{"version":"1.0.0","segments":[{"startTime":2.736,"endTime":5.805,"body":"The Guiding Light for the Money"},{"startTime":2.736,"endTime":5.805,"body":"Runner podcast and its author."},{"startTime":5.805,"endTime":9.342,"body":"Yours truly has always been."},{"startTime":5.805,"endTime":9.342,"body":"What's working?"},{"startTime":9.342,"endTime":11.911,"body":"What isn't, and what's next?"},{"startTime":11.911,"endTime":16.483,"body":"Apple, which has been a source of funds,"},{"startTime":11.911,"endTime":16.483,"body":"had its best day in weeks."},{"startTime":16.483,"endTime":17.517,"body":"Monday"},{"startTime":18.385,"endTime":21.721,"body":"in the middle of one of the biggest tech"},{"startTime":18.385,"endTime":21.721,"body":"sell offs in recent memory,"},{"startTime":21.721,"endTime":24.391,"body":"Apple was up better than 3%."},{"startTime":25.725,"endTime":28.628,"body":"So what's causing the rush back into Apple"},{"startTime":25.725,"endTime":28.628,"body":"shares?"},{"startTime":29.496,"endTime":30.93,"body":"Here's what we know."},{"startTime":31.398,"endTime":34.734,"body":"DeepSeek"},{"startTime":31.398,"endTime":34.734,"body":"The Chinese tech company run by A.I."},{"startTime":34.768,"endTime":40.507,"body":"Quant and hedge fund manager"},{"startTime":34.768,"endTime":40.507,"body":"Liang Wenfeng has freaked out A.I."},{"startTime":40.507,"endTime":43.61,"body":"bulls coming up with an open source, large"},{"startTime":43.61,"endTime":47.947,"body":"language model"},{"startTime":43.61,"endTime":47.947,"body":"that is close to chatgpt in quality,"},{"startTime":48.481,"endTime":51.418,"body":"but developed at a fraction of the cost,"},{"startTime":51.885,"endTime":54.22,"body":"at least so they say."},{"startTime":54.587,"endTime":55.221,"body":"Now news."},{"startTime":55.221,"endTime":56.089,"body":"On the advancements"},{"startTime":56.089,"endTime":59.592,"body":"have been leaking for a while,"},{"startTime":56.089,"endTime":59.592,"body":"but it seemed to hit mainstream media on."},{"startTime":59.592,"endTime":60.927,"body":"Friday."},{"startTime":61.127,"endTime":63.797,"body":"By the end of the weekend, tech"},{"startTime":61.127,"endTime":63.797,"body":"traders were in panic mode,"},{"startTime":64.397,"endTime":66.933,"body":"gearing up for a monster"},{"startTime":64.397,"endTime":66.933,"body":"sell off Monday morning."},{"startTime":68.334,"endTime":70.637,"body":"Now investors do what they always do"},{"startTime":71.004,"endTime":73.306,"body":"when they lose confidence in the bull"},{"startTime":71.004,"endTime":73.306,"body":"thesis."},{"startTime":74.04,"endTime":76.743,"body":"Sell first and ask questions later."},{"startTime":78.211,"endTime":80.613,"body":"The deepseek model is open source."},{"startTime":80.914,"endTime":83.65,"body":"What I can see so far is that it is real,"},{"startTime":84.184,"endTime":88.822,"body":"exceptionally powerful"},{"startTime":84.184,"endTime":88.822,"body":"and verified by some of our top A.I."},{"startTime":88.822,"endTime":90.59,"body":"Scientists."},{"startTime":90.723,"endTime":92.525,"body":"But as for the cost."},{"startTime":92.525,"endTime":95.528,"body":"We are taking what they are saying"},{"startTime":92.525,"endTime":95.528,"body":"at face value."},{"startTime":96.663,"endTime":98.898,"body":"Not everyone is convinced."},{"startTime":98.898,"endTime":100.834,"body":"Akif Malik Citi analyst."},{"startTime":100.834,"endTime":102.602,"body":"He's a skeptic."},{"startTime":102.735,"endTime":104.904,"body":"He says what's real"},{"startTime":104.904,"endTime":108.942,"body":"is that deepseek is charging end users"},{"startTime":104.904,"endTime":108.942,"body":"significantly less."},{"startTime":110.21,"endTime":113.546,"body":"What is still unclear"},{"startTime":110.21,"endTime":113.546,"body":"is just how much they really invested."},{"startTime":113.78,"endTime":115.982,"body":"To get to this point."},{"startTime":116.349,"endTime":116.883,"body":"Now is deep."},{"startTime":116.883,"endTime":120.286,"body":"seek come up with a model that could"},{"startTime":116.883,"endTime":120.286,"body":"change the AI investment landscape?"},{"startTime":120.553,"endTime":122.555,"body":"Sure, it could very well be."},{"startTime":122.555,"endTime":125.024,"body":"And we may have to rethink"},{"startTime":122.555,"endTime":125.024,"body":"some of our favorite trades"},{"startTime":125.258,"endTime":126.926,"body":"in the days, weeks and months ahead."},{"startTime":128.228,"endTime":129.262,"body":"But remember,"},{"startTime":129.262,"endTime":131.598,"body":"we're talking about a company in China"},{"startTime":132.332,"endTime":134.667,"body":"with seemingly very close ties."},{"startTime":134.667,"endTime":136.669,"body":"To the CCP."},{"startTime":136.669,"endTime":140.006,"body":"Now, I started this pod"},{"startTime":136.669,"endTime":140.006,"body":"talking about Apple."},{"startTime":140.106,"endTime":142.342,"body":"So let me get back to that."},{"startTime":142.342,"endTime":143.576,"body":"Monday's price action."},{"startTime":143.576,"endTime":146.012,"body":"Begs the question. Why?"},{"startTime":146.012,"endTime":148.348,"body":"Why was the Cupertino giant up"},{"startTime":148.681,"endTime":151.351,"body":"when just about every other tech"},{"startTime":148.681,"endTime":151.351,"body":"stock was down?"},{"startTime":152.852,"endTime":156.189,"body":"In part, I think it's"},{"startTime":152.852,"endTime":156.189,"body":"because they are not considered."},{"startTime":156.322,"endTime":158.791,"body":"An AI player."},{"startTime":158.992,"endTime":160.927,"body":"Now, is. That good or bad?"},{"startTime":160.927,"endTime":162.162,"body":"Maybe for a day or two."},{"startTime":162.162,"endTime":162.929,"body":"It's good news."},{"startTime":162.929,"endTime":166.766,"body":"But I think it speaks to the heart"},{"startTime":162.929,"endTime":166.766,"body":"of what has been wrong at a company"},{"startTime":166.766,"endTime":170.036,"body":"that continues to play it. Safe."},{"startTime":170.036,"endTime":173.439,"body":"Once the bedrock of most investment"},{"startTime":170.036,"endTime":173.439,"body":"portfolios."},{"startTime":173.439,"endTime":178.311,"body":"Apple is now raising questions"},{"startTime":173.439,"endTime":178.311,"body":"of whether a company this large"},{"startTime":179.012,"endTime":181.214,"body":"still has the entrepreneurial spirit"},{"startTime":181.781,"endTime":186.452,"body":"needed to navigate the air."},{"startTime":186.553,"endTime":189.622,"body":"Legions of loyal fans"},{"startTime":186.553,"endTime":189.622,"body":"are now starting to say out loud"},{"startTime":189.622,"endTime":194.727,"body":"what was once only whispers by analysts,"},{"startTime":189.622,"endTime":194.727,"body":"short sellers and disgruntled competitors."},{"startTime":195.361,"endTime":197.53,"body":"The emperor has no clothes."},{"startTime":198.765,"endTime":201.534,"body":"In the last few weeks, analysts"},{"startTime":198.765,"endTime":201.534,"body":"have been tripping over themselves"},{"startTime":201.534,"endTime":205.171,"body":"to downgrade the shares, convinced"},{"startTime":201.534,"endTime":205.171,"body":"that the iPhone 16."},{"startTime":205.405,"endTime":207.54,"body":"Has been a disappointment."},{"startTime":207.84,"endTime":209.842,"body":"As Dan Niles put it in a recent"},{"startTime":209.842,"endTime":212.312,"body":"CNBC interview and I'm paraphrasing here."},{"startTime":213.079,"endTime":215.348,"body":"Investors for the fourth year in a row"},{"startTime":215.548,"endTime":217.951,"body":"are counting on an upgrade cycle"},{"startTime":218.551,"endTime":220.987,"body":"that has materialized."},{"startTime":220.987,"endTime":224.724,"body":"Now, even if they beat the top and bottom"},{"startTime":220.987,"endTime":224.724,"body":"line numbers for this quarter,"},{"startTime":224.724,"endTime":230.763,"body":"which are currently 124 and 35.5"},{"startTime":224.724,"endTime":230.763,"body":"billion respectively."},{"startTime":231.03,"endTime":236.069,"body":"Big numbers can somehow manage to do"},{"startTime":231.03,"endTime":236.069,"body":"better than expected for next quarter."},{"startTime":236.436,"endTime":241.14,"body":"It means little to the long term"},{"startTime":236.436,"endTime":241.14,"body":"trajectory of an enterprise"},{"startTime":241.274,"endTime":244.244,"body":"that is clearly lost, a spark that made it"},{"startTime":244.244,"endTime":247.313,"body":"the most loved company in the world."},{"startTime":247.547,"endTime":250.35,"body":"Apple's moment"},{"startTime":247.547,"endTime":250.35,"body":"for self-reflection has arrived."},{"startTime":251.584,"endTime":256.322,"body":"Bands, investors, analysts and portfolio"},{"startTime":251.584,"endTime":256.322,"body":"managers want their mega moment."},{"startTime":256.623,"endTime":258.891,"body":"Make Apple Great Again."},{"startTime":258.891,"endTime":260.493,"body":"Welcome to The Money Runner."},{"startTime":260.493,"endTime":261.427,"body":"I'm David Nelson."},{"startTime":263.763,"endTime":283.783,"body":"Innovation distinguishes"},{"startTime":284.25,"endTime":286.552,"body":"between a leader and a follower."},{"startTime":287.52,"endTime":290.39,"body":"The quote, of course, is from Apple"},{"startTime":287.52,"endTime":290.39,"body":"founder Steve Jobs."},{"startTime":291.291,"endTime":295.895,"body":"Under Steve's leadership, Apple"},{"startTime":291.291,"endTime":295.895,"body":"revolutionized personal computing music."},{"startTime":296.095,"endTime":298.531,"body":"Smart phones and so much more."},{"startTime":299.565,"endTime":302.635,"body":"Products"},{"startTime":299.565,"endTime":302.635,"body":"like the iPhone didn't just enter markets."},{"startTime":303.036,"endTime":304.904,"body":"They created them"},{"startTime":305.138,"endTime":305.972,"body":"jobs, ability."},{"startTime":305.972,"endTime":309.275,"body":"To see around corners and deliver"},{"startTime":305.972,"endTime":309.275,"body":"what consumers didn't"},{"startTime":309.275,"endTime":312.445,"body":"even know they needed made Apple an icon."},{"startTime":312.445,"endTime":313.946,"body":"Of innovation."},{"startTime":314.681,"endTime":317.383,"body":"But Steve's vision alone"},{"startTime":314.681,"endTime":317.383,"body":"likely wouldn't have been enough"},{"startTime":317.383,"endTime":322.288,"body":"to take Apple's market cap"},{"startTime":317.383,"endTime":322.288,"body":"from 350 billion at the time of his death"},{"startTime":322.989,"endTime":325.658,"body":"to the near 3.5 trillion."},{"startTime":326.059,"endTime":327.794,"body":"It is today."},{"startTime":328.227,"endTime":329.929,"body":"The ten X Leap needed"},{"startTime":329.929,"endTime":333.599,"body":"the operational excellence"},{"startTime":329.929,"endTime":333.599,"body":"that Tim Cook brought to the table."},{"startTime":334.367,"endTime":339.839,"body":"Tim first joined Apple in 1998, so"},{"startTime":334.367,"endTime":339.839,"body":"it's right there at Steve's side and able"},{"startTime":339.839,"endTime":344.911,"body":"to translate Steve's vision and innovation"},{"startTime":339.839,"endTime":344.911,"body":"into manufacturing, marketing and."},{"startTime":344.911,"endTime":347.613,"body":"Supply chain excellence."},{"startTime":347.613,"endTime":349.015,"body":"From securing component"},{"startTime":349.015,"endTime":352.752,"body":"supplies to competitive prices"},{"startTime":349.015,"endTime":352.752,"body":"to managing complex supply chains."},{"startTime":352.785,"endTime":358.858,"body":"Tim set the stage for Apple to dominate"},{"startTime":352.785,"endTime":358.858,"body":"these categories for the next few decades,"},{"startTime":360.059,"endTime":361.461,"body":"and the fact that"},{"startTime":361.461,"endTime":366.232,"body":"he managed the transition of Apple from"},{"startTime":361.461,"endTime":366.232,"body":"being just an electronics product company"},{"startTime":366.866,"endTime":369.302,"body":"to a mammoth ecosystem, complete with"},{"startTime":369.302,"endTime":372.138,"body":"subscription services"},{"startTime":369.302,"endTime":372.138,"body":"and supplemental products."},{"startTime":372.338,"endTime":374.107,"body":"His contribution."},{"startTime":374.107,"endTime":379.545,"body":"Cannot be overstated, but the lifeblood of"},{"startTime":374.107,"endTime":379.545,"body":"technology is innovation and."},{"startTime":379.545,"endTime":382.081,"body":"Frankly, for most Apple fans."},{"startTime":382.815,"endTime":385.952,"body":"Watching innovation evolve at Apple"},{"startTime":382.815,"endTime":385.952,"body":"is like watching a glacier."},{"startTime":386.352,"endTime":387.62,"body":"You know, it's moving."},{"startTime":387.62,"endTime":390.39,"body":"You just can't always see it."},{"startTime":390.623,"endTime":392.592,"body":"While Cook's tenure."},{"startTime":392.592,"endTime":394.227,"body":"Has seen record breaking profits."},{"startTime":394.227,"endTime":397.53,"body":"Its product lineup"},{"startTime":394.227,"endTime":397.53,"body":"feels more evolutionary."},{"startTime":397.897,"endTime":400.266,"body":"Than revolutionary."},{"startTime":400.266,"endTime":402.869,"body":"Steve Jobs fostered a culture"},{"startTime":402.869,"endTime":405.571,"body":"of risk taking and disruptive innovation."},{"startTime":405.905,"endTime":409.742,"body":"Post Jobs Apple's"},{"startTime":405.905,"endTime":409.742,"body":"culture has shifted towards stability"},{"startTime":410.143,"endTime":412.945,"body":"and predictability."},{"startTime":415.214,"endTime":416.816,"body":"Tim Cook,"},{"startTime":416.816,"endTime":421.454,"body":"who assumed the CEO role in 2011"},{"startTime":416.816,"endTime":421.454,"body":"following the passing of."},{"startTime":421.454,"endTime":422.522,"body":"Steve Jobs."},{"startTime":422.522,"endTime":425.458,"body":"Is undeniably a master of."},{"startTime":425.458,"endTime":427.026,"body":"Operations."},{"startTime":427.026,"endTime":429.295,"body":"He has streamlined Apple's supply. Chain."},{"startTime":429.662,"endTime":432.765,"body":"Optimized manufacturing and overseen"},{"startTime":432.765,"endTime":436.169,"body":"remarkable"},{"startTime":432.765,"endTime":436.169,"body":"growth in revenue and profitability."},{"startTime":437.136,"endTime":437.87,"body":"However,"},{"startTime":437.87,"endTime":441.407,"body":"Cook's approach leadership"},{"startTime":437.87,"endTime":441.407,"body":"is vastly different."},{"startTime":441.541,"endTime":443.576,"body":"Than Apple's founder."},{"startTime":443.643,"endTime":447.814,"body":"While Jobs was a visionary driven"},{"startTime":443.643,"endTime":447.814,"body":"by an insatiable desire to shatter"},{"startTime":448.047,"endTime":452.919,"body":"technological limitations,"},{"startTime":448.047,"endTime":452.919,"body":"Cook is more pragmatic,"},{"startTime":452.919,"endTime":456.923,"body":"focused on operational efficiency"},{"startTime":452.919,"endTime":456.923,"body":"and incremental improvements."},{"startTime":457.49,"endTime":461.761,"body":"This shift in leadership has subtly"},{"startTime":457.49,"endTime":461.761,"body":"influenced Apple's product strategy."},{"startTime":462.528,"endTime":465.565,"body":"Under Cook, the company has concentrated"},{"startTime":465.565,"endTime":470.036,"body":"on refining existing products"},{"startTime":465.565,"endTime":470.036,"body":"and expanding into new services."},{"startTime":470.369,"endTime":471.07,"body":"Apple Music."},{"startTime":471.07,"endTime":471.771,"body":"Apple Pay."},{"startTime":471.771,"endTime":474.74,"body":"Apple TV are just a few examples."},{"startTime":475.908,"endTime":478.644,"body":"While these endeavors"},{"startTime":475.908,"endTime":478.644,"body":"have all been successful,"},{"startTime":479.312,"endTime":481.647,"body":"technology never sleeps."},{"startTime":482.215,"endTime":485.551,"body":"Apple needs to push back"},{"startTime":482.215,"endTime":485.551,"body":"the edge of the envelope once again"},{"startTime":485.985,"endTime":488.788,"body":"and reestablish itself as a leader."},{"startTime":489.222,"endTime":493.926,"body":"And not a follower."},{"startTime":493.926,"endTime":499.398,"body":"Cook's focus on operational efficiency,"},{"startTime":493.926,"endTime":499.398,"body":"while valuable, may have inadvertently"},{"startTime":499.398,"endTime":502.201,"body":"created an environment where bold,"},{"startTime":502.635,"endTime":505.638,"body":"unconventional ideas struggle to flourish."},{"startTime":506.539,"endTime":509.475,"body":"Take the iPhone, Apple's flagship product."},{"startTime":509.775,"endTime":511.644,"body":"And cash cow."},{"startTime":511.644,"endTime":515.781,"body":"In recent years, new models have offered"},{"startTime":511.644,"endTime":515.781,"body":"only modest improvements."},{"startTime":516.516,"endTime":519.051,"body":"A better camera. Here, slightly faster."},{"startTime":519.051,"endTime":520.253,"body":"Processing. There."},{"startTime":521.22,"endTime":525.057,"body":"The narrative feels reminiscent"},{"startTime":521.22,"endTime":525.057,"body":"of 20th century car companies,"},{"startTime":525.057,"endTime":528.261,"body":"where new models introduce cosmetic tweaks"},{"startTime":528.661,"endTime":531.297,"body":"rather than transformative advancements."},{"startTime":531.931,"endTime":535.101,"body":"Other products"},{"startTime":531.931,"endTime":535.101,"body":"like the Apple Watch and MacBook"},{"startTime":535.301,"endTime":537.87,"body":"have followed a similar trajectory"},{"startTime":535.301,"endTime":537.87,"body":"of safe."},{"startTime":538.371,"endTime":540.973,"body":"Incremental updates."},{"startTime":540.973,"endTime":543.976,"body":"The biggest risk is not taking any risk."},{"startTime":544.944,"endTime":548.481,"body":"That quote was from Meta founder"},{"startTime":544.944,"endTime":548.481,"body":"and CEO Mark Zuckerberg."},{"startTime":549.448,"endTime":553.653,"body":"Marks statement goes right"},{"startTime":549.448,"endTime":553.653,"body":"to the heart of the Apple Challenge."},{"startTime":554.086,"endTime":558.157,"body":"When you are generating close"},{"startTime":554.086,"endTime":558.157,"body":"to 25 billion a quarter in profits, few"},{"startTime":558.391,"endTime":563.095,"body":"would have the hotspot to do anything"},{"startTime":558.391,"endTime":563.095,"body":"that could disrupt the cash flow machine."},{"startTime":564.13,"endTime":566.432,"body":"This trend of incrementalism"},{"startTime":566.432,"endTime":569.135,"body":"extends"},{"startTime":566.432,"endTime":569.135,"body":"across Apple's entire product line."},{"startTime":570.169,"endTime":572.204,"body":"The Apple Watch Series ten."},{"startTime":572.204,"endTime":574.574,"body":"Look, it's a solid smartwatch,"},{"startTime":575.074,"endTime":577.71,"body":"but it offers only minor improvements."},{"startTime":578.544,"endTime":581.047,"body":"The same for the in-form MacBook Pro."},{"startTime":581.047,"endTime":583.983,"body":"Despite its power,"},{"startTime":581.047,"endTime":583.983,"body":"it feels like a predictable."},{"startTime":583.983,"endTime":586.085,"body":"Update rather than a game changer."},{"startTime":587.553,"endTime":589.822,"body":"Maybe the AirPods Pro too with ANC."},{"startTime":589.855,"endTime":591.791,"body":"Maybe that can light a spark."},{"startTime":591.791,"endTime":594.293,"body":"It offers technology to those with hearing"},{"startTime":591.791,"endTime":594.293,"body":"loss."},{"startTime":594.894,"endTime":596.429,"body":"Look, I'm one of them."},{"startTime":596.429,"endTime":599.332,"body":"I wear hearing aids, can't see them right"},{"startTime":596.429,"endTime":599.332,"body":"now, but they're there."},{"startTime":600.099,"endTime":603.703,"body":"Comes from a result of my years"},{"startTime":600.099,"endTime":603.703,"body":"as a rock and roll recording artist."},{"startTime":603.903,"endTime":606.872,"body":"I played by hymns that would rival a 747"},{"startTime":606.872,"endTime":609.575,"body":"jet on takeoff,"},{"startTime":606.872,"endTime":609.575,"body":"and I paid the price for that."},{"startTime":610.476,"endTime":611.077,"body":"Sure, I'd love."},{"startTime":611.077,"endTime":612.445,"body":"Something new like."},{"startTime":612.445,"endTime":614.914,"body":"AirPods designed for people like me."},{"startTime":614.914,"endTime":617.817,"body":"I'll give it a shot, but I don't think"},{"startTime":618.084,"endTime":620.353,"body":"it's going to move the needle."},{"startTime":620.853,"endTime":623.022,"body":"The reviews of the iPhone 16."},{"startTime":623.623,"endTime":625.958,"body":"Are obviously more important."},{"startTime":625.958,"endTime":630.196,"body":"While generally positive,"},{"startTime":625.958,"endTime":630.196,"body":"they highlight a lack of."},{"startTime":630.196,"endTime":632.999,"body":"Groundbreaking new features."},{"startTime":632.999,"endTime":634.934,"body":"Meanwhile, competitors like Samsung"},{"startTime":634.934,"endTime":639.105,"body":"are pushing the boundaries with foldable"},{"startTime":634.934,"endTime":639.105,"body":"phones and advanced camera technology."},{"startTime":639.138,"endTime":643.409,"body":"Google is making significant strides"},{"startTime":639.138,"endTime":643.409,"body":"in artificial intelligence"},{"startTime":643.676,"endTime":645.745,"body":"and augmented reality."},{"startTime":645.745,"endTime":649.515,"body":"Apple,"},{"startTime":645.745,"endTime":649.515,"body":"once the undisputed leader in innovation."},{"startTime":650.049,"endTime":652.351,"body":"Now appears to be playing catch up."},{"startTime":653.686,"endTime":654.42,"body":"Apple's going to."},{"startTime":654.42,"endTime":655.921,"body":"Have to take some risks."},{"startTime":655.921,"endTime":658.758,"body":"And maybe even risk losing some fans"},{"startTime":659.225,"endTime":662.395,"body":"to set the company up"},{"startTime":659.225,"endTime":662.395,"body":"for future generations of."},{"startTime":662.395,"endTime":664.93,"body":"Believers."},{"startTime":667.033,"endTime":670.636,"body":"Five Ways Apple Can Reignite Innovation."},{"startTime":671.47,"endTime":675.508,"body":"Number one"},{"startTime":671.47,"endTime":675.508,"body":"Cultivate internal Entrepreneurs."},{"startTime":676.676,"endTime":680.246,"body":"Apple should create opportunities"},{"startTime":676.676,"endTime":680.246,"body":"for startups within the company"},{"startTime":680.913,"endTime":683.716,"body":"to experiment with bold new ideas."},{"startTime":684.55,"endTime":685.651,"body":"Google, X and."},{"startTime":685.651,"endTime":689.922,"body":"Amazon Web Services are prime examples"},{"startTime":685.651,"endTime":689.922,"body":"of how internal projects."},{"startTime":690.523,"endTime":692.458,"body":"Can drive innovation."},{"startTime":692.458,"endTime":693.959,"body":"Number two."},{"startTime":693.959,"endTime":696.362,"body":"Diversify Leadership."},{"startTime":696.362,"endTime":698.497,"body":"The company. Needs visionary leaders."},{"startTime":698.497,"endTime":701.133,"body":"Who can complement Cook's operational."},{"startTime":701.133,"endTime":702.702,"body":"Expertize."},{"startTime":702.768,"endTime":706.472,"body":"Empowering or appointing leaders"},{"startTime":702.768,"endTime":706.472,"body":"with disruptive mindsets"},{"startTime":706.939,"endTime":708.674,"body":"could help Apple regain."},{"startTime":708.674,"endTime":711.077,"body":"Its innovative edge."},{"startTime":711.077,"endTime":712.378,"body":"Embrace A.I."},{"startTime":712.378,"endTime":714.68,"body":"and emerging technologies."},{"startTime":714.68,"endTime":718.951,"body":"Apple must double down on air and air"},{"startTime":714.68,"endTime":718.951,"body":"and even consider."},{"startTime":718.951,"endTime":721.454,"body":"New form factors."},{"startTime":721.454,"endTime":723.589,"body":"Acquisitions or partnerships with A.I."},{"startTime":723.589,"endTime":726.859,"body":"focused companies"},{"startTime":723.589,"endTime":726.859,"body":"could help Apple catch up"},{"startTime":727.46,"endTime":729.328,"body":"with competitors."},{"startTime":729.328,"endTime":732.965,"body":"They should be prepared to spend big because they think they're going to have to"},{"startTime":734.633,"endTime":737.603,"body":"accelerate supply chain diversification."},{"startTime":738.771,"endTime":742.141,"body":"Reducing dependance on China"},{"startTime":738.771,"endTime":742.141,"body":"should be a top priority."},{"startTime":743.142,"endTime":746.278,"body":"Apple needs to dramatically"},{"startTime":743.142,"endTime":746.278,"body":"pick up the pace of supply chain"},{"startTime":746.278,"endTime":749.014,"body":"expansion into other geographies."},{"startTime":749.982,"endTime":751.25,"body":"Number five."},{"startTime":751.25,"endTime":753.352,"body":"And perhaps the most important."},{"startTime":753.753,"endTime":756.222,"body":"Rekindle the think different spirit."},{"startTime":757.656,"endTime":759.391,"body":"Apple needs to rediscover"},{"startTime":759.391,"endTime":762.495,"body":"the entrepreneurial ethos that defined."},{"startTime":762.495,"endTime":764.23,"body":"The jobs era."},{"startTime":764.563,"endTime":767.566,"body":"This means embracing risk, accepting"},{"startTime":767.566,"endTime":771.27,"body":"failure, and prioritizing bold ideas."},{"startTime":771.67,"endTime":773.773,"body":"Over safe bets."},{"startTime":776.942,"endTime":780.146,"body":"Failure is not the opposite of success."},{"startTime":781.247,"endTime":783.449,"body":"It is an essential part of the journey."},{"startTime":783.716,"endTime":785.384,"body":"Toward achieving it."},{"startTime":785.384,"endTime":788.754,"body":"The Apple Car was a failure"},{"startTime":785.384,"endTime":788.754,"body":"and perhaps the reason"},{"startTime":788.754,"endTime":791.624,"body":"the company's"},{"startTime":788.754,"endTime":791.624,"body":"gun shy about going big on an acquisition."},{"startTime":792.658,"endTime":795.06,"body":"While a $10 billion. Loss."},{"startTime":795.094,"endTime":798.264,"body":"Is a lot for most companies,"},{"startTime":795.094,"endTime":798.264,"body":"Apple generates"},{"startTime":798.264,"endTime":801.934,"body":"that much in free cash flow"},{"startTime":798.264,"endTime":801.934,"body":"in just five weeks."},{"startTime":802.468,"endTime":807.173,"body":"Apple's biggest acquisition"},{"startTime":802.468,"endTime":807.173,"body":"was their $3,000,000,000.20 14"},{"startTime":807.173,"endTime":811.71,"body":"purchase of Beats a streaming service,"},{"startTime":807.173,"endTime":811.71,"body":"a maker of headphones."},{"startTime":812.511,"endTime":813.112,"body":"Look."},{"startTime":813.212,"endTime":814.079,"body":"As a former"},{"startTime":814.079,"endTime":817.983,"body":"performing artists and recording engineer,"},{"startTime":814.079,"endTime":817.983,"body":"I found little in the Beats lineup."},{"startTime":817.983,"endTime":818.851,"body":"That impressed me."},{"startTime":820.519,"endTime":821.654,"body":"Perhaps in recent."},{"startTime":821.654,"endTime":823.289,"body":"Years. There was a reluctance to."},{"startTime":823.289,"endTime":826.492,"body":"Make a large acquisition, given"},{"startTime":823.289,"endTime":826.492,"body":"the previous administration's framework"},{"startTime":826.725,"endTime":830.396,"body":"that all acquisitions by large companies"},{"startTime":826.725,"endTime":830.396,"body":"would be anti-competitive."},{"startTime":830.796,"endTime":832.898,"body":"And should be blocked."},{"startTime":832.898,"endTime":836.502,"body":"Well, there's a new sheriff in town,"},{"startTime":832.898,"endTime":836.502,"body":"and I think Tim"},{"startTime":836.502,"endTime":840.039,"body":"Cook would get a very different reaction"},{"startTime":836.502,"endTime":840.039,"body":"from the new president,"},{"startTime":840.506,"endTime":845.544,"body":"especially if it meant more American jobs."},{"startTime":848.013,"endTime":848.781,"body":"Here's to the."},{"startTime":848.781,"endTime":853.786,"body":"Crazy ones the misfits, the rebels,"},{"startTime":848.781,"endTime":853.786,"body":"the troublemakers,"},{"startTime":854.753,"endTime":856.755,"body":"those who see the world differently."},{"startTime":858.19,"endTime":860.492,"body":"Again, important words from Steve Jobs."},{"startTime":861.66,"endTime":865.297,"body":"Steve believed these were the people"},{"startTime":861.66,"endTime":865.297,"body":"who could change the world."},{"startTime":866.432,"endTime":868.567,"body":"Apple once embodied"},{"startTime":868.567,"endTime":871.704,"body":"this spirit challenging conventions"},{"startTime":871.704,"endTime":874.84,"body":"and breaking boundaries"},{"startTime":871.704,"endTime":874.84,"body":"with each product launch."},{"startTime":875.341,"endTime":877.743,"body":"It was a company driven"},{"startTime":875.341,"endTime":877.743,"body":"not by safe choices,"},{"startTime":878.01,"endTime":880.379,"body":"but by new ideas and bold risks."},{"startTime":881.814,"endTime":885.885,"body":"If Apple wants to remain a leader,"},{"startTime":881.814,"endTime":885.885,"body":"it must get back to this narrative."},{"startTime":886.919,"endTime":888.454,"body":"It must embrace those"},{"startTime":888.454,"endTime":890.756,"body":"willing to dream big and take risks."},{"startTime":892.291,"endTime":895.027,"body":"It must think beyond incremental updates"},{"startTime":892.291,"endTime":895.027,"body":"and return"},{"startTime":895.027,"endTime":897.596,"body":"to the daring vision that defined it."},{"startTime":899.098,"endTime":901.233,"body":"The next chapter of Apple's story"},{"startTime":901.6,"endTime":905.004,"body":"should not be written with caution,"},{"startTime":901.6,"endTime":905.004,"body":"but with courage."},{"startTime":906.438,"endTime":909.708,"body":"The future"},{"startTime":906.438,"endTime":909.708,"body":"belongs to those who think differently."},{"startTime":910.376,"endTime":912.811,"body":"The question now is Will Apple"},{"startTime":912.811,"endTime":915.581,"body":"dare to be one of them again?"},{"startTime":915.915,"endTime":917.75,"body":"Thank you all for taking the time."},{"startTime":917.75,"endTime":919.652,"body":"To join me for today's show."},{"startTime":919.652,"endTime":921.921,"body":"If you want to learn"},{"startTime":919.652,"endTime":921.921,"body":"more about the Money Runner"},{"startTime":921.921,"endTime":924.023,"body":"and yours truly, go to my substack site."},{"startTime":924.023,"endTime":926.825,"body":"dcnelson123@substack.com"},{"startTime":928.06,"endTime":929.328,"body":"I'm David Nelson"},{"startTime":929.328,"endTime":932.831,"body":"and this is the money runner"}]}