The Rich Robinson Show - Season 1 - At the Speed of China
Candid and fun interviews with my amazing guests – entrepreneurs, operators, experts - that will help you unlock actionable insights around the Asia region and the entrepreneurial activity that defines it.
Season one is titled At the Speed of China, like at the speed of light. The idea is that there are both outdated and clouded views on China while there is much to be learned from China's rapid rise after opening but even more importantly the lightning quick pace of business execution, consumer adoption and scale.
The Rich Robinson Show - Season 1 - At the Speed of China
Navigating China’s Rapidly Evolving Consumer Tech and Fitness Landscapes
In this episode, Olivia Plotnick, Founder of Wai Social, shares her journey from learning Mandarin in high school to launching her own agency helping foreign brands navigate China’s dynamic social media and e-commerce landscapes. She offers a unique insider lens, having witnessed the exponential growth of platforms like WeChat and local Chinese fitness apps firsthand.
Key takeaways: the lightning fast speed of China’s consumer tech innovation and why it’s critical for global brands to understand even if not entering China yet—trends like live streaming are already going global. We discuss case studies on community building tactics that engage digital-savvy Chinese consumers. Olivia stresses staying open to lessons from China’s tech and business ecosystems rather than fixating on politics as tapping into the pace of change happening daily offers competitive insights for brands worldwide.