Waypointers
Waypointers is the go-to podcast for agency leaders. In this series, produced by Waypoint Partners, we bring together the brightest minds in the industry and our own in-house growth advisory specialists to share illuminating conversations to grow your agency.
Bringing you insights, analysis and knowledge from the leading lights of the UK agency landscape, Waypointers is a must-listen for aspirational agency leaders.
Subscribe to Waypointers wherever you get your podcasts.
Waypoint Partners is an expert global growth and M&A advisory firm providing support to businesses in the marketing services and technology sectors.
Waypointers
15. Why sales starts with marketing, with Katie Street
Katie Street, Owner and Founder of Street Agency, joins Phil to argue that a marketing-based approach to sales is the best way for agencies to grow and secure new business.
With only 5% of your target audience in the market for your products or services at any time, you need to ensure you’re reaching them in the most effective way.
B2B Marketing allows you to identify your core audience, create relevant content for them, and know when best to pitch.