Waypointers
Waypointers is the go-to podcast for agency leaders. In this series, produced by Waypoint Partners, we bring together the brightest minds in the industry and our own in-house growth advisory specialists to share illuminating conversations to grow your agency.
Bringing you insights, analysis and knowledge from the leading lights of the UK agency landscape, Waypointers is a must-listen for aspirational agency leaders.
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Waypoint Partners is an expert global growth and M&A advisory firm providing support to businesses in the marketing services and technology sectors.
Waypointers
8. Achieving value from paid search
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The frequent changes to online paid advertising can be hard to navigate. Platforms like Google, Amazon and Meta regularly update their practices, which can be highly confusing to businesses. Frequent updates mean being an early adapter is essential to ensure budgets and resources are used effectively.
In this Waypointers episode, Dan Chorlton, Co-Founder and CEO of GOA Marketing discusses with Phil Gripton, Partner at Waypoint, about new developments in paid advertising.
This honest and up-to-date discussion with an industry expert provides key insight into online advertising, its challenges and how to utilise it effectively and profitably.