TV Makers
TV Makers is a podcast that takes listeners behind the scenes of the TV industry, interviewing professionals in various roles to gain insights into their work. Host Ashley Golder speaks with the likes of Steadicam operators, Production Managers, Directors, Lighting Technicians, and more, covering all aspects of the TV world. In each episode, we delve into the intricacies of their roles, learning about the challenges and rewards of working in the industry. With episodes released every two weeks, TV Makers is perfect for TV enthusiasts, aspiring industry professionals, and veterans with years of experience. Subscribe now on your preferred platform and follow @tvmakerspod on Instagram and Twitter for more content.
TV Makers
Ep 32: Channel 4’s Digital Commissioner, Laura Marks - Creating Digital Gold in a Post-Linear World
Channel 4’s Senior Commissioning Editor and Business Operations Lead for Digital, Laura Marks, reveals the insider rules behind digital commissioning, what most producers get wrong, what Channel 4 really looks for and how to create digital gold in a post-linear world.
From understanding the “minus 10 seconds” rule for thumbnails to balancing data with gut instinct, Laura breaks down how her team commissions content for YouTube and social platforms, why not everyone can do it, and why risk, access, and creativity still matter more than algorithms.
If you’ve ever wondered how to pitch to Channel 4 Digital, what defines a true “YouTube-first” idea, or how traditional TV teams can adapt to the changing landscape, this episode is essential listening!
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Thank you to our Sponsors:
RIMMS- https://www.rimms.tv
The Kit House - https://www.kithouserental.co.uk
Directed By Good - https://www.directedbygood.com
Edited By Ben Seal
Recorded by Ashley Golder - https://ashleygolder.tv/
Instagram @tvmakerspod
Email: Podcast@tvmakers.co.uk
Artwork by Benjamin Leon -
Instagram: @benleondraws
Website: www.benleondraws.com