Waypointers
Waypointers is the go-to podcast for agency leaders. In this series, produced by Waypoint Partners, we bring together the brightest minds in the industry and our own in-house growth advisory specialists to share illuminating conversations to grow your agency.
Bringing you insights, analysis and knowledge from the leading lights of the UK agency landscape, Waypointers is a must-listen for aspirational agency leaders.
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Waypoint Partners is an expert global growth and M&A advisory firm providing support to businesses in the marketing services and technology sectors.
Waypointers
12. Challenger Agencies – in conversation with Luke Smith, founder and CEO, Croud (deep dive special)
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In this third episode of our Challenger series, Waypoint partner, Matt Lacey sits down with Luke Smith, founder and CEO of Croud.
Luke reflects on Croud’s recent acquisition of social media agency, Born Social and talks about his ambitions for the business.
Tune in to hear about Croud’s origins, an honest account of what it was like to secure private equity investment, as well as the ownership structure and culture that sets it apart from the competition.