Waypointers
Waypointers is the go-to podcast for agency leaders. In this series, produced by Waypoint Partners, we bring together the brightest minds in the industry and our own in-house growth advisory specialists to share illuminating conversations to grow your agency.
Bringing you insights, analysis and knowledge from the leading lights of the UK agency landscape, Waypointers is a must-listen for aspirational agency leaders.
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Waypoint Partners is an expert global growth and M&A advisory firm providing support to businesses in the marketing services and technology sectors.
Waypointers
5. Challenger agencies – everything you needed to know (deep-dive special)
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There is a cohort of ambitious agencies that is increasingly making waves in the marketing services world, collectively described as “challenger” groups. A diverse mix of agencies, what unites these businesses?
In this special deep-dive edition of Waypointers, Jim Houghton and Matt Lacey from Waypoint Partners discuss what it means to be a “challenger” agency, what makes them different, how they do deals, and the outlook for the year ahead.