We are at the halfway mark of 2023. It's a good time to assess the year so far and also make halftime adjustments for the second half of the year. In this episode, I discuss digital marketing adjustments you can make for the next six months (and beyond). I won’t just leave you hanging either, I will also provide practical solutions that can significantly improve your marketing. 

In a nutshell here are the main items you need to consider as you make adjustments to your marketing:

• Determine How Well You Are Measuring Performance
• Not Overlooking Mobile Optimization
• Evaluating and Assessing  Search Engine Optimization (SEO)
• Revisiting Content Marketing (or, getting started)
• Assessing Your Performance Against  Your Strategic Plan (or, putting one together)

The goal is to take a pause and regroup so the second half is better than the first half.

Here is the Google tool I mention in the podcast: Google's Mobile-Friendly Test to check (https://search.google.com/test/mobile-friendly)

If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.

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You can write to me at connect@corneryourmarketpodcast.com