TIMESTAMPS

(04:15) Instantaneous lead alert and lead responses

(09:58) Lead cost and cost of acquisition

(14:38) Have a script of ideas rather than a script of words

(18:48) Knowing more about your customers 

(20:54) Creating ads that hook people

(24:50) Competitors’ lead magnet systems

(27:00) Customizing the language depending on the industry 

(28:47) Why less is more

(32:00) Implementing the system successfully

GUEST BACKGROUND

Zeze is the Founder & CEO of Beam.city. It is the world's 1st unified advertising automation platform that uses A.I. & algorithms to help businesses automatically plan and optimize their ads on all top advertising channels with fantastic results in days or weeks. Not only is Zeze a trained rocket scientist, he's launched over 11,000 products and applied AI and eCommerce systems.

MAIN INSIGHT

Increase sales revenue by building a system for instant alerts and responses to incoming leads.

KEY TAKEAWAYS

1. Building a system for instantaneously alerting your sales team when a lead shows up makes better sales revenue 
2. Another instantaneous touchpoint is to have a response through SMS
3. Less is more when it comes to messages

PRACTICAL STEPS

Tips for creating ads that will hook people:

1. Using emojis is important is social platforms (FB, IG, YT, etc)
2. You want people to opt-in
3. Media should have a very clear message on its first frame 

TIPS FOR SUCCESS

1. Lead responses should be natural and not sound like they came straight from SOPs.

MORE FROM BEAM.CITY

Beam.city DNA is a powerful, yet easy-to-use growth coordination AI-SaaS platform. It helps you automate and coordinate marketing and sales workflows using ads, text, and social media to get incredible results. Shrink your costs and blast past your growth goals without tab-jumping, spreadsheets, or confusion by using predictive audiences, a goal-customized marketing mix, and an always-on proactive AI expert. Learn more at beam.city

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