Alexandra Knight: Navigating the Music Business with Honesty and Hustle

In this episode of Classeek 15', host Jack Pepper sits down with Alexandra Knight, founder of Knight Classical and a leading artist manager who became a director at ICA by the age of just 28. With a background that spans top agencies, prestigious orchestras, and a formative education at Oxford, Alexandra brings a sharp and honest perspective to the real-life challenges of building a career in classical music—both as a performer and behind the scenes.

She shares candid insights into what artists often struggle with most, from securing concerts to staying visible in a crowded industry. Alexandra breaks down the balance between artist and agent, the non-negotiable role of digital presence, and why understanding the music business—not just the music profession—is now essential. Her advice is clear: success today requires a proactive mindset, creative storytelling, and a willingness to embrace the less glamorous side of career-building.