Portia, Tashana, and Ingrid are joined by Rakin “Rock” Hall, Vice President of Enrollment Management and Chief Enrollment Officer at Arcadia University. We talked with Rock about his experience as a higher education professional working in Strategic Enrollment Management (SEM) at a variety of different institutions, randing from R1s, to medium size state schools, and now a small university. Throughout his career Rock has worked to narrow gaps and create a strong sense of fidelity between systems where he sees diversity as a key part of any successful equation. Rock is passionate about inclusion and plurality . . . and James Bond. You’ll hear us talk about all of this together and how his personal experience has shaped his approach to strategic enrollment management and how he shows up on campus to support students.