Why UConn Vintage Merch Is Taking Over | Jeff Shawinsky of Seen Vintage

Vintage sportswear is bigger than ever — and UConn gear is right at the center of it. This week, we’re joined by Jeff Shawinsky of Seen Vintage to talk about the rise of vintage college merch, how he turned his passion into a business, and why old-school UConn Basketball apparel has become such a hot commodity. 

We get into how Jeff went from being a UConn fan to a vintage seller, why vintage sportswear has exploded in popularity, and the process behind hunting down rare gear. He also breaks down the “holy grail” of UConn merch, Big East Tournament classics, and championship-era apparel, along with some of the coolest and most random items he’s come across.