Midwest Momentum
Stories from the Midwest Start-Up community.
Midwest Momentum
Transforming Wedding Shopping Through Innovative Tech
Join us as we uncover the fascinating journey of Becca Wenning, a former bridal shop owner and the visionary founder of Dress It. Becca shares her invaluable insights into the modern-day challenges brides face, from navigating endless social media inspiration to the logistical headaches of matching online finds with in-store inventory. Discover how the Dress It app is innovating the industry by bridging these gaps and offering a streamlined, supportive shopping experience for brides and small bridal businesses alike.
From owning a bridal shop to co-founding a travel tech startup, Becca's journey is nothing short of inspiring. Hear her recount the importance of customer feedback, the power of local support networks, and her seamless transition into the tech world despite being a non-technical founder.