Have you ever heard of Hopium? It could be what’s blocking your agency's success.
Listen to our latest Waypointers podcast episode where David Kean, Co-Developer of Catalyst2 discusses with Phil Gripton, Partner at Waypoint, about how Hopium can undermine your sales strategy.
Hopium: (Noun. An obsessive sales / business development behaviour characterised by habitual episodes of unsubstantiated optimism, persistent delusion, and expressions of self-deception within the context of winning new business.)
Have you ever heard of Hopium? It could be what’s blocking your agency's success.
Listen to our latest Waypointers podcast episode where David Kean, Co-Developer of Catalyst2 discusses with Phil Gripton, Partner at Waypoint, about how Hopium can undermine your sales strategy.
Hopium: (Noun. An obsessive sales / business development behaviour characterised by habitual episodes of unsubstantiated optimism, persistent delusion, and expressions of self-deception within the context of winning new business.)