Robin Gaster's book Behemoth, Amazon Rising: Power and Seduction in the Age of Amazon is available to buy on, naturally, Amazon. If you want to understand where Amazon came from, why it is so successful and why it needs to be tamed this is a great place to go. I spoke to Robin on my podcast. I still can't make up my mind. It seems I buy half my stuff from Amazon - but Robin makes a good case for why that is the problem . . .