GUEST BIO

Sandra Iđoški is the CEO of Collabwriting, a startup whose main purpose is to help content marketers and creators create better content. We do this by simplifying two key things - research and teamwork around it. Sandra previously worked as a CCO at Teodesk, an innovative IT company that aims to resolve business inefficiency within the Telco industry. Their content marketing strategy at the time set them apart and helped them reach new markets. She considers her biggest accomplishment to be helping scale Teodesk from the local Serbian market to the US, UK, and EU markets.

MAIN INSIGHT

Know the industry insights before you start building your product.

KEY TAKEAWAYS

1.  Share your in-house values widely in order to stand out and attract your audience
2. Find the intersection between topics based on your company's unique value and your company's target audience
3.  Start tracking everything you do when posting content - e.g. the time, day, hashtags used when posting on LinkedIn. Use automation to extract data about the best practices for your own company.
4. Filter your user feedback to ensure that you're prioritizing the most valuable improvements to make to your products. The book "The Mom Test" has good insights on how to figure out which feedback is coming from real, consistent users and which feedback is just coming from people who like to hear themselves talk.

MORE FROM COLLABWRITING

Collabwriting is a web-based tool that allows users to create highlights, leave comments, and organize content around topics on any website, making the research and data collecting process easier. Learn more at https://collabwriting.com/

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