Benjamin Woodroffe: Turning Interviews into Powerful Conversations

In this edition of Classeek 15', our host Jack Pepper interviews Benjamin Woodroffe, Ambassador Programme Director at Classeek and host of Insights by Classeek, about preparing for media interviews in the classical music sector. The two discuss the importance of research, adaptability, and creating a comfortable environment for interviewees. 

Woodroffe emphasizes that interviews should feel like conversations rather than exams. He shares insights from peers and stresses the significance of mutual engagement and clear communication of goals before the interview. 

To see this advice in action, check out Insights by Classeek, our premium video series that dives deep into different aspects of the classical music industry.