, coaches need to do what's best for them when you're starting, and this is what I tell my potential, this is what I tell my clients that I work with is that when you are starting out like building your business, building your brand, look at blogging one time a month or twice a month because if you start overdoing it then the quality is going to go down versus you know, we, you, I would much rather have quality than quantity blogs.
Speaker 3:
18:24
So when I, when I suggest that people try to leave blog and put content out at least two times a week when I started and we were talking about mistakes, right? I was trying to post three times a week. It was ridiculous.
Speaker 1:
18:39
There was too much. You had mentioned the quality, but I imagine it just gets hard to keep up with as well.
Speaker 3:
18:46
Yes, very much so. And I think the biggest thing too is that coaches need to ask their athletes that they are coaching now and their potential clients. Hey, what are you all interested in learning about? And then that's when you, if you survey your audience on a yearly basis or every six months, that's where you can get your content and where you can get your blogs and where you can figure out about writing and it's. And here's the thing, if people hate writing, then do video and if people hate video, then do writing or know, jump on a podcast or interview people, that type of thing. There's so many options for coaches to provide content to app potential athletes.
Speaker 1:
19:31
You had mentioned when you were starting out, there were so many different things you were trying to do everything and so with this content piece it might be a little scary because you're putting in all this time and essentially just giving this stuff away. So what is the benefit of that? What might a coach hope to gain by providing this free essentially free content,
Speaker 3:
19:54
a client, a potential athlete? I think, you know, I think the biggest thing about online marketing or online trying to market yourself out there, you're not going to go in for the kill right away, right? You think about the date with your husband, your wife or your potential partner or whatever that might be. You're not going to go in and be like, Hey, nice to meet you. Can I have a kid? It's the exact same thing as being a coach. You're not going to jump on social media and be like, Hey, I'm a coach. Can you want to hire me? You can't do that. You've got to really get to get those potential clients need to get to know you. So yeah, throw out free content and don't be scared if somebody takes it, you know, oh, well let them take it. That's not your issue. That's issue. So throw it out there, put yourself out there. It's okay, I'm not going to steal your stuff. And vice versa.
Speaker 1:
20:55
I guess kind of what I've seen in my experience, a lot of times the newer coaches are the ones that are more afraid to share information and so they're kind of guarding it, but I've seen that the more experienced coaches that overtime you, you realize how much you don't know so you're, you're wanting to share, but also prior to the podcast you and I were talking about operating in a vacuum and how great it is to be able to talk to other coaches so you not on your website, you've not only offer things for athletes but you also have resources for coaches as well. Is that correct?
Speaker 3:
21:33
Last year at the conference with Y'all, I realized that it was something that needed to be done and really help coaches. So you know, prior to this I was doing blogs and stuff like that for athletes, but once a month now I am blogging for coaches and just talking about different tips and tricks that, you know, I'm talking maybe about taxes or talking about, you know, ways to market yourself, things like that. I do. I do once a month. Blogs for coaches, correct.
Speaker 1:
22:11
That's great. That's awesome. And that can be found at [inaudible] dot com.
Speaker 3:
22:15
That's right. And I'm actually revamping my website so stay tuned. I'm calling a general on two point. Oh,
Speaker 1:
22:24
very nice. Very nice.
Speaker 3:
22:26
No, and I was going to say when coaches are all concerned about, oh my God, they're going to steal my stuff. Guess what? 10 by $100 with a ten second rest isn't news to anybody. You know, like if you have a fun swim workouts that you put together but you want to protect it still, don't protect it. Throw it out there. And then the cool thing is, is that as a coach I might say, Oh my God, that's a great workout. I'm going to use that. And then somebody will be like, Oh, where did you get that? Oh, I got that from coach Bobby, you know, like it's, it's nothing new in the, in, in our world. And um, it's just how you package it and throw it out there is new.
Speaker 1:
23:12
But I'm pretty sure that I'm the one that came up with to get that trademarked. In addition to the free content that's available on your site, do you have, are there any books that you recommend or any podcasts you've listened to radio that you would recommend?
Speaker 3:
23:31
I am a huge fan of Gary Vaynerchuk. And if you don't know Gary Vee, start listening to him today. He will drop the F bomb. But the dude is so passionate about how help other entrepreneurs build their brand and really grow. And he's all about three content too. He's great. So Gary Vaynerchuk is a great podcast. I think Lewis Howes is a very good podcast just about learning how to be a better, um, better human being. And then of course, Tim Ferris, if you guys have heard of Tim Ferris and then bookwise a Gary Vaynerchuk crush, it is phenomenal as well.
Speaker 1:
24:16
I love that you just talked. So Gary Vaynerchuk is for entrepreneurs. Correct. And it's a really interesting distinction in that a lot of coaches maybe don't view themselves as entrepreneurs. I think that's so important. And I know Joe Farrell, he, when he had his coaching business, he always had coaches read the e myth which stood for entrepreneur and the premise is that we get into coaching because we enjoy the craft of it, but in order to grow, you need to find other technologist, I guess, so that you can step back and be the entrepreneur and grow that business. And so what would be your advice, like you said in the beginning, you were trying to get yourself out there, things like that. What about these coaches that are maybe still on the cusp? They haven't made the leap yet to becoming full time coach and that's pretty scary, right? If I've got a full time job that pays well and I've got insurance, but I really love coaching, what are some steps I might be able to take to bridge that gap?
Speaker 3:
25:21
That's a great question. I think the biggest thing that you have to recognize is that your coaching. If you want to become a coach, a triathlon coach, you're not making it a hobby. You're making it so you have to switch the mindset of I don't want to be a hobby coach anymore. I want to be a triathlon coach. I want to be a business owner because that's exactly what you're going to be.
Speaker 1:
25:49
So what does being a business owner look like?
Speaker 3:
25:53
A lot of hard work. I feel like the triathlon coaching is the easy part and usually what happens in my world and my weeks, I usually do all my stuff. I'm training peaks on Friday and you know, shoot out everybody's at workouts, but all during the week I'm working on the, behind the scenes and working on the business. I'm working on the accounting, I'm working on the marketing piece. I'm working on social media. I'm working out, working on new, um, new platforms to grow or build my brand to help other coaches. So I'm, I'm out there as a entrepreneur, not as a triathlon coach.
Speaker 1:
26:36
That can be pretty scary.
Speaker 3:
26:38
Very scary. Yes. When
Speaker 1:
26:41
you were looking to leave your other job, you knew that you to be a triathlon coach, did it? Was it, did you just know like, oh, these are the things that I needed to do, or did you take that leap and learned it over time?
Speaker 3:
26:51
No, I took a leap. I took a leap of faith because I started coaching. Like I said, I got my uset coaching cert in 2001 and I was doing full time. I was A. I had a full time job up until 2009 was when, so eight years and then that's when I realized, okay, I really want to be a triathlon coach. I want to figure this out. And my husband and I talked about it and we, we wrote out a plan and we said, okay, you're going to go to a baptist school, blah, blah blah. And when I was looking for like a job to become to work somewhere and all that stuff, I realized, wait a minute, I can make my own job, I can have my own business. And that's when general one that came up and it was interesting. It was 2012. I was sitting on the Kona peer while the gun went off at Hawaii and my husband was out there and it was like literally that gun went off and a light bulb went off because I was like, why am I trying to work for everybody else when I could actually be working for myself because that's what I wanted to do.
Speaker 3:
27:58
So yeah.
Speaker 1:
27:59
And with all the other stuff you have going on, how do you find time to train?
Speaker 3:
28:05
I make time to train high because that's a priority for me in my life and I am a coach but I am also a coach that walks the walk and talks the talk and that's just who I am.
Speaker 1:
28:18
And does that part of the marketing piece as well? Do you feel like, do you feel like that helps you in putting yourself out there?
Speaker 3:
28:25
One hundred percent. It does because I can. I can talk about being an athlete and I could talk about like just last night I jumped in the pool for the first time in over three weeks and I literally had a conversation with a swimming pool before I jumped in and I explained and I talked to people about that on instagram and people are like, oh my God, I do the same thing. You know, like if people love to see that you are human, that there are days where you don't want to train. There are days where you're going to crush your run, but then there's days where you're going to call it quits, you know? Um, so yeah, 100 percent. Being an athlete has helped me tremendously being a coach and somebody when I first started my business, someone said to me, well, you should pull back, you know, being an athlete and focus on your business. And I said, but being an athlete is my business.
Speaker 1:
29:23
How do you leverage that? Are you, aside from connecting with your potential clients and saying, you know, showing that you have the same struggles they do, how do you leverage, let's say great performances and results to attract new athletes?
Speaker 3:
29:38
I don't know how I leverage it. I think I just, I think I about, you know, after I did Kona here, I'm thinking, oh my God, this is going to be awesome. I'm going to get clients. But I did it, you know, I mean, I think people saw more of my struggle at ironman Florida as a, as a win. Then I saw it, you know, like, uh, I had a flat tire two minutes into the bike at iron man, Florida and it took me 25 seconds to change the flat because I'm not an expert at changing flat, you know, let's, let's be real. So I think that's where people saw the realness of me. They, you know, I hear, I was thinking, oh my God, I'm in Kona, you know, my 28 year old dream. I finally made it. I finally got those words, you know, Mike Riley asking me if I wanted to go to Kona, but I think I got more of the more feedback on struggling than I did on a whim
Speaker 1:
30:35
and I imagine that you're posting if you are on the podium, if you are, it's things like that. But it's interesting to hear you say that maybe that's not what people connect with as much as you struggling to change a tire. And so my next question to you would be for myself, sometimes it's hard to add, almost be afraid to put that stuff out there because I almost feel like there's this pressure as a coach that you need to be the expert in everything. You need to be a physiologist and bike fitter and psychologist expert tire changer. I would like me personally, I might be afraid to put something out there like that, that you found that people connected with that
Speaker 3:
31:15
100 percent. I think this is something that I talk about in the course that I do. Um, you have to, you have to be vulnerable. You have to get out there and be vulnerable. And that could be a very scary thing, especially for coaches that maybe have a little bit bigger ego, you know, you have to just be like, you know what, I messed up and you know, somebody asked me, they go, what would you have done differently going into iron man, Florida? I'm like, well I wouldn't have asked the hurricane not to come, you know, that's the one thing I talked to the universe, but practice fixing a flat tire. But I mean, but honestly like black flat tire, I had an race was like 2003. So I think getting out there and being vulnerable and being open to, to just throwing yourself out there is, is the key that I've seen on social media.
Speaker 1:
32:18
That is a perfect takeaway. We only have a few minutes left here before I let you go. You mentioned a course to set a course for coaches. It is, it is. Where might they find that?
Speaker 3:
32:32
So it's on my website. I am doing, it's called mastering your coaching business. And so I have a course and I have a program. So the course is an eight week course that you could just dive in and do it yourself. It's like do it on your own type of thing. I give you all a whole bunch of content. We talk about the niche, we talk about social media, we talk about website, we talk about everything on that. That's your do it yourself and then the program that I have is that you'll get the course, but you'll get me as accountability as well. So we'll get to talk every couple of weeks. We'll do an onboarding, you know, really dive in and dig deep about your, your coaching business and really about what you want to achieve. And that's going to be a three month program. It's something new that I'm really loving it.
Speaker 1:
33:23
Very cool. That's awesome. Thanks Dave. So this sounds like a great course. Um, do you have any sort of special promotion or anything for the podcast listeners?
Speaker 3:
33:33
I do. I normally charge five, 97 for that eight week. Do it yourself course. But I would love to get more people into that program, into that course. So I will actually do a $100 off with the code, myc, c, t, p, so think about Master Your coaching business, training peaks. So m y CB PEP hundred dollars off.
Speaker 1:
34:04
Very cool. And I'm sure everybody will appreciate that and we will put it in the show notes as well with a link to that course for them. That'd be great. Yeah. So thank you for that. Thank you. We've talked about so much over the last 30 minutes or so. Let's say that I just did my coaching certification recently or that I've been coaching for a couple years, but I've been the hobby coach and I'm ready to take it to the next step. What should that next step be for me?
Speaker 3:
34:33
You know, I, I honestly like I think, I think a lot of us are, we deal with fear a lot because it's the fear of failure and I think people don't trust in why they're doing what they're doing. And so I say jump, take the leap and you won't look back.
Speaker 1:
34:56
Okay, that's a scary prospect, but I can see how it'd be beneficial
Speaker 3:
34:59
and I, I mean, I get emotional just thinking about that jump that I took, I took, I left my dream job, I left a full time job with benefits, um, and you know, it got to a point where it wasn't a dream anymore and I was like, how can I get to 10,000, translates to cross the finish line with a smile. And I was like, I need to start my own business, let's do this. And I, and I had a, I have a wonderful husband that supports me as well. So that helps too.
Speaker 1:
35:27
I feel like that's a common theme I've heard from several coaches now and, and I'm, I'm thinking that just did this a couple of years ago, but Joe Friel, same thing. He was a teacher at the time and he realized that he really enjoyed the coaching, any, any had running store as well. So it was like for him, he came up with a number that this is how many coaches are, how many athletes I need, if I was going to make a living. Um, another coach was a teacher in the UK, same thing and he decided he didn't want to teach anymore and so he basically forced himself, he took that leap and quit his job and it was basically, if he didn't make it, he wasn't going to eat. And so I, yeah, I think, I think not having that safety net maybe. Is that a catalyst that you need sometimes?
Speaker 3:
36:12
Right. Right. And you know, I mean that's the thing, the, my husband and I sat down and we've said, all right, no, this is what I'm going to do, this is how I'm going to do it. And he's like, okay, here you go, you know, let's do it. And you know, I mean there's times where I'm like, I need to borrow money, you know, like, it's scary, you know, I mean, it was scary. It was, it was, it wasn't fun. It was like, what am I doing, why am I doing this, you know? And, but when I realized I was just doing too much and when I got really focused on who I wanted to serve, then that was when things happened.
Speaker 1:
36:50
And now for the next level, let's say that there's a coach who has been coaching full time, but they've just been kind of maintaining, you know, they're doing just enough to get by. What would be your advice for them to take it to the next level for them? Hire a business coach, plug. Fantastic.
Speaker 3:
37:13
Well it is. And here's the thing. It doesn't have to be me either. Like there are so many great business coaches out there that really know how to do the online space as well, you know? But I mean yeah, if you're doing this for a. If you've been doing this for awhile, I would start looking to work with either other coaches or look at ways to start automating things that people can buy from you. So I wrote so many blogs about strength training that that was the biggest thing that a lot of people ask me about because I had that the background and I had that, you know, that masters degree. I started putting together a book and I put together a book and so every month Amazon sends me like nine, 10 bucks a month. But Hey, it's something, you know. No, but I do think coaches need coaches, right? Um, I am a triathlon coach, I have my own coach for my triathlon coaching, you know, um, because I don't want to coach myself, but um, but I do think people also need to get help and it's, the accountability is always nice.
Speaker 1:
38:23
Right. And that's what I was just thinking as you were saying that you have a triathlon coach part of that. It's an attitude you don't know what to do. It's the accountability I think is a big part of that
Speaker 3:
38:33
100 percent. Yeah. And that's the big thing about the program, like the course that I have is just you do it yourself, but the program is me keeping you accountable with that course as well. Yeah,
Speaker 1:
38:46
that's invaluable. Yup. Well, thank you very much for your time. I know that I got a bunch of takeaways from that. We will add notes to the show notes with links and the code for the course. Thanks for joining us and look for more from gender lawn
Speaker 2:
39:00
in the coming months. Sounds good. Thanks Dave. I appreciate you. Thank you. Take care guys. Dave shell here again, and we hope that you enjoyed our talk with general line. As Jen mentioned, she created a special code so you can get 20 percent off the master, your coaching business course. You can find that at [inaudible] dot com. Forward slash coach passed and then enter myc, BTP, so master your coaching business, training peaks, myc be tp also. If you've been enjoying the podcast, please go and leave a review and if you want to learn about other topics, go ahead and tweet us@attrainingpeaks.com. Until next time.
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