Is Traditional B2B Marketing Dead? How To Go From Lead Gen To Demand Gen | With Chris Walker of Refine Labs
Hustle Nation Podcast
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Hustle Nation Podcast
Is Traditional B2B Marketing Dead? How To Go From Lead Gen To Demand Gen | With Chris Walker of Refine Labs
Mar 01, 2024
Chris Burns & Dustin McClone

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Unveiling the Future of B2B Marketing: Lessons from Chris Walker -

Tune into this game-changing episode of the Hustle Nation Podcast, where we sit down with Chris Walker, CEO at Passetto and Executive Chairman at Refine Labs. Chris takes us on a deep dive into his transformative journey in the B2B marketing space, sharing invaluable lessons from scaling Refine Labs from a humble beginning in his living room to an eight-figure revenue powerhouse and launching Passetto, a tech-enabled GTM Strategy Consultancy set to redefine B2B growth strategies.

In this episode, Chris not only recounts the pivotal moments of his entrepreneurial journey but also breaks down the essence of building a successful digital demand engine in today's complex B2B landscape. From the nuances of demand generation and the significance of content in dark social to the strategic pivots that propelled his companies forward during uncertain times, Chris delivers a masterclass on navigating the B2B marketing world with agility and vision.

Listeners will walk away with actionable insights on:

  • The foundational pillars of building a B2B digital marketing agency that resonates with today's buyers.
  • The strategic mindset required to identify and execute against high-priority growth levers with confidence.
  • How to harness the power of content in non-traditional platforms to build a compelling brand presence.
  • Lessons learned from entrepreneurship, including the importance of financial planning and fostering a culture of innovation and resilience.

Whether you're a marketer, business leader, or entrepreneur, this episode is packed with thought-provoking insights and strategies that challenge the status quo of B2B go-to-market strategies. Get ready to be inspired and equip yourself with the knowledge to drive your business to new heights in the digital age.

Follow Chris on LinkedIn
Refine Labs website
Passetto Website
Chris Walker on YouTube

FYI - His YouTube channel is an absolute goldmine of B2B marketing nuggets.

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