Waypointers
Waypointers is the go-to podcast for agency leaders. In this series, produced by Waypoint Partners, we bring together the brightest minds in the industry and our own in-house growth advisory specialists to share illuminating conversations to grow your agency.
Bringing you insights, analysis and knowledge from the leading lights of the UK agency landscape, Waypointers is a must-listen for aspirational agency leaders.
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Waypoint Partners is an expert global growth and M&A advisory firm providing support to businesses in the marketing services and technology sectors.
Waypointers
9. Hopium: The ailment blocking agency growth
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Have you ever heard of Hopium? It could be what’s blocking your agency's success.
Listen to our latest Waypointers podcast episode where David Kean, Co-Developer of Catalyst2 discusses with Phil Gripton, Partner at Waypoint, about how Hopium can undermine your sales strategy.
Hopium: (Noun. An obsessive sales / business development behaviour characterised by habitual episodes of unsubstantiated optimism, persistent delusion, and expressions of self-deception within the context of winning new business.)