Imagine for a moment that you’re starting up a bank or credit union. You already know the type of culture you want to build, the community you want to support, and even the products you want to provide. Now, you just need to figure out how to get people in the door to open an account. Shouldn’t be too hard, right? Just put up a sign, run a few ads in the local paper, and maybe go door to door. 

And it will work… but only a little, and not in the long-term. The main issue here is that we need to be painstakingly deliberate in how we attract people to our institution and develop these relationship. This is where Haberfeld’s HPG™ Strategy comes in.

For more than 35 years, Haberfeld has assisted financial institutions in running highly successful marketing campaigns, from messaging to design to audience to so much more. In this episode, join Patrick and Susan for a discussion with Haberfeld marketing experts Joe McWilliams and Cory Kibler on how the Haberfeld team helps our clients attract as many new customers as possible.