TIMESTAMPS

03:10 - What is a “K Factor”, and why it gives Contractbook exponential growth

08:29 - Why Contractbook charge based on the automation they provide

09:20 - How Contractbook demonstrates value to their users

11:37 - Build trust and expose your user to the power of your platform

13:53 - How Covid helped their market and user to mature

16:30 - Finding different angles to invite more customers

20:02 - Why you should invest in bottom-of-funnel marketing even in the early stages of your business

GUEST BACKGROUND

Niels Martin Brøchner is CEO of multiple startups and currently CEO at Contractbook.com, software that innovates the PDF and makes contract flow less chaotic. He believes you can learn and reuse a lot of unique approaches from other people but still focus on the hand you're dealt instead of what others have done in the past.

MAIN INSIGHT

Identifying and focusing on a solid go-to-market strategy that suits your product helps your company grow exponentially.

KEY TAKEAWAYS

1. Charging your customers is all about the value and solution you provide to them
2. Leverage your customers and their networks
3. Expose your users to the power and value of your platform
4. Remember to experiment and change your strategy to make great progress in your company
5. Narrow your focus on the user experience and how they can share your product
6. Hire someone who can understand and convert opportunity to sales
7. Activation should be easy for your user 

PRACTICAL STEPS

1. Identify who your users are
2. Identify the user journey
3. Find out how you want to invite your users and how your users can invite other users 

TIPS FOR SUCCESS

1. Find one thing that your competitors can’t do and leverage it 

MORE FROM CONTRACTBOOK

Contractbook helps you streamline every step from contract creation to post-signature handoffs. Learn more at contractbook.com

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