Waypointers
Waypointers is the go-to podcast for agency leaders. In this series, produced by Waypoint Partners, we bring together the brightest minds in the industry and our own in-house growth advisory specialists to share illuminating conversations to grow your agency.
Bringing you insights, analysis and knowledge from the leading lights of the UK agency landscape, Waypointers is a must-listen for aspirational agency leaders.
Subscribe to Waypointers wherever you get your podcasts.
Waypoint Partners is an expert global growth and M&A advisory firm providing support to businesses in the marketing services and technology sectors.
Waypointers
11. Creating effective user journeys
Well-designed user journeys are essential to boost conversions rates, however, UX is often executed imperfectly, requiring a lot time and money on revisions.
In fact, research has shown 50% of work on digital products is what’s known as ‘rework’. That equates to around $2.3bn of time on revisions.
Join us for our 11th episode of Waypointers where UserTesting’s Bruce Hunter and Phil Gripton discuss why digital design should be a business priority, regardless of sector.
UserTesting is a leading UX design business helping companies all over the world improve their User Interface.