Waypointers
Waypointers is the go-to podcast for agency leaders. In this series, produced by Waypoint Partners, we bring together the brightest minds in the industry and our own in-house growth advisory specialists to share illuminating conversations to grow your agency.
Bringing you insights, analysis and knowledge from the leading lights of the UK agency landscape, Waypointers is a must-listen for aspirational agency leaders.
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Waypoint Partners is an expert global growth and M&A advisory firm providing support to businesses in the marketing services and technology sectors.
Waypointers
26. A masterclass in putting purpose at the heart of an agency offer, with Jason Foo
In this episode of Waypointers our guest is Jason Foo, the CEO of independent agency, BBD Perfect Storm, a brand and cultural transformation company, helping clients transform themselves and their categories for increased growth and positive societal impact.
The conversation with Waypoint partner Jim Houghton is a fascinating one, covering purpose, culture, leadership, AI/automation and much more.
Jason talks about the journey he and his team went on to become a B Corp business and why it was such an important goal for them.
He discusses the agency’s bravery in setting up a specialist division, New Macho, focused on helping brands grow through a new positive male narrative, just as the #MeToo movement was at its loudest.
Smart, compassionate leadership and clarity of vision are hallmarks of Jason’s MO. Listen for more on what makes this influential independent agency special.