[00:00:00] Introduction

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Host: Hey everyone and welcome back. Today we're going to be uh taking a deep dive into the world of Web Flow Sauce integrations.

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Guest: Awesome.

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Host: It's going to be a lot of fun and I think this is a really important topic for anybody who's building a sauce app on Web Flow.

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Guest: Absolutely.

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Host: We're going to be talking about kind of the must-have integrations that you should be thinking about from day one to help you really build that platform and scale it. And yeah, you don't want to just have a pretty website,

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Guest: right?

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Guest: You need to have something that actually functions behind the scenes as well,

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Host: exactly. The tools that we're going to be talking about today can really help you kind of streamline that workflow.

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Guest: Yeah.

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Host: Provide a great customer experience, ultimately help you grow a really successful business.

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Guest: Totally. And I think that the first thing that we should be talking about is CRM integrations because honestly, this was something that I really struggled with in in the past.

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Host: Absolutely.

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Guest: I did not have a CRM for so long and I was just like juggling all these different like customer interactions.[00:00:50]

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Host: Oh, yeah. and lead tracking and like notes and it was

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Guest: it's a nightmare.

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Host: It was a nightmare. So, you need to have some kind of system in place,

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Guest: right,

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Host: to manage all of that and automate as much as possible.

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Guest: Yeah. And like thankfully there's these amazing tools out there like HubSpot and Salesforce.

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Host: Two of the the biggest players in the game

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Guest: for sure. Um but they can really like re revolutionize how you

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Host: totally

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Guest: manage your customer relationships. It's it's like having this like personal assistant that's like constantly behind the scenes.

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Host: Yeah. Behind the scenes keeping everything organized and and making sure that nothing slips through the cracks.

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Guest: And they're not complaining.

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Host: And they're not complaining. They're just there to help.

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Guest: Exactly. They're always happy to help.

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Host: 247.

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Guest: That's the dream.

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Host: Yeah. Now, I'm curious about the the insights that we can get, okay, from these tools. Like what kind of secret weapons are we talking about here?

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Guest: Well, one of the things that I love about CRM, okay, is the ability to track customer behavior, [00:01:49]

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Host: right? So, think about features like live chat, okay, and email tracking, these tools allow you to see exactly what your customers are doing on your website.

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Guest: So, it's not just about like who they are, and like their contact info.

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Host: No, it's about understanding their journey.

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Guest: Got it.

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Host: What pages they're visiting, what they're clicking on, how they're interacting with your emails.

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Guest: It's like having X-ray vision.

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Host: Exactly. into their behavior. And that's incredibly powerful because then you can start to tailor your marketing messages,

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Guest: okay?

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Host: Personalize your interactions and really kind of optimize that customer experience.

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Guest: It's all about making datadriven decisions.

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Host: It is

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Guest: instead of just kind of guessing or going with your gut.

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Host: Yeah. You actually have the information you need to make informed choices and that leads to better results.

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Guest: Absolutely. Now, speaking of data, that kind of brings us to our next topic, which is analytics.

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Host: Okay. Which I know can sound a little bit boring.

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Guest: Yeah. People's eyes might glaze over a little bit.[00:02:48]

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Host: Yeah. It's not the sexiest topic, but it's incredible. important, but it is important. So, we have to talk about it.

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Guest: Um, but raw data is kind of like crude oil, right?

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Host: Yes.

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Guest: It's messy.

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Host: It's messy and it's unusable until it's refined.

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Guest: You need to have the right tools to process it and make sense of it.

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Host: Exactly. And so, what are those tools?

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Guest: Well, two that I really like, okay, are Google Analytics and Mix Panel.

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Host: Great tools.

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Guest: Yeah. They're kind of the industry standards in a lot of ways.

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Host: Um, and they allow you to to really kind of dive deep into your website data. So, it's not just about knowing how many people visited your site, right?

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Guest: Yep.

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Host: It's about understanding where they came from.

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Guest: Yep.

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Host: What pages they visited, how long they stayed on each page, all those juicy details.

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Guest: Yes. And most importantly, like how they converted or didn't convert.

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Host: Yeah. Because ultimately, that's what we're trying to do, right?

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Guest: That's the goal.

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Host: We want people to take action, right? Whether that's signing up for a free trial or purchasing a product.[00:03:48]

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Guest: And analytics can help us understand what's working and what's not.

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Host: Absolutely. It's like having a detective.

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Guest: Oh, I like that.

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Host: On your team, uncovering clues about your audience's behavior. So, we can optimize our marketing, improve our website, and ultimately drive more conversions.

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Guest: Make those datadriven decisions.

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Host: Love it. All right. So, we talked about CRM. We've talked about analytics. Now, let's move on to something that I'm personally very passionate about, which is automation.

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Guest: Yes, automation is key.

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Host: It is scaling any business, but Especially a sauce business.

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Guest: Totally. Because there's so many repetitive tasks that we have to do as sauce business owners. And you don't want to be doing those things manually.

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Host: No. Cuz it takes up so much time.

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Guest: So much time and energy.

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Host: Yeah. And you're prone to making mistakes.

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Guest: For sure. And so what I love about tools like Zapier and Make

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Host: two of my favorites

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Guest: is that they allow us to automate those tasks.

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Host: Absolutely. They're like the ultimate productivity hackers. [00:04:48]

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Guest: I like that. They can connect all your different apps and services and create these automated workflows that just work in the background

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Host: so we can focus on the things that really matter.

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Guest: Exactly. Like building our product or talking to our customers and coming up with new ideas for your business.

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Host: So give me some examples of like what we can automate.

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Guest: Sure. So let's say you have a new lead that comes in through your web flow contact form.

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Host: Okay.

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Guest: You can use Zapier to automatically add that lead to your CRM.

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Host: Got it.

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Guest: Send them a welcome email and even notify your sales team. All automatically.

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Host: All automatically. That's crazy. You don't have to do anything. So, we're saving time, right? We're reducing errors and we're creating a more seamless experience

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Guest: for everyone involved.

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Host: For everyone involved, both for you and your team and for your customers.

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Guest: I love that.

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Host: Yeah. Now, one question that I have is like this all sounds great, but isn't setting up all this automation kind of complicated? [00:05:47]

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Guest: Well, it can seem daunting at first, but thankfully platforms like Zapier and Make are designed to be userfriendly.

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Host: Okay. Even if you're not a developer, it's they have these really intuitive interfaces with drag and drop functionality and tons of pre-built templates.

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Host: So, we don't have to start from scratch.

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Guest: No, not at all.

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Host: Awesome. And the best part is they integrate seamlessly with Web Flow.

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Guest: Okay, that's key.

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Host: So, you can connect your Web Flow site to all these other amazing tools. And it's not just about saving time, right?

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Guest: No, there are other benefits to automation as well.

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Host: Yes. Tell me more.

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Guest: Well, one of the biggest ones is consistency, right? When you automate your tasks, you know that they're going to be done the same way

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Host: every single time.

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Guest: Every single time, no matter what, no matter who's doing them or what day of the week it is. And that's really important for building trust with your customers.

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Host: Absolutely. Because they know that they can rely on you to deliver a consistent experience. And that's really important for any business, but especially for a sauce business where you're building a long-term relationship

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Guest: totally [00:06:47]

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Host: with your customers. Now, speaking of building relationships, let's talk about customer support.

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Guest: Okay, which is another really crucial aspect.

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Host: Yes, of building a successful saws business in today's competitive landscape. You can't afford to ignore customer support,

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Guest: right? It's essential.

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Host: And I think that, you know, imagine it's 2 a.m. and a customer is having trouble accessing your software.

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Guest: Oh, yeah.

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Host: They're panicked. They need help now.

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Guest: They need help now. And if they don't get it,

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Host: they might just jump ship.

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Guest: They might go to your competitor.

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Host: Exactly. And so what I love about platforms like Intercom and Zenesk is that they allow us to provide that 24/7

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Guest: always on that on support that customers expect these days.

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Host: And so instead of like, you know, sending an email and hoping that somebody gets back home on Monday morning, right,

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Guest: they can actually get help in real time.

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Host: In real time through live chat or through email or even a knowledge base.

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Guest: Knowledge base.

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Host: Exactly. And that makes a huge difference.[00:07:47]

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Guest: It does. In terms of customer satisfaction, loyalty, it's all about creating a seamless and person ized experience for your customers and building those strong relationships that are going to keep them coming back for more because ultimately customer retention is just as important as customer acquisition.

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Host: Absolutely. All right. So, we've talked about CRM, analytics, automation, customer support. Now, let's tackle a topic that I know can be a bit of a headache for a lot of saw businesses,

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Guest: which is payments.

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Host: Payments.

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Guest: Yeah. Dealing with subscriptions, invoices, recurring billing, all that fun stuff.

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Host: It can be a real pain.

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Guest: It can be a pain, especially if you're trying to do it manually.

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Host: Yeah, I've been there. Or with a bunch of different tools that don't talk to each other, right? And so, what I love about Stripe,

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Guest: Stripe is great,

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Host: is that it just makes the entire process

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Guest: so much easier.

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Host: So much easier. It handles everything from processing transactions to managing subscriptions, sending out invoices, [00:08:47]

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Guest: all in one place.

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Host: All in one place. So, you don't have to juggle a bunch of different tools.

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Guest: I love that.

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Host: Yeah, it really simplifies things and it's secure and reliable.

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Guest: Yeah, that's important.

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Host: Which is really important when you're dealing with people's money.

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Guest: Absolutely. You want to make sure that everything is safe and sound. Now, one thing that I really appreciate about Stripe, okay, is that it's very customer ccentric.

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Guest: Yes, they have these like beautiful checkout pages that are really easy to use.

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Host: They're mobile friendly

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Guest: and they offer multiple payment options like credit cards, debit cards, digital wallets.

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Host: Yep. You can even do a payments. So, it's really flexible and it makes it easy for customers to pay you, which is what we want.

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Guest: Which is what we want. We want to make it as easy as possible for people to give us their money.

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Host: Exactly. And for us as business owners, Stripe makes it easy to track our revenue, right? Manage our subscriptions and generate reports.

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Guest: Yep. All in one place. [00:09:47]

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Host: So, it's like having this like financial dashboard.

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Guest: Yes.

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Host: That gives us a clear overview of our business and it integrates seamlessly with Web Flow.

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Guest: Okay. Okay.

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Host: So, you can easily connect your Web Flow site to Stripe and start accepting payments.

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Guest: Yep.

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Host: Awesome. All right. So, we've covered a lot of ground here. We have from CRM and analytics to automation and payments. It's clear that integrations are essential.

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Guest: Yes. For any web flow sauce business.

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Host: They're not just nice to haves. They're musthaves.

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Guest: They're musthaves

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Host: if you want to be successful.

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Guest: Exactly. And so now I want to talk about the how. Okay. Like how Do these integrations actually work?

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Host: Yeah. What's going on behind the scenes?

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Guest: Well, that's where the WebSlow API comes in.

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Host: Okay. The API. So, this is getting a little technical

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Guest: a little bit.

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Host: But I think it's important to understand at least at a high level how it works. So, can you kind of break it down for us?

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Guest: Sure. So, basically the web flow API is like a universal translator. [00:10:47]

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Host: Okay. I like that analogy.

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Guest: That allows different software systems to talk to each other. So, it's like the bridge between our Web Flow site and all these other tools and platforms.

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Host: Got it. And it allows them to exchange data and work together in harmony.

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Guest: That's beautiful. So, it's like they're speaking different languages, but the API is kind of like the interpreter that helps them understand each other. And this is what makes Web Flow such a powerful platform, okay, for building SAS businesses because it gives you so much flexibility.

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Host: So, we can really create custom solutions.

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Guest: Yeah. That are tailored to our specific needs. And it's not just about plugging in pre-built integrations. You can actually build custom integrations using the API.

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Host: Okay, so we can get really creative here and innovative.

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Guest: The possibilities are really endless.

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Host: I love that.

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Guest: Yeah, it's exciting.

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Host: It is exciting. All right, so we've explored the what of integrations. Now we're starting to dive into the how

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Guest: with the API

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Host: with the API.

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Guest: It's all coming together. [00:11:47]

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Host: I'm loving it. All right, so we're going to take a quick break and when we come back, we'll be diving deeper into the benefits of the Web Flow API for SAW. and how to leverage its power to create a truly exceptional saw experience.

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Guest: Sounds good.

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Host: Stay tuned.

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Guest: Tune in.

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Host: All right, so we're back and we're talking all about the Web Flow API, which is like the magic behind all of these amazing integrations that we've been discussing.

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Guest: Exactly. It's the engine that makes everything work.

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Host: Okay, so let's talk about like specifically how this API can benefit us as S business owners. [00:12:22]

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Guest: Okay. Well, one of the biggest benefits is that it allows us to really customize the user experience.

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Host: Okay. Use Experience. That's a big one.

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Guest: Huge. Yeah. In the sauce world, you're not just selling a product, you're selling an experience,

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Host: right? And that experience needs to be topnotch if you want to keep your customers happy and coming back for more.

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Guest: Exactly. And so the Web Flow API gives us the flexibility to create those really personalized and engaging experiences. So it's not just about like plugging in some pre-built integration. It's about really like tailoring it to our specific needs and our brand.

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Host: Exactly. You can create these unique interfaces and workflows that are perfectly aligned with your vision.

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Guest: So give me an example like how can we use the API to enhance the user experience.

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Host: Sure. So let's say you have a project management tool.

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Guest: Okay. And you want to integrate it with your web flow site.

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Host: Mh.

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Guest: You can use the API to create a custom dashboard.

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Host: Okay. That pulls in all the relevant data from your project management tool.

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Guest: Got it. So your users can see everything in one place. [00:13:22]

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Host: That's convenient.

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Guest: Without having to jump between different apps. So it's all about streamlining that workflow.

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Host: Exactly. And making it as easy as possible for your users to get things done. And because Web Flow is no code,

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Guest: right,

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Host: we can actually build these custom integrations without having to write a bunch of code.

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Guest: That's right. You don't need to be a developer to leverage the power of the API.

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Host: That's awesome.

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Guest: Yeah, it's a really powerful tool that's accessible to everyone. Now, let's talk about another big one, which is data synchronization.

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Host: Okay, this is something that I know a lot of saucees struggle with.

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Guest: Yeah, it's a pain point for sure.

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Host: It is. It's like manually copying and pasting information between different platforms.

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Guest: I hate doing that.

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Host: It's so timeconuming and it's prone to errors.

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Guest: Exactly. And that's where the Web Flow API can really save the day.

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Host: Okay, tell me more.

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Guest: Well, it can automate that entire process. So, no more manual copying and pasting.

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Host: No more. It's all done automatically in the background.

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Guest: Beautiful. Give me an example. [00:14:22]

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Host: Sure. So, let's say someone fills out a form on your Web Flow landing page.

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Guest: Okay.

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Host: You can use the API to automatically send that data to your CRM.

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Guest: Got it. Your email marketing platform and any other tool that you need to use.

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Host: So, it's all connected.

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Guest: It's all connected and it's all happening in real time. So, we're saving time, we're reducing errors, and we're creating a more seamless experience for our users.

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Host: Exactly. And that's what it's all about.

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Host: I love it. Now, let's talk about scalability.

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Guest: Okay. [00:14:58]

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Host: Because every sauce business dreams of growth, right? But scaling a platform effectively can be a challenge.

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Guest: Yeah, it's not easy.

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Host: So, how does the web flow API help us with that?

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Guest: Well, as your business grows and you start to get more users and more traffic, you need a platform that can handle that increased demand, right? We don't want our website crashing or our applications slowing down.

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Host: Exactly. And that's where the Web Flow API combined with backend integration.

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Guest: Okay. Back-end integrations [00:15:38]

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Host: can really make a difference.

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Guest: So, what are backend integrations?

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Host: Well, they're basically the powerhouse behind your Web Flow site.

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Guest: Okay.

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Host: They handle all the heavy lifting when it comes to data management. Mhm. processing transactions and ensuring that everything runs smoothly behind the scenes.

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Guest: So they're are like the unsung heroes.

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Host: Yes, they are

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Guest: working tirelessly in the background, keeping everything running

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Host: to keep everything running smoothly. And there are platforms like wisd and firebase. [00:16:12]

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Guest: Yes, those are two great examples that integrates seamlessly with web flow.

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Host: Yep. And can really supercharge your s platform scalability. So you can handle all that growth without any problems.

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Host: I love it. Now I know that we've been talking about APIs and back and integrations. And that might sound a little intimidating to someone who's not a developer.

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Guest: I understand.

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Host: But the good news is that you don't have to be a coding wizard to leverage the power of the Web Flow API.

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Guest: Exactly. Web Flow has done a great job of making this technology accessible to everyone. [00:16:49]

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Host: So there are no code solutions available.

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Guest: Yes. Tons of them that make it easy to connect your Web Flow site to other platforms without having to write any code.

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Host: So can you give me some examples of these no code solutions?

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Guest: Sure. So platforms like Zapier and Integramat.

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Host: Yep. Are really popular.

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Guest: I've heard of those.

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Host: Yeah, they're great.

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Guest: They're super user friendly and they have a ton of pre-built integrations. So, we don't have to start from scratch.

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Host: Exactly. You can just connect the dots [00:17:22]

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Guest: and automate those workflows without any coding knowledge.

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Host: I love that. All right. So, this is all very empowering.

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Guest: It is.

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Host: It means that building a truly integrated and sophisticated sauce platform is within reach for anyone regardless of their technical skills.

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Guest: That's the beauty of Web Flow.

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Host: I love it. All right, we've covered a lot of ground here today.

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Guest: We have

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Host: talking about the Web Flow API and all of its amazing benefits. It's a game changer for sure.

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Guest: It is a game changer. So, I think we should take another quick break. [00:17:57]

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Host: Okay. And when we come back, we'll be sharing some practical tips.

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Guest: Sounds good.

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Host: And best practices to ensure that your web flow saw integrations are set up for success.

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Guest: Looking forward to it. Stay tuned.

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Host: All right, we are back and we are ready to get practical.

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Guest: Yes. Let's talk about some best practices.

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Host: Best practices for integrations. Because I think, you know, we've talked about all these amazing tools, all the possibilities.

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Guest: All the possibilities, but it can be a little overwhelming. [00:18:37]

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Host: Yeah. It's like drinking from a fire hose sometimes.

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Guest: It really is like where do we even start, right?

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Host: So, let's break it down. That's the first thing that we should be thinking about.

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Guest: Well, I think the most important thing is to choose the right tools for the job.

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Host: Okay. Choosing the right tools.

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Guest: Yeah. Because there are so many options out there.

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Host: So many.

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Guest: And it's easy to get caught up in the hype, right? It's like shiny object syndrome.

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Host: Exactly. But you need to be strategic about which integrations you choose. [00:19:09]

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Guest: So how do we do that?

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Host: Well, I think the first step is to really understand your needs.

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Guest: Okay.

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Host: What are your pain points? What are we trying to solve?

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Guest: Exactly. What are you trying to achieve with these integrations?

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Host: Got it? And once you have a clear understanding of your needs, then you can start to evaluate the different options.

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Guest: And there are a lot of different options.

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Host: There are a lot. So how do we narrow it down?

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Guest: Well, I think it's helpful to Think about your budget.

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Host: Okay. Budget's always a factor. [00:19:54]

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Guest: It is. And your technical skills, right? Some integrations are more complex than others.

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Host: Exactly. And so you need to make sure that you choose something that you're comfortable with.

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Guest: And that's within our, you know, skill set, right, to actually implement. And if you're not sure, you can always reach out to a Web Flow expert.

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Host: Okay. There's always help available.

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Guest: Yeah. There are tons of great resources out there.

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Host: Awesome. All right. So, we've chosen our tools. We've done our research. Ready to go. [00:20:27]

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Guest: Now, we need to test them.

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Host: Okay. Testing. Why is test testing so important.

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Guest: Well, you don't want to just launch an integration, right, and hope for the best.

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Host: Yeah. That could be a recipe for disaster.

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Guest: It could be. You need to make sure that everything is working properly so that the data is flowing correctly.

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Host: Exactly. And that the user experience is seamless.

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Guest: And how do we do that?

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Host: Well, you need to test the integration thoroughly.

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Guest: Okay. In a staging environment.

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Host: Got it. So, not on our live website, [00:20:58]

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Guest: right? You don't want to break anything on your live site. So, create a staging environment. Test everything out. make sure it's all working and then once you're confident

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Host: then we can launch it.

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Guest: Then you can launch it to your live site.

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Host: Okay, that makes sense. And it's also a good idea to monitor the integration.

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Guest: Okay,

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Host: after you launch it just to make sure that everything is still running smoothly.

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Guest: So we're not just like setting it and forgetting it.

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Host: No, you need to keep an eye on it. [00:21:28]

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Guest: Make sure it's all working as expected, especially in the early days when you're still kind of ironing out the kinks.

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Host: Got it. All right, so we've chosen our tools. We've tested them thoroughly. We've monitored them.

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Guest: We're monitoring them.

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Host: Now we need to make sure that for keeping our data secure.

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Guest: Okay. Data security, that's a big one.

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Host: Huge. Yeah. You're dealing with sensitive information.

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Guest: Customer data.

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Host: Yeah. And so you need to make sure that you're protecting it. So what are some best practices for data security? [00:22:02]

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Guest: Well, I think the most important thing is to choose integrations that have a good reputation.

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Host: Okay. So do our research.

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Guest: Yeah. Make sure that they're using strong encryption.

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Host: Got it.

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Guest: And that they comply with all the relevant privacy regulations like GDPR and CCPA.

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Host: Exactly. And it's also a good idea to have a data security policy in place.

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Guest: Got it. Data security policy.

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Host: Yeah. That outlines how you're going to collect, store, and use customer data so that everyone on your team is on the same page. [00:22:34]

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Guest: Exactly. And that your customers know what to expect and that builds trust.

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Host: It does

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Guest: with our customers. It's all about transparency.

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Host: Awesome. All right. So, we've covered a lot of ground here today.

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Guest: We have.

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Host: Talking about Webflow sauce integrations, the must haves.

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Guest: The must haves.

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Host: The best practices.

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Guest: The best practice. practices. I feel like our listeners are now equipped to go out there.

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Host: Yeah. And build something amazing. Build those successful sauce businesses.

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Guest: Absolutely. So, thank you so much for joining us on this deep dive. [00:23:09]

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Host: Yeah. Thanks for having me. And until next time, keep learning, keep innovating, and keep building.

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Guest: See you next time.

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Host: Bye.