Podcast Episode

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)

How The 1-Hour Rule Can Help Your People Do Meaningful Work -- Nitesh Banta, CEO, and Co-Founder at B12

Dec 12, 2022 Season 1 Episode 29

TIMESTAMPS

(03:36) The 1-hour Rule

(08:01) The Scale-up modes in startups

(10:00) Implementing the 1-hour rule

(14:55) Having a better perspective with everyone’s ideas

(16:00) What you are excited about versus what the users might want

(20:19) Launch fast and learn quickly

(25:25) Have an action-oriented mindset

(27:00) Put yourself in your buyer’s shoes

GUEST BACKGROUND

Nitesh Banta believes technology is a force to be reckoned with, which drove him to co-found B12, a human-assisted AI that builds your website in 60 seconds. He completely swapped the business and company strategy from self-serve to enterprise and built a marketing team and strategy from the ground up.

MAIN INSIGHT

Using the 1-hour rule that Nitesh implemented at B12 helps you and your team to be more productive

KEY TAKEAWAYS

For early-stage companies, it is important to focus on the phase of learning and validating their ideas
The 1-hour rule gives you real-time feedback from your users/customers
Give everyone on your team the opportunity to share ideas
Talk and observe the behavior of your users to know what their preferred platform is
Be clear on the process and try to understand what the output looks like with that process.
It’s more important to have the mindset (putting yourself in your buyer’s shoes) than the process to follow

PRACTICAL STEPS

Brainstorm to figure out the intersection between what you are excited about versus what the users might want.
Think about how you could get started with that idea and test it within an hour (or the quickest possible version of the idea)
Jump in and do it - see what happens

TIPS FOR SUCCESS

Launch fast and iterate quickly based on your user feedback.
You don’t need a lot of time to get user feedback.