Episode 19: Nicole Rodrigues - Public Relations/NRPR Group

On this episode, Host Krish Kumar sits down with Nicole Rodrigues, the Founder and CEO of NRPR Group.

Nicole Rodrigues is a recognized PR expert, digital and social media marketing pro with 22+ years of experience under her belt. She has developed and successfully executed strategic campaigns for some of the biggest names in business, including: Yahoo!, Dolby, Sony Pictures Entertainment, Sony PlayStation, Hulu, M-GO, Toon Hero, Demand Media, Heal, MOBITV and the Oakland (now Las Vegas) Raiders. Amongst some of the most notable campaigns she was charged with, Nicole ran the first and only official Mommy blogger campaign for Yahoo!, she devised and launched the PR strategy for all of Hulu's first original shows, and she helped develop Youtube’s creator and influencer PR strategy to produce more impactful campaigns at the forefront of the creator economy boom. 

Nicole has repeatedly been celebrated as an innovative leader in her industry, most recently as a Bulldog Reporter PR Awards  Leader of the Year (Agency) and Ragan's Top Agencies Awards Agency Leader 2022. She has also been honored with a Stevie Award winner for Communications, Investor Relations, or PR Executive of the Year. She was also awarded PR Daily’s “PR Professional of the Year” Award (2019), Bulldog Reporter’s “Stars of PR - PR Professional Who Makes a Difference” Award (2018), a Gold Award for “Public or Media Relations Professional of the Year” in Bulldog Reporter's “Stars of PR,” and PR News’ Top 50 Game Changers in Public Relations (2017). These awards are confirmation of her mission to meaningfully disrupt the way in which public relations are done in the modern era.

Nicole is also the author of Beverly Hills Boss, a business and life skills book aimed at helping others, like herself, who dream of leading despite any humble beginnings or obstacles. Through her book, readers gain inspiration and actionable insight for growing as a person and in their careers. 

Nicole takes great pride in being a former NFL cheerleader, having spent several years cheering for the famed Oakland Raiders. Today, she continues to cheer on her “new team” at NRPR and is a graduate from San Jose State University with a Bachelor of Science degree in Public Relations. She earned her MBA at UCLA’s Anderson School of Management. While attending business school, Nicole was an Admissions Rep on class council and graduated in the top 15% of her class. She earned her MBA with a concentration in entrepreneurship, which she chose purposely to ensure she was learning more skills to help her clients manage the ups and downs of starting, growing and scaling a business.

Recorded and Edited by Shiv Govil.