GUEST BIO

Itai Sadan is the Co-Founder and CEO of Duda, the leading web design platform for web professionals, agencies, and SaaS platforms that serve SMBs. With more than $100 million in funding, Duda has over 18,000 customers worldwide and hosts over a million active websites. Itai has been featured in several publications, including Forbes, TechCrunch, and Entrepreneur, and is a regular speaker at industry events. He holds a BSc in Computer Science and Mathematics from the University of Ben Gurion in Israel.

MAIN INSIGHT

You can always gain a deeper understanding of your ideal customer profile (ICP). Clarifying your ICP helps everyone in your company become more focused.

KEY TAKEAWAYS

1. Understand your data - look at different slices of your customer base, e.g. the company size, revenue size, industry, pain points
2. Identify how those different segments perform over time in order to understand which segments are your best customers
3. Make sure this slice of the market is big enough to build a business off of
4. Look for customer segments that are going to grow with your company over time and continue using your product. E.g. they will be repeat users, or the segment as a whole is growing, or there is a trend in which more of that type of company will purchase from your product category
5. Build features and craft your messaging towards what is helpful for your best customer segment.

MORE FROM DUDA

Duda is a great platform for marketers or marketing teams who need a website builder, including for creating landing pages and microsites. Duda also offers a white label format, which has proven to be useful for several SaaS customers who integrate with the platform to offer websites to their customer base. Learn more at https://www.duda.co/ or reach out to Itai at duda.co via email.

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