Waypointers
Waypointers is the go-to podcast for agency leaders. In this series, produced by Waypoint Partners, we bring together the brightest minds in the industry and our own in-house growth advisory specialists to share illuminating conversations to grow your agency.
Bringing you insights, analysis and knowledge from the leading lights of the UK agency landscape, Waypointers is a must-listen for aspirational agency leaders.
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Waypoint Partners is an expert global growth and M&A advisory firm providing support to businesses in the marketing services and technology sectors.
Waypointers
17. Building an agency with ESG at its core
Jenny Hughes and Jodie Williams, founders of The Marketing Pod, join Jamie Learmont in this week’s episode. Jenny and Jodie discuss how, with no prior agency experience, they set up their award-winning B2B marketing and strategic comms agency, navigating the complex world of ESG in the energy sector.
The enlightening conversation also looks at the challenges and opportunities Jenny and Jodie face in being female founders in the traditionally male-dominated B2B and energy sectors.