{"version":"1.0.0","segments":[{"speaker":"Laura Vanderkam","startTime":0.69,"endTime":2.49,"body":"Another one"},{"speaker":"Laura Vanderkam","startTime":0.69,"endTime":2.49,"body":"turned out to be this phrase,"},{"speaker":"Laura Vanderkam","startTime":2.67,"endTime":8.31,"body":"the Norwegian secret for"},{"speaker":"Laura Vanderkam","startTime":2.67,"endTime":8.31,"body":"enjoying a long winter. So take"},{"speaker":"Laura Vanderkam","startTime":8.31,"endTime":11.34,"body":"that as you will, but I've been"},{"speaker":"Laura Vanderkam","startTime":8.31,"endTime":11.34,"body":"writing a novel with that as a"},{"speaker":"Laura Vanderkam","startTime":11.34,"endTime":12.06,"body":"title now."},{"speaker":"Dave Crenshaw","startTime":13.74,"endTime":16.65,"body":"In this episode,"},{"speaker":"Dave Crenshaw","startTime":13.74,"endTime":16.65,"body":"you'll get to know Laura Vander"},{"speaker":"Dave Crenshaw","startTime":16.65,"endTime":20.76,"body":"kam the productivity ringmaster,"},{"speaker":"Dave Crenshaw","startTime":16.65,"endTime":20.76,"body":"and you'll hear the story of how"},{"speaker":"Dave Crenshaw","startTime":20.76,"endTime":24.39,"body":"she became one of the most"},{"speaker":"Dave Crenshaw","startTime":20.76,"endTime":24.39,"body":"prolific writers in the world,"},{"speaker":"Dave Crenshaw","startTime":24.57,"endTime":28.23,"body":"while still successfully"},{"speaker":"Dave Crenshaw","startTime":24.57,"endTime":28.23,"body":"juggling a family of five"},{"speaker":"Dave Crenshaw","startTime":28.23,"endTime":36.36,"body":"children. I'm Dave Crenshaw, and"},{"speaker":"Dave Crenshaw","startTime":28.23,"endTime":36.36,"body":"this is my success Show. Welcome"},{"speaker":"Dave Crenshaw","startTime":36.36,"endTime":39.48,"body":"back friends to the Dave"},{"speaker":"Dave Crenshaw","startTime":36.36,"endTime":39.48,"body":"Crenshaw Success Show. This is"},{"speaker":"Dave Crenshaw","startTime":39.78,"endTime":43.26,"body":"where I speak to some of the"},{"speaker":"Dave Crenshaw","startTime":39.78,"endTime":43.26,"body":"most successful people I've met"},{"speaker":"Dave Crenshaw","startTime":43.26,"endTime":47.07,"body":"in my life's journey. And I"},{"speaker":"Dave Crenshaw","startTime":43.26,"endTime":47.07,"body":"share their story while looking"},{"speaker":"Dave Crenshaw","startTime":47.07,"endTime":51.15,"body":"for universal principles of"},{"speaker":"Dave Crenshaw","startTime":47.07,"endTime":51.15,"body":"success that can help you"},{"speaker":"Dave Crenshaw","startTime":51.24,"endTime":55.14,"body":"succeed. In case it's your first"},{"speaker":"Dave Crenshaw","startTime":51.24,"endTime":55.14,"body":"time here. I'm a best selling"},{"speaker":"Dave Crenshaw","startTime":55.14,"endTime":58.89,"body":"author, I speak to Fortune 500"},{"speaker":"Dave Crenshaw","startTime":55.14,"endTime":58.89,"body":"companies around the world. And"},{"speaker":"Dave Crenshaw","startTime":58.95,"endTime":62.01,"body":"I've taught millions of people"},{"speaker":"Dave Crenshaw","startTime":58.95,"endTime":62.01,"body":"how to be successful through my"},{"speaker":"Dave Crenshaw","startTime":62.04,"endTime":65.82,"body":"online courses I created this"},{"speaker":"Dave Crenshaw","startTime":62.04,"endTime":65.82,"body":"show is something different. The"},{"speaker":"Dave Crenshaw","startTime":65.85,"endTime":69.42,"body":"idea behind it was originally to"},{"speaker":"Dave Crenshaw","startTime":65.85,"endTime":69.42,"body":"help my family succeed, my"},{"speaker":"Dave Crenshaw","startTime":69.42,"endTime":73.11,"body":"children succeed, but I thought"},{"speaker":"Dave Crenshaw","startTime":69.42,"endTime":73.11,"body":"you'd like to enjoy learning"},{"speaker":"Dave Crenshaw","startTime":73.11,"endTime":77.43,"body":"along with them. So as I"},{"speaker":"Dave Crenshaw","startTime":73.11,"endTime":77.43,"body":"interview people, I'm looking"},{"speaker":"Dave Crenshaw","startTime":77.43,"endTime":82.08,"body":"for those who have multifaceted"},{"speaker":"Dave Crenshaw","startTime":77.43,"endTime":82.08,"body":"success, people who haven't just"},{"speaker":"Dave Crenshaw","startTime":82.08,"endTime":85.68,"body":"had financial or career success,"},{"speaker":"Dave Crenshaw","startTime":82.08,"endTime":85.68,"body":"but also have fun and enjoy"},{"speaker":"Dave Crenshaw","startTime":85.68,"endTime":90.0,"body":"their life and their family. As"},{"speaker":"Dave Crenshaw","startTime":85.68,"endTime":90.0,"body":"you listen to today's episode, I"},{"speaker":"Dave Crenshaw","startTime":90.0,"endTime":93.21,"body":"want you to do one thing, I want"},{"speaker":"Dave Crenshaw","startTime":90.0,"endTime":93.21,"body":"you to look for something you"},{"speaker":"Dave Crenshaw","startTime":93.21,"endTime":98.01,"body":"can do, and the action you can"},{"speaker":"Dave Crenshaw","startTime":93.21,"endTime":98.01,"body":"take not a year from now or a"},{"speaker":"Dave Crenshaw","startTime":98.01,"endTime":102.45,"body":"month from now. But something"},{"speaker":"Dave Crenshaw","startTime":98.01,"endTime":102.45,"body":"you can do today this week. And"},{"speaker":"Dave Crenshaw","startTime":102.45,"endTime":106.41,"body":"that will help you make my"},{"speaker":"Dave Crenshaw","startTime":102.45,"endTime":106.41,"body":"guests success story, a part of"},{"speaker":"Dave Crenshaw","startTime":106.41,"endTime":111.15,"body":"your success story. And today's"},{"speaker":"Dave Crenshaw","startTime":106.41,"endTime":111.15,"body":"guest is really special. Laura"},{"speaker":"Dave Crenshaw","startTime":111.15,"endTime":115.11,"body":"Vander cam is the author of"},{"speaker":"Dave Crenshaw","startTime":111.15,"endTime":115.11,"body":"multiple time management and"},{"speaker":"Dave Crenshaw","startTime":115.11,"endTime":120.09,"body":"productivity books, including"},{"speaker":"Dave Crenshaw","startTime":115.11,"endTime":120.09,"body":"the new tranquillity by Tuesday"},{"speaker":"Dave Crenshaw","startTime":120.12,"endTime":124.62,"body":"along with many other books. Her"},{"speaker":"Dave Crenshaw","startTime":120.12,"endTime":124.62,"body":"work has appeared in many"},{"speaker":"Dave Crenshaw","startTime":124.62,"endTime":128.25,"body":"publications, including the New"},{"speaker":"Dave Crenshaw","startTime":124.62,"endTime":128.25,"body":"York Times, the Wall Street"},{"speaker":"Dave Crenshaw","startTime":128.25,"endTime":132.45,"body":"Journal, Fast Company and"},{"speaker":"Dave Crenshaw","startTime":128.25,"endTime":132.45,"body":"fortune. She's the host of two"},{"speaker":"Dave Crenshaw","startTime":132.48,"endTime":137.58,"body":"highly successful podcasts, best"},{"speaker":"Dave Crenshaw","startTime":132.48,"endTime":137.58,"body":"of both worlds. And before"},{"speaker":"Dave Crenshaw","startTime":137.61,"endTime":141.45,"body":"breakfast. Laura lives outside"},{"speaker":"Dave Crenshaw","startTime":137.61,"endTime":141.45,"body":"Philadelphia with her husband"},{"speaker":"Dave Crenshaw","startTime":141.45,"endTime":146.07,"body":"and five children. And you can"},{"speaker":"Dave Crenshaw","startTime":141.45,"endTime":146.07,"body":"find her blog at Laura Vander"},{"speaker":"Dave Crenshaw","startTime":146.07,"endTime":151.65,"body":"cam.com. Laura, thank you so"},{"speaker":"Dave Crenshaw","startTime":146.07,"endTime":151.65,"body":"much for being on the show."},{"speaker":"Laura Vanderkam","startTime":152.04,"endTime":153.24,"body":"Well, thank you"},{"speaker":"Laura Vanderkam","startTime":152.04,"endTime":153.24,"body":"so much for having me. I"},{"speaker":"Laura Vanderkam","startTime":153.24,"endTime":155.01,"body":"appreciate it. Yeah. So"},{"speaker":"Dave Crenshaw","startTime":155.01,"endTime":157.59,"body":"we first came in"},{"speaker":"Dave Crenshaw","startTime":155.01,"endTime":157.59,"body":"contact. Gosh, several years"},{"speaker":"Dave Crenshaw","startTime":157.59,"endTime":163.35,"body":"back when your first book came"},{"speaker":"Dave Crenshaw","startTime":157.59,"endTime":163.35,"body":"out 168 hours. When was that"},{"speaker":"Dave Crenshaw","startTime":163.41,"endTime":164.22,"body":"that released a"},{"speaker":"Laura Vanderkam","startTime":164.22,"endTime":168.09,"body":"long time ago?"},{"speaker":"Laura Vanderkam","startTime":164.22,"endTime":168.09,"body":"Yeah. 2010? I want to say so"},{"speaker":"Laura Vanderkam","startTime":168.24,"endTime":169.8,"body":"many, many years ago. Yeah."},{"speaker":"Dave Crenshaw","startTime":169.8,"endTime":171.54,"body":"My first book"},{"speaker":"Dave Crenshaw","startTime":169.8,"endTime":171.54,"body":"with the multitasking came out"},{"speaker":"Dave Crenshaw","startTime":171.54,"endTime":174.39,"body":"2008. So I think we both kind of"},{"speaker":"Dave Crenshaw","startTime":171.54,"endTime":174.39,"body":"got started in the whole"},{"speaker":"Dave Crenshaw","startTime":174.39,"endTime":178.17,"body":"productivity thing. Right around"},{"speaker":"Dave Crenshaw","startTime":174.39,"endTime":178.17,"body":"the same time. We've been around"},{"speaker":"Dave Crenshaw","startTime":178.17,"endTime":182.25,"body":"for a while. Yeah, I remember"},{"speaker":"Dave Crenshaw","startTime":178.17,"endTime":182.25,"body":"you reached out and I read part"},{"speaker":"Dave Crenshaw","startTime":182.25,"endTime":184.53,"body":"of the book. And I was happy to"},{"speaker":"Dave Crenshaw","startTime":182.25,"endTime":184.53,"body":"give an endorsement for it."},{"speaker":"Dave Crenshaw","startTime":184.53,"endTime":188.37,"body":"Because I think in that context,"},{"speaker":"Dave Crenshaw","startTime":184.53,"endTime":188.37,"body":"we have so many similar"},{"speaker":"Dave Crenshaw","startTime":188.7,"endTime":191.85,"body":"perspectives on time management,"},{"speaker":"Dave Crenshaw","startTime":188.7,"endTime":191.85,"body":"definitely. So that's part of"},{"speaker":"Dave Crenshaw","startTime":191.85,"endTime":194.79,"body":"the reason why I was excited to"},{"speaker":"Dave Crenshaw","startTime":191.85,"endTime":194.79,"body":"interview. First of all, where"},{"speaker":"Dave Crenshaw","startTime":194.79,"endTime":195.96,"body":"are you located today?"},{"speaker":"Laura Vanderkam","startTime":196.35,"endTime":198.78,"body":"So I live right"},{"speaker":"Laura Vanderkam","startTime":196.35,"endTime":198.78,"body":"outside Philadelphia and one of"},{"speaker":"Laura Vanderkam","startTime":198.78,"endTime":200.73,"body":"the suburbs of that study."},{"speaker":"Dave Crenshaw","startTime":201.33,"endTime":204.21,"body":"And you have five"},{"speaker":"Dave Crenshaw","startTime":201.33,"endTime":204.21,"body":"children? I"},{"speaker":"Laura Vanderkam","startTime":204.21,"endTime":208.38,"body":"do I have five"},{"speaker":"Laura Vanderkam","startTime":204.21,"endTime":208.38,"body":"kids. They range in age from 16"},{"speaker":"Laura Vanderkam","startTime":208.44,"endTime":212.91,"body":"to four. So running the whole"},{"speaker":"Laura Vanderkam","startTime":208.44,"endTime":212.91,"body":"gamut of high school to"},{"speaker":"Laura Vanderkam","startTime":212.91,"endTime":218.52,"body":"preschool. It's quite the mix."},{"speaker":"Laura Vanderkam","startTime":212.91,"endTime":218.52,"body":"But I really enjoy seeing kids"},{"speaker":"Laura Vanderkam","startTime":218.52,"endTime":222.63,"body":"at different stages and seeing"},{"speaker":"Laura Vanderkam","startTime":218.52,"endTime":222.63,"body":"the relationships between big"},{"speaker":"Laura Vanderkam","startTime":222.63,"endTime":224.82,"body":"kids and little kids. Yeah,"},{"speaker":"Laura Vanderkam","startTime":222.63,"endTime":224.82,"body":"well,"},{"speaker":"Dave Crenshaw","startTime":224.85,"endTime":227.46,"body":"I think from a"},{"speaker":"Dave Crenshaw","startTime":224.85,"endTime":227.46,"body":"career standpoint, that adds a"},{"speaker":"Dave Crenshaw","startTime":227.46,"endTime":231.12,"body":"lot of credibility to what"},{"speaker":"Dave Crenshaw","startTime":227.46,"endTime":231.12,"body":"you're saying. Right? I mean,"},{"speaker":"Dave Crenshaw","startTime":231.12,"endTime":235.35,"body":"that's a lot to juggle on top of"},{"speaker":"Dave Crenshaw","startTime":231.12,"endTime":235.35,"body":"your career. Yeah."},{"speaker":"Laura Vanderkam","startTime":235.35,"endTime":236.79,"body":"Well, it's"},{"speaker":"Laura Vanderkam","startTime":235.35,"endTime":236.79,"body":"funny. I mean, I didn't have"},{"speaker":"Laura Vanderkam","startTime":236.79,"endTime":240.12,"body":"five children as a personal"},{"speaker":"Laura Vanderkam","startTime":236.79,"endTime":240.12,"body":"branding exercise, but it has,"},{"speaker":"Laura Vanderkam","startTime":240.12,"endTime":243.48,"body":"in fact been helpful. I know"},{"speaker":"Laura Vanderkam","startTime":240.12,"endTime":243.48,"body":"people be like, and here's"},{"speaker":"Laura Vanderkam","startTime":243.48,"endTime":245.91,"body":"Laura. She's the time management"},{"speaker":"Laura Vanderkam","startTime":243.48,"endTime":245.91,"body":"expert. And people like Oh"},{"speaker":"Laura Vanderkam","startTime":245.91,"endTime":248.85,"body":"Allah, Allah, Allah, and she has"},{"speaker":"Laura Vanderkam","startTime":245.91,"endTime":248.85,"body":"five kids, and people go, Ooh,"},{"speaker":"Laura Vanderkam","startTime":249.66,"endTime":251.88,"body":"it helps with it. I guess that's"},{"speaker":"Laura Vanderkam","startTime":249.66,"endTime":251.88,"body":"how I would put it."},{"speaker":"Dave Crenshaw","startTime":252.21,"endTime":254.34,"body":"I only have three"},{"speaker":"Dave Crenshaw","startTime":252.21,"endTime":254.34,"body":"children. So that's not even"},{"speaker":"Dave Crenshaw","startTime":254.34,"endTime":256.47,"body":"close to the same. I think it"},{"speaker":"Dave Crenshaw","startTime":254.34,"endTime":256.47,"body":"was Jim Gaffigan. Who said,"},{"speaker":"Dave Crenshaw","startTime":256.47,"endTime":259.05,"body":"What's it like to have five"},{"speaker":"Dave Crenshaw","startTime":256.47,"endTime":259.05,"body":"children? Imagine you're"},{"speaker":"Dave Crenshaw","startTime":259.05,"endTime":261.09,"body":"drowning, and then someone hands"},{"speaker":"Dave Crenshaw","startTime":259.05,"endTime":261.09,"body":"you a baby?"},{"speaker":"Laura Vanderkam","startTime":263.82,"endTime":265.5,"body":"There's an"},{"speaker":"Laura Vanderkam","startTime":263.82,"endTime":265.5,"body":"element of that, although the"},{"speaker":"Laura Vanderkam","startTime":265.5,"endTime":268.41,"body":"good news with us is they are"},{"speaker":"Laura Vanderkam","startTime":265.5,"endTime":268.41,"body":"spread out far enough and age"},{"speaker":"Laura Vanderkam","startTime":268.41,"endTime":271.98,"body":"that at least by the time the"},{"speaker":"Laura Vanderkam","startTime":268.41,"endTime":271.98,"body":"fifth one came the oldest are"},{"speaker":"Laura Vanderkam","startTime":271.98,"endTime":274.26,"body":"getting a little bit more self"},{"speaker":"Laura Vanderkam","startTime":271.98,"endTime":274.26,"body":"sufficient. I mean, I've"},{"speaker":"Laura Vanderkam","startTime":274.26,"endTime":278.46,"body":"definitely talked to people who"},{"speaker":"Laura Vanderkam","startTime":274.26,"endTime":278.46,"body":"have say, five kids under the"},{"speaker":"Laura Vanderkam","startTime":278.46,"endTime":283.26,"body":"age of eight, and that's when"},{"speaker":"Laura Vanderkam","startTime":278.46,"endTime":283.26,"body":"the true chaos starts to rain."},{"speaker":"Laura Vanderkam","startTime":283.29,"endTime":283.98,"body":"Yeah."},{"speaker":"Dave Crenshaw","startTime":284.13,"endTime":286.89,"body":"Well, we're going"},{"speaker":"Dave Crenshaw","startTime":284.13,"endTime":286.89,"body":"to cover your story of your"},{"speaker":"Dave Crenshaw","startTime":286.89,"endTime":291.15,"body":"entire career. And so we're"},{"speaker":"Dave Crenshaw","startTime":286.89,"endTime":291.15,"body":"going to come back to this issue"},{"speaker":"Dave Crenshaw","startTime":291.15,"endTime":295.11,"body":"of being a mom while being a"},{"speaker":"Dave Crenshaw","startTime":291.15,"endTime":295.11,"body":"successful author and a speaker."},{"speaker":"Dave Crenshaw","startTime":295.62,"endTime":298.92,"body":"What I like to do is start at"},{"speaker":"Dave Crenshaw","startTime":295.62,"endTime":298.92,"body":"the beginning with the fun"},{"speaker":"Dave Crenshaw","startTime":298.92,"endTime":302.88,"body":"question that we're all All I"},{"speaker":"Dave Crenshaw","startTime":298.92,"endTime":302.88,"body":"asked when we were young, which"},{"speaker":"Dave Crenshaw","startTime":302.88,"endTime":307.59,"body":"is what did you want to be when"},{"speaker":"Dave Crenshaw","startTime":302.88,"endTime":307.59,"body":"you grew up? And I'm talking"},{"speaker":"Dave Crenshaw","startTime":307.74,"endTime":310.2,"body":"about your teenage years, once"},{"speaker":"Dave Crenshaw","startTime":307.74,"endTime":310.2,"body":"you really started to form an"},{"speaker":"Dave Crenshaw","startTime":310.2,"endTime":313.86,"body":"idea of what practical career"},{"speaker":"Dave Crenshaw","startTime":310.2,"endTime":313.86,"body":"was? Where were you thinking you"},{"speaker":"Dave Crenshaw","startTime":313.86,"endTime":314.61,"body":"were going to go?"},{"speaker":"Laura Vanderkam","startTime":314.91,"endTime":316.5,"body":"Yeah, so the"},{"speaker":"Laura Vanderkam","startTime":314.91,"endTime":316.5,"body":"answer can't be princess or"},{"speaker":"Laura Vanderkam","startTime":316.5,"endTime":318.75,"body":"witch or something like that,"},{"speaker":"Laura Vanderkam","startTime":316.5,"endTime":318.75,"body":"right? Yeah, no, no, no, not"},{"speaker":"Dave Crenshaw","startTime":318.75,"endTime":322.47,"body":"the five year old"},{"speaker":"Dave Crenshaw","startTime":318.75,"endTime":322.47,"body":"car driver. President. Tena,"},{"speaker":"Laura Vanderkam","startTime":322.5,"endTime":324.63,"body":"there were a"},{"speaker":"Laura Vanderkam","startTime":322.5,"endTime":324.63,"body":"lot of good ones. Yeah, well, I"},{"speaker":"Laura Vanderkam","startTime":324.66,"endTime":327.15,"body":"did not necessarily want to be a"},{"speaker":"Laura Vanderkam","startTime":324.66,"endTime":327.15,"body":"time management expert, I think"},{"speaker":"Laura Vanderkam","startTime":327.15,"endTime":329.4,"body":"that would have been a very odd"},{"speaker":"Laura Vanderkam","startTime":327.15,"endTime":329.4,"body":"thing for a child to grow up"},{"speaker":"Laura Vanderkam","startTime":329.4,"endTime":333.57,"body":"wanting to be. But I did want to"},{"speaker":"Laura Vanderkam","startTime":329.4,"endTime":333.57,"body":"write, I knew very much that I"},{"speaker":"Laura Vanderkam","startTime":333.57,"endTime":338.34,"body":"wanted to be a writer. That was"},{"speaker":"Laura Vanderkam","startTime":333.57,"endTime":338.34,"body":"something I had done. All"},{"speaker":"Laura Vanderkam","startTime":338.34,"endTime":343.17,"body":"through childhood, we have"},{"speaker":"Laura Vanderkam","startTime":338.34,"endTime":343.17,"body":"collections of my old stories, I"},{"speaker":"Laura Vanderkam","startTime":343.17,"endTime":346.56,"body":"attempted my first novel in"},{"speaker":"Laura Vanderkam","startTime":343.17,"endTime":346.56,"body":"fifth grade, it was terrible, as"},{"speaker":"Laura Vanderkam","startTime":346.56,"endTime":349.95,"body":"one might imagine, but it was"},{"speaker":"Laura Vanderkam","startTime":346.56,"endTime":349.95,"body":"long. So I guess that's good. At"},{"speaker":"Laura Vanderkam","startTime":349.95,"endTime":353.7,"body":"least I had the idea of getting"},{"speaker":"Laura Vanderkam","startTime":349.95,"endTime":353.7,"body":"a lot of words out there going."},{"speaker":"Dave Crenshaw","startTime":353.88,"endTime":356.19,"body":"That's powerful."},{"speaker":"Dave Crenshaw","startTime":353.88,"endTime":356.19,"body":"Just the habit of cranking out"},{"speaker":"Dave Crenshaw","startTime":356.19,"endTime":359.31,"body":"the words for a writer. Yeah,"},{"speaker":"Dave Crenshaw","startTime":356.19,"endTime":359.31,"body":"you better love it, or you"},{"speaker":"Dave Crenshaw","startTime":359.31,"endTime":360.12,"body":"shouldn't be doing it."},{"speaker":"Laura Vanderkam","startTime":360.3,"endTime":362.91,"body":"I have been"},{"speaker":"Laura Vanderkam","startTime":360.3,"endTime":362.91,"body":"cranking out a lot of words over"},{"speaker":"Laura Vanderkam","startTime":362.91,"endTime":366.51,"body":"the course of my life and"},{"speaker":"Laura Vanderkam","startTime":362.91,"endTime":366.51,"body":"continue to do so. But it's sort"},{"speaker":"Laura Vanderkam","startTime":366.51,"endTime":370.17,"body":"of funny looking at my life now,"},{"speaker":"Laura Vanderkam","startTime":366.51,"endTime":370.17,"body":"because there were other things"},{"speaker":"Laura Vanderkam","startTime":370.17,"endTime":373.71,"body":"that I wanted to do as well. And"},{"speaker":"Laura Vanderkam","startTime":370.17,"endTime":373.71,"body":"I'm not sure that I would have"},{"speaker":"Laura Vanderkam","startTime":373.71,"endTime":379.56,"body":"seen that they could combine as"},{"speaker":"Laura Vanderkam","startTime":373.71,"endTime":379.56,"body":"easily with writing. So I'm also"},{"speaker":"Laura Vanderkam","startTime":379.59,"endTime":383.34,"body":"extremely interested in math,"},{"speaker":"Laura Vanderkam","startTime":379.59,"endTime":383.34,"body":"that has always been something"},{"speaker":"Laura Vanderkam","startTime":383.34,"endTime":385.95,"body":"that I have been drawn to I did"},{"speaker":"Laura Vanderkam","startTime":383.34,"endTime":385.95,"body":"a lot of math competitions when"},{"speaker":"Laura Vanderkam","startTime":385.95,"endTime":391.35,"body":"I was little and enjoyed that."},{"speaker":"Laura Vanderkam","startTime":385.95,"endTime":391.35,"body":"And it turns out that time is"},{"speaker":"Laura Vanderkam","startTime":391.35,"endTime":397.56,"body":"math with denominators of 168,"},{"speaker":"Laura Vanderkam","startTime":391.35,"endTime":397.56,"body":"or 8760, or 24, all these"},{"speaker":"Laura Vanderkam","startTime":397.56,"endTime":400.53,"body":"different numbers of hours or"},{"speaker":"Laura Vanderkam","startTime":397.56,"endTime":400.53,"body":"minutes, or whatever. And yeah,"},{"speaker":"Laura Vanderkam","startTime":400.68,"endTime":404.19,"body":"so I've really enjoyed being"},{"speaker":"Laura Vanderkam","startTime":400.68,"endTime":404.19,"body":"able to write about those"},{"speaker":"Laura Vanderkam","startTime":404.19,"endTime":407.55,"body":"topics, I loved the idea of"},{"speaker":"Laura Vanderkam","startTime":404.19,"endTime":407.55,"body":"being maybe a professor or"},{"speaker":"Laura Vanderkam","startTime":407.55,"endTime":409.98,"body":"something, doing research and"},{"speaker":"Laura Vanderkam","startTime":407.55,"endTime":409.98,"body":"have been able to do my own"},{"speaker":"Laura Vanderkam","startTime":409.98,"endTime":414.0,"body":"research projects now that have"},{"speaker":"Laura Vanderkam","startTime":409.98,"endTime":414.0,"body":"become my books. And one sort of"},{"speaker":"Laura Vanderkam","startTime":414.0,"endTime":416.88,"body":"random thing was I was always"},{"speaker":"Laura Vanderkam","startTime":414.0,"endTime":416.88,"body":"into performing. I did a lot of"},{"speaker":"Laura Vanderkam","startTime":416.88,"endTime":420.27,"body":"singing and dancing when I was"},{"speaker":"Laura Vanderkam","startTime":416.88,"endTime":420.27,"body":"growing up, and I loved being on"},{"speaker":"Laura Vanderkam","startTime":420.27,"endTime":426.12,"body":"stage. And it turns out now that"},{"speaker":"Laura Vanderkam","startTime":420.27,"endTime":426.12,"body":"speaking is a great way to get"},{"speaker":"Laura Vanderkam","startTime":426.12,"endTime":430.08,"body":"yourself back up on stage. And"},{"speaker":"Laura Vanderkam","startTime":426.12,"endTime":430.08,"body":"the way I tend to speak in most"},{"speaker":"Laura Vanderkam","startTime":430.08,"endTime":433.2,"body":"circumstances, I'm not really,"},{"speaker":"Laura Vanderkam","startTime":430.08,"endTime":433.2,"body":"you know, doing the big"},{"speaker":"Laura Vanderkam","startTime":433.2,"endTime":438.06,"body":"PowerPoint thing. It's more of a"},{"speaker":"Laura Vanderkam","startTime":433.2,"endTime":438.06,"body":"one woman show, right? And so"},{"speaker":"Laura Vanderkam","startTime":438.06,"endTime":442.14,"body":"you know, it's fun to be able to"},{"speaker":"Laura Vanderkam","startTime":438.06,"endTime":442.14,"body":"incorporate those aspects into"},{"speaker":"Laura Vanderkam","startTime":442.17,"endTime":444.75,"body":"my career as it is, you know, so"},{"speaker":"Laura Vanderkam","startTime":442.17,"endTime":444.75,"body":"I'm writing that is what I"},{"speaker":"Laura Vanderkam","startTime":444.75,"endTime":447.33,"body":"wanted to do. But I'm doing a"},{"speaker":"Laura Vanderkam","startTime":444.75,"endTime":447.33,"body":"lot of other things, too."},{"speaker":"Dave Crenshaw","startTime":447.69,"endTime":450.03,"body":"Yeah. When you're"},{"speaker":"Dave Crenshaw","startTime":447.69,"endTime":450.03,"body":"presenting, you're walking a"},{"speaker":"Dave Crenshaw","startTime":450.03,"endTime":453.21,"body":"tightrope in front of the"},{"speaker":"Dave Crenshaw","startTime":450.03,"endTime":453.21,"body":"audience. And I know you like"},{"speaker":"Dave Crenshaw","startTime":453.21,"endTime":456.24,"body":"the circus analogies with some"},{"speaker":"Dave Crenshaw","startTime":453.21,"endTime":456.24,"body":"of the things that you do. But"},{"speaker":"Dave Crenshaw","startTime":456.27,"endTime":458.34,"body":"that really was what it feels"},{"speaker":"Dave Crenshaw","startTime":456.27,"endTime":458.34,"body":"like to me. When you're"},{"speaker":"Dave Crenshaw","startTime":458.34,"endTime":461.79,"body":"speaking, you're walking the"},{"speaker":"Dave Crenshaw","startTime":458.34,"endTime":461.79,"body":"tightrope, with no net, no one"},{"speaker":"Dave Crenshaw","startTime":461.79,"endTime":466.59,"body":"is going to rescue you. If you"},{"speaker":"Dave Crenshaw","startTime":461.79,"endTime":466.59,"body":"mess up. It's 100%. On you. I"},{"speaker":"Dave Crenshaw","startTime":466.59,"endTime":469.53,"body":"also show that as a past"},{"speaker":"Dave Crenshaw","startTime":466.59,"endTime":469.53,"body":"experience being in plays, being"},{"speaker":"Dave Crenshaw","startTime":469.53,"endTime":472.71,"body":"in musicals, that kind of thing."},{"speaker":"Dave Crenshaw","startTime":469.53,"endTime":472.71,"body":"And it comes in handy in our"},{"speaker":"Dave Crenshaw","startTime":472.71,"endTime":474.72,"body":"career. No, yeah. Well, just"},{"speaker":"Laura Vanderkam","startTime":474.72,"endTime":476.43,"body":"the idea that"},{"speaker":"Laura Vanderkam","startTime":474.72,"endTime":476.43,"body":"you can get up in front of"},{"speaker":"Laura Vanderkam","startTime":476.43,"endTime":479.64,"body":"people. And it might be"},{"speaker":"Laura Vanderkam","startTime":476.43,"endTime":479.64,"body":"exciting, as opposed to utterly"},{"speaker":"Laura Vanderkam","startTime":479.64,"endTime":481.77,"body":"and completely terrifying, which"},{"speaker":"Laura Vanderkam","startTime":479.64,"endTime":481.77,"body":"is another way to look at it."},{"speaker":"Laura Vanderkam","startTime":482.04,"endTime":482.52,"body":"Right?"},{"speaker":"Dave Crenshaw","startTime":482.52,"endTime":486.96,"body":"Yeah. So you went"},{"speaker":"Dave Crenshaw","startTime":482.52,"endTime":486.96,"body":"to Princeton? Correct? I did. By"},{"speaker":"Dave Crenshaw","startTime":486.96,"endTime":490.05,"body":"the way, that's a pretty amazing"},{"speaker":"Dave Crenshaw","startTime":486.96,"endTime":490.05,"body":"accomplishment in and of itself,"},{"speaker":"Laura Vanderkam","startTime":490.08,"endTime":491.25,"body":"say don't hold"},{"speaker":"Laura Vanderkam","startTime":490.08,"endTime":491.25,"body":"it against me."},{"speaker":"Dave Crenshaw","startTime":493.05,"endTime":495.96,"body":"What were you"},{"speaker":"Dave Crenshaw","startTime":493.05,"endTime":495.96,"body":"studying at Princeton? What did"},{"speaker":"Dave Crenshaw","startTime":495.96,"endTime":497.04,"body":"you graduate in?"},{"speaker":"Laura Vanderkam","startTime":497.49,"endTime":500.28,"body":"So my degree is"},{"speaker":"Laura Vanderkam","startTime":497.49,"endTime":500.28,"body":"from their school of Public and"},{"speaker":"Laura Vanderkam","startTime":500.28,"endTime":504.81,"body":"International Affairs. It was a"},{"speaker":"Laura Vanderkam","startTime":500.28,"endTime":504.81,"body":"major that I was vaguely"},{"speaker":"Laura Vanderkam","startTime":504.81,"endTime":509.94,"body":"interested in, and kind of took"},{"speaker":"Laura Vanderkam","startTime":504.81,"endTime":509.94,"body":"people from lots of different"},{"speaker":"Laura Vanderkam","startTime":510.09,"endTime":513.24,"body":"backgrounds. I didn't have one"},{"speaker":"Laura Vanderkam","startTime":510.09,"endTime":513.24,"body":"particular other thing I wanted"},{"speaker":"Laura Vanderkam","startTime":513.24,"endTime":517.44,"body":"to do. I kind of spent a lot of"},{"speaker":"Laura Vanderkam","startTime":513.24,"endTime":517.44,"body":"my time in college writing for"},{"speaker":"Laura Vanderkam","startTime":517.44,"endTime":522.51,"body":"various places. And so I was"},{"speaker":"Laura Vanderkam","startTime":517.44,"endTime":522.51,"body":"freelancing for area"},{"speaker":"Laura Vanderkam","startTime":522.51,"endTime":525.93,"body":"publications to make money I"},{"speaker":"Laura Vanderkam","startTime":522.51,"endTime":525.93,"body":"wrote for a bunch of different"},{"speaker":"Laura Vanderkam","startTime":525.93,"endTime":530.28,"body":"student publications, I actually"},{"speaker":"Laura Vanderkam","startTime":525.93,"endTime":530.28,"body":"wound up doing this is crazy"},{"speaker":"Laura Vanderkam","startTime":530.28,"endTime":533.13,"body":"enough when I say this, but I"},{"speaker":"Laura Vanderkam","startTime":530.28,"endTime":533.13,"body":"wrote two senior theses because"},{"speaker":"Laura Vanderkam","startTime":533.13,"endTime":536.25,"body":"I had to write one in the public"},{"speaker":"Laura Vanderkam","startTime":533.13,"endTime":536.25,"body":"policy department. And then I"},{"speaker":"Laura Vanderkam","startTime":536.25,"endTime":539.1,"body":"also applied to the creative"},{"speaker":"Laura Vanderkam","startTime":536.25,"endTime":539.1,"body":"writing department to do a"},{"speaker":"Laura Vanderkam","startTime":539.1,"endTime":541.59,"body":"thesis through there. And there"},{"speaker":"Laura Vanderkam","startTime":539.1,"endTime":541.59,"body":"was really no way you could"},{"speaker":"Laura Vanderkam","startTime":541.59,"endTime":543.9,"body":"combine them, it would have been"},{"speaker":"Laura Vanderkam","startTime":541.59,"endTime":543.9,"body":"terrible, like a public policy"},{"speaker":"Laura Vanderkam","startTime":543.9,"endTime":547.65,"body":"novel. That sounds really awful."},{"speaker":"Laura Vanderkam","startTime":543.9,"endTime":547.65,"body":"So I just wrote a novel and"},{"speaker":"Laura Vanderkam","startTime":547.68,"endTime":551.37,"body":"wrote a public policy thesis and"},{"speaker":"Laura Vanderkam","startTime":547.68,"endTime":551.37,"body":"really enjoyed that. I guess."},{"speaker":"Laura Vanderkam","startTime":551.37,"endTime":554.4,"body":"I've never minded writing a lot"},{"speaker":"Laura Vanderkam","startTime":551.37,"endTime":554.4,"body":"of stuff. And I guess that was"},{"speaker":"Laura Vanderkam","startTime":554.4,"endTime":557.22,"body":"one of my first indications that"},{"speaker":"Laura Vanderkam","startTime":554.4,"endTime":557.22,"body":"that might be the case."},{"speaker":"Dave Crenshaw","startTime":557.28,"endTime":559.8,"body":"Yeah, I really"},{"speaker":"Dave Crenshaw","startTime":557.28,"endTime":559.8,"body":"want to emphasize that part of"},{"speaker":"Dave Crenshaw","startTime":559.8,"endTime":562.11,"body":"what we're doing here. Laura, is"},{"speaker":"Dave Crenshaw","startTime":559.8,"endTime":562.11,"body":"as we're going through your"},{"speaker":"Dave Crenshaw","startTime":562.11,"endTime":565.17,"body":"story, we're looking for"},{"speaker":"Dave Crenshaw","startTime":562.11,"endTime":565.17,"body":"universal principles of success."},{"speaker":"Dave Crenshaw","startTime":565.47,"endTime":570.06,"body":"I started this initially to help"},{"speaker":"Dave Crenshaw","startTime":565.47,"endTime":570.06,"body":"my kids learn principles of"},{"speaker":"Dave Crenshaw","startTime":570.06,"endTime":572.52,"body":"success. And one of the things"},{"speaker":"Dave Crenshaw","startTime":570.06,"endTime":572.52,"body":"that I teach, especially when it"},{"speaker":"Dave Crenshaw","startTime":572.52,"endTime":576.09,"body":"comes to careers is you must"},{"speaker":"Dave Crenshaw","startTime":572.52,"endTime":576.09,"body":"love what you do. It's not"},{"speaker":"Dave Crenshaw","startTime":576.09,"endTime":578.34,"body":"necessarily true that if you do"},{"speaker":"Dave Crenshaw","startTime":576.09,"endTime":578.34,"body":"what you love, money will"},{"speaker":"Dave Crenshaw","startTime":578.34,"endTime":582.69,"body":"follow. You also have to be good"},{"speaker":"Dave Crenshaw","startTime":578.34,"endTime":582.69,"body":"at it. But loving what you do,"},{"speaker":"Dave Crenshaw","startTime":582.72,"endTime":586.65,"body":"especially with writing, where"},{"speaker":"Dave Crenshaw","startTime":582.72,"endTime":586.65,"body":"it is so much of sitting down"},{"speaker":"Dave Crenshaw","startTime":586.65,"endTime":591.18,"body":"and cranking out the word count"},{"speaker":"Dave Crenshaw","startTime":586.65,"endTime":591.18,"body":"and refusing to allow writer's"},{"speaker":"Dave Crenshaw","startTime":591.18,"endTime":596.07,"body":"block to exist. That comes from"},{"speaker":"Dave Crenshaw","startTime":591.18,"endTime":596.07,"body":"love that comes from passion."},{"speaker":"Dave Crenshaw","startTime":596.4,"endTime":599.97,"body":"And I can see that with I was"},{"speaker":"Dave Crenshaw","startTime":596.4,"endTime":599.97,"body":"looking at the number of books"},{"speaker":"Dave Crenshaw","startTime":600.0,"endTime":603.09,"body":"You create an AI. I've written a"},{"speaker":"Dave Crenshaw","startTime":600.0,"endTime":603.09,"body":"lot of books, but wow, I'm not"},{"speaker":"Dave Crenshaw","startTime":603.48,"endTime":607.02,"body":"keeping up with Laura at all,"},{"speaker":"Dave Crenshaw","startTime":603.48,"endTime":607.02,"body":"with how prolific you are."},{"speaker":"Laura Vanderkam","startTime":607.679,"endTime":610.169,"body":"Yeah, there's"},{"speaker":"Laura Vanderkam","startTime":607.679,"endTime":610.169,"body":"something to that. I do love it."},{"speaker":"Laura Vanderkam","startTime":610.199,"endTime":613.109,"body":"I absolutely love it. And you"},{"speaker":"Laura Vanderkam","startTime":610.199,"endTime":613.109,"body":"know, sometimes people like,"},{"speaker":"Laura Vanderkam","startTime":613.109,"endTime":615.149,"body":"well, what would you do if you"},{"speaker":"Laura Vanderkam","startTime":613.109,"endTime":615.149,"body":"didn't have to work? I'm like"},{"speaker":"Laura Vanderkam","startTime":615.149,"endTime":617.939,"body":"the exact same thing I'm doing"},{"speaker":"Laura Vanderkam","startTime":615.149,"endTime":617.939,"body":"now. So it's just like not"},{"speaker":"Laura Vanderkam","startTime":618.239,"endTime":620.969,"body":"really a relevant if you"},{"speaker":"Laura Vanderkam","startTime":618.239,"endTime":620.969,"body":"retired, what would you do? Oh,"},{"speaker":"Laura Vanderkam","startTime":620.969,"endTime":626.429,"body":"I do this. So I mean, it's not a"},{"speaker":"Laura Vanderkam","startTime":620.969,"endTime":626.429,"body":"particular burden to write a"},{"speaker":"Laura Vanderkam","startTime":626.429,"endTime":629.789,"body":"lot. But I do see that because,"},{"speaker":"Laura Vanderkam","startTime":626.429,"endTime":629.789,"body":"you know, we're in the business"},{"speaker":"Laura Vanderkam","startTime":629.819,"endTime":632.279,"body":"of content creation, I guess"},{"speaker":"Laura Vanderkam","startTime":629.819,"endTime":632.279,"body":"it's a good saying that, you"},{"speaker":"Laura Vanderkam","startTime":632.279,"endTime":634.349,"body":"know, a lot of people will"},{"speaker":"Laura Vanderkam","startTime":632.279,"endTime":634.349,"body":"probably come to you for advice"},{"speaker":"Laura Vanderkam","startTime":634.349,"endTime":636.899,"body":"of like, how do I build a"},{"speaker":"Laura Vanderkam","startTime":634.349,"endTime":636.899,"body":"platform? How do I get readers"},{"speaker":"Laura Vanderkam","startTime":636.899,"endTime":639.329,"body":"and all that. And, you know, one"},{"speaker":"Laura Vanderkam","startTime":636.899,"endTime":639.329,"body":"of the things I was always"},{"speaker":"Laura Vanderkam","startTime":639.329,"endTime":641.939,"body":"telling people back in the day"},{"speaker":"Laura Vanderkam","startTime":639.329,"endTime":641.939,"body":"is like, well start a website"},{"speaker":"Laura Vanderkam","startTime":641.939,"endTime":645.239,"body":"and start a blog, right? Because"},{"speaker":"Laura Vanderkam","startTime":641.939,"endTime":645.239,"body":"if you've got writing out there,"},{"speaker":"Laura Vanderkam","startTime":645.239,"endTime":648.389,"body":"write a newsletter or something"},{"speaker":"Laura Vanderkam","startTime":645.239,"endTime":648.389,"body":"that people will start reading"},{"speaker":"Laura Vanderkam","startTime":648.389,"endTime":652.169,"body":"and get used to reading your"},{"speaker":"Laura Vanderkam","startTime":648.389,"endTime":652.169,"body":"writing. And I could tell people"},{"speaker":"Laura Vanderkam","startTime":652.169,"endTime":654.959,"body":"that weren't really into it,"},{"speaker":"Laura Vanderkam","startTime":652.169,"endTime":654.959,"body":"they would like grudgingly put"},{"speaker":"Laura Vanderkam","startTime":654.959,"endTime":659.579,"body":"up one post a week, right? It's"},{"speaker":"Laura Vanderkam","startTime":654.959,"endTime":659.579,"body":"like, always on Tuesday, because"},{"speaker":"Laura Vanderkam","startTime":659.579,"endTime":661.859,"body":"it's like Tuesday's the day,"},{"speaker":"Laura Vanderkam","startTime":659.579,"endTime":661.859,"body":"they said, Okay, I have to do it"},{"speaker":"Laura Vanderkam","startTime":661.859,"endTime":664.139,"body":"on Tuesday, and then I'll make"},{"speaker":"Laura Vanderkam","startTime":661.859,"endTime":664.139,"body":"myself do it. And I'll put up"},{"speaker":"Laura Vanderkam","startTime":664.319,"endTime":668.429,"body":"one post a week. And that's"},{"speaker":"Laura Vanderkam","startTime":664.319,"endTime":668.429,"body":"never gonna get you anywhere,"},{"speaker":"Laura Vanderkam","startTime":668.429,"endTime":670.709,"body":"like, you know, it's like, you"},{"speaker":"Laura Vanderkam","startTime":668.429,"endTime":670.709,"body":"can tell they don't want to do"},{"speaker":"Laura Vanderkam","startTime":670.709,"endTime":673.019,"body":"it, they're doing it only"},{"speaker":"Laura Vanderkam","startTime":670.709,"endTime":673.019,"body":"because they have to do it."},{"speaker":"Laura Vanderkam","startTime":673.439,"endTime":676.829,"body":"Whereas the bloggers I've loved"},{"speaker":"Laura Vanderkam","startTime":673.439,"endTime":676.829,"body":"reading for, you know, a decade"},{"speaker":"Laura Vanderkam","startTime":676.829,"endTime":680.309,"body":"plus now. They're posting all"},{"speaker":"Laura Vanderkam","startTime":676.829,"endTime":680.309,"body":"the time. They're posting"},{"speaker":"Laura Vanderkam","startTime":680.309,"endTime":683.849,"body":"multiple times per week. They"},{"speaker":"Laura Vanderkam","startTime":680.309,"endTime":683.849,"body":"don't have to, it's just that"},{"speaker":"Laura Vanderkam","startTime":683.879,"endTime":686.309,"body":"they like it. Yeah, they do it."},{"speaker":"Laura Vanderkam","startTime":683.879,"endTime":686.309,"body":"It's their hobby. It's what"},{"speaker":"Laura Vanderkam","startTime":686.309,"endTime":688.379,"body":"they're doing for fun. It's"},{"speaker":"Laura Vanderkam","startTime":686.309,"endTime":688.379,"body":"their equivalent of watching"},{"speaker":"Laura Vanderkam","startTime":688.379,"endTime":690.989,"body":"their favorite show. And, you"},{"speaker":"Laura Vanderkam","startTime":688.379,"endTime":690.989,"body":"know, that's kind of how you"},{"speaker":"Laura Vanderkam","startTime":690.989,"endTime":694.229,"body":"have to approach it. Because"},{"speaker":"Laura Vanderkam","startTime":690.989,"endTime":694.229,"body":"otherwise, you will never put in"},{"speaker":"Laura Vanderkam","startTime":694.229,"endTime":697.829,"body":"the time that is necessary to"},{"speaker":"Laura Vanderkam","startTime":694.229,"endTime":697.829,"body":"get better at it and get any"},{"speaker":"Laura Vanderkam","startTime":697.829,"endTime":698.969,"body":"sort of following."},{"speaker":"Dave Crenshaw","startTime":699.15,"endTime":701.04,"body":"Yeah, I had a"},{"speaker":"Dave Crenshaw","startTime":699.15,"endTime":701.04,"body":"conversation with a guy who's"},{"speaker":"Dave Crenshaw","startTime":701.04,"endTime":703.02,"body":"young in his career, he's just"},{"speaker":"Dave Crenshaw","startTime":701.04,"endTime":703.02,"body":"getting started. And he was"},{"speaker":"Dave Crenshaw","startTime":703.02,"endTime":705.24,"body":"like, you know, I want to be a"},{"speaker":"Dave Crenshaw","startTime":703.02,"endTime":705.24,"body":"speaker. And I'm like, so what's"},{"speaker":"Dave Crenshaw","startTime":705.24,"endTime":708.0,"body":"your philosophy? What do you"},{"speaker":"Dave Crenshaw","startTime":705.24,"endTime":708.0,"body":"mean most? What's my philosophy?"},{"speaker":"Dave Crenshaw","startTime":708.0,"endTime":710.64,"body":"I'm like, Are you writing"},{"speaker":"Dave Crenshaw","startTime":708.0,"endTime":710.64,"body":"things? Are you creating things?"},{"speaker":"Dave Crenshaw","startTime":710.64,"endTime":713.73,"body":"Are you putting them up about"},{"speaker":"Dave Crenshaw","startTime":710.64,"endTime":713.73,"body":"what your perspective is on"},{"speaker":"Dave Crenshaw","startTime":713.76,"endTime":717.21,"body":"success? Or whatever it is? And"},{"speaker":"Dave Crenshaw","startTime":713.76,"endTime":717.21,"body":"he hadn't done it? He hadn't"},{"speaker":"Dave Crenshaw","startTime":717.21,"endTime":721.65,"body":"done any of it. And that is part"},{"speaker":"Dave Crenshaw","startTime":717.21,"endTime":721.65,"body":"of that process? Yeah. What was"},{"speaker":"Laura Vanderkam","startTime":721.649,"endTime":723.299,"body":"he gonna speak"},{"speaker":"Laura Vanderkam","startTime":721.649,"endTime":723.299,"body":"about? Like, I'm gonna be a"},{"speaker":"Laura Vanderkam","startTime":723.299,"endTime":725.069,"body":"speaker, I'm gonna get up on"},{"speaker":"Laura Vanderkam","startTime":723.299,"endTime":725.069,"body":"stage and I guess, say"},{"speaker":"Laura Vanderkam","startTime":725.069,"endTime":726.119,"body":"something. Yeah. And he"},{"speaker":"Dave Crenshaw","startTime":726.12,"endTime":728.19,"body":"had an idea about"},{"speaker":"Dave Crenshaw","startTime":726.12,"endTime":728.19,"body":"what he wanted to talk about,"},{"speaker":"Dave Crenshaw","startTime":728.19,"endTime":731.73,"body":"but he wasn't creating content"},{"speaker":"Dave Crenshaw","startTime":728.19,"endTime":731.73,"body":"around it. And how do you create"},{"speaker":"Dave Crenshaw","startTime":731.73,"endTime":734.58,"body":"a speech? How do you create a"},{"speaker":"Dave Crenshaw","startTime":731.73,"endTime":734.58,"body":"platform if you're not taking"},{"speaker":"Dave Crenshaw","startTime":734.58,"endTime":737.55,"body":"the time? So I completely agree"},{"speaker":"Dave Crenshaw","startTime":734.58,"endTime":737.55,"body":"with you. Just briefly, let's"},{"speaker":"Dave Crenshaw","startTime":737.55,"endTime":740.61,"body":"talk about that time. Was there"},{"speaker":"Dave Crenshaw","startTime":737.55,"endTime":740.61,"body":"a mentor? Was there someone who"},{"speaker":"Dave Crenshaw","startTime":740.61,"endTime":745.11,"body":"had an influence in your future"},{"speaker":"Dave Crenshaw","startTime":740.61,"endTime":745.11,"body":"career that you came across"},{"speaker":"Dave Crenshaw","startTime":745.17,"endTime":747.93,"body":"while at Princeton? Well,"},{"speaker":"Laura Vanderkam","startTime":747.929,"endTime":749.729,"body":"I've worked"},{"speaker":"Laura Vanderkam","startTime":747.929,"endTime":749.729,"body":"with a lot of really great"},{"speaker":"Laura Vanderkam","startTime":749.729,"endTime":752.909,"body":"people. I mean, I had a lot of"},{"speaker":"Laura Vanderkam","startTime":749.729,"endTime":752.909,"body":"amazing professors. One I"},{"speaker":"Laura Vanderkam","startTime":752.909,"endTime":756.599,"body":"particularly enjoyed studying"},{"speaker":"Laura Vanderkam","startTime":752.909,"endTime":756.599,"body":"from is John McPhee, who is a"},{"speaker":"Laura Vanderkam","startTime":756.599,"endTime":759.959,"body":"very prolific nonfiction writer,"},{"speaker":"Laura Vanderkam","startTime":756.599,"endTime":759.959,"body":"he wrote for The New Yorker for"},{"speaker":"Laura Vanderkam","startTime":759.959,"endTime":764.069,"body":"years and has written dozens of"},{"speaker":"Laura Vanderkam","startTime":759.959,"endTime":764.069,"body":"books, well known for a few like"},{"speaker":"Laura Vanderkam","startTime":764.129,"endTime":768.299,"body":"his biography of Bill Bradley."},{"speaker":"Laura Vanderkam","startTime":764.129,"endTime":768.299,"body":"He's written about all sorts of"},{"speaker":"Laura Vanderkam","startTime":768.299,"endTime":770.519,"body":"topics. I mean, he wrote like a"},{"speaker":"Laura Vanderkam","startTime":768.299,"endTime":770.519,"body":"whole book on oranges, he wrote"},{"speaker":"Laura Vanderkam","startTime":770.519,"endTime":773.279,"body":"a book on the Pine Barrens in"},{"speaker":"Laura Vanderkam","startTime":770.519,"endTime":773.279,"body":"New Jersey, he wrote a book on"},{"speaker":"Laura Vanderkam","startTime":773.639,"endTime":777.929,"body":"geology along i 80. I mean, you"},{"speaker":"Laura Vanderkam","startTime":773.639,"endTime":777.929,"body":"know, it's just like, take any"},{"speaker":"Laura Vanderkam","startTime":777.929,"endTime":781.799,"body":"topic and make it fascinating."},{"speaker":"Laura Vanderkam","startTime":777.929,"endTime":781.799,"body":"And he very generously has"},{"speaker":"Laura Vanderkam","startTime":781.799,"endTime":786.179,"body":"taught a class on the craft of"},{"speaker":"Laura Vanderkam","startTime":781.799,"endTime":786.179,"body":"writing for decades, and a lot"},{"speaker":"Laura Vanderkam","startTime":786.179,"endTime":788.849,"body":"of people who are out there who"},{"speaker":"Laura Vanderkam","startTime":786.179,"endTime":788.849,"body":"are in the writing or media"},{"speaker":"Laura Vanderkam","startTime":788.849,"endTime":792.509,"body":"business, who went to Princeton"},{"speaker":"Laura Vanderkam","startTime":788.849,"endTime":792.509,"body":"studied from him. So that was"},{"speaker":"Laura Vanderkam","startTime":792.569,"endTime":793.739,"body":"impressive. Is"},{"speaker":"Dave Crenshaw","startTime":793.739,"endTime":797.339,"body":"there a principle"},{"speaker":"Dave Crenshaw","startTime":793.739,"endTime":797.339,"body":"or nugget of wisdom that you"},{"speaker":"Dave Crenshaw","startTime":797.339,"endTime":800.729,"body":"still reflect on the John McPhee"},{"speaker":"Dave Crenshaw","startTime":797.339,"endTime":800.729,"body":"shared with you?"},{"speaker":"Laura Vanderkam","startTime":801.33,"endTime":803.52,"body":"Well, he's"},{"speaker":"Laura Vanderkam","startTime":801.33,"endTime":803.52,"body":"shared this one in his writings,"},{"speaker":"Laura Vanderkam","startTime":803.55,"endTime":806.31,"body":"like all over the place, and I"},{"speaker":"Laura Vanderkam","startTime":803.55,"endTime":806.31,"body":"still find it useful, which is"},{"speaker":"Laura Vanderkam","startTime":806.31,"endTime":809.94,"body":"that if you're going through and"},{"speaker":"Laura Vanderkam","startTime":806.31,"endTime":809.94,"body":"trying to find a good word for"},{"speaker":"Laura Vanderkam","startTime":809.94,"endTime":813.66,"body":"something, like a better word,"},{"speaker":"Laura Vanderkam","startTime":809.94,"endTime":813.66,"body":"you know, you're polishing this"},{"speaker":"Laura Vanderkam","startTime":813.66,"endTime":816.99,"body":"piece of work, and you need a"},{"speaker":"Laura Vanderkam","startTime":813.66,"endTime":816.99,"body":"better word. Yeah. A lot of"},{"speaker":"Laura Vanderkam","startTime":816.99,"endTime":820.26,"body":"people go to the thesaurus,"},{"speaker":"Laura Vanderkam","startTime":816.99,"endTime":820.26,"body":"don't do that. The thesaurus is"},{"speaker":"Laura Vanderkam","startTime":820.26,"endTime":823.77,"body":"gonna lead you astray. Because"},{"speaker":"Laura Vanderkam","startTime":820.26,"endTime":823.77,"body":"it's words that are similar, but"},{"speaker":"Laura Vanderkam","startTime":823.77,"endTime":827.1,"body":"not really the same. Whereas if"},{"speaker":"Laura Vanderkam","startTime":823.77,"endTime":827.1,"body":"you look the word up in the"},{"speaker":"Laura Vanderkam","startTime":827.1,"endTime":829.83,"body":"dictionary, one of those words"},{"speaker":"Laura Vanderkam","startTime":827.1,"endTime":829.83,"body":"that's going to be in the"},{"speaker":"Laura Vanderkam","startTime":829.83,"endTime":834.33,"body":"definition will probably strike"},{"speaker":"Laura Vanderkam","startTime":829.83,"endTime":834.33,"body":"you as being similar both in"},{"speaker":"Laura Vanderkam","startTime":834.36,"endTime":838.62,"body":"connotation and exactly what"},{"speaker":"Laura Vanderkam","startTime":834.36,"endTime":838.62,"body":"you're going for. So yeah, this"},{"speaker":"Laura Vanderkam","startTime":838.62,"endTime":842.1,"body":"whole bit about how the"},{"speaker":"Laura Vanderkam","startTime":838.62,"endTime":842.1,"body":"Thesaurus leads you astray, the"},{"speaker":"Laura Vanderkam","startTime":842.1,"endTime":844.98,"body":"dictionary is the way you want"},{"speaker":"Laura Vanderkam","startTime":842.1,"endTime":844.98,"body":"to go. And I found that to be"},{"speaker":"Laura Vanderkam","startTime":844.98,"endTime":847.71,"body":"true. So I'm always going to my"},{"speaker":"Laura Vanderkam","startTime":844.98,"endTime":847.71,"body":"dictionary, if I'm trying to"},{"speaker":"Laura Vanderkam","startTime":847.71,"endTime":849.81,"body":"find a better word for"},{"speaker":"Laura Vanderkam","startTime":847.71,"endTime":849.81,"body":"something. That's"},{"speaker":"Dave Crenshaw","startTime":849.809,"endTime":852.269,"body":"interesting. Yep."},{"speaker":"Dave Crenshaw","startTime":849.809,"endTime":852.269,"body":"I'm gonna take that one. Because"},{"speaker":"Dave Crenshaw","startTime":852.269,"endTime":857.009,"body":"I do that's what I do is go to"},{"speaker":"Dave Crenshaw","startTime":852.269,"endTime":857.009,"body":"the Soros. A lot of times for"},{"speaker":"Dave Crenshaw","startTime":857.009,"endTime":861.119,"body":"that's a great tip. Okay, so"},{"speaker":"Dave Crenshaw","startTime":857.009,"endTime":861.119,"body":"let's talk about between"},{"speaker":"Dave Crenshaw","startTime":861.119,"endTime":864.329,"body":"graduating from Princeton and"},{"speaker":"Dave Crenshaw","startTime":861.119,"endTime":864.329,"body":"your first book, which, as we"},{"speaker":"Dave Crenshaw","startTime":864.329,"endTime":867.659,"body":"established came out in 2010."},{"speaker":"Dave Crenshaw","startTime":864.329,"endTime":867.659,"body":"Talk to me about that nine year"},{"speaker":"Dave Crenshaw","startTime":867.659,"endTime":869.579,"body":"stretch, what was your career"},{"speaker":"Dave Crenshaw","startTime":867.659,"endTime":869.579,"body":"like? What were you doing?"},{"speaker":"Laura Vanderkam","startTime":870.18,"endTime":871.41,"body":"Actually, there"},{"speaker":"Laura Vanderkam","startTime":870.18,"endTime":871.41,"body":"were a lot of books that were"},{"speaker":"Laura Vanderkam","startTime":871.41,"endTime":874.8,"body":"before that, Oh, okay. But"},{"speaker":"Laura Vanderkam","startTime":871.41,"endTime":874.8,"body":"they're not on time management,"},{"speaker":"Laura Vanderkam","startTime":874.98,"endTime":878.46,"body":"or they're not under my own"},{"speaker":"Laura Vanderkam","startTime":874.98,"endTime":878.46,"body":"name. So you know, it takes time"},{"speaker":"Laura Vanderkam","startTime":878.46,"endTime":882.57,"body":"to build a career in anything I"},{"speaker":"Laura Vanderkam","startTime":878.46,"endTime":882.57,"body":"knew I wanted to write I very"},{"speaker":"Laura Vanderkam","startTime":882.6,"endTime":885.57,"body":"quickly began like co authoring"},{"speaker":"Laura Vanderkam","startTime":882.6,"endTime":885.57,"body":"and ghost writing books for"},{"speaker":"Laura Vanderkam","startTime":885.57,"endTime":889.56,"body":"people as a way to make money"},{"speaker":"Laura Vanderkam","startTime":885.57,"endTime":889.56,"body":"and take advantage of the fact"},{"speaker":"Laura Vanderkam","startTime":889.56,"endTime":892.23,"body":"that I don't mind writing a lot"},{"speaker":"Laura Vanderkam","startTime":889.56,"endTime":892.23,"body":"of words, alright,"},{"speaker":"Dave Crenshaw","startTime":892.38,"endTime":895.02,"body":"for those not"},{"speaker":"Dave Crenshaw","startTime":892.38,"endTime":895.02,"body":"familiar with it, what is ghost"},{"speaker":"Dave Crenshaw","startTime":895.02,"endTime":895.44,"body":"writing?"},{"speaker":"Laura Vanderkam","startTime":895.74,"endTime":900.69,"body":"So if you see a"},{"speaker":"Laura Vanderkam","startTime":895.74,"endTime":900.69,"body":"book that is written I like a"},{"speaker":"Laura Vanderkam","startTime":900.69,"endTime":905.46,"body":"business leader, or an"},{"speaker":"Laura Vanderkam","startTime":900.69,"endTime":905.46,"body":"entrepreneur or a celebrity or"},{"speaker":"Laura Vanderkam","startTime":905.46,"endTime":908.61,"body":"somebody who might be an expert"},{"speaker":"Laura Vanderkam","startTime":905.46,"endTime":908.61,"body":"in something. But they're not a"},{"speaker":"Laura Vanderkam","startTime":908.61,"endTime":912.81,"body":"writer, it's actually really"},{"speaker":"Laura Vanderkam","startTime":908.61,"endTime":912.81,"body":"hard to write a book. And yet we"},{"speaker":"Laura Vanderkam","startTime":912.81,"endTime":915.15,"body":"have this fiction that sort of"},{"speaker":"Laura Vanderkam","startTime":912.81,"endTime":915.15,"body":"anyone can do it, because"},{"speaker":"Laura Vanderkam","startTime":915.15,"endTime":918.33,"body":"there's all these books written"},{"speaker":"Laura Vanderkam","startTime":915.15,"endTime":918.33,"body":"by people who are not writers"},{"speaker":"Laura Vanderkam","startTime":918.33,"endTime":921.93,"body":"who are other things. But in"},{"speaker":"Laura Vanderkam","startTime":918.33,"endTime":921.93,"body":"many cases, those people had"},{"speaker":"Laura Vanderkam","startTime":921.93,"endTime":925.71,"body":"helped with it. Sometimes the"},{"speaker":"Laura Vanderkam","startTime":921.93,"endTime":925.71,"body":"help is acknowledged, like it"},{"speaker":"Laura Vanderkam","startTime":925.71,"endTime":929.52,"body":"says, with Laura Vander cam or"},{"speaker":"Laura Vanderkam","startTime":925.71,"endTime":929.52,"body":"with whoever right is the"},{"speaker":"Laura Vanderkam","startTime":929.52,"endTime":932.34,"body":"bottom. And then other times,"},{"speaker":"Laura Vanderkam","startTime":929.52,"endTime":932.34,"body":"it's not it's ghostwritten"},{"speaker":"Laura Vanderkam","startTime":932.34,"endTime":934.29,"body":"completely, I mean, sometimes,"},{"speaker":"Laura Vanderkam","startTime":932.34,"endTime":934.29,"body":"you know, the person will be"},{"speaker":"Laura Vanderkam","startTime":934.29,"endTime":936.15,"body":"thanked in the acknowledgments"},{"speaker":"Laura Vanderkam","startTime":934.29,"endTime":936.15,"body":"or something, but you know, you"},{"speaker":"Laura Vanderkam","startTime":936.15,"endTime":941.73,"body":"get hired to write a book. So I"},{"speaker":"Laura Vanderkam","startTime":936.15,"endTime":941.73,"body":"was doing a lot of that, I wrote"},{"speaker":"Laura Vanderkam","startTime":941.73,"endTime":945.9,"body":"a career book for 20 Somethings"},{"speaker":"Laura Vanderkam","startTime":941.73,"endTime":945.9,"body":"during there that came out"},{"speaker":"Laura Vanderkam","startTime":945.93,"endTime":949.11,"body":"through McGraw Hill, it didn't"},{"speaker":"Laura Vanderkam","startTime":945.93,"endTime":949.11,"body":"sell particularly well. So by my"},{"speaker":"Laura Vanderkam","startTime":949.11,"endTime":951.54,"body":"late 20s, I was kind of casting"},{"speaker":"Laura Vanderkam","startTime":949.11,"endTime":951.54,"body":"around for like, I do want to"},{"speaker":"Laura Vanderkam","startTime":951.54,"endTime":956.43,"body":"write a book, but what's the"},{"speaker":"Laura Vanderkam","startTime":951.54,"endTime":956.43,"body":"topic gonna be? And that's what"},{"speaker":"Laura Vanderkam","startTime":956.43,"endTime":960.18,"body":"I had always been interested in"},{"speaker":"Laura Vanderkam","startTime":956.43,"endTime":960.18,"body":"productivity and time"},{"speaker":"Laura Vanderkam","startTime":960.18,"endTime":963.12,"body":"management, and just with"},{"speaker":"Laura Vanderkam","startTime":960.18,"endTime":963.12,"body":"structuring my own life, and"},{"speaker":"Laura Vanderkam","startTime":963.42,"endTime":967.77,"body":"particularly, you know, when I"},{"speaker":"Laura Vanderkam","startTime":963.42,"endTime":967.77,"body":"had my first kid and my 20s, you"},{"speaker":"Laura Vanderkam","startTime":967.77,"endTime":971.13,"body":"just become more accountable for"},{"speaker":"Laura Vanderkam","startTime":967.77,"endTime":971.13,"body":"your time, right? You'd be come"},{"speaker":"Laura Vanderkam","startTime":971.49,"endTime":974.76,"body":"needing to think about like,"},{"speaker":"Laura Vanderkam","startTime":971.49,"endTime":974.76,"body":"well, if I'm going to put this"},{"speaker":"Laura Vanderkam","startTime":974.76,"endTime":976.86,"body":"time into my work, and I want to"},{"speaker":"Laura Vanderkam","startTime":974.76,"endTime":976.86,"body":"have this time with my kid, and"},{"speaker":"Laura Vanderkam","startTime":976.86,"endTime":978.72,"body":"I still need to sleep, and I"},{"speaker":"Laura Vanderkam","startTime":976.86,"endTime":978.72,"body":"want to do all the other things."},{"speaker":"Laura Vanderkam","startTime":979.11,"endTime":982.53,"body":"It can't just happen. I mean,"},{"speaker":"Laura Vanderkam","startTime":979.11,"endTime":982.53,"body":"some people maybe but I feel"},{"speaker":"Laura Vanderkam","startTime":982.53,"endTime":985.83,"body":"like life would be chaotic, and"},{"speaker":"Laura Vanderkam","startTime":982.53,"endTime":985.83,"body":"things might just not happen,"},{"speaker":"Laura Vanderkam","startTime":985.89,"endTime":989.64,"body":"right? So I got very into"},{"speaker":"Laura Vanderkam","startTime":985.89,"endTime":989.64,"body":"organizing my time and figuring"},{"speaker":"Laura Vanderkam","startTime":989.64,"endTime":992.58,"body":"out how to structure things. So"},{"speaker":"Laura Vanderkam","startTime":989.64,"endTime":992.58,"body":"I could still do everything that"},{"speaker":"Laura Vanderkam","startTime":992.61,"endTime":996.15,"body":"I wanted to do. And so I started"},{"speaker":"Laura Vanderkam","startTime":992.61,"endTime":996.15,"body":"writing a little bit on the side"},{"speaker":"Laura Vanderkam","startTime":996.15,"endTime":1000.56,"body":"about that. And then at some"},{"speaker":"Laura Vanderkam","startTime":996.15,"endTime":1000.56,"body":"point, you know, and like, it"},{"speaker":"Laura Vanderkam","startTime":1000.56,"endTime":1006.71,"body":"was late 2008, early 2009, I got"},{"speaker":"Laura Vanderkam","startTime":1000.56,"endTime":1006.71,"body":"an email from somebody who"},{"speaker":"Laura Vanderkam","startTime":1006.71,"endTime":1009.95,"body":"worked at Penguin. He thanked me"},{"speaker":"Laura Vanderkam","startTime":1006.71,"endTime":1009.95,"body":"for writing a review, he had"},{"speaker":"Laura Vanderkam","startTime":1009.95,"endTime":1013.07,"body":"read of another of his authors"},{"speaker":"Laura Vanderkam","startTime":1009.95,"endTime":1013.07,"body":"books, and said, if you're not"},{"speaker":"Laura Vanderkam","startTime":1013.07,"endTime":1015.23,"body":"under contract somewhere, would"},{"speaker":"Laura Vanderkam","startTime":1013.07,"endTime":1015.23,"body":"you like to come discuss book"},{"speaker":"Laura Vanderkam","startTime":1015.23,"endTime":1018.14,"body":"ideas? And I'm like, sure, yeah,"},{"speaker":"Laura Vanderkam","startTime":1015.23,"endTime":1018.14,"body":"that sounds great. And so we"},{"speaker":"Laura Vanderkam","startTime":1018.14,"endTime":1022.01,"body":"hashed out what became 168 hours"},{"speaker":"Laura Vanderkam","startTime":1018.14,"endTime":1022.01,"body":"together. Okay,"},{"speaker":"Dave Crenshaw","startTime":1022.009,"endTime":1024.559,"body":"so you were doing"},{"speaker":"Dave Crenshaw","startTime":1022.009,"endTime":1024.559,"body":"all this ghost writing for other"},{"speaker":"Dave Crenshaw","startTime":1024.559,"endTime":1027.829,"body":"people. You were also writing?"},{"speaker":"Dave Crenshaw","startTime":1024.559,"endTime":1027.829,"body":"What books were you writing?"},{"speaker":"Dave Crenshaw","startTime":1027.829,"endTime":1030.919,"body":"Were you writing fiction,"},{"speaker":"Dave Crenshaw","startTime":1027.829,"endTime":1030.919,"body":"nonfiction for your own stuff?"},{"speaker":"Dave Crenshaw","startTime":1031.309,"endTime":1031.549,"body":"Well, I"},{"speaker":"Laura Vanderkam","startTime":1031.55,"endTime":1034.43,"body":"was writing"},{"speaker":"Laura Vanderkam","startTime":1031.55,"endTime":1034.43,"body":"fiction. On the side, I wrote a"},{"speaker":"Laura Vanderkam","startTime":1034.43,"endTime":1038.75,"body":"career book in my 20s. That was"},{"speaker":"Laura Vanderkam","startTime":1034.43,"endTime":1038.75,"body":"about the rise in self"},{"speaker":"Laura Vanderkam","startTime":1038.75,"endTime":1042.02,"body":"employment among young people."},{"speaker":"Laura Vanderkam","startTime":1038.75,"endTime":1042.02,"body":"So that was an experience of"},{"speaker":"Laura Vanderkam","startTime":1042.47,"endTime":1045.38,"body":"putting together a whole book"},{"speaker":"Laura Vanderkam","startTime":1042.47,"endTime":1045.38,"body":"and seeing it come out into the"},{"speaker":"Laura Vanderkam","startTime":1045.38,"endTime":1049.7,"body":"world. I was writing for"},{"speaker":"Laura Vanderkam","startTime":1045.38,"endTime":1049.7,"body":"different places. I was a"},{"speaker":"Laura Vanderkam","startTime":1049.7,"endTime":1053.27,"body":"contributing editor at Reader's"},{"speaker":"Laura Vanderkam","startTime":1049.7,"endTime":1053.27,"body":"Digest for a while. I was"},{"speaker":"Laura Vanderkam","startTime":1053.27,"endTime":1056.6,"body":"writing columns for USA Today"},{"speaker":"Laura Vanderkam","startTime":1053.27,"endTime":1056.6,"body":"fairly regularly that you"},{"speaker":"Laura Vanderkam","startTime":1056.6,"endTime":1059.45,"body":"through my 20s. So yeah, always"},{"speaker":"Laura Vanderkam","startTime":1056.6,"endTime":1059.45,"body":"in writing."},{"speaker":"Dave Crenshaw","startTime":1060.11,"endTime":1063.29,"body":"Was it always"},{"speaker":"Dave Crenshaw","startTime":1060.11,"endTime":1063.29,"body":"freelance that you were doing"},{"speaker":"Dave Crenshaw","startTime":1063.29,"endTime":1066.29,"body":"all this? Were you ever working"},{"speaker":"Dave Crenshaw","startTime":1063.29,"endTime":1066.29,"body":"for anyone during this period?"},{"speaker":"Dave Crenshaw","startTime":1066.47,"endTime":1066.74,"body":"Yeah,"},{"speaker":"Laura Vanderkam","startTime":1066.74,"endTime":1069.11,"body":"I've managed to"},{"speaker":"Laura Vanderkam","startTime":1066.74,"endTime":1069.11,"body":"avoid having a real job pretty"},{"speaker":"Laura Vanderkam","startTime":1069.11,"endTime":1074.66,"body":"much my entire life. I worked"},{"speaker":"Laura Vanderkam","startTime":1069.11,"endTime":1074.66,"body":"for a year after I graduated"},{"speaker":"Laura Vanderkam","startTime":1074.66,"endTime":1079.4,"body":"from college at USA Today. So I"},{"speaker":"Laura Vanderkam","startTime":1074.66,"endTime":1079.4,"body":"got a postgraduate internship at"},{"speaker":"Laura Vanderkam","startTime":1079.4,"endTime":1083.54,"body":"USA Today. And that was a really"},{"speaker":"Laura Vanderkam","startTime":1079.4,"endTime":1083.54,"body":"great experience. I learned a"},{"speaker":"Laura Vanderkam","startTime":1083.54,"endTime":1089.39,"body":"lot from my editors there. I"},{"speaker":"Laura Vanderkam","startTime":1083.54,"endTime":1089.39,"body":"worked on the opinion page. And"},{"speaker":"Laura Vanderkam","startTime":1089.51,"endTime":1092.87,"body":"it was job in the sense of like,"},{"speaker":"Laura Vanderkam","startTime":1089.51,"endTime":1092.87,"body":"I commuted to work every day and"},{"speaker":"Laura Vanderkam","startTime":1093.2,"endTime":1097.55,"body":"did the various things I had to"},{"speaker":"Laura Vanderkam","startTime":1093.2,"endTime":1097.55,"body":"do there. But while I was doing"},{"speaker":"Laura Vanderkam","startTime":1097.55,"endTime":1102.35,"body":"my various editorial assistant"},{"speaker":"Laura Vanderkam","startTime":1097.55,"endTime":1102.35,"body":"type duties, I decided to try my"},{"speaker":"Laura Vanderkam","startTime":1102.35,"endTime":1105.29,"body":"hand at writing columns. I mean,"},{"speaker":"Laura Vanderkam","startTime":1102.35,"endTime":1105.29,"body":"I was working on the opinion"},{"speaker":"Laura Vanderkam","startTime":1105.29,"endTime":1109.34,"body":"page, so why not, and they were"},{"speaker":"Laura Vanderkam","startTime":1105.29,"endTime":1109.34,"body":"gracious enough to accept some"},{"speaker":"Laura Vanderkam","startTime":1109.34,"endTime":1112.97,"body":"of them. And so I began writing"},{"speaker":"Laura Vanderkam","startTime":1109.34,"endTime":1112.97,"body":"for them fairly regularly while"},{"speaker":"Laura Vanderkam","startTime":1112.97,"endTime":1113.54,"body":"I was there."},{"speaker":"Dave Crenshaw","startTime":1114.08,"endTime":1117.32,"body":"So you mentioned"},{"speaker":"Dave Crenshaw","startTime":1114.08,"endTime":1117.32,"body":"that you learned some things."},{"speaker":"Dave Crenshaw","startTime":1117.65,"endTime":1120.95,"body":"What's the lesson that you still"},{"speaker":"Dave Crenshaw","startTime":1117.65,"endTime":1120.95,"body":"reflect on now, as you think"},{"speaker":"Dave Crenshaw","startTime":1120.95,"endTime":1124.46,"body":"about that time that you think"},{"speaker":"Dave Crenshaw","startTime":1120.95,"endTime":1124.46,"body":"still serves you in your career"},{"speaker":"Dave Crenshaw","startTime":1124.52,"endTime":1125.0,"body":"today."},{"speaker":"Laura Vanderkam","startTime":1187.8,"endTime":1192.09,"body":"So USA Today is"},{"speaker":"Laura Vanderkam","startTime":1187.8,"endTime":1192.09,"body":"kind of known for its brevity,"},{"speaker":"Laura Vanderkam","startTime":1192.9599999999998,"endTime":1196.08,"body":"you have a smaller news space"},{"speaker":"Laura Vanderkam","startTime":1192.9599999999998,"endTime":1196.08,"body":"than you do in a lot of other"},{"speaker":"Laura Vanderkam","startTime":1196.08,"endTime":1198.57,"body":"newspapers. And they also very"},{"speaker":"Laura Vanderkam","startTime":1196.08,"endTime":1198.57,"body":"much didn't like the idea of"},{"speaker":"Laura Vanderkam","startTime":1198.57,"endTime":1200.9099999999999,"body":"things running on forever,"},{"speaker":"Laura Vanderkam","startTime":1198.57,"endTime":1200.9099999999999,"body":"right? Like things had to be"},{"speaker":"Laura Vanderkam","startTime":1200.9399999999998,"endTime":1204.57,"body":"shorter. And, you know, part of"},{"speaker":"Laura Vanderkam","startTime":1200.9399999999998,"endTime":1204.57,"body":"that is you need to write"},{"speaker":"Laura Vanderkam","startTime":1204.57,"endTime":1209.4299999999998,"body":"extremely tightly. And so one of"},{"speaker":"Laura Vanderkam","startTime":1204.57,"endTime":1209.4299999999998,"body":"my editors there, she gave me"},{"speaker":"Laura Vanderkam","startTime":1209.4299999999998,"endTime":1212.6999999999998,"body":"two great ideas. I mean, one is"},{"speaker":"Laura Vanderkam","startTime":1209.4299999999998,"endTime":1212.6999999999998,"body":"that when people are reading"},{"speaker":"Laura Vanderkam","startTime":1212.6999999999998,"endTime":1215.9099999999999,"body":"what you write, they are saying"},{"speaker":"Laura Vanderkam","startTime":1212.6999999999998,"endTime":1215.9099999999999,"body":"it in their heads, like even"},{"speaker":"Laura Vanderkam","startTime":1215.9099999999999,"endTime":1217.8,"body":"when they're reading silently,"},{"speaker":"Laura Vanderkam","startTime":1215.9099999999999,"endTime":1217.8,"body":"they are saying it in their"},{"speaker":"Laura Vanderkam","startTime":1217.8,"endTime":1221.79,"body":"heads. So you always want to"},{"speaker":"Laura Vanderkam","startTime":1217.8,"endTime":1221.79,"body":"write for the ear. So it kind of"},{"speaker":"Laura Vanderkam","startTime":1221.79,"endTime":1224.37,"body":"helps to anytime you write"},{"speaker":"Laura Vanderkam","startTime":1221.79,"endTime":1224.37,"body":"something, read it out loud,"},{"speaker":"Laura Vanderkam","startTime":1224.55,"endTime":1227.1599999999999,"body":"interesting, because if you're"},{"speaker":"Laura Vanderkam","startTime":1224.55,"endTime":1227.1599999999999,"body":"stumbling over it, or it doesn't"},{"speaker":"Laura Vanderkam","startTime":1227.1599999999999,"endTime":1231.2099999999998,"body":"sound right, it's gonna be hard"},{"speaker":"Laura Vanderkam","startTime":1227.1599999999999,"endTime":1231.2099999999998,"body":"for people to read and enjoy in"},{"speaker":"Laura Vanderkam","startTime":1231.2099999999998,"endTime":1234.2099999999998,"body":"their heads. And part of that"},{"speaker":"Laura Vanderkam","startTime":1231.2099999999998,"endTime":1234.2099999999998,"body":"has to do with even how you end"},{"speaker":"Laura Vanderkam","startTime":1234.24,"endTime":1238.6499999999999,"body":"each sentence. Ending a sentence"},{"speaker":"Laura Vanderkam","startTime":1234.24,"endTime":1238.6499999999999,"body":"on kind of a strong and often"},{"speaker":"Laura Vanderkam","startTime":1238.7099999999998,"endTime":1242.73,"body":"single syllable type word tends"},{"speaker":"Laura Vanderkam","startTime":1238.7099999999998,"endTime":1242.73,"body":"to make it sound better. And if"},{"speaker":"Laura Vanderkam","startTime":1242.79,"endTime":1245.82,"body":"anyone wants to analyze like"},{"speaker":"Laura Vanderkam","startTime":1242.79,"endTime":1245.82,"body":"what a really good preacher"},{"speaker":"Laura Vanderkam","startTime":1245.82,"endTime":1248.85,"body":"does, like how they talk,"},{"speaker":"Laura Vanderkam","startTime":1245.82,"endTime":1248.85,"body":"there's a certain cadence of"},{"speaker":"Laura Vanderkam","startTime":1248.85,"endTime":1252.03,"body":"sentence structure has to like"},{"speaker":"Laura Vanderkam","startTime":1248.85,"endTime":1252.03,"body":"be the same and then be slightly"},{"speaker":"Laura Vanderkam","startTime":1252.03,"endTime":1256.08,"body":"different. They end sentences"},{"speaker":"Laura Vanderkam","startTime":1252.03,"endTime":1256.08,"body":"often on a single syllable word."},{"speaker":"Laura Vanderkam","startTime":1256.11,"endTime":1258.51,"body":"You know, there's a whole lot of"},{"speaker":"Laura Vanderkam","startTime":1256.11,"endTime":1258.51,"body":"stuff that goes into it, but"},{"speaker":"Laura Vanderkam","startTime":1258.84,"endTime":1262.05,"body":"it's right for the ear and it"},{"speaker":"Laura Vanderkam","startTime":1258.84,"endTime":1262.05,"body":"will read better you And if"},{"speaker":"Laura Vanderkam","startTime":1262.05,"endTime":1266.04,"body":"people are not reading it out"},{"speaker":"Laura Vanderkam","startTime":1262.05,"endTime":1266.04,"body":"loud. But the second thing is"},{"speaker":"Laura Vanderkam","startTime":1266.04,"endTime":1270.12,"body":"that if you have anything that"},{"speaker":"Laura Vanderkam","startTime":1266.04,"endTime":1270.12,"body":"is print, if you have a little"},{"speaker":"Laura Vanderkam","startTime":1270.12,"endTime":1273.24,"body":"bit on the last line of a"},{"speaker":"Laura Vanderkam","startTime":1270.12,"endTime":1273.24,"body":"paragraph, in newspaper"},{"speaker":"Laura Vanderkam","startTime":1273.24,"endTime":1276.6899999999998,"body":"parlance, that's called a widow,"},{"speaker":"Laura Vanderkam","startTime":1273.24,"endTime":1276.6899999999998,"body":"right? So if you have like, two"},{"speaker":"Laura Vanderkam","startTime":1276.6899999999998,"endTime":1281.85,"body":"words leftover at the end. And"},{"speaker":"Laura Vanderkam","startTime":1276.6899999999998,"endTime":1281.85,"body":"so at USA Today, we were always"},{"speaker":"Laura Vanderkam","startTime":1281.85,"endTime":1283.86,"body":"trying to get rid of widows,"},{"speaker":"Laura Vanderkam","startTime":1281.85,"endTime":1283.86,"body":"because then you could buy"},{"speaker":"Laura Vanderkam","startTime":1283.86,"endTime":1288.4499999999998,"body":"yourself more lines, if all of"},{"speaker":"Laura Vanderkam","startTime":1283.86,"endTime":1288.4499999999998,"body":"the paragraphs went most of the"},{"speaker":"Laura Vanderkam","startTime":1288.4499999999998,"endTime":1291.51,"body":"way to the end of the line right"},{"speaker":"Laura Vanderkam","startTime":1288.4499999999998,"endTime":1291.51,"body":"before you started the next one."},{"speaker":"Laura Vanderkam","startTime":1292.32,"endTime":1295.98,"body":"And so by doing that, you can"},{"speaker":"Laura Vanderkam","startTime":1292.32,"endTime":1295.98,"body":"edit yourself to get rid of"},{"speaker":"Laura Vanderkam","startTime":1295.98,"endTime":1299.52,"body":"about five to 10% of every"},{"speaker":"Laura Vanderkam","startTime":1295.98,"endTime":1299.52,"body":"single paragraph in order to get"},{"speaker":"Laura Vanderkam","startTime":1299.52,"endTime":1303.54,"body":"rid of the widow. And your"},{"speaker":"Laura Vanderkam","startTime":1299.52,"endTime":1303.54,"body":"writing is going to be better if"},{"speaker":"Laura Vanderkam","startTime":1303.54,"endTime":1306.87,"body":"you get rid of five to 10% of it"},{"speaker":"Laura Vanderkam","startTime":1303.54,"endTime":1306.87,"body":"sort of inevitably, so I'm still"},{"speaker":"Laura Vanderkam","startTime":1306.87,"endTime":1309.1499999999999,"body":"doing that every time I've got"},{"speaker":"Laura Vanderkam","startTime":1306.87,"endTime":1309.1499999999999,"body":"something on a page and I see"},{"speaker":"Laura Vanderkam","startTime":1309.1499999999999,"endTime":1311.97,"body":"that I only have like two words"},{"speaker":"Laura Vanderkam","startTime":1309.1499999999999,"endTime":1311.97,"body":"on a line or three words on a"},{"speaker":"Laura Vanderkam","startTime":1311.97,"endTime":1315.12,"body":"line, I'll go back and find some"},{"speaker":"Laura Vanderkam","startTime":1311.97,"endTime":1315.12,"body":"way to make it not be a widow."},{"speaker":"Laura Vanderkam","startTime":1315.12,"endTime":1318.0,"body":"It just, every time I see a win,"},{"speaker":"Laura Vanderkam","startTime":1315.12,"endTime":1318.0,"body":"I'm like, ooh, gotta get rid of"},{"speaker":"Laura Vanderkam","startTime":1318.0,"endTime":1318.1499999999999,"body":"it."},{"speaker":"Dave Crenshaw","startTime":1318.6899999999998,"endTime":1321.75,"body":"Yeah, that's"},{"speaker":"Dave Crenshaw","startTime":1318.6899999999998,"endTime":1321.75,"body":"exactly the kind of lesson or"},{"speaker":"Dave Crenshaw","startTime":1321.75,"endTime":1325.56,"body":"story that I'm looking for is"},{"speaker":"Dave Crenshaw","startTime":1321.75,"endTime":1325.56,"body":"when someone is in their career"},{"speaker":"Dave Crenshaw","startTime":1325.59,"endTime":1329.1,"body":"journey, and they're trying to"},{"speaker":"Dave Crenshaw","startTime":1325.59,"endTime":1329.1,"body":"be successful. The lessons that"},{"speaker":"Dave Crenshaw","startTime":1329.1,"endTime":1333.6899999999998,"body":"you learn early on, even in jobs"},{"speaker":"Dave Crenshaw","startTime":1329.1,"endTime":1333.6899999999998,"body":"that maybe that isn't what you"},{"speaker":"Dave Crenshaw","startTime":1333.72,"endTime":1338.07,"body":"want longterm. Uh, clearly, you"},{"speaker":"Dave Crenshaw","startTime":1333.72,"endTime":1338.07,"body":"wanted more than that. But it's"},{"speaker":"Dave Crenshaw","startTime":1338.07,"endTime":1341.6999999999998,"body":"still has such a powerful"},{"speaker":"Dave Crenshaw","startTime":1338.07,"endTime":1341.6999999999998,"body":"influence on the writing that"},{"speaker":"Dave Crenshaw","startTime":1341.6999999999998,"endTime":1346.1399999999999,"body":"you have today. And your"},{"speaker":"Dave Crenshaw","startTime":1341.6999999999998,"endTime":1346.1399999999999,"body":"awareness of those lessons set"},{"speaker":"Dave Crenshaw","startTime":1346.1399999999999,"endTime":1349.74,"body":"you up for later success. Oh,"},{"speaker":"Dave Crenshaw","startTime":1346.1399999999999,"endTime":1349.74,"body":"absolutely. I"},{"speaker":"Laura Vanderkam","startTime":1349.7389999999998,"endTime":1352.4089999999999,"body":"mean, I use"},{"speaker":"Laura Vanderkam","startTime":1349.7389999999998,"endTime":1352.4089999999999,"body":"those writing techniques daily."},{"speaker":"Laura Vanderkam","startTime":1352.4389999999999,"endTime":1353.579,"body":"So it was good to learn them."},{"speaker":"Dave Crenshaw","startTime":1353.9099999999999,"endTime":1357.99,"body":"Yeah, exactly. So"},{"speaker":"Dave Crenshaw","startTime":1353.9099999999999,"endTime":1357.99,"body":"when did your journey on being a"},{"speaker":"Dave Crenshaw","startTime":1357.99,"endTime":1362.04,"body":"productivity expert and author"},{"speaker":"Dave Crenshaw","startTime":1357.99,"endTime":1362.04,"body":"start. So"},{"speaker":"Laura Vanderkam","startTime":1362.04,"endTime":1365.1599999999999,"body":"I'd always been"},{"speaker":"Laura Vanderkam","startTime":1362.04,"endTime":1365.1599999999999,"body":"interested in productivity and"},{"speaker":"Laura Vanderkam","startTime":1365.1599999999999,"endTime":1368.01,"body":"time management just for"},{"speaker":"Laura Vanderkam","startTime":1365.1599999999999,"endTime":1368.01,"body":"managing my own life, right, and"},{"speaker":"Laura Vanderkam","startTime":1368.01,"endTime":1371.55,"body":"trying to make everything work"},{"speaker":"Laura Vanderkam","startTime":1368.01,"endTime":1371.55,"body":"that I wanted to get done. And"},{"speaker":"Laura Vanderkam","startTime":1371.55,"endTime":1374.4299999999998,"body":"that became particularly"},{"speaker":"Laura Vanderkam","startTime":1371.55,"endTime":1374.4299999999998,"body":"important to me, when I had my"},{"speaker":"Laura Vanderkam","startTime":1374.4299999999998,"endTime":1378.06,"body":"first child in my late 20s."},{"speaker":"Laura Vanderkam","startTime":1374.4299999999998,"endTime":1378.06,"body":"Because as anyone who's been"},{"speaker":"Laura Vanderkam","startTime":1378.06,"endTime":1381.4499999999998,"body":"through that transition knows,"},{"speaker":"Laura Vanderkam","startTime":1378.06,"endTime":1381.4499999999998,"body":"you know, parenthood affects how"},{"speaker":"Laura Vanderkam","startTime":1381.4499999999998,"endTime":1384.24,"body":"you spend your time, you are"},{"speaker":"Laura Vanderkam","startTime":1381.4499999999998,"endTime":1384.24,"body":"suddenly more accountable for"},{"speaker":"Laura Vanderkam","startTime":1384.24,"endTime":1387.27,"body":"your time in a way that you"},{"speaker":"Laura Vanderkam","startTime":1384.24,"endTime":1387.27,"body":"probably weren't before. I mean,"},{"speaker":"Laura Vanderkam","startTime":1387.27,"endTime":1390.48,"body":"you, you know, may still have"},{"speaker":"Laura Vanderkam","startTime":1387.27,"endTime":1390.48,"body":"your work that you're trying to"},{"speaker":"Laura Vanderkam","startTime":1390.48,"endTime":1393.4499999999998,"body":"do, but you're also trying to"},{"speaker":"Laura Vanderkam","startTime":1390.48,"endTime":1393.4499999999998,"body":"spend time with your kid and you"},{"speaker":"Laura Vanderkam","startTime":1393.4499999999998,"endTime":1395.97,"body":"still want to sleep and maybe"},{"speaker":"Laura Vanderkam","startTime":1393.4499999999998,"endTime":1395.97,"body":"you want to do other things like"},{"speaker":"Laura Vanderkam","startTime":1395.97,"endTime":1399.27,"body":"exercise or see friends and, you"},{"speaker":"Laura Vanderkam","startTime":1395.97,"endTime":1399.27,"body":"know, you have this 24/7"},{"speaker":"Laura Vanderkam","startTime":1399.27,"endTime":1401.82,"body":"responsibilities. So you're"},{"speaker":"Laura Vanderkam","startTime":1399.27,"endTime":1401.82,"body":"always trying to make sure that"},{"speaker":"Laura Vanderkam","startTime":1401.82,"endTime":1405.12,"body":"your hours are, you know,"},{"speaker":"Laura Vanderkam","startTime":1401.82,"endTime":1405.12,"body":"allocated to what you want them"},{"speaker":"Laura Vanderkam","startTime":1405.12,"endTime":1408.4199999999998,"body":"to be allocated to. And so I"},{"speaker":"Laura Vanderkam","startTime":1405.12,"endTime":1408.4199999999998,"body":"really found that I was kind of"},{"speaker":"Laura Vanderkam","startTime":1408.75,"endTime":1413.79,"body":"learning a lot from this. And I"},{"speaker":"Laura Vanderkam","startTime":1408.75,"endTime":1413.79,"body":"was talking to people who were"},{"speaker":"Laura Vanderkam","startTime":1413.82,"endTime":1417.75,"body":"doing this and learning a lot"},{"speaker":"Laura Vanderkam","startTime":1413.82,"endTime":1417.75,"body":"from them. And I began writing a"},{"speaker":"Laura Vanderkam","startTime":1417.75,"endTime":1421.8899999999999,"body":"few things about the topic, and"},{"speaker":"Laura Vanderkam","startTime":1417.75,"endTime":1421.8899999999999,"body":"was casting about for how I"},{"speaker":"Laura Vanderkam","startTime":1421.8899999999999,"endTime":1424.6799999999998,"body":"might write a book incorporated"},{"speaker":"Laura Vanderkam","startTime":1421.8899999999999,"endTime":1424.6799999999998,"body":"all this because of course, I"},{"speaker":"Laura Vanderkam","startTime":1424.6799999999998,"endTime":1429.12,"body":"always love to write books. And"},{"speaker":"Laura Vanderkam","startTime":1424.6799999999998,"endTime":1429.12,"body":"at some point, after I'd really"},{"speaker":"Laura Vanderkam","startTime":1429.12,"endTime":1431.73,"body":"been trying for a long time, I"},{"speaker":"Laura Vanderkam","startTime":1429.12,"endTime":1431.73,"body":"mean, you know, 18 months of"},{"speaker":"Laura Vanderkam","startTime":1431.73,"endTime":1433.56,"body":"trying to figure out the right"},{"speaker":"Laura Vanderkam","startTime":1431.73,"endTime":1433.56,"body":"angle of writing about this"},{"speaker":"Laura Vanderkam","startTime":1433.56,"endTime":1436.3799999999999,"body":"topic, different places. I got"},{"speaker":"Laura Vanderkam","startTime":1433.56,"endTime":1436.3799999999999,"body":"an email somewhat out of the"},{"speaker":"Laura Vanderkam","startTime":1436.3799999999999,"endTime":1441.72,"body":"blue, from somebody who worked"},{"speaker":"Laura Vanderkam","startTime":1436.3799999999999,"endTime":1441.72,"body":"at Penguin, who thanked me for"},{"speaker":"Laura Vanderkam","startTime":1441.72,"endTime":1445.59,"body":"writing a review of another of"},{"speaker":"Laura Vanderkam","startTime":1441.72,"endTime":1445.59,"body":"his author's books. He had read"},{"speaker":"Laura Vanderkam","startTime":1445.62,"endTime":1448.4399999999998,"body":"a book review, I'd written"},{"speaker":"Laura Vanderkam","startTime":1445.62,"endTime":1448.4399999999998,"body":"somewhere. And then he said, if"},{"speaker":"Laura Vanderkam","startTime":1448.4399999999998,"endTime":1450.6,"body":"you're not under contract"},{"speaker":"Laura Vanderkam","startTime":1448.4399999999998,"endTime":1450.6,"body":"anywhere, would you like to come"},{"speaker":"Laura Vanderkam","startTime":1450.6,"endTime":1453.9299999999998,"body":"discuss book ideas? I was like,"},{"speaker":"Laura Vanderkam","startTime":1450.6,"endTime":1453.9299999999998,"body":"Well, sure. I'd love to come"},{"speaker":"Laura Vanderkam","startTime":1453.9299999999998,"endTime":1457.8,"body":"discuss book ideas. And so we"},{"speaker":"Laura Vanderkam","startTime":1453.9299999999998,"endTime":1457.8,"body":"went in and turned up my time"},{"speaker":"Laura Vanderkam","startTime":1457.8,"endTime":1461.1599999999999,"body":"management literature, I had the"},{"speaker":"Laura Vanderkam","startTime":1457.8,"endTime":1461.1599999999999,"body":"number 168 in there somewhere,"},{"speaker":"Laura Vanderkam","startTime":1461.1599999999999,"endTime":1463.3799999999999,"body":"like I'm talking about there"},{"speaker":"Laura Vanderkam","startTime":1461.1599999999999,"endTime":1463.3799999999999,"body":"being 168 hours in a week. And"},{"speaker":"Laura Vanderkam","startTime":1463.3799999999999,"endTime":1467.1299999999999,"body":"he's like, that's a good title."},{"speaker":"Laura Vanderkam","startTime":1463.3799999999999,"endTime":1467.1299999999999,"body":"So I was like, okay, so I"},{"speaker":"Laura Vanderkam","startTime":1467.1299999999999,"endTime":1471.0,"body":"morphed it all into a title"},{"speaker":"Laura Vanderkam","startTime":1467.1299999999999,"endTime":1471.0,"body":"proposal with 168 hours as the"},{"speaker":"Laura Vanderkam","startTime":1471.0,"endTime":1474.06,"body":"title and then wrote that book,"},{"speaker":"Laura Vanderkam","startTime":1471.0,"endTime":1474.06,"body":"and it came out in 2010."},{"speaker":"Dave Crenshaw","startTime":1475.02,"endTime":1477.4199999999998,"body":"That's"},{"speaker":"Dave Crenshaw","startTime":1475.02,"endTime":1477.4199999999998,"body":"fascinating that the work that"},{"speaker":"Dave Crenshaw","startTime":1477.4199999999998,"endTime":1482.4299999999998,"body":"you did elsewhere, opened the"},{"speaker":"Dave Crenshaw","startTime":1477.4199999999998,"endTime":1482.4299999999998,"body":"door, and you didn't even think"},{"speaker":"Dave Crenshaw","startTime":1482.4599999999998,"endTime":1485.1,"body":"that that was going to happen,"},{"speaker":"Dave Crenshaw","startTime":1482.4599999999998,"endTime":1485.1,"body":"that wasn't even in your mind."},{"speaker":"Dave Crenshaw","startTime":1485.1599999999999,"endTime":1485.55,"body":"Yeah."},{"speaker":"Laura Vanderkam","startTime":1485.549,"endTime":1486.869,"body":"And people"},{"speaker":"Laura Vanderkam","startTime":1485.549,"endTime":1486.869,"body":"sometimes are like, well, that"},{"speaker":"Laura Vanderkam","startTime":1486.869,"endTime":1489.359,"body":"must have been a really"},{"speaker":"Laura Vanderkam","startTime":1486.869,"endTime":1489.359,"body":"fantastic book review. It wasn't"},{"speaker":"Laura Vanderkam","startTime":1490.529,"endTime":1497.279,"body":"just a book review. But I mean,"},{"speaker":"Laura Vanderkam","startTime":1490.529,"endTime":1497.279,"body":"I had written 300 things in six"},{"speaker":"Laura Vanderkam","startTime":1497.279,"endTime":1499.769,"body":"months, right? You know,"},{"speaker":"Laura Vanderkam","startTime":1497.279,"endTime":1499.769,"body":"somebody's gonna see something."},{"speaker":"Laura Vanderkam","startTime":1499.9189999999999,"endTime":1505.559,"body":"Right. And that has always been,"},{"speaker":"Laura Vanderkam","startTime":1499.9189999999999,"endTime":1505.559,"body":"my approach to life is kind of,"},{"speaker":"Laura Vanderkam","startTime":1505.829,"endTime":1509.549,"body":"if you put a lot of stuff out"},{"speaker":"Laura Vanderkam","startTime":1505.829,"endTime":1509.549,"body":"there, you don't know which"},{"speaker":"Laura Vanderkam","startTime":1509.549,"endTime":1514.9489999999998,"body":"thing it will be. But something"},{"speaker":"Laura Vanderkam","startTime":1509.549,"endTime":1514.9489999999998,"body":"will lead to something. And, you"},{"speaker":"Laura Vanderkam","startTime":1514.9489999999998,"endTime":1517.619,"body":"know, that's what you're aiming"},{"speaker":"Laura Vanderkam","startTime":1514.9489999999998,"endTime":1517.619,"body":"for. Yeah,"},{"speaker":"Dave Crenshaw","startTime":1517.8899999999999,"endTime":1520.74,"body":"both being"},{"speaker":"Dave Crenshaw","startTime":1517.8899999999999,"endTime":1520.74,"body":"prolific. And but I would also"},{"speaker":"Dave Crenshaw","startTime":1520.74,"endTime":1525.36,"body":"say, doing high quality work,"},{"speaker":"Dave Crenshaw","startTime":1520.74,"endTime":1525.36,"body":"right? Nothing that you've ever"},{"speaker":"Dave Crenshaw","startTime":1525.36,"endTime":1529.1999999999998,"body":"done. Based on my brief"},{"speaker":"Dave Crenshaw","startTime":1525.36,"endTime":1529.1999999999998,"body":"experience with you, Laura is"},{"speaker":"Dave Crenshaw","startTime":1529.23,"endTime":1534.3,"body":"nothing you do is half baked,"},{"speaker":"Dave Crenshaw","startTime":1529.23,"endTime":1534.3,"body":"you always try to do a good job."},{"speaker":"Dave Crenshaw","startTime":1534.3,"endTime":1538.23,"body":"So you're cranking out 300"},{"speaker":"Dave Crenshaw","startTime":1534.3,"endTime":1538.23,"body":"different things. But you're"},{"speaker":"Dave Crenshaw","startTime":1538.23,"endTime":1541.98,"body":"always trying to give your best"},{"speaker":"Dave Crenshaw","startTime":1538.23,"endTime":1541.98,"body":"quality with those things. As"},{"speaker":"Laura Vanderkam","startTime":1541.98,"endTime":1543.78,"body":"good as I can."},{"speaker":"Laura Vanderkam","startTime":1541.98,"endTime":1543.78,"body":"I mean, you know, some stuff is"},{"speaker":"Laura Vanderkam","startTime":1543.78,"endTime":1546.54,"body":"obviously more polished than"},{"speaker":"Laura Vanderkam","startTime":1543.78,"endTime":1546.54,"body":"others. By the time a book comes"},{"speaker":"Laura Vanderkam","startTime":1546.54,"endTime":1549.24,"body":"out, it's more polished or you"},{"speaker":"Laura Vanderkam","startTime":1546.54,"endTime":1549.24,"body":"know, a magazine story that"},{"speaker":"Laura Vanderkam","startTime":1549.24,"endTime":1552.03,"body":"you've been working on for six"},{"speaker":"Laura Vanderkam","startTime":1549.24,"endTime":1552.03,"body":"months is inevitably more"},{"speaker":"Laura Vanderkam","startTime":1552.03,"endTime":1554.9099999999999,"body":"polished than a newspaper story"},{"speaker":"Laura Vanderkam","startTime":1552.03,"endTime":1554.9099999999999,"body":"that has to come out tomorrow. I"},{"speaker":"Laura Vanderkam","startTime":1554.9099999999999,"endTime":1558.4199999999998,"body":"mean, that's just the way it"},{"speaker":"Laura Vanderkam","startTime":1554.9099999999999,"endTime":1558.4199999999998,"body":"works. But yeah, you know, you"},{"speaker":"Laura Vanderkam","startTime":1558.4199999999998,"endTime":1561.24,"body":"do try to do your best on"},{"speaker":"Laura Vanderkam","startTime":1558.4199999999998,"endTime":1561.24,"body":"everything that you can within"},{"speaker":"Laura Vanderkam","startTime":1561.24,"endTime":1562.5,"body":"the time you have But"},{"speaker":"Dave Crenshaw","startTime":1562.5,"endTime":1566.79,"body":"we never quite"},{"speaker":"Dave Crenshaw","startTime":1562.5,"endTime":1566.79,"body":"know what's going to work. I"},{"speaker":"Dave Crenshaw","startTime":1566.79,"endTime":1570.36,"body":"know, as a writer with books"},{"speaker":"Dave Crenshaw","startTime":1566.79,"endTime":1570.36,"body":"I've written, I've had ones"},{"speaker":"Dave Crenshaw","startTime":1570.36,"endTime":1574.7099999999998,"body":"where I think this is gonna be"},{"speaker":"Dave Crenshaw","startTime":1570.36,"endTime":1574.7099999999998,"body":"awesome. Everyone's gonna love"},{"speaker":"Dave Crenshaw","startTime":1574.7099999999998,"endTime":1578.37,"body":"it right? And then it releases"},{"speaker":"Dave Crenshaw","startTime":1574.7099999999998,"endTime":1578.37,"body":"and it's crickets, no one really"},{"speaker":"Dave Crenshaw","startTime":1578.37,"endTime":1581.79,"body":"cares. And then the ones where I"},{"speaker":"Dave Crenshaw","startTime":1578.37,"endTime":1581.79,"body":"don't think I'm creating"},{"speaker":"Dave Crenshaw","startTime":1581.79,"endTime":1585.9299999999998,"body":"something meaningful are the"},{"speaker":"Dave Crenshaw","startTime":1581.79,"endTime":1585.9299999999998,"body":"ones that turn into something"},{"speaker":"Dave Crenshaw","startTime":1585.9299999999998,"endTime":1588.87,"body":"that other people feel is"},{"speaker":"Dave Crenshaw","startTime":1585.9299999999998,"endTime":1588.87,"body":"meaningful. Is that something"},{"speaker":"Dave Crenshaw","startTime":1588.87,"endTime":1591.51,"body":"you've experienced in your"},{"speaker":"Dave Crenshaw","startTime":1588.87,"endTime":1591.51,"body":"career? Yeah, I would"},{"speaker":"Laura Vanderkam","startTime":1591.51,"endTime":1592.98,"body":"say I mean,"},{"speaker":"Laura Vanderkam","startTime":1591.51,"endTime":1592.98,"body":"there's just an element of"},{"speaker":"Laura Vanderkam","startTime":1592.98,"endTime":1597.3,"body":"randomness, or luck, or"},{"speaker":"Laura Vanderkam","startTime":1592.98,"endTime":1597.3,"body":"whatever, in whatever becomes"},{"speaker":"Laura Vanderkam","startTime":1597.33,"endTime":1601.4399999999998,"body":"successful. And I think you can"},{"speaker":"Laura Vanderkam","startTime":1597.33,"endTime":1601.4399999999998,"body":"do your best to capitalize on"},{"speaker":"Laura Vanderkam","startTime":1601.4399999999998,"endTime":1605.1899999999998,"body":"that, of all my books, the one"},{"speaker":"Laura Vanderkam","startTime":1601.4399999999998,"endTime":1605.1899999999998,"body":"that is probably sold the best"},{"speaker":"Laura Vanderkam","startTime":1605.22,"endTime":1608.37,"body":"has the title of what the most"},{"speaker":"Laura Vanderkam","startTime":1605.22,"endTime":1608.37,"body":"successful people do before"},{"speaker":"Laura Vanderkam","startTime":1608.37,"endTime":1613.1999999999998,"body":"breakfast, which turns out to be"},{"speaker":"Laura Vanderkam","startTime":1608.37,"endTime":1613.1999999999998,"body":"an incredibly clickable title."},{"speaker":"Laura Vanderkam","startTime":1613.83,"endTime":1620.8799999999999,"body":"And I knew that, because I had"},{"speaker":"Laura Vanderkam","startTime":1613.83,"endTime":1620.8799999999999,"body":"wound up using it as a title of"},{"speaker":"Laura Vanderkam","startTime":1620.8799999999999,"endTime":1625.23,"body":"just an article I wrote. And,"},{"speaker":"Laura Vanderkam","startTime":1620.8799999999999,"endTime":1625.23,"body":"you know, you could write 100"},{"speaker":"Laura Vanderkam","startTime":1625.23,"endTime":1628.6499999999999,"body":"articles for a place and some"},{"speaker":"Laura Vanderkam","startTime":1625.23,"endTime":1628.6499999999999,"body":"get regular traffic of people"},{"speaker":"Laura Vanderkam","startTime":1628.6499999999999,"endTime":1632.1,"body":"who are always reading you. And"},{"speaker":"Laura Vanderkam","startTime":1628.6499999999999,"endTime":1632.1,"body":"then you put a title like that"},{"speaker":"Laura Vanderkam","startTime":1632.1299999999999,"endTime":1635.85,"body":"on it. And traffic goes through"},{"speaker":"Laura Vanderkam","startTime":1632.1299999999999,"endTime":1635.85,"body":"the roof. I mean, like traffic"},{"speaker":"Laura Vanderkam","startTime":1635.85,"endTime":1639.33,"body":"is crashing the server of the"},{"speaker":"Laura Vanderkam","startTime":1635.85,"endTime":1639.33,"body":"publication with that title at"},{"speaker":"Laura Vanderkam","startTime":1639.33,"endTime":1642.03,"body":"first. It just, it's ridiculous."},{"speaker":"Laura Vanderkam","startTime":1639.33,"endTime":1642.03,"body":"For whatever reason, people"},{"speaker":"Laura Vanderkam","startTime":1642.03,"endTime":1644.49,"body":"can't help themselves, they"},{"speaker":"Laura Vanderkam","startTime":1642.03,"endTime":1644.49,"body":"click on it. And so when I saw"},{"speaker":"Laura Vanderkam","startTime":1644.49,"endTime":1648.1499999999999,"body":"that, I'm like, well, let's just"},{"speaker":"Laura Vanderkam","startTime":1644.49,"endTime":1648.1499999999999,"body":"not let that title be. Let's use"},{"speaker":"Laura Vanderkam","startTime":1648.1499999999999,"endTime":1652.8899999999999,"body":"it again. Right. And so I called"},{"speaker":"Laura Vanderkam","startTime":1648.1499999999999,"endTime":1652.8899999999999,"body":"a book that and that got a lot"},{"speaker":"Laura Vanderkam","startTime":1652.8899999999999,"endTime":1656.79,"body":"of attention when it came out,"},{"speaker":"Laura Vanderkam","startTime":1652.8899999999999,"endTime":1656.79,"body":"and you don't know what it's"},{"speaker":"Laura Vanderkam","startTime":1656.79,"endTime":1662.07,"body":"gonna be. But you can also seize"},{"speaker":"Laura Vanderkam","startTime":1656.79,"endTime":1662.07,"body":"on stuff when you do see what is"},{"speaker":"Laura Vanderkam","startTime":1662.1299999999999,"endTime":1664.77,"body":"going to make the running easy."},{"speaker":"Laura Vanderkam","startTime":1662.1299999999999,"endTime":1664.77,"body":"Yeah,"},{"speaker":"Dave Crenshaw","startTime":1664.799,"endTime":1667.589,"body":"I think of it as"},{"speaker":"Dave Crenshaw","startTime":1664.799,"endTime":1667.589,"body":"experiments, experiments, yeah."},{"speaker":"Dave Crenshaw","startTime":1667.619,"endTime":1670.049,"body":"All these different ideas that I"},{"speaker":"Dave Crenshaw","startTime":1667.619,"endTime":1670.049,"body":"have there different experiments"},{"speaker":"Dave Crenshaw","startTime":1670.049,"endTime":1674.4889999999998,"body":"that I'm testing. And in the"},{"speaker":"Dave Crenshaw","startTime":1670.049,"endTime":1674.4889999999998,"body":"past, I used to get upset that"},{"speaker":"Dave Crenshaw","startTime":1674.519,"endTime":1677.1589999999999,"body":"these ideas that I thought were"},{"speaker":"Dave Crenshaw","startTime":1674.519,"endTime":1677.1589999999999,"body":"great, didn't turn out to be"},{"speaker":"Dave Crenshaw","startTime":1677.1589999999999,"endTime":1681.629,"body":"great. But now I view all of it"},{"speaker":"Dave Crenshaw","startTime":1677.1589999999999,"endTime":1681.629,"body":"as I'm just trying things out."},{"speaker":"Dave Crenshaw","startTime":1681.629,"endTime":1686.009,"body":"I'm just experimenting. And I"},{"speaker":"Dave Crenshaw","startTime":1681.629,"endTime":1686.009,"body":"don't quite know, what"},{"speaker":"Dave Crenshaw","startTime":1686.039,"endTime":1691.079,"body":"particular combination of words"},{"speaker":"Dave Crenshaw","startTime":1686.039,"endTime":1691.079,"body":"or phrases or concepts our"},{"speaker":"Dave Crenshaw","startTime":1691.109,"endTime":1694.769,"body":"people are going to latch on to."},{"speaker":"Dave Crenshaw","startTime":1691.109,"endTime":1694.769,"body":"And so when they succeed, I'm"},{"speaker":"Dave Crenshaw","startTime":1694.769,"endTime":1696.749,"body":"pleasantly surprised. Yeah,"},{"speaker":"Laura Vanderkam","startTime":1698.01,"endTime":1700.8,"body":"I think that's"},{"speaker":"Laura Vanderkam","startTime":1698.01,"endTime":1700.8,"body":"a good way to put it just to be"},{"speaker":"Laura Vanderkam","startTime":1700.8,"endTime":1704.76,"body":"pleasantly surprised when stuff"},{"speaker":"Laura Vanderkam","startTime":1700.8,"endTime":1704.76,"body":"does get clicked. You know, if"},{"speaker":"Laura Vanderkam","startTime":1704.76,"endTime":1707.37,"body":"anyone wants to know that this"},{"speaker":"Laura Vanderkam","startTime":1704.76,"endTime":1707.37,"body":"are the things that turn out to"},{"speaker":"Laura Vanderkam","startTime":1707.37,"endTime":1709.8,"body":"be highly clickable, what the"},{"speaker":"Laura Vanderkam","startTime":1707.37,"endTime":1709.8,"body":"most successful people do before"},{"speaker":"Laura Vanderkam","startTime":1709.8,"endTime":1712.7099999999998,"body":"breakfast, another one turned"},{"speaker":"Laura Vanderkam","startTime":1709.8,"endTime":1712.7099999999998,"body":"out to be this phrase, the"},{"speaker":"Laura Vanderkam","startTime":1712.7099999999998,"endTime":1719.01,"body":"Norwegian secret for enjoying a"},{"speaker":"Laura Vanderkam","startTime":1712.7099999999998,"endTime":1719.01,"body":"long winter. So take that as you"},{"speaker":"Laura Vanderkam","startTime":1719.01,"endTime":1722.01,"body":"will. But I've been writing a"},{"speaker":"Laura Vanderkam","startTime":1719.01,"endTime":1722.01,"body":"novel with that as a title now"},{"speaker":"Laura Vanderkam","startTime":1722.01,"endTime":1725.28,"body":"after I entitled A article that"},{"speaker":"Laura Vanderkam","startTime":1722.01,"endTime":1725.28,"body":"at one point, and it got"},{"speaker":"Laura Vanderkam","startTime":1725.28,"endTime":1727.83,"body":"ridiculous amounts of traffic."},{"speaker":"Laura Vanderkam","startTime":1725.28,"endTime":1727.83,"body":"So who knew?"},{"speaker":"Dave Crenshaw","startTime":1728.4589999999998,"endTime":1730.4689999999998,"body":"Yeah, that's"},{"speaker":"Dave Crenshaw","startTime":1728.4589999999998,"endTime":1730.4689999999998,"body":"great. I love it. And there's"},{"speaker":"Dave Crenshaw","startTime":1730.4689999999998,"endTime":1732.839,"body":"the element to have just the"},{"speaker":"Dave Crenshaw","startTime":1730.4689999999998,"endTime":1732.839,"body":"headline of things, how"},{"speaker":"Dave Crenshaw","startTime":1732.839,"endTime":1736.7389999999998,"body":"important the headline is, you"},{"speaker":"Dave Crenshaw","startTime":1732.839,"endTime":1736.7389999999998,"body":"can write this great article."},{"speaker":"Dave Crenshaw","startTime":1736.7389999999998,"endTime":1739.889,"body":"But if you don't have a"},{"speaker":"Dave Crenshaw","startTime":1736.7389999999998,"endTime":1739.889,"body":"fantastic headline, nobody's"},{"speaker":"Dave Crenshaw","startTime":1739.889,"endTime":1740.4589999999998,"body":"going to read it."},{"speaker":"Laura Vanderkam","startTime":1740.9089999999999,"endTime":1742.859,"body":"And that's"},{"speaker":"Laura Vanderkam","startTime":1740.9089999999999,"endTime":1742.859,"body":"challenging, because in many"},{"speaker":"Laura Vanderkam","startTime":1742.859,"endTime":1745.9789999999998,"body":"traditional media outlets, you"},{"speaker":"Laura Vanderkam","startTime":1742.859,"endTime":1745.9789999999998,"body":"don't get to control what the"},{"speaker":"Laura Vanderkam","startTime":1745.9789999999998,"endTime":1748.9489999999998,"body":"headline is, there are people"},{"speaker":"Laura Vanderkam","startTime":1745.9789999999998,"endTime":1748.9489999999998,"body":"who are headline writers, and"},{"speaker":"Laura Vanderkam","startTime":1748.9489999999998,"endTime":1751.799,"body":"one of the things I did at USA"},{"speaker":"Laura Vanderkam","startTime":1748.9489999999998,"endTime":1751.799,"body":"Today was writing headlines. So"},{"speaker":"Laura Vanderkam","startTime":1752.069,"endTime":1755.819,"body":"I learned a little bit about"},{"speaker":"Laura Vanderkam","startTime":1752.069,"endTime":1755.819,"body":"that from doing that. But yeah,"},{"speaker":"Laura Vanderkam","startTime":1756.059,"endTime":1758.279,"body":"you don't control it necessarily"},{"speaker":"Laura Vanderkam","startTime":1756.059,"endTime":1758.279,"body":"as the writer and so you've"},{"speaker":"Laura Vanderkam","startTime":1758.279,"endTime":1761.639,"body":"always just got to hope. But in"},{"speaker":"Laura Vanderkam","startTime":1758.279,"endTime":1761.639,"body":"this day and age of the digital"},{"speaker":"Laura Vanderkam","startTime":1761.6989999999998,"endTime":1764.9389999999999,"body":"world, sometimes what happens is"},{"speaker":"Laura Vanderkam","startTime":1761.6989999999998,"endTime":1764.9389999999999,"body":"the title will change. Because"},{"speaker":"Laura Vanderkam","startTime":1764.9389999999999,"endTime":1766.9489999999998,"body":"they put one out and it sees"},{"speaker":"Laura Vanderkam","startTime":1764.9389999999999,"endTime":1766.9489999999998,"body":"it's not getting a whole lot of"},{"speaker":"Laura Vanderkam","startTime":1766.9489999999998,"endTime":1769.019,"body":"traffic. And so then the editor"},{"speaker":"Laura Vanderkam","startTime":1766.9489999999998,"endTime":1769.019,"body":"is like, well, I'll change it,"},{"speaker":"Laura Vanderkam","startTime":1769.1689999999999,"endTime":1771.809,"body":"they put something else and all"},{"speaker":"Laura Vanderkam","startTime":1769.1689999999999,"endTime":1771.809,"body":"of a sudden, it's the top story."},{"speaker":"Laura Vanderkam","startTime":1771.809,"endTime":1774.569,"body":"And, you know, I'm sure there's"},{"speaker":"Laura Vanderkam","startTime":1771.809,"endTime":1774.569,"body":"a whole science to it. We're"},{"speaker":"Laura Vanderkam","startTime":1774.569,"endTime":1775.7089999999998,"body":"learning over time. But"},{"speaker":"Dave Crenshaw","startTime":1775.7089999999998,"endTime":1778.499,"body":"yeah, and yet,"},{"speaker":"Dave Crenshaw","startTime":1775.7089999999998,"endTime":1778.499,"body":"even with science, it's still an"},{"speaker":"Dave Crenshaw","startTime":1778.499,"endTime":1781.559,"body":"experiment. Right? We still"},{"speaker":"Dave Crenshaw","startTime":1778.499,"endTime":1781.559,"body":"don't know until we try it."},{"speaker":"Dave Crenshaw","startTime":1781.9789999999998,"endTime":1787.079,"body":"Okay, so the first book came out"},{"speaker":"Dave Crenshaw","startTime":1781.9789999999998,"endTime":1787.079,"body":"in 2010 168 hours, did that book"},{"speaker":"Dave Crenshaw","startTime":1787.259,"endTime":1791.789,"body":"immediately get you the kind of"},{"speaker":"Dave Crenshaw","startTime":1787.259,"endTime":1791.789,"body":"momentum that you needed to get"},{"speaker":"Dave Crenshaw","startTime":1791.999,"endTime":1794.009,"body":"to be successful as a"},{"speaker":"Dave Crenshaw","startTime":1791.999,"endTime":1794.009,"body":"productivity expert?"},{"speaker":"Laura Vanderkam","startTime":1794.31,"endTime":1795.27,"body":"Absolutely not."},{"speaker":"Dave Crenshaw","startTime":1795.57,"endTime":1799.1399999999999,"body":"Okay. Okay. So"},{"speaker":"Dave Crenshaw","startTime":1795.57,"endTime":1799.1399999999999,"body":"how did you generate that? How"},{"speaker":"Dave Crenshaw","startTime":1799.1399999999999,"endTime":1801.87,"body":"did you move to that place?"},{"speaker":"Dave Crenshaw","startTime":1799.1399999999999,"endTime":1801.87,"body":"Well,"},{"speaker":"Laura Vanderkam","startTime":1801.8999999999999,"endTime":1804.6,"body":"it was an"},{"speaker":"Laura Vanderkam","startTime":1801.8999999999999,"endTime":1804.6,"body":"interesting discovery for me,"},{"speaker":"Laura Vanderkam","startTime":1804.6,"endTime":1808.23,"body":"because so many things went so"},{"speaker":"Laura Vanderkam","startTime":1804.6,"endTime":1808.23,"body":"wonderfully with that. I mean,"},{"speaker":"Laura Vanderkam","startTime":1808.53,"endTime":1811.8,"body":"it got reviewed in the Wall"},{"speaker":"Laura Vanderkam","startTime":1808.53,"endTime":1811.8,"body":"Street Journal, I was on the"},{"speaker":"Laura Vanderkam","startTime":1811.8,"endTime":1815.8799999999999,"body":"Today Show, like I could not"},{"speaker":"Laura Vanderkam","startTime":1811.8,"endTime":1815.8799999999999,"body":"have asked for better publicity"},{"speaker":"Laura Vanderkam","startTime":1815.9099999999999,"endTime":1818.52,"body":"about the book. And, you know,"},{"speaker":"Laura Vanderkam","startTime":1815.9099999999999,"endTime":1818.52,"body":"it would sell in bits and"},{"speaker":"Laura Vanderkam","startTime":1818.52,"endTime":1822.0,"body":"pieces, but not at sort of the"},{"speaker":"Laura Vanderkam","startTime":1818.52,"endTime":1822.0,"body":"velocity that I was kind of"},{"speaker":"Laura Vanderkam","startTime":1822.0,"endTime":1824.37,"body":"hoping it would, right. Is"},{"speaker":"Dave Crenshaw","startTime":1824.37,"endTime":1827.6999999999998,"body":"that because you"},{"speaker":"Dave Crenshaw","startTime":1824.37,"endTime":1827.6999999999998,"body":"have the expectations of novel"},{"speaker":"Dave Crenshaw","startTime":1827.85,"endTime":1831.51,"body":"level of sales? Because I think"},{"speaker":"Dave Crenshaw","startTime":1827.85,"endTime":1831.51,"body":"a lot of people don't understand"},{"speaker":"Dave Crenshaw","startTime":1831.51,"endTime":1834.6,"body":"that business books,"},{"speaker":"Dave Crenshaw","startTime":1831.51,"endTime":1834.6,"body":"productivity books don't sell at"},{"speaker":"Dave Crenshaw","startTime":1834.6,"endTime":1837.4499999999998,"body":"the same level as a murder"},{"speaker":"Dave Crenshaw","startTime":1834.6,"endTime":1837.4499999999998,"body":"mystery. Well,"},{"speaker":"Laura Vanderkam","startTime":1837.4499999999998,"endTime":1838.8,"body":"that may be"},{"speaker":"Laura Vanderkam","startTime":1837.4499999999998,"endTime":1838.8,"body":"true. Yeah. Although there are"},{"speaker":"Laura Vanderkam","startTime":1838.8,"endTime":1840.72,"body":"plenty of murder mysteries that"},{"speaker":"Laura Vanderkam","startTime":1838.8,"endTime":1840.72,"body":"don't sell either. I mean,"},{"speaker":"Laura Vanderkam","startTime":1840.72,"endTime":1843.78,"body":"there's just so many of them"},{"speaker":"Laura Vanderkam","startTime":1840.72,"endTime":1843.78,"body":"that you know, is, yeah, I think"},{"speaker":"Laura Vanderkam","startTime":1843.78,"endTime":1846.6599999999999,"body":"I may have had some, you know,"},{"speaker":"Laura Vanderkam","startTime":1843.78,"endTime":1846.6599999999999,"body":"unrealistic expectations,"},{"speaker":"Laura Vanderkam","startTime":1846.6599999999999,"endTime":1849.4199999999998,"body":"perhaps we always hope you'll"},{"speaker":"Laura Vanderkam","startTime":1846.6599999999999,"endTime":1849.4199999999998,"body":"get lucky, especially with a big"},{"speaker":"Laura Vanderkam","startTime":1849.4199999999998,"endTime":1852.9599999999998,"body":"book coming out like that. And"},{"speaker":"Laura Vanderkam","startTime":1849.4199999999998,"endTime":1852.9599999999998,"body":"the good news is it kept selling"},{"speaker":"Laura Vanderkam","startTime":1853.11,"endTime":1856.02,"body":"like it never stopped. And in"},{"speaker":"Laura Vanderkam","startTime":1853.11,"endTime":1856.02,"body":"fact, it's still sells as many"},{"speaker":"Laura Vanderkam","startTime":1856.02,"endTime":1859.1699999999998,"body":"copies per week now as like a"},{"speaker":"Laura Vanderkam","startTime":1856.02,"endTime":1859.1699999999998,"body":"couple months after it came out"},{"speaker":"Laura Vanderkam","startTime":1859.1699999999998,"endTime":1863.31,"body":"back in 2010. So that's a"},{"speaker":"Laura Vanderkam","startTime":1859.1699999999998,"endTime":1863.31,"body":"fortunate thing. With that, but"},{"speaker":"Laura Vanderkam","startTime":1863.61,"endTime":1866.9399999999998,"body":"because it had not, you know,"},{"speaker":"Laura Vanderkam","startTime":1863.61,"endTime":1866.9399999999998,"body":"immediately out of the gate been"},{"speaker":"Laura Vanderkam","startTime":1866.97,"endTime":1871.62,"body":"huge, it wasn't apparent what I"},{"speaker":"Laura Vanderkam","startTime":1866.97,"endTime":1871.62,"body":"should do. And so it's like,"},{"speaker":"Laura Vanderkam","startTime":1871.62,"endTime":1874.8,"body":"well, maybe productivity isn't"},{"speaker":"Laura Vanderkam","startTime":1871.62,"endTime":1874.8,"body":"the right thing. And so I"},{"speaker":"Laura Vanderkam","startTime":1874.8,"endTime":1879.03,"body":"decided in consultation with the"},{"speaker":"Laura Vanderkam","startTime":1874.8,"endTime":1879.03,"body":"publisher of 168 hours that we"},{"speaker":"Laura Vanderkam","startTime":1879.03,"endTime":1882.4199999999998,"body":"were going to try a personal"},{"speaker":"Laura Vanderkam","startTime":1879.03,"endTime":1882.4199999999998,"body":"finance book next. And so I was"},{"speaker":"Laura Vanderkam","startTime":1882.4199999999998,"endTime":1886.86,"body":"going to do for money, what I'd"},{"speaker":"Laura Vanderkam","startTime":1882.4199999999998,"endTime":1886.86,"body":"done with time and 168 hours."},{"speaker":"Laura Vanderkam","startTime":1886.86,"endTime":1890.61,"body":"And so I wrote a book that is"},{"speaker":"Laura Vanderkam","startTime":1886.86,"endTime":1890.61,"body":"called all the money in the"},{"speaker":"Laura Vanderkam","startTime":1890.61,"endTime":1894.12,"body":"world, what the happiest people"},{"speaker":"Laura Vanderkam","startTime":1890.61,"endTime":1894.12,"body":"know about getting in spending."},{"speaker":"Laura Vanderkam","startTime":1894.48,"endTime":1901.5,"body":"And that came out in early 2012."},{"speaker":"Laura Vanderkam","startTime":1894.48,"endTime":1901.5,"body":"I want to say, and, again, I"},{"speaker":"Laura Vanderkam","startTime":1901.5,"endTime":1904.3799999999999,"body":"think my heart was not as in it"},{"speaker":"Laura Vanderkam","startTime":1901.5,"endTime":1904.3799999999999,"body":"as much I'm not quite as drawn"},{"speaker":"Laura Vanderkam","startTime":1904.3799999999999,"endTime":1907.4399999999998,"body":"to the topic of money as I am to"},{"speaker":"Laura Vanderkam","startTime":1904.3799999999999,"endTime":1907.4399999999998,"body":"the topic of time."},{"speaker":"Dave Crenshaw","startTime":1907.529,"endTime":1910.1689999999999,"body":"Yeah, that was my"},{"speaker":"Dave Crenshaw","startTime":1907.529,"endTime":1910.1689999999999,"body":"question. When you said that, as"},{"speaker":"Dave Crenshaw","startTime":1910.1689999999999,"endTime":1913.1989999999998,"body":"you describe that it sounded"},{"speaker":"Dave Crenshaw","startTime":1910.1689999999999,"endTime":1913.1989999999998,"body":"like you were filling a need"},{"speaker":"Dave Crenshaw","startTime":1913.1989999999998,"endTime":1916.4689999999998,"body":"that you thought existed rather"},{"speaker":"Dave Crenshaw","startTime":1913.1989999999998,"endTime":1916.4689999999998,"body":"than actually writing to what"},{"speaker":"Dave Crenshaw","startTime":1916.4689999999998,"endTime":1917.9389999999999,"body":"you were passionate about."},{"speaker":"Laura Vanderkam","startTime":1918.269,"endTime":1920.549,"body":"Yeah. And I've"},{"speaker":"Laura Vanderkam","startTime":1918.269,"endTime":1920.549,"body":"reread the book. And I actually,"},{"speaker":"Laura Vanderkam","startTime":1920.819,"endTime":1923.339,"body":"like it. Like, I think it's a"},{"speaker":"Laura Vanderkam","startTime":1920.819,"endTime":1923.339,"body":"good book, if anyone's looking"},{"speaker":"Laura Vanderkam","startTime":1923.339,"endTime":1926.759,"body":"for a very quirky personal"},{"speaker":"Laura Vanderkam","startTime":1923.339,"endTime":1926.759,"body":"finance book to check out. I"},{"speaker":"Laura Vanderkam","startTime":1926.759,"endTime":1929.4289999999999,"body":"mean, there's a chapter about"},{"speaker":"Laura Vanderkam","startTime":1926.759,"endTime":1929.4289999999999,"body":"like, people raising backyard"},{"speaker":"Laura Vanderkam","startTime":1929.4589999999998,"endTime":1933.7189999999998,"body":"chickens and foraging there's,"},{"speaker":"Laura Vanderkam","startTime":1929.4589999999998,"endTime":1933.7189999999998,"body":"you know, a chapter about like,"},{"speaker":"Laura Vanderkam","startTime":1933.7189999999998,"endTime":1937.859,"body":"the marginal cost of children."},{"speaker":"Laura Vanderkam","startTime":1933.7189999999998,"endTime":1937.859,"body":"It's just all over the place,"},{"speaker":"Laura Vanderkam","startTime":1937.859,"endTime":1940.1989999999998,"body":"right? There's a chapter where I"},{"speaker":"Laura Vanderkam","startTime":1937.859,"endTime":1940.1989999999998,"body":"go look at some of the"},{"speaker":"Laura Vanderkam","startTime":1940.4089999999999,"endTime":1943.889,"body":"entrepreneurship scene in"},{"speaker":"Laura Vanderkam","startTime":1940.4089999999999,"endTime":1943.889,"body":"Detroit. I enjoyed it. It's a"},{"speaker":"Laura Vanderkam","startTime":1943.889,"endTime":1945.149,"body":"good book. Well,"},{"speaker":"Dave Crenshaw","startTime":1945.1799999999998,"endTime":1947.6399999999999,"body":"we've already"},{"speaker":"Dave Crenshaw","startTime":1945.1799999999998,"endTime":1947.6399999999999,"body":"established that you create high"},{"speaker":"Dave Crenshaw","startTime":1947.6399999999999,"endTime":1950.3999999999999,"body":"quality work. So it doesn't"},{"speaker":"Dave Crenshaw","startTime":1947.6399999999999,"endTime":1950.3999999999999,"body":"surprise me that it's well"},{"speaker":"Dave Crenshaw","startTime":1950.3999999999999,"endTime":1954.48,"body":"written, yet your heart wasn't"},{"speaker":"Dave Crenshaw","startTime":1950.3999999999999,"endTime":1954.48,"body":"in it to the same degree."},{"speaker":"Laura Vanderkam","startTime":1954.6899999999998,"endTime":1956.28,"body":"And it turns"},{"speaker":"Laura Vanderkam","startTime":1954.6899999999998,"endTime":1956.28,"body":"out, it wasn't necessarily what"},{"speaker":"Laura Vanderkam","startTime":1956.28,"endTime":1958.86,"body":"people wanted to read for me"},{"speaker":"Laura Vanderkam","startTime":1956.28,"endTime":1958.86,"body":"either. And I found this out"},{"speaker":"Laura Vanderkam","startTime":1958.86,"endTime":1963.27,"body":"very quickly, because so it came"},{"speaker":"Laura Vanderkam","startTime":1958.86,"endTime":1963.27,"body":"out. But in the meantime, the"},{"speaker":"Laura Vanderkam","startTime":1963.27,"endTime":1967.8,"body":"fall before it had come out in"},{"speaker":"Laura Vanderkam","startTime":1963.27,"endTime":1967.8,"body":"fall of 2011, I had found out"},{"speaker":"Laura Vanderkam","startTime":1967.8,"endTime":1970.1999999999998,"body":"that this title, what the most"},{"speaker":"Laura Vanderkam","startTime":1967.8,"endTime":1970.1999999999998,"body":"successful people do before"},{"speaker":"Laura Vanderkam","startTime":1970.1999999999998,"endTime":1973.05,"body":"breakfast was a very clickable"},{"speaker":"Laura Vanderkam","startTime":1970.1999999999998,"endTime":1973.05,"body":"title and a column I had written"},{"speaker":"Laura Vanderkam","startTime":1973.05,"endTime":1977.85,"body":"for someplace. So this was in"},{"speaker":"Laura Vanderkam","startTime":1973.05,"endTime":1977.85,"body":"the age where publishers were"},{"speaker":"Laura Vanderkam","startTime":1977.85,"endTime":1981.4499999999998,"body":"experimenting with eBooks. And"},{"speaker":"Laura Vanderkam","startTime":1977.85,"endTime":1981.4499999999998,"body":"like, they were calling them"},{"speaker":"Laura Vanderkam","startTime":1981.4499999999998,"endTime":1984.4199999999998,"body":"like Kindle singles for a while"},{"speaker":"Laura Vanderkam","startTime":1981.4499999999998,"endTime":1984.4199999999998,"body":"or whatever, you know, the idea"},{"speaker":"Laura Vanderkam","startTime":1984.4199999999998,"endTime":1989.1899999999998,"body":"is a shorter digital only book."},{"speaker":"Laura Vanderkam","startTime":1984.4199999999998,"endTime":1989.1899999999998,"body":"So my publisher was like, well,"},{"speaker":"Laura Vanderkam","startTime":1989.1899999999998,"endTime":1991.1399999999999,"body":"we could try that with that"},{"speaker":"Laura Vanderkam","startTime":1989.1899999999998,"endTime":1991.1399999999999,"body":"title. And you know, you can"},{"speaker":"Laura Vanderkam","startTime":1991.1399999999999,"endTime":1994.23,"body":"write a short ebook with the"},{"speaker":"Laura Vanderkam","startTime":1991.1399999999999,"endTime":1994.23,"body":"title, what the most successful"},{"speaker":"Laura Vanderkam","startTime":1994.23,"endTime":1998.37,"body":"people do before breakfast. And"},{"speaker":"Laura Vanderkam","startTime":1994.23,"endTime":1998.37,"body":"so I did and you know, the money"},{"speaker":"Laura Vanderkam","startTime":1998.37,"endTime":2001.9399999999998,"body":"book came out. And then we were"},{"speaker":"Laura Vanderkam","startTime":1998.37,"endTime":2001.9399999999998,"body":"scheduling this ebook, just a"},{"speaker":"Laura Vanderkam","startTime":2001.9399999999998,"endTime":2004.6999999999998,"body":"couple months later, it was like"},{"speaker":"Laura Vanderkam","startTime":2001.9399999999998,"endTime":2004.6999999999998,"body":"the beginning of June or"},{"speaker":"Laura Vanderkam","startTime":2004.6999999999998,"endTime":2008.6299999999999,"body":"something when that came out."},{"speaker":"Laura Vanderkam","startTime":2004.6999999999998,"endTime":2008.6299999999999,"body":"And it was just a totally"},{"speaker":"Laura Vanderkam","startTime":2008.6299999999999,"endTime":2013.4299999999998,"body":"different experience in terms of"},{"speaker":"Laura Vanderkam","startTime":2008.6299999999999,"endTime":2013.4299999999998,"body":"quick sales out of the gate in"},{"speaker":"Laura Vanderkam","startTime":2013.4299999999998,"endTime":2017.1499999999999,"body":"like getting people to talk"},{"speaker":"Laura Vanderkam","startTime":2013.4299999999998,"endTime":2017.1499999999999,"body":"about it. I went back on the"},{"speaker":"Laura Vanderkam","startTime":2017.1499999999999,"endTime":2021.6499999999999,"body":"Today Show, that was kind of"},{"speaker":"Laura Vanderkam","startTime":2017.1499999999999,"endTime":2021.6499999999999,"body":"fun. Oh, but it got excerpted on"},{"speaker":"Laura Vanderkam","startTime":2021.6799999999998,"endTime":2025.4299999999998,"body":"Fast Company's website. And it"},{"speaker":"Laura Vanderkam","startTime":2021.6799999999998,"endTime":2025.4299999999998,"body":"became one of their most clicked"},{"speaker":"Laura Vanderkam","startTime":2025.4299999999998,"endTime":2029.6299999999999,"body":"on articles ever. And they had a"},{"speaker":"Laura Vanderkam","startTime":2025.4299999999998,"endTime":2029.6299999999999,"body":"link to Amazon. And so people"},{"speaker":"Laura Vanderkam","startTime":2029.6299999999999,"endTime":2032.6899999999998,"body":"went and bought it. And so it"},{"speaker":"Laura Vanderkam","startTime":2029.6299999999999,"endTime":2032.6899999999998,"body":"went up to like, number three"},{"speaker":"Laura Vanderkam","startTime":2032.6899999999998,"endTime":2036.56,"body":"for nonfiction on Amazon. And"},{"speaker":"Laura Vanderkam","startTime":2032.6899999999998,"endTime":2036.56,"body":"then I recorded the audio book."},{"speaker":"Laura Vanderkam","startTime":2036.56,"endTime":2039.6799999999998,"body":"And that went to like, number"},{"speaker":"Laura Vanderkam","startTime":2036.56,"endTime":2039.6799999999998,"body":"one for audio books, again,"},{"speaker":"Laura Vanderkam","startTime":2039.6799999999998,"endTime":2041.3899999999999,"body":"probably because it was cheaper"},{"speaker":"Laura Vanderkam","startTime":2039.6799999999998,"endTime":2041.3899999999999,"body":"than everything else, because it"},{"speaker":"Laura Vanderkam","startTime":2041.3899999999999,"endTime":2044.57,"body":"was shorter. But whatever, you"},{"speaker":"Laura Vanderkam","startTime":2041.3899999999999,"endTime":2044.57,"body":"know, I'll take it. So yeah,"},{"speaker":"Laura Vanderkam","startTime":2044.72,"endTime":2048.44,"body":"that was then like, Okay, time,"},{"speaker":"Laura Vanderkam","startTime":2044.72,"endTime":2048.44,"body":"it's time, it's scheduled"},{"speaker":"Laura Vanderkam","startTime":2048.44,"endTime":2051.89,"body":"productivity. That's what people"},{"speaker":"Laura Vanderkam","startTime":2048.44,"endTime":2051.89,"body":"want from you go from there."},{"speaker":"Dave Crenshaw","startTime":2053.03,"endTime":2055.07,"body":"Talk to me a"},{"speaker":"Dave Crenshaw","startTime":2053.03,"endTime":2055.07,"body":"little bit about the length of"},{"speaker":"Dave Crenshaw","startTime":2055.07,"endTime":2059.2400000000002,"body":"things. I've had some different"},{"speaker":"Dave Crenshaw","startTime":2055.07,"endTime":2059.2400000000002,"body":"debates with different people"},{"speaker":"Dave Crenshaw","startTime":2059.33,"endTime":2062.9900000000002,"body":"who are in the publishing"},{"speaker":"Dave Crenshaw","startTime":2059.33,"endTime":2062.9900000000002,"body":"industry. My perspective has"},{"speaker":"Dave Crenshaw","startTime":2062.9900000000002,"endTime":2067.67,"body":"been that shorter books are"},{"speaker":"Dave Crenshaw","startTime":2062.9900000000002,"endTime":2067.67,"body":"better these days, that people"},{"speaker":"Dave Crenshaw","startTime":2067.67,"endTime":2073.2200000000003,"body":"don't want to take the time to"},{"speaker":"Dave Crenshaw","startTime":2067.67,"endTime":2073.2200000000003,"body":"read a 300 page nonfiction book."},{"speaker":"Dave Crenshaw","startTime":2073.64,"endTime":2076.37,"body":"What's your perspective on that?"},{"speaker":"Laura Vanderkam","startTime":2076.79,"endTime":2078.7400000000002,"body":"So I think it"},{"speaker":"Laura Vanderkam","startTime":2076.79,"endTime":2078.7400000000002,"body":"depends, it depends what it is"},{"speaker":"Laura Vanderkam","startTime":2078.7400000000002,"endTime":2081.83,"body":"like, I would totally read a 300"},{"speaker":"Laura Vanderkam","startTime":2078.7400000000002,"endTime":2081.83,"body":"page nonfiction book from like"},{"speaker":"Laura Vanderkam","startTime":2081.83,"endTime":2085.16,"body":"Doris Kearns Goodwin, I would"},{"speaker":"Laura Vanderkam","startTime":2081.83,"endTime":2085.16,"body":"read a 600 page or 1000 page"},{"speaker":"Laura Vanderkam","startTime":2085.16,"endTime":2088.34,"body":"book, right, you know, on some,"},{"speaker":"Laura Vanderkam","startTime":2085.16,"endTime":2088.34,"body":"like historical topic that she's"},{"speaker":"Laura Vanderkam","startTime":2088.34,"endTime":2092.84,"body":"gone deeply into what I read a"},{"speaker":"Laura Vanderkam","startTime":2088.34,"endTime":2092.84,"body":"300 page business book, usually"},{"speaker":"Laura Vanderkam","startTime":2092.84,"endTime":2097.88,"body":"not because there are very few"},{"speaker":"Laura Vanderkam","startTime":2092.84,"endTime":2097.88,"body":"topics that justify that length,"},{"speaker":"Laura Vanderkam","startTime":2098.3,"endTime":2102.44,"body":"I think the book needs to be the"},{"speaker":"Laura Vanderkam","startTime":2098.3,"endTime":2102.44,"body":"right length for the subject you"},{"speaker":"Laura Vanderkam","startTime":2102.44,"endTime":2106.61,"body":"are writing about. Okay, so if"},{"speaker":"Laura Vanderkam","startTime":2102.44,"endTime":2106.61,"body":"your point is more of a"},{"speaker":"Laura Vanderkam","startTime":2106.61,"endTime":2109.31,"body":"straightforward, here's my"},{"speaker":"Laura Vanderkam","startTime":2106.61,"endTime":2109.31,"body":"argument, and here are the"},{"speaker":"Laura Vanderkam","startTime":2109.31,"endTime":2114.5,"body":"points for it. Often, that is a"},{"speaker":"Laura Vanderkam","startTime":2109.31,"endTime":2114.5,"body":"very short book, right? Now, if"},{"speaker":"Laura Vanderkam","startTime":2114.5,"endTime":2117.32,"body":"you're doing something more like"},{"speaker":"Laura Vanderkam","startTime":2114.5,"endTime":2117.32,"body":"narrative, right, you're telling"},{"speaker":"Laura Vanderkam","startTime":2117.32,"endTime":2119.6000000000004,"body":"lots of different stories,"},{"speaker":"Laura Vanderkam","startTime":2117.32,"endTime":2119.6000000000004,"body":"you're gonna go to lots of"},{"speaker":"Laura Vanderkam","startTime":2119.6000000000004,"endTime":2121.52,"body":"different places, right at"},{"speaker":"Laura Vanderkam","startTime":2119.6000000000004,"endTime":2121.52,"body":"different angles of something,"},{"speaker":"Laura Vanderkam","startTime":2121.52,"endTime":2124.7000000000003,"body":"well, that book could be longer,"},{"speaker":"Laura Vanderkam","startTime":2121.52,"endTime":2124.7000000000003,"body":"because that's getting at more"},{"speaker":"Laura Vanderkam","startTime":2124.7000000000003,"endTime":2130.1000000000004,"body":"of like, a fiction arc, right."},{"speaker":"Laura Vanderkam","startTime":2124.7000000000003,"endTime":2130.1000000000004,"body":"And so that can be a different"},{"speaker":"Laura Vanderkam","startTime":2130.1000000000004,"endTime":2132.9500000000003,"body":"length. I think what a lot of"},{"speaker":"Laura Vanderkam","startTime":2130.1000000000004,"endTime":2132.9500000000003,"body":"people see with nonfiction,"},{"speaker":"Laura Vanderkam","startTime":2132.98,"endTime":2134.7200000000003,"body":"there's a lot of nonfiction"},{"speaker":"Laura Vanderkam","startTime":2132.98,"endTime":2134.7200000000003,"body":"books that should never have"},{"speaker":"Laura Vanderkam","startTime":2134.7200000000003,"endTime":2138.29,"body":"been books in the first place."},{"speaker":"Laura Vanderkam","startTime":2134.7200000000003,"endTime":2138.29,"body":"Like, there was no reason to"},{"speaker":"Laura Vanderkam","startTime":2138.29,"endTime":2143.84,"body":"turn it into a 250 page. entity."},{"speaker":"Laura Vanderkam","startTime":2138.29,"endTime":2143.84,"body":"It's just that that's the length"},{"speaker":"Laura Vanderkam","startTime":2143.84,"endTime":2148.34,"body":"we print books at. So it should"},{"speaker":"Laura Vanderkam","startTime":2143.84,"endTime":2148.34,"body":"have been in some other format"},{"speaker":"Laura Vanderkam","startTime":2148.34,"endTime":2152.06,"body":"to get this point across. And,"},{"speaker":"Laura Vanderkam","startTime":2148.34,"endTime":2152.06,"body":"you know, I wish it was obvious"},{"speaker":"Laura Vanderkam","startTime":2152.06,"endTime":2154.7000000000003,"body":"what that would be that would"},{"speaker":"Laura Vanderkam","startTime":2152.06,"endTime":2154.7000000000003,"body":"advance the author's career in a"},{"speaker":"Laura Vanderkam","startTime":2154.7000000000003,"endTime":2157.31,"body":"smaller format, because I think"},{"speaker":"Laura Vanderkam","startTime":2154.7000000000003,"endTime":2157.31,"body":"a lot of people would do that"},{"speaker":"Laura Vanderkam","startTime":2157.31,"endTime":2159.77,"body":"and it would serve a lot of"},{"speaker":"Laura Vanderkam","startTime":2157.31,"endTime":2159.77,"body":"ideas better to be in that"},{"speaker":"Laura Vanderkam","startTime":2159.77,"endTime":2160.25,"body":"format."},{"speaker":"Dave Crenshaw","startTime":2160.8500000000004,"endTime":2165.32,"body":"Interesting. Talk"},{"speaker":"Dave Crenshaw","startTime":2160.8500000000004,"endTime":2165.32,"body":"to me about some adversity that"},{"speaker":"Dave Crenshaw","startTime":2165.32,"endTime":2169.61,"body":"you experienced during that"},{"speaker":"Dave Crenshaw","startTime":2165.32,"endTime":2169.61,"body":"time. What didn't work? Or what"},{"speaker":"Dave Crenshaw","startTime":2169.61,"endTime":2172.67,"body":"were you struggling with,"},{"speaker":"Dave Crenshaw","startTime":2169.61,"endTime":2172.67,"body":"throughout these years, you"},{"speaker":"Dave Crenshaw","startTime":2172.67,"endTime":2176.4500000000003,"body":"know, in the 2010s, where you're"},{"speaker":"Dave Crenshaw","startTime":2172.67,"endTime":2176.4500000000003,"body":"starting to find your footing as"},{"speaker":"Dave Crenshaw","startTime":2176.48,"endTime":2179.63,"body":"a popular best selling author."},{"speaker":"Dave Crenshaw","startTime":2176.48,"endTime":2179.63,"body":"Oh, it's just,"},{"speaker":"Laura Vanderkam","startTime":2179.6600000000003,"endTime":2181.4300000000003,"body":"you know, your"},{"speaker":"Laura Vanderkam","startTime":2179.6600000000003,"endTime":2181.4300000000003,"body":"last book never writes your next"},{"speaker":"Laura Vanderkam","startTime":2181.4300000000003,"endTime":2184.31,"body":"one. So it's always like, well,"},{"speaker":"Laura Vanderkam","startTime":2181.4300000000003,"endTime":2184.31,"body":"what am I going to write about"},{"speaker":"Laura Vanderkam","startTime":2184.4300000000003,"endTime":2189.56,"body":"next? And I've not had any real"},{"speaker":"Laura Vanderkam","startTime":2184.4300000000003,"endTime":2189.56,"body":"adversity in my life. Thank"},{"speaker":"Laura Vanderkam","startTime":2189.71,"endTime":2193.67,"body":"goodness, I feel very fortunate"},{"speaker":"Laura Vanderkam","startTime":2189.71,"endTime":2193.67,"body":"that way. So I joke about that"},{"speaker":"Laura Vanderkam","startTime":2193.67,"endTime":2196.88,"body":"with writing self improvement,"},{"speaker":"Laura Vanderkam","startTime":2193.67,"endTime":2196.88,"body":"that I don't have some rock"},{"speaker":"Laura Vanderkam","startTime":2196.88,"endTime":2199.7000000000003,"body":"bottom moments that I'm crawling"},{"speaker":"Laura Vanderkam","startTime":2196.88,"endTime":2199.7000000000003,"body":"up from, and then want to share"},{"speaker":"Laura Vanderkam","startTime":2199.7000000000003,"endTime":2203.21,"body":"my journey with everyone. I'm"},{"speaker":"Laura Vanderkam","startTime":2199.7000000000003,"endTime":2203.21,"body":"incredibly boring."},{"speaker":"Dave Crenshaw","startTime":2205.3700000000003,"endTime":2208.46,"body":"So what are the"},{"speaker":"Dave Crenshaw","startTime":2205.3700000000003,"endTime":2208.46,"body":"boring things that you struggle"},{"speaker":"Dave Crenshaw","startTime":2208.46,"endTime":2213.23,"body":"with? Because to be human is to"},{"speaker":"Dave Crenshaw","startTime":2208.46,"endTime":2213.23,"body":"struggle? So what are the"},{"speaker":"Dave Crenshaw","startTime":2213.29,"endTime":2217.04,"body":"annoyances, the difficulties,"},{"speaker":"Dave Crenshaw","startTime":2213.29,"endTime":2217.04,"body":"the little things that you keep"},{"speaker":"Dave Crenshaw","startTime":2217.34,"endTime":2221.06,"body":"working on, and you feel like"},{"speaker":"Dave Crenshaw","startTime":2217.34,"endTime":2221.06,"body":"you're still struggling to"},{"speaker":"Dave Crenshaw","startTime":2221.06,"endTime":2221.78,"body":"master?"},{"speaker":"Laura Vanderkam","startTime":2222.4700000000003,"endTime":2226.79,"body":"Well, it's"},{"speaker":"Laura Vanderkam","startTime":2222.4700000000003,"endTime":2226.79,"body":"challenging to make time work."},{"speaker":"Laura Vanderkam","startTime":2226.79,"endTime":2231.8900000000003,"body":"And the more sort of personal"},{"speaker":"Laura Vanderkam","startTime":2226.79,"endTime":2231.8900000000003,"body":"responsibilities you have, the"},{"speaker":"Laura Vanderkam","startTime":2231.8900000000003,"endTime":2235.3700000000003,"body":"more challenging it is to make"},{"speaker":"Laura Vanderkam","startTime":2231.8900000000003,"endTime":2235.3700000000003,"body":"sure that you still have time"},{"speaker":"Laura Vanderkam","startTime":2235.3700000000003,"endTime":2240.7400000000002,"body":"for, say, idea generation, and"},{"speaker":"Laura Vanderkam","startTime":2235.3700000000003,"endTime":2240.7400000000002,"body":"thinking things through deeper"},{"speaker":"Laura Vanderkam","startTime":2240.83,"endTime":2245.1200000000003,"body":"and longer and coming back to"},{"speaker":"Laura Vanderkam","startTime":2240.83,"endTime":2245.1200000000003,"body":"them again, and again. And, you"},{"speaker":"Laura Vanderkam","startTime":2245.1200000000003,"endTime":2247.1000000000004,"body":"know, I see this all the time"},{"speaker":"Laura Vanderkam","startTime":2245.1200000000003,"endTime":2247.1000000000004,"body":"with people I write about as"},{"speaker":"Laura Vanderkam","startTime":2247.1000000000004,"endTime":2250.76,"body":"well, it's just, you know, you"},{"speaker":"Laura Vanderkam","startTime":2247.1000000000004,"endTime":2250.76,"body":"have so much going on, what are"},{"speaker":"Laura Vanderkam","startTime":2250.76,"endTime":2253.4300000000003,"body":"you going to spend an hour"},{"speaker":"Laura Vanderkam","startTime":2250.76,"endTime":2253.4300000000003,"body":"doing? Well, I could write this"},{"speaker":"Laura Vanderkam","startTime":2253.4300000000003,"endTime":2258.08,"body":"article that I know will see the"},{"speaker":"Laura Vanderkam","startTime":2253.4300000000003,"endTime":2258.08,"body":"light of day, I could go do"},{"speaker":"Laura Vanderkam","startTime":2258.08,"endTime":2260.75,"body":"something for my family, or I"},{"speaker":"Laura Vanderkam","startTime":2258.08,"endTime":2260.75,"body":"could, you know, even organize"},{"speaker":"Laura Vanderkam","startTime":2260.75,"endTime":2263.63,"body":"something for my house, or I"},{"speaker":"Laura Vanderkam","startTime":2260.75,"endTime":2263.63,"body":"could go for a run or whatever."},{"speaker":"Laura Vanderkam","startTime":2263.63,"endTime":2267.38,"body":"I mean, there's all sorts of"},{"speaker":"Laura Vanderkam","startTime":2263.63,"endTime":2267.38,"body":"things you could do. So the"},{"speaker":"Laura Vanderkam","startTime":2267.7400000000002,"endTime":2271.88,"body":"motivation to spend that hour"},{"speaker":"Laura Vanderkam","startTime":2267.7400000000002,"endTime":2271.88,"body":"thinking about a topic that may"},{"speaker":"Laura Vanderkam","startTime":2271.88,"endTime":2275.3,"body":"or may not work, that won't see"},{"speaker":"Laura Vanderkam","startTime":2271.88,"endTime":2275.3,"body":"the light of day for three"},{"speaker":"Laura Vanderkam","startTime":2275.3,"endTime":2280.25,"body":"years, it's hard to get your"},{"speaker":"Laura Vanderkam","startTime":2275.3,"endTime":2280.25,"body":"head around it. So I keep"},{"speaker":"Laura Vanderkam","startTime":2280.25,"endTime":2285.2000000000003,"body":"pushing myself to do it, I tend"},{"speaker":"Laura Vanderkam","startTime":2280.25,"endTime":2285.2000000000003,"body":"to decide that it's going to be"},{"speaker":"Laura Vanderkam","startTime":2285.2000000000003,"endTime":2289.13,"body":"a goal for the year. And then,"},{"speaker":"Laura Vanderkam","startTime":2285.2000000000003,"endTime":2289.13,"body":"like, sometimes I like to write"},{"speaker":"Laura Vanderkam","startTime":2289.13,"endTime":2291.7400000000002,"body":"fiction. And you know, that's"},{"speaker":"Laura Vanderkam","startTime":2289.13,"endTime":2291.7400000000002,"body":"not what people come to me for,"},{"speaker":"Laura Vanderkam","startTime":2291.77,"endTime":2294.7400000000002,"body":"they want to see time"},{"speaker":"Laura Vanderkam","startTime":2291.77,"endTime":2294.7400000000002,"body":"management. But the upside is"},{"speaker":"Laura Vanderkam","startTime":2294.7400000000002,"endTime":2299.6600000000003,"body":"that, over the years, people"},{"speaker":"Laura Vanderkam","startTime":2294.7400000000002,"endTime":2299.6600000000003,"body":"become your audience, and will"},{"speaker":"Laura Vanderkam","startTime":2299.6600000000003,"endTime":2302.21,"body":"read anything, like certain"},{"speaker":"Laura Vanderkam","startTime":2299.6600000000003,"endTime":2302.21,"body":"people will just read anything."},{"speaker":"Laura Vanderkam","startTime":2302.21,"endTime":2305.6000000000004,"body":"And so I don't get the sense"},{"speaker":"Laura Vanderkam","startTime":2302.21,"endTime":2305.6000000000004,"body":"anymore, that I'm totally"},{"speaker":"Laura Vanderkam","startTime":2305.6000000000004,"endTime":2308.1800000000003,"body":"writing something out into the"},{"speaker":"Laura Vanderkam","startTime":2305.6000000000004,"endTime":2308.1800000000003,"body":"void, I can always find an"},{"speaker":"Laura Vanderkam","startTime":2308.1800000000003,"endTime":2311.42,"body":"audience for something, which is"},{"speaker":"Laura Vanderkam","startTime":2308.1800000000003,"endTime":2311.42,"body":"not the case when I was first"},{"speaker":"Laura Vanderkam","startTime":2311.42,"endTime":2314.42,"body":"starting out. So then it felt a"},{"speaker":"Laura Vanderkam","startTime":2311.42,"endTime":2314.42,"body":"little bit more like writing"},{"speaker":"Laura Vanderkam","startTime":2314.42,"endTime":2317.2400000000002,"body":"into the void. But the good news"},{"speaker":"Laura Vanderkam","startTime":2314.42,"endTime":2317.2400000000002,"body":"is when you're younger, you have"},{"speaker":"Laura Vanderkam","startTime":2317.2400000000002,"endTime":2319.8500000000004,"body":"more energy. So I guess it all"},{"speaker":"Laura Vanderkam","startTime":2317.2400000000002,"endTime":2319.8500000000004,"body":"evens out. Yeah,"},{"speaker":"Dave Crenshaw","startTime":2319.88,"endTime":2322.31,"body":"that's true. As"},{"speaker":"Dave Crenshaw","startTime":2319.88,"endTime":2322.31,"body":"you're talking about that, I'll"},{"speaker":"Dave Crenshaw","startTime":2322.34,"endTime":2325.2200000000003,"body":"just share one principle that I"},{"speaker":"Dave Crenshaw","startTime":2322.34,"endTime":2325.2200000000003,"body":"teach, because there's that"},{"speaker":"Dave Crenshaw","startTime":2325.2200000000003,"endTime":2328.61,"body":"element of risk with your time."},{"speaker":"Dave Crenshaw","startTime":2325.2200000000003,"endTime":2328.61,"body":"All right, should I sit down and"},{"speaker":"Dave Crenshaw","startTime":2328.61,"endTime":2330.9500000000003,"body":"spend time doing this thing that"},{"speaker":"Dave Crenshaw","startTime":2328.61,"endTime":2330.9500000000003,"body":"I don't even know is going to"},{"speaker":"Dave Crenshaw","startTime":2330.9500000000003,"endTime":2334.61,"body":"work out. I call it the Las"},{"speaker":"Dave Crenshaw","startTime":2330.9500000000003,"endTime":2334.61,"body":"Vegas time principle. And the"},{"speaker":"Dave Crenshaw","startTime":2334.61,"endTime":2339.5,"body":"idea is you don't go into a"},{"speaker":"Dave Crenshaw","startTime":2334.61,"endTime":2339.5,"body":"casino without a limit. I'm not"},{"speaker":"Dave Crenshaw","startTime":2339.5,"endTime":2342.26,"body":"actually a gambler, but I"},{"speaker":"Dave Crenshaw","startTime":2339.5,"endTime":2342.26,"body":"understand the concept of it."},{"speaker":"Dave Crenshaw","startTime":2342.44,"endTime":2345.02,"body":"And so it's the same thing. If"},{"speaker":"Dave Crenshaw","startTime":2342.44,"endTime":2345.02,"body":"you as this venture that you're"},{"speaker":"Dave Crenshaw","startTime":2345.02,"endTime":2347.57,"body":"thinking of doing and you"},{"speaker":"Dave Crenshaw","startTime":2345.02,"endTime":2347.57,"body":"haven't tried, you ask yourself,"},{"speaker":"Dave Crenshaw","startTime":2347.6600000000003,"endTime":2351.92,"body":"how much time am I willing to"},{"speaker":"Dave Crenshaw","startTime":2347.6600000000003,"endTime":2351.92,"body":"gamble with? How much time can I"},{"speaker":"Dave Crenshaw","startTime":2351.92,"endTime":2356.3900000000003,"body":"invest and be okay with this not"},{"speaker":"Dave Crenshaw","startTime":2351.92,"endTime":2356.3900000000003,"body":"working out. And I find that"},{"speaker":"Dave Crenshaw","startTime":2356.3900000000003,"endTime":2358.73,"body":"that works well for me is I can"},{"speaker":"Dave Crenshaw","startTime":2356.3900000000003,"endTime":2358.73,"body":"say, Okay, I'm only going to"},{"speaker":"Dave Crenshaw","startTime":2358.73,"endTime":2362.06,"body":"invest 40 hours of time or"},{"speaker":"Dave Crenshaw","startTime":2358.73,"endTime":2362.06,"body":"whatever, I'm going to invest a"},{"speaker":"Dave Crenshaw","startTime":2362.06,"endTime":2364.58,"body":"month to try and make this"},{"speaker":"Dave Crenshaw","startTime":2362.06,"endTime":2364.58,"body":"project work. And then I'll"},{"speaker":"Dave Crenshaw","startTime":2364.58,"endTime":2369.32,"body":"reassess it. If it didn't pay"},{"speaker":"Dave Crenshaw","startTime":2364.58,"endTime":2369.32,"body":"off. I just let it go. But if it"},{"speaker":"Dave Crenshaw","startTime":2369.32,"endTime":2372.56,"body":"did pay off, I made that risk"},{"speaker":"Dave Crenshaw","startTime":2369.32,"endTime":2372.56,"body":"assessment. And I gambled and it"},{"speaker":"Dave Crenshaw","startTime":2372.56,"endTime":2373.2200000000003,"body":"paid off."},{"speaker":"Laura Vanderkam","startTime":2373.67,"endTime":2375.8,"body":"And you don't"},{"speaker":"Laura Vanderkam","startTime":2373.67,"endTime":2375.8,"body":"worry that the 41st hour would"},{"speaker":"Laura Vanderkam","startTime":2375.8,"endTime":2377.57,"body":"have been when the major"},{"speaker":"Laura Vanderkam","startTime":2375.8,"endTime":2377.57,"body":"breakthrough happened?"},{"speaker":"Dave Crenshaw","startTime":2378.17,"endTime":2380.81,"body":"Well, I mean, you"},{"speaker":"Dave Crenshaw","startTime":2378.17,"endTime":2380.81,"body":"gotta cut off and step away from"},{"speaker":"Dave Crenshaw","startTime":2380.81,"endTime":2382.58,"body":"the table at some point, right?"},{"speaker":"Laura Vanderkam","startTime":2382.609,"endTime":2385.009,"body":"I guess. So"},{"speaker":"Laura Vanderkam","startTime":2382.609,"endTime":2385.009,"body":"although I've heard from some"},{"speaker":"Laura Vanderkam","startTime":2385.009,"endTime":2387.139,"body":"gamblers that actually you need"},{"speaker":"Laura Vanderkam","startTime":2385.009,"endTime":2387.139,"body":"to go in being that you're"},{"speaker":"Laura Vanderkam","startTime":2387.139,"endTime":2390.139,"body":"willing to go up to say 20x"},{"speaker":"Laura Vanderkam","startTime":2387.139,"endTime":2390.139,"body":"table stakes, or some multiple"},{"speaker":"Laura Vanderkam","startTime":2390.139,"endTime":2393.2290000000003,"body":"of table stakes is not how much"},{"speaker":"Laura Vanderkam","startTime":2390.139,"endTime":2393.2290000000003,"body":"you're willing to lose. I don't"},{"speaker":"Laura Vanderkam","startTime":2393.2290000000003,"endTime":2395.809,"body":"know, I go back and forth on"},{"speaker":"Laura Vanderkam","startTime":2393.2290000000003,"endTime":2395.809,"body":"this. There we go. It's a good"},{"speaker":"Laura Vanderkam","startTime":2395.809,"endTime":2399.409,"body":"analogy. It's a really good"},{"speaker":"Laura Vanderkam","startTime":2395.809,"endTime":2399.409,"body":"analogy. Sometimes I have to"},{"speaker":"Laura Vanderkam","startTime":2399.409,"endTime":2402.3790000000004,"body":"work on myself to be patient."},{"speaker":"Laura Vanderkam","startTime":2399.409,"endTime":2402.3790000000004,"body":"Right? Because I believe there"},{"speaker":"Laura Vanderkam","startTime":2402.3790000000004,"endTime":2407.6890000000003,"body":"are certain things that take as"},{"speaker":"Laura Vanderkam","startTime":2402.3790000000004,"endTime":2407.6890000000003,"body":"long as they take. And I have"},{"speaker":"Laura Vanderkam","startTime":2407.719,"endTime":2411.079,"body":"one novel that I wrote that's"},{"speaker":"Laura Vanderkam","startTime":2407.719,"endTime":2411.079,"body":"called the Courtland boys, if"},{"speaker":"Laura Vanderkam","startTime":2411.079,"endTime":2414.529,"body":"anyone wants to go pick up a"},{"speaker":"Laura Vanderkam","startTime":2411.079,"endTime":2414.529,"body":"copy, but it was written over"},{"speaker":"Laura Vanderkam","startTime":2414.529,"endTime":2419.6290000000004,"body":"literally two times, like 10"},{"speaker":"Laura Vanderkam","startTime":2414.529,"endTime":2419.6290000000004,"body":"years apart. So I wrote an"},{"speaker":"Laura Vanderkam","startTime":2419.6290000000004,"endTime":2425.059,"body":"initial draft. It was fine. I"},{"speaker":"Laura Vanderkam","startTime":2419.6290000000004,"endTime":2425.059,"body":"put it away. About seven years"},{"speaker":"Laura Vanderkam","startTime":2425.059,"endTime":2428.179,"body":"later, I started thinking about"},{"speaker":"Laura Vanderkam","startTime":2425.059,"endTime":2428.179,"body":"it. And I was like, you know, I"},{"speaker":"Laura Vanderkam","startTime":2428.179,"endTime":2431.2690000000002,"body":"wonder if there's more to that"},{"speaker":"Laura Vanderkam","startTime":2428.179,"endTime":2431.2690000000002,"body":"story. And so I came back to it,"},{"speaker":"Laura Vanderkam","startTime":2431.2690000000002,"endTime":2434.509,"body":"I wrote more on it. I did more I"},{"speaker":"Laura Vanderkam","startTime":2431.2690000000002,"endTime":2434.509,"body":"like wrote an entire second half"},{"speaker":"Laura Vanderkam","startTime":2434.509,"endTime":2437.2690000000002,"body":"of the novel. Then I spent"},{"speaker":"Laura Vanderkam","startTime":2434.509,"endTime":2437.2690000000002,"body":"another year putting them"},{"speaker":"Laura Vanderkam","startTime":2437.2690000000002,"endTime":2440.929,"body":"together to make it coherent as"},{"speaker":"Laura Vanderkam","startTime":2437.2690000000002,"endTime":2440.929,"body":"a novel with these two parts"},{"speaker":"Laura Vanderkam","startTime":2440.929,"endTime":2445.609,"body":"written 10 years apart. And I"},{"speaker":"Laura Vanderkam","startTime":2440.929,"endTime":2445.609,"body":"really liked how it turned out."},{"speaker":"Laura Vanderkam","startTime":2445.789,"endTime":2448.489,"body":"I read it again this year. I"},{"speaker":"Laura Vanderkam","startTime":2445.789,"endTime":2448.489,"body":"hadn't read it in six years. And"},{"speaker":"Laura Vanderkam","startTime":2448.489,"endTime":2450.2290000000003,"body":"I read it again this year. And I"},{"speaker":"Laura Vanderkam","startTime":2448.489,"endTime":2450.2290000000003,"body":"was like, oh, you know, it's"},{"speaker":"Laura Vanderkam","startTime":2450.2290000000003,"endTime":2452.4190000000003,"body":"almost like I hadn't read it"},{"speaker":"Laura Vanderkam","startTime":2450.2290000000003,"endTime":2452.4190000000003,"body":"before because it was you know,"},{"speaker":"Laura Vanderkam","startTime":2452.4190000000003,"endTime":2455.6290000000004,"body":"so far in my past of writing it"},{"speaker":"Laura Vanderkam","startTime":2452.4190000000003,"endTime":2455.6290000000004,"body":"and I was you know, enjoying it."},{"speaker":"Laura Vanderkam","startTime":2455.659,"endTime":2459.259,"body":"So it was like, I think you know"},{"speaker":"Laura Vanderkam","startTime":2455.659,"endTime":2459.259,"body":"sometimes stuff just takes as"},{"speaker":"Laura Vanderkam","startTime":2459.259,"endTime":2463.7290000000003,"body":"long as it takes and I can I get"},{"speaker":"Laura Vanderkam","startTime":2459.259,"endTime":2463.7290000000003,"body":"upset with myself that was like,"},{"speaker":"Laura Vanderkam","startTime":2463.7290000000003,"endTime":2465.889,"body":"I should have had a book"},{"speaker":"Laura Vanderkam","startTime":2463.7290000000003,"endTime":2465.889,"body":"proposal done by now. Like, why"},{"speaker":"Laura Vanderkam","startTime":2465.889,"endTime":2468.859,"body":"do I not have a book proposal,"},{"speaker":"Laura Vanderkam","startTime":2465.889,"endTime":2468.859,"body":"but it would be better to have"},{"speaker":"Laura Vanderkam","startTime":2468.859,"endTime":2472.909,"body":"something I truly want to write,"},{"speaker":"Laura Vanderkam","startTime":2468.859,"endTime":2472.909,"body":"and have it take longer than"},{"speaker":"Laura Vanderkam","startTime":2472.909,"endTime":2475.9990000000003,"body":"have something that I don't want"},{"speaker":"Laura Vanderkam","startTime":2472.909,"endTime":2475.9990000000003,"body":"to write. But I'm like, I just"},{"speaker":"Laura Vanderkam","startTime":2475.9990000000003,"endTime":2478.969,"body":"need to feed the beast, I need"},{"speaker":"Laura Vanderkam","startTime":2475.9990000000003,"endTime":2478.969,"body":"another book two to three years,"},{"speaker":"Laura Vanderkam","startTime":2478.969,"endTime":2482.2090000000003,"body":"they gotta keep coming out. So"},{"speaker":"Laura Vanderkam","startTime":2478.969,"endTime":2482.2090000000003,"body":"I'm working on it. Yeah,"},{"speaker":"Dave Crenshaw","startTime":2482.27,"endTime":2485.69,"body":"I think what I'm"},{"speaker":"Dave Crenshaw","startTime":2482.27,"endTime":2485.69,"body":"taking from that is, there's a"},{"speaker":"Dave Crenshaw","startTime":2485.69,"endTime":2488.51,"body":"difference when you're having"},{"speaker":"Dave Crenshaw","startTime":2485.69,"endTime":2488.51,"body":"fun. That's, there's a"},{"speaker":"Dave Crenshaw","startTime":2488.51,"endTime":2491.2400000000002,"body":"difference when you're loving"},{"speaker":"Dave Crenshaw","startTime":2488.51,"endTime":2491.2400000000002,"body":"it. So yes, I think things take"},{"speaker":"Dave Crenshaw","startTime":2491.2400000000002,"endTime":2494.21,"body":"as long as they need to take."},{"speaker":"Dave Crenshaw","startTime":2491.2400000000002,"endTime":2494.21,"body":"But if you're enjoying it,"},{"speaker":"Dave Crenshaw","startTime":2494.51,"endTime":2498.17,"body":"you're willing to risk more."},{"speaker":"Dave Crenshaw","startTime":2494.51,"endTime":2498.17,"body":"Right? And"},{"speaker":"Laura Vanderkam","startTime":2498.17,"endTime":2500.33,"body":"with this, I"},{"speaker":"Laura Vanderkam","startTime":2498.17,"endTime":2500.33,"body":"mean, because people can go the"},{"speaker":"Laura Vanderkam","startTime":2500.33,"endTime":2502.07,"body":"total opposite direction with"},{"speaker":"Laura Vanderkam","startTime":2500.33,"endTime":2502.07,"body":"this, too. I mean, there are"},{"speaker":"Laura Vanderkam","startTime":2502.07,"endTime":2504.5,"body":"people who never ship anything,"},{"speaker":"Laura Vanderkam","startTime":2502.07,"endTime":2504.5,"body":"because it's like, well, I'm"},{"speaker":"Laura Vanderkam","startTime":2504.5,"endTime":2506.7200000000003,"body":"still playing around with it,"},{"speaker":"Laura Vanderkam","startTime":2504.5,"endTime":2506.7200000000003,"body":"I'm still working on this. And"},{"speaker":"Laura Vanderkam","startTime":2506.7200000000003,"endTime":2508.9100000000003,"body":"it's like, Well, okay, if you're"},{"speaker":"Laura Vanderkam","startTime":2506.7200000000003,"endTime":2508.9100000000003,"body":"gonna write to create any sort"},{"speaker":"Laura Vanderkam","startTime":2508.9100000000003,"endTime":2510.92,"body":"of content professionally,"},{"speaker":"Laura Vanderkam","startTime":2508.9100000000003,"endTime":2510.92,"body":"eventually, you do need to get"},{"speaker":"Laura Vanderkam","startTime":2510.92,"endTime":2513.98,"body":"it out in the world, right?"},{"speaker":"Laura Vanderkam","startTime":2510.92,"endTime":2513.98,"body":"Like, you can't be a writer"},{"speaker":"Laura Vanderkam","startTime":2513.98,"endTime":2517.7000000000003,"body":"who's never written anything. It"},{"speaker":"Laura Vanderkam","startTime":2513.98,"endTime":2517.7000000000003,"body":"just doesn't work. Right? It's"},{"speaker":"Laura Vanderkam","startTime":2517.7000000000003,"endTime":2519.3500000000004,"body":"always a balance. It's always a"},{"speaker":"Laura Vanderkam","startTime":2517.7000000000003,"endTime":2519.3500000000004,"body":"balance."},{"speaker":"Dave Crenshaw","startTime":2519.83,"endTime":2521.42,"body":"So at the"},{"speaker":"Dave Crenshaw","startTime":2519.83,"endTime":2521.42,"body":"beginning, we talked about your"},{"speaker":"Dave Crenshaw","startTime":2521.42,"endTime":2525.17,"body":"family, your five children, and"},{"speaker":"Dave Crenshaw","startTime":2521.42,"endTime":2525.17,"body":"we're talking to a productivity"},{"speaker":"Dave Crenshaw","startTime":2525.17,"endTime":2530.2400000000002,"body":"time management expert, can you"},{"speaker":"Dave Crenshaw","startTime":2525.17,"endTime":2530.2400000000002,"body":"give us a peek into a week in"},{"speaker":"Dave Crenshaw","startTime":2530.2400000000002,"endTime":2535.28,"body":"the life of your family and how"},{"speaker":"Dave Crenshaw","startTime":2530.2400000000002,"endTime":2535.28,"body":"you make sure that you're making"},{"speaker":"Dave Crenshaw","startTime":2535.28,"endTime":2539.09,"body":"time for them, in addition to"},{"speaker":"Dave Crenshaw","startTime":2535.28,"endTime":2539.09,"body":"all the amazing things you're"},{"speaker":"Dave Crenshaw","startTime":2539.09,"endTime":2540.08,"body":"doing with your career."},{"speaker":"Laura Vanderkam","startTime":2540.799,"endTime":2544.789,"body":"So on a"},{"speaker":"Laura Vanderkam","startTime":2540.799,"endTime":2544.789,"body":"practical level, what I think of"},{"speaker":"Laura Vanderkam","startTime":2544.819,"endTime":2548.179,"body":"the moment where I'm figuring"},{"speaker":"Laura Vanderkam","startTime":2544.819,"endTime":2548.179,"body":"things out, it is a weekly"},{"speaker":"Laura Vanderkam","startTime":2548.179,"endTime":2552.049,"body":"cycle. So every week, usually"},{"speaker":"Laura Vanderkam","startTime":2548.179,"endTime":2552.049,"body":"Thursday or Friday, I sit down,"},{"speaker":"Laura Vanderkam","startTime":2552.4990000000003,"endTime":2555.529,"body":"I look at my planner and my"},{"speaker":"Laura Vanderkam","startTime":2552.4990000000003,"endTime":2555.529,"body":"calendar, I think about what is"},{"speaker":"Laura Vanderkam","startTime":2555.529,"endTime":2560.449,"body":"going on, I think about what I"},{"speaker":"Laura Vanderkam","startTime":2555.529,"endTime":2560.449,"body":"need to do, and what I want to"},{"speaker":"Laura Vanderkam","startTime":2560.449,"endTime":2566.809,"body":"do in three different spheres of"},{"speaker":"Laura Vanderkam","startTime":2560.449,"endTime":2566.809,"body":"life. So career relationships,"},{"speaker":"Laura Vanderkam","startTime":2566.839,"endTime":2571.609,"body":"so that's family, friends, and"},{"speaker":"Laura Vanderkam","startTime":2566.839,"endTime":2571.609,"body":"self. And you know, if you want"},{"speaker":"Laura Vanderkam","startTime":2571.609,"endTime":2574.339,"body":"to think of this as like a three"},{"speaker":"Laura Vanderkam","startTime":2571.609,"endTime":2574.339,"body":"ring circus life is a three ring"},{"speaker":"Laura Vanderkam","startTime":2574.339,"endTime":2578.6290000000004,"body":"circus. And people often talk"},{"speaker":"Laura Vanderkam","startTime":2574.339,"endTime":2578.6290000000004,"body":"about circuses, as like when"},{"speaker":"Laura Vanderkam","startTime":2578.6290000000004,"endTime":2581.059,"body":"they say life is a circus, they"},{"speaker":"Laura Vanderkam","startTime":2578.6290000000004,"endTime":2581.059,"body":"mean it's chaotic, right? They"},{"speaker":"Laura Vanderkam","startTime":2581.059,"endTime":2583.819,"body":"mean, like, everything's out of"},{"speaker":"Laura Vanderkam","startTime":2581.059,"endTime":2583.819,"body":"control. Because if you've ever"},{"speaker":"Laura Vanderkam","startTime":2583.819,"endTime":2586.819,"body":"been to a circus, that is not"},{"speaker":"Laura Vanderkam","startTime":2583.819,"endTime":2586.819,"body":"the case at all, a circus is"},{"speaker":"Laura Vanderkam","startTime":2586.819,"endTime":2591.739,"body":"complex, but it is absolutely"},{"speaker":"Laura Vanderkam","startTime":2586.819,"endTime":2591.739,"body":"orderly, like, no one is getting"},{"speaker":"Laura Vanderkam","startTime":2591.739,"endTime":2594.9190000000003,"body":"shot out of a cannon at the"},{"speaker":"Laura Vanderkam","startTime":2591.739,"endTime":2594.9190000000003,"body":"wrong time. Right? People are"},{"speaker":"Laura Vanderkam","startTime":2594.9190000000003,"endTime":2598.699,"body":"going where they need to go,"},{"speaker":"Laura Vanderkam","startTime":2594.9190000000003,"endTime":2598.699,"body":"like the three acts are maybe"},{"speaker":"Laura Vanderkam","startTime":2598.7290000000003,"endTime":2601.3990000000003,"body":"going in different sequences,"},{"speaker":"Laura Vanderkam","startTime":2598.7290000000003,"endTime":2601.3990000000003,"body":"but everyone's getting into the"},{"speaker":"Laura Vanderkam","startTime":2601.3990000000003,"endTime":2605.089,"body":"place that they need to be. If"},{"speaker":"Laura Vanderkam","startTime":2601.3990000000003,"endTime":2605.089,"body":"something goes wrong, like one"},{"speaker":"Laura Vanderkam","startTime":2605.089,"endTime":2607.4590000000003,"body":"act is taking a little longer. I"},{"speaker":"Laura Vanderkam","startTime":2605.089,"endTime":2607.4590000000003,"body":"don't know the Tigers didn't get"},{"speaker":"Laura Vanderkam","startTime":2607.4590000000003,"endTime":2611.179,"body":"in place at the right time. The"},{"speaker":"Laura Vanderkam","startTime":2607.4590000000003,"endTime":2611.179,"body":"clown can do another magic trick"},{"speaker":"Laura Vanderkam","startTime":2611.179,"endTime":2613.7290000000003,"body":"over here. And it's all"},{"speaker":"Laura Vanderkam","startTime":2611.179,"endTime":2613.7290000000003,"body":"organized, right? Like you've"},{"speaker":"Laura Vanderkam","startTime":2613.8790000000004,"endTime":2617.119,"body":"thought through what needs to"},{"speaker":"Laura Vanderkam","startTime":2613.8790000000004,"endTime":2617.119,"body":"happen when what can go wrong,"},{"speaker":"Laura Vanderkam","startTime":2617.1490000000003,"endTime":2620.7490000000003,"body":"you've got to plan for it. And"},{"speaker":"Laura Vanderkam","startTime":2617.1490000000003,"endTime":2620.7490000000003,"body":"so that is always my goal is to"},{"speaker":"Laura Vanderkam","startTime":2620.7490000000003,"endTime":2624.7090000000003,"body":"make the three ring circus of my"},{"speaker":"Laura Vanderkam","startTime":2620.7490000000003,"endTime":2624.7090000000003,"body":"life function like that, that"},{"speaker":"Laura Vanderkam","startTime":2624.7090000000003,"endTime":2629.089,"body":"I'm the ringmaster and figuring"},{"speaker":"Laura Vanderkam","startTime":2624.7090000000003,"endTime":2629.089,"body":"out what needs to happen, what"},{"speaker":"Laura Vanderkam","startTime":2629.089,"endTime":2632.089,"body":"wants to happen, create the"},{"speaker":"Laura Vanderkam","startTime":2629.089,"endTime":2632.089,"body":"marching orders for the next"},{"speaker":"Laura Vanderkam","startTime":2632.089,"endTime":2635.329,"body":"week, in consultation with"},{"speaker":"Laura Vanderkam","startTime":2632.089,"endTime":2635.329,"body":"anyone else that you know, needs"},{"speaker":"Laura Vanderkam","startTime":2635.329,"endTime":2638.4190000000003,"body":"to be part of it. But yeah,"},{"speaker":"Laura Vanderkam","startTime":2635.329,"endTime":2638.4190000000003,"body":"that's really where it happens."},{"speaker":"Dave Crenshaw","startTime":2638.84,"endTime":2640.4900000000002,"body":"How do you know"},{"speaker":"Dave Crenshaw","startTime":2638.84,"endTime":2640.4900000000002,"body":"when it's not working?"},{"speaker":"Laura Vanderkam","startTime":2641.21,"endTime":2643.19,"body":"Well, you"},{"speaker":"Laura Vanderkam","startTime":2641.21,"endTime":2643.19,"body":"evaluate I mean, because if"},{"speaker":"Laura Vanderkam","startTime":2643.19,"endTime":2646.4,"body":"you're checking in every week,"},{"speaker":"Laura Vanderkam","startTime":2643.19,"endTime":2646.4,"body":"and you see that something was a"},{"speaker":"Laura Vanderkam","startTime":2646.4,"endTime":2649.46,"body":"disaster, or somebody's unhappy"},{"speaker":"Laura Vanderkam","startTime":2646.4,"endTime":2649.46,"body":"or whatever, it's generally"},{"speaker":"Laura Vanderkam","startTime":2649.46,"endTime":2653.27,"body":"because something didn't work."},{"speaker":"Laura Vanderkam","startTime":2649.46,"endTime":2653.27,"body":"Right, right. And you can"},{"speaker":"Laura Vanderkam","startTime":2653.27,"endTime":2656.27,"body":"evaluate like, Was that an"},{"speaker":"Laura Vanderkam","startTime":2653.27,"endTime":2656.27,"body":"unreasonable expectation? Does"},{"speaker":"Laura Vanderkam","startTime":2656.27,"endTime":2659.9,"body":"there need to be more support?"},{"speaker":"Laura Vanderkam","startTime":2656.27,"endTime":2659.9,"body":"You know, do I need to figure"},{"speaker":"Laura Vanderkam","startTime":2659.9,"endTime":2663.44,"body":"out something different to try?"},{"speaker":"Laura Vanderkam","startTime":2659.9,"endTime":2663.44,"body":"So those are all questions you"},{"speaker":"Laura Vanderkam","startTime":2663.44,"endTime":2664.9700000000003,"body":"wind up asking? How"},{"speaker":"Dave Crenshaw","startTime":2664.9700000000003,"endTime":2667.1600000000003,"body":"does that look in"},{"speaker":"Dave Crenshaw","startTime":2664.9700000000003,"endTime":2667.1600000000003,"body":"terms of your relationship with"},{"speaker":"Dave Crenshaw","startTime":2667.1600000000003,"endTime":2670.73,"body":"your husband? Is it a formal"},{"speaker":"Dave Crenshaw","startTime":2667.1600000000003,"endTime":2670.73,"body":"conversation? Is it informal?"},{"speaker":"Dave Crenshaw","startTime":2670.73,"endTime":2672.6200000000003,"body":"How do you make those kinds of"},{"speaker":"Dave Crenshaw","startTime":2670.73,"endTime":2672.6200000000003,"body":"assessments?"},{"speaker":"Laura Vanderkam","startTime":2673.28,"endTime":2675.08,"body":"Well, we're"},{"speaker":"Laura Vanderkam","startTime":2673.28,"endTime":2675.08,"body":"always talking, you know, just"},{"speaker":"Laura Vanderkam","startTime":2675.08,"endTime":2677.7200000000003,"body":"in conversations about things"},{"speaker":"Laura Vanderkam","startTime":2675.08,"endTime":2677.7200000000003,"body":"we'd like to do or things we"},{"speaker":"Laura Vanderkam","startTime":2677.7200000000003,"endTime":2681.4100000000003,"body":"need to do, or, you know, is"},{"speaker":"Laura Vanderkam","startTime":2677.7200000000003,"endTime":2681.4100000000003,"body":"this child going to be in this"},{"speaker":"Laura Vanderkam","startTime":2681.4100000000003,"endTime":2683.75,"body":"activity? And what's that going"},{"speaker":"Laura Vanderkam","startTime":2681.4100000000003,"endTime":2683.75,"body":"to look like? Oh, they have"},{"speaker":"Laura Vanderkam","startTime":2683.75,"endTime":2686.78,"body":"upcoming events, and, you know,"},{"speaker":"Laura Vanderkam","startTime":2683.75,"endTime":2686.78,"body":"sharing back and forth things"},{"speaker":"Laura Vanderkam","startTime":2686.78,"endTime":2690.2000000000003,"body":"that are coming up lists of"},{"speaker":"Laura Vanderkam","startTime":2686.78,"endTime":2690.2000000000003,"body":"events or things we might like"},{"speaker":"Laura Vanderkam","startTime":2690.2000000000003,"endTime":2693.5,"body":"to do, or each of our travel"},{"speaker":"Laura Vanderkam","startTime":2690.2000000000003,"endTime":2693.5,"body":"schedules, for instance, that"},{"speaker":"Laura Vanderkam","startTime":2693.5,"endTime":2697.76,"body":"need to be coordinated. So all"},{"speaker":"Laura Vanderkam","startTime":2693.5,"endTime":2697.76,"body":"that gets put in the calendar."},{"speaker":"Laura Vanderkam","startTime":2697.76,"endTime":2702.2000000000003,"body":"And that is something I look at"},{"speaker":"Laura Vanderkam","startTime":2697.76,"endTime":2702.2000000000003,"body":"when I write a weekly schedule,"},{"speaker":"Laura Vanderkam","startTime":2702.2000000000003,"endTime":2704.1800000000003,"body":"but you know, I write a schedule"},{"speaker":"Laura Vanderkam","startTime":2702.2000000000003,"endTime":2704.1800000000003,"body":"for me, I actually write a"},{"speaker":"Laura Vanderkam","startTime":2704.1800000000003,"endTime":2707.03,"body":"schedule for the household to do"},{"speaker":"Laura Vanderkam","startTime":2704.1800000000003,"endTime":2707.03,"body":"that somewhat in consultation"},{"speaker":"Laura Vanderkam","startTime":2707.03,"endTime":2710.1800000000003,"body":"with my husband and my older"},{"speaker":"Laura Vanderkam","startTime":2707.03,"endTime":2710.1800000000003,"body":"children. And, you know, they"},{"speaker":"Laura Vanderkam","startTime":2710.1800000000003,"endTime":2713.8700000000003,"body":"tell me what they want to do."},{"speaker":"Laura Vanderkam","startTime":2710.1800000000003,"endTime":2713.8700000000003,"body":"And I create marching orders for"},{"speaker":"Laura Vanderkam","startTime":2713.8700000000003,"endTime":2716.4500000000003,"body":"everyone. And it can change, it"},{"speaker":"Laura Vanderkam","startTime":2713.8700000000003,"endTime":2716.4500000000003,"body":"can absolutely change. It's"},{"speaker":"Laura Vanderkam","startTime":2716.4500000000003,"endTime":2719.57,"body":"always flexible. I have"},{"speaker":"Laura Vanderkam","startTime":2716.4500000000003,"endTime":2719.57,"body":"teenagers, they don't make their"},{"speaker":"Laura Vanderkam","startTime":2719.57,"endTime":2724.7000000000003,"body":"social plans till like, the day"},{"speaker":"Laura Vanderkam","startTime":2719.57,"endTime":2724.7000000000003,"body":"of right. And generally in life,"},{"speaker":"Laura Vanderkam","startTime":2724.7000000000003,"endTime":2728.03,"body":"my goal is also to leave enough"},{"speaker":"Laura Vanderkam","startTime":2724.7000000000003,"endTime":2728.03,"body":"space and flexibility that I can"},{"speaker":"Laura Vanderkam","startTime":2728.03,"endTime":2731.0,"body":"accommodate any of that very"},{"speaker":"Laura Vanderkam","startTime":2728.03,"endTime":2731.0,"body":"important and, you know,"},{"speaker":"Laura Vanderkam","startTime":2731.0,"endTime":2733.4,"body":"sometimes they have to be a"},{"speaker":"Laura Vanderkam","startTime":2731.0,"endTime":2733.4,"body":"little bit flexible of it to"},{"speaker":"Laura Vanderkam","startTime":2733.4,"endTime":2736.31,"body":"like, you know, we're working"},{"speaker":"Laura Vanderkam","startTime":2733.4,"endTime":2736.31,"body":"with one fewer car right now"},{"speaker":"Laura Vanderkam","startTime":2736.31,"endTime":2740.3,"body":"because one's in the shop. Like,"},{"speaker":"Laura Vanderkam","startTime":2736.31,"endTime":2740.3,"body":"one kid has a birthday party on"},{"speaker":"Laura Vanderkam","startTime":2740.3,"endTime":2744.32,"body":"Sunday, a little kid and my 16"},{"speaker":"Laura Vanderkam","startTime":2740.3,"endTime":2744.32,"body":"year olds like, oh, well, I'm"},{"speaker":"Laura Vanderkam","startTime":2744.32,"endTime":2748.31,"body":"gonna go do this meet up at the"},{"speaker":"Laura Vanderkam","startTime":2744.32,"endTime":2748.31,"body":"library with my friends at that"},{"speaker":"Laura Vanderkam","startTime":2748.31,"endTime":2752.03,"body":"time, and I'm like, Okay, well,"},{"speaker":"Laura Vanderkam","startTime":2748.31,"endTime":2752.03,"body":"we can't drive you at that exact"},{"speaker":"Laura Vanderkam","startTime":2752.03,"endTime":2754.46,"body":"same time because we've got the"},{"speaker":"Laura Vanderkam","startTime":2752.03,"endTime":2754.46,"body":"birthday party somewhere else,"},{"speaker":"Laura Vanderkam","startTime":2754.46,"endTime":2757.19,"body":"but we could drive you earlier."},{"speaker":"Laura Vanderkam","startTime":2754.46,"endTime":2757.19,"body":"You know, we could bring you"},{"speaker":"Laura Vanderkam","startTime":2757.2200000000003,"endTime":2759.86,"body":"like 30 minutes earlier. There's"},{"speaker":"Laura Vanderkam","startTime":2757.2200000000003,"endTime":2759.86,"body":"a Starbucks nearby. You could go"},{"speaker":"Laura Vanderkam","startTime":2759.86,"endTime":2762.08,"body":"hang out there and it's like,"},{"speaker":"Laura Vanderkam","startTime":2759.86,"endTime":2762.08,"body":"okay, that works and You know,"},{"speaker":"Laura Vanderkam","startTime":2762.08,"endTime":2766.4300000000003,"body":"it's just, there's flexibility"},{"speaker":"Laura Vanderkam","startTime":2762.08,"endTime":2766.4300000000003,"body":"always and it can accommodate"},{"speaker":"Laura Vanderkam","startTime":2766.4300000000003,"endTime":2768.71,"body":"the things that people want to"},{"speaker":"Laura Vanderkam","startTime":2766.4300000000003,"endTime":2768.71,"body":"do. On the other hand, if"},{"speaker":"Laura Vanderkam","startTime":2768.71,"endTime":2770.78,"body":"there's something big, I'd like"},{"speaker":"Laura Vanderkam","startTime":2768.71,"endTime":2770.78,"body":"to know about it ahead of time,"},{"speaker":"Laura Vanderkam","startTime":2770.78,"endTime":2774.26,"body":"you know, somebody has a huge"},{"speaker":"Laura Vanderkam","startTime":2770.78,"endTime":2774.26,"body":"robotics tournament on, you"},{"speaker":"Laura Vanderkam","startTime":2774.26,"endTime":2776.2400000000002,"body":"know, Saturday, I probably"},{"speaker":"Laura Vanderkam","startTime":2774.26,"endTime":2776.2400000000002,"body":"should know about that a couple"},{"speaker":"Laura Vanderkam","startTime":2776.2400000000002,"endTime":2778.58,"body":"weeks ahead of time, so we can"},{"speaker":"Laura Vanderkam","startTime":2776.2400000000002,"endTime":2778.58,"body":"make sure that everyone gets"},{"speaker":"Laura Vanderkam","startTime":2778.58,"endTime":2779.36,"body":"where they're supposed to go."},{"speaker":"Dave Crenshaw","startTime":2780.829,"endTime":2784.759,"body":"briefly talk to"},{"speaker":"Dave Crenshaw","startTime":2780.829,"endTime":2784.759,"body":"me about the podcasts that"},{"speaker":"Dave Crenshaw","startTime":2784.759,"endTime":2788.659,"body":"you're involved in, what led you"},{"speaker":"Dave Crenshaw","startTime":2784.759,"endTime":2788.659,"body":"to start doing that?"},{"speaker":"Laura Vanderkam","startTime":2789.1400000000003,"endTime":2792.1400000000003,"body":"So I had been"},{"speaker":"Laura Vanderkam","startTime":2789.1400000000003,"endTime":2792.1400000000003,"body":"intrigued by the whole"},{"speaker":"Laura Vanderkam","startTime":2792.1400000000003,"endTime":2794.9900000000002,"body":"podcasting universe, that seemed"},{"speaker":"Laura Vanderkam","startTime":2792.1400000000003,"endTime":2794.9900000000002,"body":"to be what a lot of people were"},{"speaker":"Laura Vanderkam","startTime":2794.9900000000002,"endTime":2798.08,"body":"doing. I was listening to a few"},{"speaker":"Laura Vanderkam","startTime":2794.9900000000002,"endTime":2798.08,"body":"of them, but just you know, a"},{"speaker":"Laura Vanderkam","startTime":2798.08,"endTime":2802.4900000000002,"body":"couple of authors I admired were"},{"speaker":"Laura Vanderkam","startTime":2798.08,"endTime":2802.4900000000002,"body":"getting into that space. And so"},{"speaker":"Laura Vanderkam","startTime":2802.6400000000003,"endTime":2806.84,"body":"in 2017, in the summer, a"},{"speaker":"Laura Vanderkam","startTime":2802.6400000000003,"endTime":2806.84,"body":"blogger that I had read for a"},{"speaker":"Laura Vanderkam","startTime":2806.84,"endTime":2810.4700000000003,"body":"long time, Sarah Hart Unger"},{"speaker":"Laura Vanderkam","startTime":2806.84,"endTime":2810.4700000000003,"body":"posted on her blog that she was"},{"speaker":"Laura Vanderkam","startTime":2810.4700000000003,"endTime":2813.32,"body":"thinking of starting a podcast."},{"speaker":"Laura Vanderkam","startTime":2810.4700000000003,"endTime":2813.32,"body":"And particularly, she wanted to"},{"speaker":"Laura Vanderkam","startTime":2813.32,"endTime":2817.6400000000003,"body":"look at the space of women who"},{"speaker":"Laura Vanderkam","startTime":2813.32,"endTime":2817.6400000000003,"body":"had professional careers and"},{"speaker":"Laura Vanderkam","startTime":2817.6400000000003,"endTime":2820.31,"body":"also had families, because"},{"speaker":"Laura Vanderkam","startTime":2817.6400000000003,"endTime":2820.31,"body":"there's a lot of stuff that was"},{"speaker":"Laura Vanderkam","startTime":2820.58,"endTime":2823.94,"body":"oriented more to like stay at"},{"speaker":"Laura Vanderkam","startTime":2820.58,"endTime":2823.94,"body":"home moms, for instance. But"},{"speaker":"Laura Vanderkam","startTime":2823.94,"endTime":2826.76,"body":"also a lot of the professional"},{"speaker":"Laura Vanderkam","startTime":2823.94,"endTime":2826.76,"body":"podcasts are maybe a little bit"},{"speaker":"Laura Vanderkam","startTime":2826.76,"endTime":2829.7000000000003,"body":"more masculine, there, people"},{"speaker":"Laura Vanderkam","startTime":2826.76,"endTime":2829.7000000000003,"body":"are not like thinking about some"},{"speaker":"Laura Vanderkam","startTime":2829.7000000000003,"endTime":2832.82,"body":"of the same things that women"},{"speaker":"Laura Vanderkam","startTime":2829.7000000000003,"endTime":2832.82,"body":"often are. So she said, she"},{"speaker":"Laura Vanderkam","startTime":2832.82,"endTime":2835.13,"body":"wanted to start something in"},{"speaker":"Laura Vanderkam","startTime":2832.82,"endTime":2835.13,"body":"that space. So I sent her a"},{"speaker":"Laura Vanderkam","startTime":2835.13,"endTime":2838.79,"body":"note. I said, Would you be"},{"speaker":"Laura Vanderkam","startTime":2835.13,"endTime":2838.79,"body":"interested in doing one with me?"},{"speaker":"Laura Vanderkam","startTime":2839.03,"endTime":2842.3,"body":"Wow, I'd met her a few times. I"},{"speaker":"Laura Vanderkam","startTime":2839.03,"endTime":2842.3,"body":"was fascinated by her. I liked"},{"speaker":"Laura Vanderkam","startTime":2842.3,"endTime":2844.4300000000003,"body":"her content. And so I just"},{"speaker":"Laura Vanderkam","startTime":2842.3,"endTime":2844.4300000000003,"body":"decided to reach out."},{"speaker":"Dave Crenshaw","startTime":2844.9700000000003,"endTime":2847.8500000000004,"body":"Do you"},{"speaker":"Dave Crenshaw","startTime":2844.9700000000003,"endTime":2847.8500000000004,"body":"collaborate a lot in your work?"},{"speaker":"Dave Crenshaw","startTime":2847.9700000000003,"endTime":2850.9100000000003,"body":"That's something I don't"},{"speaker":"Dave Crenshaw","startTime":2847.9700000000003,"endTime":2850.9100000000003,"body":"typically do. And it didn't"},{"speaker":"Dave Crenshaw","startTime":2850.9100000000003,"endTime":2853.46,"body":"sound like it's something you've"},{"speaker":"Dave Crenshaw","startTime":2850.9100000000003,"endTime":2853.46,"body":"done a lot before. So the idea"},{"speaker":"Dave Crenshaw","startTime":2853.46,"endTime":2855.44,"body":"of just reaching out to someone"},{"speaker":"Dave Crenshaw","startTime":2853.46,"endTime":2855.44,"body":"out of the blue and say, let's"},{"speaker":"Dave Crenshaw","startTime":2855.44,"endTime":2859.73,"body":"do this together seems like a"},{"speaker":"Dave Crenshaw","startTime":2855.44,"endTime":2859.73,"body":"risk. It seems unusual,"},{"speaker":"Laura Vanderkam","startTime":2860.1200000000003,"endTime":2862.55,"body":"I guess. So."},{"speaker":"Laura Vanderkam","startTime":2860.1200000000003,"endTime":2862.55,"body":"I'm certainly open to the idea."},{"speaker":"Laura Vanderkam","startTime":2862.55,"endTime":2865.34,"body":"I mean, certainly, I think I was"},{"speaker":"Laura Vanderkam","startTime":2862.55,"endTime":2865.34,"body":"more thinking with the"},{"speaker":"Laura Vanderkam","startTime":2865.34,"endTime":2868.55,"body":"podcasting thing. A lot of the"},{"speaker":"Laura Vanderkam","startTime":2865.34,"endTime":2868.55,"body":"people I knew had multiple hosts"},{"speaker":"Laura Vanderkam","startTime":2868.58,"endTime":2870.6800000000003,"body":"on a show, it seemed like"},{"speaker":"Laura Vanderkam","startTime":2868.58,"endTime":2870.6800000000003,"body":"something that naturally lend"},{"speaker":"Laura Vanderkam","startTime":2870.6800000000003,"endTime":2873.77,"body":"itself to collaboration,"},{"speaker":"Laura Vanderkam","startTime":2870.6800000000003,"endTime":2873.77,"body":"interest, partly because you can"},{"speaker":"Laura Vanderkam","startTime":2873.77,"endTime":2878.0,"body":"just make an episode out of the"},{"speaker":"Laura Vanderkam","startTime":2873.77,"endTime":2878.0,"body":"two of you talking, right? And"},{"speaker":"Laura Vanderkam","startTime":2878.4500000000003,"endTime":2882.4100000000003,"body":"so she and I produced a few"},{"speaker":"Laura Vanderkam","startTime":2878.4500000000003,"endTime":2882.4100000000003,"body":"episodes of what became best of"},{"speaker":"Laura Vanderkam","startTime":2882.4100000000003,"endTime":2886.76,"body":"both worlds. And we're both very"},{"speaker":"Laura Vanderkam","startTime":2882.4100000000003,"endTime":2886.76,"body":"similar in the sense that we"},{"speaker":"Laura Vanderkam","startTime":2887.06,"endTime":2889.9100000000003,"body":"stick with something pretty"},{"speaker":"Laura Vanderkam","startTime":2887.06,"endTime":2889.9100000000003,"body":"easily. And so there has now"},{"speaker":"Laura Vanderkam","startTime":2889.9100000000003,"endTime":2893.96,"body":"been an episode of Best of both"},{"speaker":"Laura Vanderkam","startTime":2889.9100000000003,"endTime":2893.96,"body":"worlds, every Tuesday, since"},{"speaker":"Laura Vanderkam","startTime":2893.9900000000002,"endTime":2897.56,"body":"August of 2017. Wow, that has"},{"speaker":"Laura Vanderkam","startTime":2893.9900000000002,"endTime":2897.56,"body":"happened even though both of us"},{"speaker":"Laura Vanderkam","startTime":2897.56,"endTime":2901.55,"body":"have had additional babies since"},{"speaker":"Laura Vanderkam","startTime":2897.56,"endTime":2901.55,"body":"that time, like we kept cranking"},{"speaker":"Laura Vanderkam","startTime":2901.55,"endTime":2906.02,"body":"the episodes out. Yeah, it's"},{"speaker":"Laura Vanderkam","startTime":2901.55,"endTime":2906.02,"body":"been great. And so you know,"},{"speaker":"Laura Vanderkam","startTime":2906.02,"endTime":2910.9700000000003,"body":"that was about a year and change"},{"speaker":"Laura Vanderkam","startTime":2906.02,"endTime":2910.9700000000003,"body":"into that, when I got another"},{"speaker":"Laura Vanderkam","startTime":2911.0,"endTime":2915.05,"body":"email from the folks over at"},{"speaker":"Laura Vanderkam","startTime":2911.0,"endTime":2915.05,"body":"Penguin, who published all my"},{"speaker":"Laura Vanderkam","startTime":2915.05,"endTime":2917.96,"body":"time management books. But it"},{"speaker":"Laura Vanderkam","startTime":2915.05,"endTime":2917.96,"body":"was just basically titled"},{"speaker":"Laura Vanderkam","startTime":2917.96,"endTime":2921.6800000000003,"body":"something vague, like podcast."},{"speaker":"Laura Vanderkam","startTime":2917.96,"endTime":2921.6800000000003,"body":"So I looked at it, it was from"},{"speaker":"Laura Vanderkam","startTime":2921.6800000000003,"endTime":2924.1400000000003,"body":"somebody in corporate who were"},{"speaker":"Laura Vanderkam","startTime":2921.6800000000003,"endTime":2924.1400000000003,"body":"like, we want to talk with you"},{"speaker":"Laura Vanderkam","startTime":2924.1400000000003,"endTime":2927.23,"body":"about something. And I was like,"},{"speaker":"Laura Vanderkam","startTime":2924.1400000000003,"endTime":2927.23,"body":"okay, and I assumed it was that"},{"speaker":"Laura Vanderkam","startTime":2927.23,"endTime":2930.53,"body":"they wanted me to have various"},{"speaker":"Laura Vanderkam","startTime":2927.23,"endTime":2930.53,"body":"other penguin authors on my"},{"speaker":"Laura Vanderkam","startTime":2930.53,"endTime":2933.4700000000003,"body":"podcast, like I was being tapped"},{"speaker":"Laura Vanderkam","startTime":2930.53,"endTime":2933.4700000000003,"body":"to be like a good corporate"},{"speaker":"Laura Vanderkam","startTime":2933.4700000000003,"endTime":2937.25,"body":"citizen and have more of the"},{"speaker":"Laura Vanderkam","startTime":2933.4700000000003,"endTime":2937.25,"body":"authors on as a guest. And it"},{"speaker":"Laura Vanderkam","startTime":2937.25,"endTime":2940.58,"body":"turned out that they had some"},{"speaker":"Laura Vanderkam","startTime":2937.25,"endTime":2940.58,"body":"relationship with I hurt media,"},{"speaker":"Laura Vanderkam","startTime":2940.58,"endTime":2944.15,"body":"what became I hurt media that"},{"speaker":"Laura Vanderkam","startTime":2940.58,"endTime":2944.15,"body":"they were trying to create"},{"speaker":"Laura Vanderkam","startTime":2944.15,"endTime":2947.69,"body":"podcasts around different"},{"speaker":"Laura Vanderkam","startTime":2944.15,"endTime":2947.69,"body":"authors. And so long story"},{"speaker":"Laura Vanderkam","startTime":2947.69,"endTime":2951.11,"body":"short, I wound up chatting with"},{"speaker":"Laura Vanderkam","startTime":2947.69,"endTime":2951.11,"body":"the folks that I hurt media, we"},{"speaker":"Laura Vanderkam","startTime":2951.11,"endTime":2954.83,"body":"came up with this idea of doing"},{"speaker":"Laura Vanderkam","startTime":2951.11,"endTime":2954.83,"body":"a short, every weekday morning"},{"speaker":"Laura Vanderkam","startTime":2954.83,"endTime":2958.4,"body":"productivity tip, knowing that"},{"speaker":"Laura Vanderkam","startTime":2954.83,"endTime":2958.4,"body":"before breakfast is a clickable"},{"speaker":"Laura Vanderkam","startTime":2958.4,"endTime":2962.78,"body":"title, we decided to call it"},{"speaker":"Laura Vanderkam","startTime":2958.4,"endTime":2962.78,"body":"before breakfast. And so every"},{"speaker":"Laura Vanderkam","startTime":2962.78,"endTime":2966.53,"body":"weekday morning, since early"},{"speaker":"Laura Vanderkam","startTime":2962.78,"endTime":2966.53,"body":"2019, there has now been a new"},{"speaker":"Laura Vanderkam","startTime":2966.53,"endTime":2970.46,"body":"tip, about five minutes of me"},{"speaker":"Laura Vanderkam","startTime":2966.53,"endTime":2970.46,"body":"sharing something that will"},{"speaker":"Laura Vanderkam","startTime":2970.46,"endTime":2973.13,"body":"hopefully take your day from"},{"speaker":"Laura Vanderkam","startTime":2970.46,"endTime":2973.13,"body":"great to awesome. That's"},{"speaker":"Dave Crenshaw","startTime":2973.13,"endTime":2975.6800000000003,"body":"fantastic. That's"},{"speaker":"Dave Crenshaw","startTime":2973.13,"endTime":2975.6800000000003,"body":"really exciting the success that"},{"speaker":"Dave Crenshaw","startTime":2975.6800000000003,"endTime":2980.06,"body":"you've had with the podcast in"},{"speaker":"Dave Crenshaw","startTime":2975.6800000000003,"endTime":2980.06,"body":"addition to the book, so it's"},{"speaker":"Laura Vanderkam","startTime":2980.06,"endTime":2983.2400000000002,"body":"fun. Yeah, it's"},{"speaker":"Laura Vanderkam","startTime":2980.06,"endTime":2983.2400000000002,"body":"still words, it's words shared"},{"speaker":"Laura Vanderkam","startTime":2983.2400000000002,"endTime":2985.6400000000003,"body":"with an audience, it's just a"},{"speaker":"Laura Vanderkam","startTime":2983.2400000000002,"endTime":2985.6400000000003,"body":"little bit different."},{"speaker":"Dave Crenshaw","startTime":2985.76,"endTime":2989.54,"body":"Do you find that"},{"speaker":"Dave Crenshaw","startTime":2985.76,"endTime":2989.54,"body":"doing the words verbally is"},{"speaker":"Dave Crenshaw","startTime":2989.54,"endTime":2992.8700000000003,"body":"different for you than on paper"},{"speaker":"Dave Crenshaw","startTime":2989.54,"endTime":2992.8700000000003,"body":"or typing?"},{"speaker":"Laura Vanderkam","startTime":2993.6800000000003,"endTime":2995.84,"body":"Before"},{"speaker":"Laura Vanderkam","startTime":2993.6800000000003,"endTime":2995.84,"body":"breakfast is actually almost"},{"speaker":"Laura Vanderkam","startTime":2995.84,"endTime":2998.81,"body":"exactly like writing because"},{"speaker":"Laura Vanderkam","startTime":2995.84,"endTime":2998.81,"body":"it's a solo host show and it's"},{"speaker":"Laura Vanderkam","startTime":2998.81,"endTime":3005.8,"body":"scripted. So it's me reading the"},{"speaker":"Laura Vanderkam","startTime":2998.81,"endTime":3005.8,"body":"tip. So I write a 600 word"},{"speaker":"Laura Vanderkam","startTime":3005.8,"endTime":3011.77,"body":"script. And I practice it, and"},{"speaker":"Laura Vanderkam","startTime":3005.8,"endTime":3011.77,"body":"then I record it. And so it"},{"speaker":"Laura Vanderkam","startTime":3011.77,"endTime":3015.61,"body":"really is, it's just reading"},{"speaker":"Laura Vanderkam","startTime":3011.77,"endTime":3015.61,"body":"aloud something I have written"},{"speaker":"Laura Vanderkam","startTime":3015.6400000000003,"endTime":3018.8500000000004,"body":"that I think will be useful to"},{"speaker":"Laura Vanderkam","startTime":3015.6400000000003,"endTime":3018.8500000000004,"body":"the audience. So that's very"},{"speaker":"Laura Vanderkam","startTime":3018.8500000000004,"endTime":3021.4900000000002,"body":"similar to the writing best of"},{"speaker":"Laura Vanderkam","startTime":3018.8500000000004,"endTime":3021.4900000000002,"body":"both worlds is a little bit"},{"speaker":"Laura Vanderkam","startTime":3021.4900000000002,"endTime":3024.52,"body":"different, because it really is"},{"speaker":"Laura Vanderkam","startTime":3021.4900000000002,"endTime":3024.52,"body":"a conversation with my co host"},{"speaker":"Laura Vanderkam","startTime":3024.52,"endTime":3027.9100000000003,"body":"or our guests. And so that's"},{"speaker":"Laura Vanderkam","startTime":3024.52,"endTime":3027.9100000000003,"body":"more about roughly shaping the"},{"speaker":"Laura Vanderkam","startTime":3027.9100000000003,"endTime":3031.03,"body":"ideas and then thinking about"},{"speaker":"Laura Vanderkam","startTime":3027.9100000000003,"endTime":3031.03,"body":"how we're going to convey them"},{"speaker":"Laura Vanderkam","startTime":3031.03,"endTime":3032.6200000000003,"body":"in a more conversational format."},{"speaker":"Dave Crenshaw","startTime":3033.13,"endTime":3036.3700000000003,"body":"Very interesting."},{"speaker":"Dave Crenshaw","startTime":3033.13,"endTime":3036.3700000000003,"body":"Okay, so this is the point,"},{"speaker":"Dave Crenshaw","startTime":3036.4,"endTime":3040.57,"body":"Laura, where we start wrapping"},{"speaker":"Dave Crenshaw","startTime":3036.4,"endTime":3040.57,"body":"things up. One last question,"},{"speaker":"Dave Crenshaw","startTime":3040.57,"endTime":3043.78,"body":"then we're going to get into"},{"speaker":"Dave Crenshaw","startTime":3040.57,"endTime":3043.78,"body":"some action items. Okay. What do"},{"speaker":"Dave Crenshaw","startTime":3043.78,"endTime":3047.59,"body":"you see ahead for you over the"},{"speaker":"Dave Crenshaw","startTime":3043.78,"endTime":3047.59,"body":"next five years? Where are you"},{"speaker":"Dave Crenshaw","startTime":3047.6200000000003,"endTime":3049.06,"body":"going with your career?"},{"speaker":"Laura Vanderkam","startTime":3049.719,"endTime":3050.9790000000003,"body":"Well, I"},{"speaker":"Laura Vanderkam","startTime":3049.719,"endTime":3050.9790000000003,"body":"certainly hope to be writing"},{"speaker":"Laura Vanderkam","startTime":3050.9790000000003,"endTime":3054.639,"body":"more books. I'm working on that."},{"speaker":"Laura Vanderkam","startTime":3050.9790000000003,"endTime":3054.639,"body":"Now. I have an idea that I'm"},{"speaker":"Laura Vanderkam","startTime":3054.6690000000003,"endTime":3057.819,"body":"hoping to get out in the world"},{"speaker":"Laura Vanderkam","startTime":3054.6690000000003,"endTime":3057.819,"body":"in the next you know, two years"},{"speaker":"Laura Vanderkam","startTime":3057.819,"endTime":3063.1290000000004,"body":"or so. That's a book. I am still"},{"speaker":"Laura Vanderkam","startTime":3057.819,"endTime":3063.1290000000004,"body":"Doing my podcasts, I hope those"},{"speaker":"Laura Vanderkam","startTime":3063.1290000000004,"endTime":3066.639,"body":"will still be running. And I"},{"speaker":"Laura Vanderkam","startTime":3063.1290000000004,"endTime":3066.639,"body":"recently started something and"},{"speaker":"Laura Vanderkam","startTime":3066.639,"endTime":3069.579,"body":"you know, podcasts were the"},{"speaker":"Laura Vanderkam","startTime":3066.639,"endTime":3069.579,"body":"shiny thing and 2017. Now it's"},{"speaker":"Laura Vanderkam","startTime":3069.579,"endTime":3075.309,"body":"the newsletters. So I decided to"},{"speaker":"Laura Vanderkam","startTime":3069.579,"endTime":3075.309,"body":"start a every weekday morning"},{"speaker":"Laura Vanderkam","startTime":3075.489,"endTime":3078.1290000000004,"body":"short newsletter called Vander"},{"speaker":"Laura Vanderkam","startTime":3075.489,"endTime":3078.1290000000004,"body":"hacks."},{"speaker":"Dave Crenshaw","startTime":3078.76,"endTime":3079.33,"body":"I like it"},{"speaker":"Laura Vanderkam","startTime":3079.359,"endTime":3081.6690000000003,"body":"good title,"},{"speaker":"Laura Vanderkam","startTime":3079.359,"endTime":3081.6690000000003,"body":"like Vander cam only Vander"},{"speaker":"Laura Vanderkam","startTime":3081.6690000000003,"endTime":3084.909,"body":"hacks. Yeah. And it's an every"},{"speaker":"Laura Vanderkam","startTime":3081.6690000000003,"endTime":3084.909,"body":"weekday morning tip, take your"},{"speaker":"Laura Vanderkam","startTime":3084.909,"endTime":3088.809,"body":"day from great to awesome. And I"},{"speaker":"Laura Vanderkam","startTime":3084.909,"endTime":3088.809,"body":"launched that at the end of"},{"speaker":"Laura Vanderkam","startTime":3088.809,"endTime":3092.829,"body":"November. And it's just been fun"},{"speaker":"Laura Vanderkam","startTime":3088.809,"endTime":3092.829,"body":"to see that grow and see that"},{"speaker":"Laura Vanderkam","startTime":3092.829,"endTime":3096.429,"body":"people who read me in some other"},{"speaker":"Laura Vanderkam","startTime":3092.829,"endTime":3096.429,"body":"contexts might be willing to"},{"speaker":"Laura Vanderkam","startTime":3096.429,"endTime":3100.179,"body":"come over and find me there. So"},{"speaker":"Laura Vanderkam","startTime":3096.429,"endTime":3100.179,"body":"certainly, in the next year or"},{"speaker":"Laura Vanderkam","startTime":3100.179,"endTime":3104.109,"body":"so I plan to grow that, you"},{"speaker":"Laura Vanderkam","startTime":3100.179,"endTime":3104.109,"body":"know, and then personally like"},{"speaker":"Laura Vanderkam","startTime":3104.139,"endTime":3108.219,"body":"my older kids, in five years,"},{"speaker":"Laura Vanderkam","startTime":3104.139,"endTime":3108.219,"body":"we'll be getting to really be"},{"speaker":"Laura Vanderkam","startTime":3108.219,"endTime":3111.5190000000002,"body":"young adults, and my oldest is"},{"speaker":"Laura Vanderkam","startTime":3108.219,"endTime":3111.5190000000002,"body":"16. So presumably, he'll be off"},{"speaker":"Laura Vanderkam","startTime":3111.5190000000002,"endTime":3114.2490000000003,"body":"at school somewhere, the 14 year"},{"speaker":"Laura Vanderkam","startTime":3111.5190000000002,"endTime":3114.2490000000003,"body":"old might be two by that point,"},{"speaker":"Laura Vanderkam","startTime":3114.2490000000003,"endTime":3117.579,"body":"the 12 year old will be"},{"speaker":"Laura Vanderkam","startTime":3114.2490000000003,"endTime":3117.579,"body":"finishing up high school. So I"},{"speaker":"Laura Vanderkam","startTime":3117.579,"endTime":3121.569,"body":"definitely am looking forward to"},{"speaker":"Laura Vanderkam","startTime":3117.579,"endTime":3121.569,"body":"getting to know them as they"},{"speaker":"Laura Vanderkam","startTime":3121.569,"endTime":3124.7490000000003,"body":"become adult people and as they"},{"speaker":"Laura Vanderkam","startTime":3121.569,"endTime":3124.7490000000003,"body":"figure out their way in the"},{"speaker":"Laura Vanderkam","startTime":3124.7490000000003,"endTime":3127.179,"body":"world. So that's something I'm"},{"speaker":"Laura Vanderkam","startTime":3124.7490000000003,"endTime":3127.179,"body":"really looking forward to over"},{"speaker":"Laura Vanderkam","startTime":3127.179,"endTime":3128.1690000000003,"body":"the next few years."},{"speaker":"Dave Crenshaw","startTime":3128.59,"endTime":3130.81,"body":"I really admire"},{"speaker":"Dave Crenshaw","startTime":3128.59,"endTime":3130.81,"body":"that as a father of three, I"},{"speaker":"Dave Crenshaw","startTime":3130.81,"endTime":3133.3900000000003,"body":"think that's a wonderful goal to"},{"speaker":"Dave Crenshaw","startTime":3130.81,"endTime":3133.3900000000003,"body":"have. Teenagers"},{"speaker":"Laura Vanderkam","startTime":3133.3900000000003,"endTime":3135.94,"body":"are awesome. I"},{"speaker":"Laura Vanderkam","startTime":3133.3900000000003,"endTime":3135.94,"body":"love teenagers. Yeah, they're"},{"speaker":"Laura Vanderkam","startTime":3135.94,"endTime":3136.8700000000003,"body":"great. Yeah,"},{"speaker":"Dave Crenshaw","startTime":3136.9,"endTime":3140.02,"body":"they are great."},{"speaker":"Dave Crenshaw","startTime":3136.9,"endTime":3140.02,"body":"Okay, so what I do with every"},{"speaker":"Dave Crenshaw","startTime":3140.02,"endTime":3144.4,"body":"episode, Laura is I like to"},{"speaker":"Dave Crenshaw","startTime":3140.02,"endTime":3144.4,"body":"summarize with concrete action"},{"speaker":"Dave Crenshaw","startTime":3144.4,"endTime":3147.8500000000004,"body":"items. So it's easy for someone"},{"speaker":"Dave Crenshaw","startTime":3144.4,"endTime":3147.8500000000004,"body":"to listen to this and go, Oh,"},{"speaker":"Dave Crenshaw","startTime":3147.8500000000004,"endTime":3151.1800000000003,"body":"that was a great story. But what"},{"speaker":"Dave Crenshaw","startTime":3147.8500000000004,"endTime":3151.1800000000003,"body":"I want them to do is move beyond"},{"speaker":"Dave Crenshaw","startTime":3151.42,"endTime":3154.4500000000003,"body":"just hearing your story to"},{"speaker":"Dave Crenshaw","startTime":3151.42,"endTime":3154.4500000000003,"body":"actually doing something about"},{"speaker":"Dave Crenshaw","startTime":3154.4500000000003,"endTime":3157.7200000000003,"body":"it, so that they make your"},{"speaker":"Dave Crenshaw","startTime":3154.4500000000003,"endTime":3157.7200000000003,"body":"success story a part of their"},{"speaker":"Dave Crenshaw","startTime":3157.75,"endTime":3162.25,"body":"success story. So what I like to"},{"speaker":"Dave Crenshaw","startTime":3157.75,"endTime":3162.25,"body":"do is I summarize a few action"},{"speaker":"Dave Crenshaw","startTime":3162.25,"endTime":3166.33,"body":"items that popped up for me. And"},{"speaker":"Dave Crenshaw","startTime":3162.25,"endTime":3166.33,"body":"then I'd like you to share"},{"speaker":"Dave Crenshaw","startTime":3166.6000000000004,"endTime":3170.53,"body":"another action item that you"},{"speaker":"Dave Crenshaw","startTime":3166.6000000000004,"endTime":3170.53,"body":"think someone can do this week,"},{"speaker":"Dave Crenshaw","startTime":3170.53,"endTime":3172.8700000000003,"body":"that's really important, not a"},{"speaker":"Dave Crenshaw","startTime":3170.53,"endTime":3172.8700000000003,"body":"month from now, not two years"},{"speaker":"Dave Crenshaw","startTime":3172.8700000000003,"endTime":3176.98,"body":"from now, but something"},{"speaker":"Dave Crenshaw","startTime":3172.8700000000003,"endTime":3176.98,"body":"immediate. So here's what stood"},{"speaker":"Dave Crenshaw","startTime":3176.98,"endTime":3181.4500000000003,"body":"out to me. First of all, loving"},{"speaker":"Dave Crenshaw","startTime":3176.98,"endTime":3181.4500000000003,"body":"what you do, and being"},{"speaker":"Dave Crenshaw","startTime":3181.4500000000003,"endTime":3186.04,"body":"passionate about it. From the"},{"speaker":"Dave Crenshaw","startTime":3181.4500000000003,"endTime":3186.04,"body":"very beginning of the story, you"},{"speaker":"Dave Crenshaw","startTime":3186.04,"endTime":3191.53,"body":"knew that you wanted to write,"},{"speaker":"Dave Crenshaw","startTime":3186.04,"endTime":3191.53,"body":"and you've regularly sought out"},{"speaker":"Dave Crenshaw","startTime":3191.56,"endTime":3196.9300000000003,"body":"every opportunity that you can"},{"speaker":"Dave Crenshaw","startTime":3191.56,"endTime":3196.9300000000003,"body":"to write, and because of that"},{"speaker":"Dave Crenshaw","startTime":3196.9300000000003,"endTime":3200.86,"body":"love and that passion. You've"},{"speaker":"Dave Crenshaw","startTime":3196.9300000000003,"endTime":3200.86,"body":"been prolific in everything that"},{"speaker":"Dave Crenshaw","startTime":3200.86,"endTime":3204.79,"body":"you do. And so I would suggest"},{"speaker":"Dave Crenshaw","startTime":3200.86,"endTime":3204.79,"body":"to someone listening to this to"},{"speaker":"Dave Crenshaw","startTime":3204.79,"endTime":3208.9300000000003,"body":"ask themselves, what is the"},{"speaker":"Dave Crenshaw","startTime":3204.79,"endTime":3208.9300000000003,"body":"thing that I want to do all the"},{"speaker":"Dave Crenshaw","startTime":3208.9300000000003,"endTime":3212.2000000000003,"body":"time. And in particular,"},{"speaker":"Dave Crenshaw","startTime":3208.9300000000003,"endTime":3212.2000000000003,"body":"something that is valuable that"},{"speaker":"Dave Crenshaw","startTime":3212.2000000000003,"endTime":3216.28,"body":"people will pay me for, and find"},{"speaker":"Dave Crenshaw","startTime":3212.2000000000003,"endTime":3216.28,"body":"more ways to do that, devote"},{"speaker":"Dave Crenshaw","startTime":3216.28,"endTime":3219.82,"body":"more of your time to do that,"},{"speaker":"Dave Crenshaw","startTime":3216.28,"endTime":3219.82,"body":"and feed what you're passionate"},{"speaker":"Dave Crenshaw","startTime":3219.82,"endTime":3224.86,"body":"about. The next one came from"},{"speaker":"Dave Crenshaw","startTime":3219.82,"endTime":3224.86,"body":"the lessons that you got from"},{"speaker":"Dave Crenshaw","startTime":3225.07,"endTime":3230.71,"body":"USA Today and being an editor,"},{"speaker":"Dave Crenshaw","startTime":3225.07,"endTime":3230.71,"body":"which is be more concise, trim"},{"speaker":"Dave Crenshaw","startTime":3230.7400000000002,"endTime":3233.53,"body":"your writing. And I would say"},{"speaker":"Dave Crenshaw","startTime":3230.7400000000002,"endTime":3233.53,"body":"this isn't just about writing,"},{"speaker":"Dave Crenshaw","startTime":3233.83,"endTime":3237.76,"body":"trim your speaking, I'm not"},{"speaker":"Dave Crenshaw","startTime":3233.83,"endTime":3237.76,"body":"talking about censoring"},{"speaker":"Dave Crenshaw","startTime":3237.79,"endTime":3241.3,"body":"yourself, what I'm talking about"},{"speaker":"Dave Crenshaw","startTime":3237.79,"endTime":3241.3,"body":"is making everything you do a"},{"speaker":"Dave Crenshaw","startTime":3241.3,"endTime":3244.6600000000003,"body":"little bit stronger by saying"},{"speaker":"Dave Crenshaw","startTime":3241.3,"endTime":3244.6600000000003,"body":"things just a little bit"},{"speaker":"Dave Crenshaw","startTime":3244.69,"endTime":3248.17,"body":"briefer. So if you have a"},{"speaker":"Dave Crenshaw","startTime":3244.69,"endTime":3248.17,"body":"presentation coming up, if you"},{"speaker":"Dave Crenshaw","startTime":3248.17,"endTime":3252.1600000000003,"body":"have a sales opportunity coming"},{"speaker":"Dave Crenshaw","startTime":3248.17,"endTime":3252.1600000000003,"body":"up, think about how you can say"},{"speaker":"Dave Crenshaw","startTime":3252.1600000000003,"endTime":3256.1200000000003,"body":"the same thing, in less words"},{"speaker":"Dave Crenshaw","startTime":3252.1600000000003,"endTime":3256.1200000000003,"body":"and less words makes it more"},{"speaker":"Dave Crenshaw","startTime":3256.1200000000003,"endTime":3260.26,"body":"powerful. And then I just want"},{"speaker":"Dave Crenshaw","startTime":3256.1200000000003,"endTime":3260.26,"body":"to talk about the concept of"},{"speaker":"Dave Crenshaw","startTime":3260.26,"endTime":3264.13,"body":"experiments. And this kind of"},{"speaker":"Dave Crenshaw","startTime":3260.26,"endTime":3264.13,"body":"goes along with being prolific,"},{"speaker":"Dave Crenshaw","startTime":3264.1600000000003,"endTime":3267.52,"body":"but also just the idea of always"},{"speaker":"Dave Crenshaw","startTime":3264.1600000000003,"endTime":3267.52,"body":"trying different things. I mean,"},{"speaker":"Dave Crenshaw","startTime":3267.82,"endTime":3270.67,"body":"because you were so prolific."},{"speaker":"Dave Crenshaw","startTime":3267.82,"endTime":3270.67,"body":"And also because you were"},{"speaker":"Dave Crenshaw","startTime":3270.7000000000003,"endTime":3274.9900000000002,"body":"analyzing the results of things,"},{"speaker":"Dave Crenshaw","startTime":3270.7000000000003,"endTime":3274.9900000000002,"body":"you tapped on to some titles"},{"speaker":"Dave Crenshaw","startTime":3274.9900000000002,"endTime":3280.06,"body":"that candidly, Laura, I'm"},{"speaker":"Dave Crenshaw","startTime":3274.9900000000002,"endTime":3280.06,"body":"jealous of. As a writer, you"},{"speaker":"Dave Crenshaw","startTime":3280.06,"endTime":3282.94,"body":"know, what most successful"},{"speaker":"Dave Crenshaw","startTime":3280.06,"endTime":3282.94,"body":"people do before breakfast, my"},{"speaker":"Dave Crenshaw","startTime":3282.94,"endTime":3286.2400000000002,"body":"gosh, what a great title. And it"},{"speaker":"Dave Crenshaw","startTime":3282.94,"endTime":3286.2400000000002,"body":"leads into the podcast before"},{"speaker":"Dave Crenshaw","startTime":3286.2400000000002,"endTime":3290.08,"body":"breakfast. But you wouldn't have"},{"speaker":"Dave Crenshaw","startTime":3286.2400000000002,"endTime":3290.08,"body":"gotten to that title without"},{"speaker":"Dave Crenshaw","startTime":3290.11,"endTime":3294.9700000000003,"body":"100 200 other different"},{"speaker":"Dave Crenshaw","startTime":3290.11,"endTime":3294.9700000000003,"body":"experiments that you tested and"},{"speaker":"Dave Crenshaw","startTime":3294.9700000000003,"endTime":3300.04,"body":"compared. So if you're listening"},{"speaker":"Dave Crenshaw","startTime":3294.9700000000003,"endTime":3300.04,"body":"to this, don't expect perfection"},{"speaker":"Dave Crenshaw","startTime":3300.34,"endTime":3305.77,"body":"out of one thing that you try."},{"speaker":"Dave Crenshaw","startTime":3300.34,"endTime":3305.77,"body":"Try lots of different things and"},{"speaker":"Dave Crenshaw","startTime":3305.77,"endTime":3309.1600000000003,"body":"measure the result. And then"},{"speaker":"Dave Crenshaw","startTime":3305.77,"endTime":3309.1600000000003,"body":"from those experiments, you'll"},{"speaker":"Dave Crenshaw","startTime":3309.1600000000003,"endTime":3313.03,"body":"be able to find the thing that"},{"speaker":"Dave Crenshaw","startTime":3309.1600000000003,"endTime":3313.03,"body":"works the best. So those are"},{"speaker":"Dave Crenshaw","startTime":3313.03,"endTime":3316.69,"body":"some action items for me, Laura,"},{"speaker":"Dave Crenshaw","startTime":3313.03,"endTime":3316.69,"body":"what else would you add as a"},{"speaker":"Dave Crenshaw","startTime":3316.69,"endTime":3317.53,"body":"possible action?"},{"speaker":"Laura Vanderkam","startTime":3317.8,"endTime":3319.84,"body":"Yeah, those are"},{"speaker":"Laura Vanderkam","startTime":3317.8,"endTime":3319.84,"body":"good ones. I gotta keep doing"},{"speaker":"Laura Vanderkam","startTime":3319.84,"endTime":3323.65,"body":"those. So yeah, well, just one"},{"speaker":"Laura Vanderkam","startTime":3319.84,"endTime":3323.65,"body":"we were talking about, about"},{"speaker":"Laura Vanderkam","startTime":3323.65,"endTime":3327.13,"body":"doing that weekly planning,"},{"speaker":"Laura Vanderkam","startTime":3323.65,"endTime":3327.13,"body":"taking some designated check in"},{"speaker":"Laura Vanderkam","startTime":3327.13,"endTime":3331.2400000000002,"body":"time every week. Looking forward"},{"speaker":"Laura Vanderkam","startTime":3327.13,"endTime":3331.2400000000002,"body":"to the next week, asking what is"},{"speaker":"Laura Vanderkam","startTime":3331.2400000000002,"endTime":3333.94,"body":"most important to you in those"},{"speaker":"Laura Vanderkam","startTime":3331.2400000000002,"endTime":3333.94,"body":"three spheres, career"},{"speaker":"Laura Vanderkam","startTime":3333.9700000000003,"endTime":3337.9300000000003,"body":"relationships, self, asking what"},{"speaker":"Laura Vanderkam","startTime":3333.9700000000003,"endTime":3337.9300000000003,"body":"you need to do, what you want to"},{"speaker":"Laura Vanderkam","startTime":3337.9300000000003,"endTime":3341.8900000000003,"body":"do, looking forward to see if"},{"speaker":"Laura Vanderkam","startTime":3337.9300000000003,"endTime":3341.8900000000003,"body":"there's any conflicts or"},{"speaker":"Laura Vanderkam","startTime":3341.8900000000003,"endTime":3345.07,"body":"logistical challenges you need"},{"speaker":"Laura Vanderkam","startTime":3341.8900000000003,"endTime":3345.07,"body":"to solve. Doesn't need to take"},{"speaker":"Laura Vanderkam","startTime":3345.07,"endTime":3348.2200000000003,"body":"hours like you can do this in"},{"speaker":"Laura Vanderkam","startTime":3345.07,"endTime":3348.2200000000003,"body":"like 2030 minutes, but then just"},{"speaker":"Laura Vanderkam","startTime":3348.2200000000003,"endTime":3350.86,"body":"commit to doing it again the"},{"speaker":"Laura Vanderkam","startTime":3348.2200000000003,"endTime":3350.86,"body":"next week because it's the"},{"speaker":"Laura Vanderkam","startTime":3351.25,"endTime":3353.71,"body":"commitment to doing this again"},{"speaker":"Laura Vanderkam","startTime":3351.25,"endTime":3353.71,"body":"and again. Again, that allows"},{"speaker":"Laura Vanderkam","startTime":3353.71,"endTime":3356.8900000000003,"body":"you to make sure that you're"},{"speaker":"Laura Vanderkam","startTime":3353.71,"endTime":3356.8900000000003,"body":"constantly making progress on"},{"speaker":"Laura Vanderkam","startTime":3356.8900000000003,"endTime":3358.9,"body":"things that are important to"},{"speaker":"Laura Vanderkam","startTime":3356.8900000000003,"endTime":3358.9,"body":"you. And if there are problems,"},{"speaker":"Laura Vanderkam","startTime":3358.9,"endTime":3362.92,"body":"you spot them early enough that"},{"speaker":"Laura Vanderkam","startTime":3358.9,"endTime":3362.92,"body":"you can solve them. So that's"},{"speaker":"Laura Vanderkam","startTime":3362.98,"endTime":3365.26,"body":"literally my biggest"},{"speaker":"Laura Vanderkam","startTime":3362.98,"endTime":3365.26,"body":"productivity tip for anyone"},{"speaker":"Laura Vanderkam","startTime":3365.26,"endTime":3367.0,"body":"who's managing a complex life."},{"speaker":"Dave Crenshaw","startTime":3367.3900000000003,"endTime":3369.73,"body":"That's a powerful"},{"speaker":"Dave Crenshaw","startTime":3367.3900000000003,"endTime":3369.73,"body":"tip. It's simple, yet so"},{"speaker":"Dave Crenshaw","startTime":3369.73,"endTime":3372.52,"body":"effective. Laura, what's the"},{"speaker":"Dave Crenshaw","startTime":3369.73,"endTime":3372.52,"body":"best place for people to"},{"speaker":"Dave Crenshaw","startTime":3372.52,"endTime":3376.0,"body":"continue to follow you engage"},{"speaker":"Dave Crenshaw","startTime":3372.52,"endTime":3376.0,"body":"with you? Where do you like to"},{"speaker":"Dave Crenshaw","startTime":3376.0,"endTime":3376.69,"body":"send people?"},{"speaker":"Laura Vanderkam","startTime":3377.23,"endTime":3379.15,"body":"Well, you can"},{"speaker":"Laura Vanderkam","startTime":3377.23,"endTime":3379.15,"body":"come visit my website, which is"},{"speaker":"Laura Vanderkam","startTime":3379.15,"endTime":3382.9,"body":"just my name Laura Vander"},{"speaker":"Laura Vanderkam","startTime":3379.15,"endTime":3382.9,"body":"cam.com. As we talked about"},{"speaker":"Laura Vanderkam","startTime":3382.9,"endTime":3385.4500000000003,"body":"earlier, I blog like four times"},{"speaker":"Laura Vanderkam","startTime":3382.9,"endTime":3385.4500000000003,"body":"a week over there, because why"},{"speaker":"Laura Vanderkam","startTime":3385.4500000000003,"endTime":3388.6000000000004,"body":"not? So there's a blog you can"},{"speaker":"Laura Vanderkam","startTime":3385.4500000000003,"endTime":3388.6000000000004,"body":"read. But there you can also"},{"speaker":"Laura Vanderkam","startTime":3388.6000000000004,"endTime":3392.65,"body":"learn about my different books,"},{"speaker":"Laura Vanderkam","startTime":3388.6000000000004,"endTime":3392.65,"body":"newsletters, podcasts, etc. and"},{"speaker":"Laura Vanderkam","startTime":3392.65,"endTime":3395.65,"body":"would love to have people come"},{"speaker":"Laura Vanderkam","startTime":3392.65,"endTime":3395.65,"body":"visit me there. Fantastic."},{"speaker":"Dave Crenshaw","startTime":3395.65,"endTime":3398.08,"body":"Laura, thank you"},{"speaker":"Dave Crenshaw","startTime":3395.65,"endTime":3398.08,"body":"so much for your generosity and"},{"speaker":"Dave Crenshaw","startTime":3398.08,"endTime":3400.51,"body":"being here and sharing your"},{"speaker":"Dave Crenshaw","startTime":3398.08,"endTime":3400.51,"body":"wisdom with us."},{"speaker":"Laura Vanderkam","startTime":3400.9,"endTime":3402.4,"body":"Thank you so"},{"speaker":"Laura Vanderkam","startTime":3400.9,"endTime":3402.4,"body":"much for having me. I really"},{"speaker":"Laura Vanderkam","startTime":3402.4,"endTime":3403.6000000000004,"body":"appreciate it. And"},{"speaker":"Dave Crenshaw","startTime":3403.6000000000004,"endTime":3405.34,"body":"thank you"},{"speaker":"Dave Crenshaw","startTime":3403.6000000000004,"endTime":3405.34,"body":"everyone for listening."},{"speaker":"Dave Crenshaw","startTime":3405.7000000000003,"endTime":3410.02,"body":"Remember, it's not so much about"},{"speaker":"Dave Crenshaw","startTime":3405.7000000000003,"endTime":3410.02,"body":"what you heard, but about what"},{"speaker":"Dave Crenshaw","startTime":3410.02,"endTime":3414.52,"body":"you do. So make sure that you"},{"speaker":"Dave Crenshaw","startTime":3410.02,"endTime":3414.52,"body":"take one action, and you'll make"},{"speaker":"Dave Crenshaw","startTime":3414.52,"endTime":3417.9100000000003,"body":"Laura's success story, a part of"},{"speaker":"Dave Crenshaw","startTime":3414.52,"endTime":3417.9100000000003,"body":"your success story. Thank you"},{"speaker":"Dave Crenshaw","startTime":3417.9100000000003,"endTime":3418.3900000000003,"body":"for listening."},{"speaker":"Darci Crenshaw","startTime":3419.829,"endTime":3421.779,"body":"You've been"},{"speaker":"Darci Crenshaw","startTime":3419.829,"endTime":3421.779,"body":"listening to the Dave Crenshaw"},{"speaker":"Darci Crenshaw","startTime":3421.779,"endTime":3426.639,"body":"Success Show, hosted by my dad,"},{"speaker":"Darci Crenshaw","startTime":3421.779,"endTime":3426.639,"body":"Dave Crenshaw, and produced by"},{"speaker":"Darci Crenshaw","startTime":3426.639,"endTime":3430.719,"body":"invaluable incorporated research"},{"speaker":"Darci Crenshaw","startTime":3426.639,"endTime":3430.719,"body":"and assisted production by"},{"speaker":"Darci Crenshaw","startTime":3430.719,"endTime":3435.8790000000004,"body":"Victoria Bidez. Sand editing by"},{"speaker":"Darci Crenshaw","startTime":3430.719,"endTime":3435.8790000000004,"body":"Mark Lamorgese JC placed the"},{"speaker":"Darci Crenshaw","startTime":3435.8790000000004,"endTime":3440.1690000000003,"body":"route by me Darci Crenshaw, and"},{"speaker":"Darci Crenshaw","startTime":3435.8790000000004,"endTime":3440.1690000000003,"body":"the music is by Ryan Brady via"},{"speaker":"Darci Crenshaw","startTime":3440.199,"endTime":3444.1890000000003,"body":"con five licensing. Please"},{"speaker":"Darci Crenshaw","startTime":3440.199,"endTime":3444.1890000000003,"body":"subscribe to the Dave Crenshaw"},{"speaker":"Darci Crenshaw","startTime":3444.1890000000003,"endTime":3448.179,"body":"Success Project on Apple"},{"speaker":"Darci Crenshaw","startTime":3444.1890000000003,"endTime":3448.179,"body":"podcasts, Spotify, or wherever"},{"speaker":"Darci Crenshaw","startTime":3448.179,"endTime":3452.1690000000003,"body":"you like to get your podcasts."},{"speaker":"Darci Crenshaw","startTime":3448.179,"endTime":3452.1690000000003,"body":"If you have a suggestion for"},{"speaker":"Darci Crenshaw","startTime":3452.1690000000003,"endTime":3456.039,"body":"someone my dad might like to"},{"speaker":"Darci Crenshaw","startTime":3452.1690000000003,"endTime":3456.039,"body":"interview, please send it to"},{"speaker":"Darci Crenshaw","startTime":3456.039,"endTime":3460.539,"body":"guests at Dave crenshaw.com and"},{"speaker":"Darci Crenshaw","startTime":3456.039,"endTime":3460.539,"body":"please don't forget to leave us"},{"speaker":"Darci Crenshaw","startTime":3460.539,"endTime":3462.9990000000003,"body":"a five star review. See you next"},{"speaker":"Darci Crenshaw","startTime":3460.539,"endTime":3462.9990000000003,"body":"time."}]}