So today we're talking about building culture in our companies . This is Jason . I got David . We are rocking . We're both at our individual houses . We don't like to be around each other when we're doing podcasts . Well , I don't like to be around you , that's all . See , people don't understand that . People don't understand . We're twins . So when we get into a room and we got to do a podcast and we're sitting there with our microphones staring at each other , it's like it's weird man Like why ? Okay , come on , let's talk about the subject matter , jason . Okay , we're talking about building culture in our companies and I heard this great podcast it was some business podcast , organizational leadership thing or whatever and I heard a business owner , a guy who runs an organization , talk about six keys to the culture in their company and it's built pretty big and they were able to scale it and I was like , oh , I really like those . So I'm going to go over each of those keys that he shared and talk about what we think just kind of wrap our own thoughts around this . But we're talking about building culture and companies .
Speaker 1What we got to understand is culture is the strongest force in any environment . If you think about going out into the ocean . There was a time when I used to love going out and riding the waves not surfing but body surfing and stuff . I love that . Now , man , I got this left ear thing . If I get water in my ear I get all jacked up and I just don't ride waves anymore . But I remember there were times , especially when I was younger , running out there in the waves and we're just body surfing for 30 , 45 minutes . Next thing , you know , I look and the people that I was with my family , they're nowhere , even close , because the current has taken me down . It's taken me down whichever direction , and culture is a lot like that .
Speaker 1The natural drift of culture is always going to be negative . So we have to fight hard to keep it positive , because there's a spiritual battle that ensues over the culture and it's a spiritual battle that the devil is true . He's alive , he's real and in scripture he's called the prince of the air when he's talking about that , or the prince of the earth , which means the natural undercurrent is very similar to like grass . You know , you can fertilize your grass all you want , but if you don't touch your grass and don't mess with it , weeds are going to grow . It just happens If you don't pay attention to your health and eat well and exercise , you're going to probably get fatter . You'll at least get out of shape . That's just the nature of culture . We live in a fallen world , so the nature of culture will tend negative . It's just a fallen world . That's exactly right .
Speaker 1The question is how do we create a solid , successful culture in our businesses ? So the first thing that we have to do is we got to identify things that we love and reinforce them . So you got to first identify what is it that you love ? Okay , like , if you want to create good culture even in your family , you want to create good culture in your business . First , identify the things that you love and let's figure out ways to reinforce those things . Like that , to me , is one of the most powerful ideas Like , identify what you love and then find ways to reinforce those things . So you got to ask yourself first like , what do I love ? Well , this is where we get into start . This is where we get into talking about values , and we've done several podcasts where we've talked about values . You know one word definitions that define what's important to you . And then a principle is a sentence that ties a value to action . So if we're looking at this , we're looking at values , we're looking at principles , we're looking at what do we love and how can we reinforce those things and what I love about this particular that , these .
Speaker 1I'm going to share with you six keys that I learned from this particular leadership podcast on ways that this guy built his business and his company . Because if you think about ways to make your team better , ways to make everything better in your organization culturally , then we have to have principles , we gotta have values that we operate by . So let me give you these six . Okay , so in these six keys , these are mindsets , these are ways to think that if every employee does this , if every team member does this , you're going to have the business that you want . Okay , number one make it better . So , number one is make it better . And if you guys got anything to write with , you should write , because these things are good , so make it better . So everybody on the team , everybody on the staff , has to participate in making things better .
Speaker 1So , david and I , when we were building our business , our real estate company , and we had lots of I mean , david , what would you say ? Probably we had a hundred franchisees . Each of them had staffs that we were helping to train and we had our own staff . So we were probably maybe 500 people strong and our one thing that we were helping to train and we had our own staff . So we were probably maybe 500 people strong , and our one thing that we would always tell people was you need to be thinking about minimizing mouse clicks . So we created a system , but you know what ? That system should be constantly growing and improving . So if there's a seven-step process for you to finish a task and it takes seven clicks through our system for you to finish that task , think of ways to make it six clicks , and if you do that , we give you a gift card , you know . So it's like make it better . So , yeah , what we have today is good , but make it better . And if people in your organization can constantly be thinking about , how can I make this better , that's going to create some good culture . So the question is what am I doing to help improve organizationally ?
Of course , we see in Scripture Colossians 3 , ephesians 6 , but then in various other passages , where , whatever it is that we do , we want to do it as unto the Lord . So we want to always , always be thinking about making it better , and that's what you do with your home . When you're sitting at your house , at least , if you're like Jason and me , we're sitting at our house and I'm like , how can I make this better when I entertain , or how can I make this better for my kids ? Like , oh , if I change that over there , I mean , it's just nature . It's what we want to do whenever you have something that you're invested in . So if you're certain with your business , you want to make it better every single aspect to the best of your ability , and this group that came out with these six keys , these six little things that they called their covenant , has actually scaled really well . So the first thing is teach your people . You need to be thinking how can I make it better ? So make it better .
Speaker 1Number two take it personally . So you've got to believe in your product so much that you want to dive in and be personally involved and you need to take your job personally . If you can teach every single employee , every single staff member , that you have to take their jobs personally , that's going to be a massive uptick in productivity . You just want to . I mean , think about the people that are working with you and for you , and you just say , hey , are you proud of that work ? Do you want to put your name on that work ? How does that job that you just did reflect you ? Yes , and you just build that into them .
Speaker 1Yep , and one of the keys as a leader if you want your people to take their jobs personally , you've got to be personally involved in their lives , which means they've got to know that you care about them personally . They'll take their jobs personally when they know you care about them personally . So figure out what are their goals ? What do they want to accomplish ? What are their kids' names ? You know , like , get into their life . And it's very good to have culture building , you know , team building type stuff outside of a work environment , because then you get to know people even better . Okay , so when you get people to think , okay , how can I make it better ? Number two take it personally . Number three work with others .
Speaker 1This is the spirit of collaboration , to where you do not need to be too proud to ask for help and not too busy to offer help , like work with others . It is a team environment . When you are a team player , when you can get your people to constantly be thinking about hey , I want to be someone who's good to work with . How many of us as employers know what this feels like . When you've got somebody who's so talented , so incredibly talented , but they can't get along with anybody , then ultimately you can't keep that person around because it doesn't matter how talented they are , if they can't get along with anybody , they can't work on a team . It's going to hurt the team . That spirit of collaboration is so incredibly important . Get your people to ask the question where am I leveraging the talent and skills of those outside my primary team ? That's a really good one . Don't just keep it to the employees . Make sure that you've got people outside of what we would call vendors . You need good vendors in place as well . You need to be able to work with others . That spirit of collaboration is extremely important . So make it better , better to take it personally . Three work with others . Number four and this is a really interesting one , but I think it makes sense Replace yourself .
Speaker 1Yeah , of course , that's exactly what Christ did . He replaced himself in the disciples and then he moved on . You have to replace yourself in your job on . You have to replace yourself in your job . Make it so systematized and organized and also train others to do the same thing that you're doing . That makes you incredibly valuable to the company , and that's the spirit of this whole .
Speaker 1Replace yourself . It's you're empowering other people to move up . You're getting your job so systemized and streamlined that someone else can do it , and then you will move up . If you seek to replace yourself , that makes you a better worker . You're streamlining and systemizing your process . If you seek to replace yourself , you'll always have a place . Always In any organization , people want to move up . So what you need to do is seek to replace yourself . That's what we're talking about in terms of your employees need to be thinking about how can I replace myself , and then you , as the boss , assuring them . If you replace yourself , trust me , I'll find a place for you , because that's the kind of person you never let go . But you want them thinking how can I replace myself ? And as leaders , we need to empower people to think this way myself . And as leaders , we need to empower people to think this way . So replace yourself .
Speaker 1Number five this is so important Stay fit . We bring , so our people bring their personal lives to work . Whether we want to or not . If they're having relational issues , that's going to show up and work . If they're having health issues , that's going to show up and work . So we need our people to be thinking about I need to stay fit . This is really important . The more responsibility you have in an organization , the more important it is for you to stay fit . So we got to think about spiritual health , physical health , mental health , financial health , relational health . So we got to get our people asking the question how am I taking care of myself physically , how about spiritually , how about relationally , emotionally , financially ? And then , as a leader , you guys are constantly thinking how can I help my people stay fit ? That's right . To be able to create a culture , that's good that you like , that reinforces what you want . You've got to get them thinking how can I stay fit ? And when you're fit , you don't have the brain fog that you once had and you get more accomplished in 60% of the time than you did in 100% of the time . So the extra 20% that you're adding to the fitness , you actually gain 20% .
Speaker 1I remember having a guy David you'd remember this dude who got called out sick In three months . He called out sick like five times and then he comes back to work one day and he's got his lunch and it's fried chicken and Mountain Dew . And I remember , man , I got so mad and I remember talking with him . I was like , bro , listen , you eating that is now costing our company , because , I promise , if you're sucking down Mountain Dew , you are not doing your body a service , you are actually damaging your body and you should not be drinking that . I didn't care what he drank until he started calling out sick all the time . Now I care , right and so . But staying fit , because it is going to affect everybody . So to have the culture that you want , you need to be able to reinforce to all of your people . I need to stay fit . I got to stay fit in every area of my life , otherwise it's going to hurt our business . Okay , so let's stay fit .
Speaker 1And number six remain open-handed . And what do we mean by that ? We're talking about being flexible . We're talking about in any growing organization , there's going to be constant change , and if somebody can't handle constant change , they can't be on the team . Yeah , you cannot be rigid . You're like .
Speaker 1We just discussed this . This is our process . It's like look an airline pilot . I love how Craig Groeschel describes it . He's constantly making adjustments . That doesn't mean you're a bad pilot , that means you're a good one , because you don't know what the crosswind is going to be . You have no idea what's going to happen at certain altitudes , with turbulence . You just don't know . You have to be making constant adjustments , that's right , and people have to be open to change .
Speaker 1So you want to build a culture that experiences change in a good way . It's like all right , guys , this is what we've been doing the last three months . We're going to change it and celebrate it . Find some way for people to actually go okay , yeah , some people just react negatively to change but find a way to reinforce it and so that people actually start celebrating some of this change and make it fun . You know it's like have a pizza party when it comes to changing something and then every time a pizza party comes like , oh , what's changing ? You know so it's what they call in this podcast palms up , living , which is a great way to pray . If you pray to God , turn your palms up toward him . You know what this does is this manages your triggers . When your palms are up and you're talking with somebody , yeah , you're in a receive mode If your hands are crossed , your arms are crossed and your fists are clenched or whatever . It's not going to calm your triggers . So palms up is all right . What's the change ? God , I'm willing to take it .
Speaker 1And then you teach your people to be open to change and remaining open-handed . That is going to help you a lot . So those six keys , man , you pick whatever you want , just be actively involved . Figure out what is it that I love , what makes up a great culture , and how can I reinforce those things in my business . These six things are just ideas for you where you teach your people . Number one make it better . Two take it personally . Three work with others . Number four replace yourself . Number five stay fit . And number six remain open handed . And so let's build great cultures in our companies , ladies , that's good . That'll help us become expert owners . We got to own every area of our life , and that's what's really cool about these six . Is it really kind of is a little bit more holistic , especially when it's like working with others and staying fit . I mean , that's you got to do that in every area of your life , regardless of whether
you're in business or not .
Speaker 1So all right , yeah , man , we're looking forward to next week . We have our mastermind , of which we are calling the master's mind and we've got it's at our lake house . So we have I mean we we got just enough guys there . It's going to be so fun . Bunch of dudes , bunch of dudes , and we're , we're talking , we're calling about , we're calling it the master's mind because we want to help you get the master's mind on your business . And if the times were bad and you weren't able to make this one , don't worry , we'll do another one . We'll open up that lake house . It's always going to be small , man , we're talking . 12 to 15 dudes at any time , always going to be small . So it's very hands-on and we want to get the master's mind on our businesses . Awesome , all right . God bless you guys . We'll .