Waypointers
Waypointers is the go-to podcast for agency leaders. In this series, produced by Waypoint Partners, we bring together the brightest minds in the industry and our own in-house growth advisory specialists to share illuminating conversations to grow your agency.
Bringing you insights, analysis and knowledge from the leading lights of the UK agency landscape, Waypointers is a must-listen for aspirational agency leaders.
Subscribe to Waypointers wherever you get your podcasts.
Waypoint Partners is an expert global growth and M&A advisory firm providing support to businesses in the marketing services and technology sectors.
Waypointers
38. Our 2025 agency hot tip – fast-growing, award winning, “Anything is Possible”
A successful agency founder needs conviction and vision. Sam Fenton-Elstone, the CEO and founding partner of ‘Anything is Possible’ has both in abundance.
In this episode of Waypointers, Sam gives our listeners an up-close and personal insight into the journey he’s been on so far, and where he and his team are taking ‘Anything is Possible’.
If you’ve not yet worked it out from the name of his agency, Sam is on a no-holds barred growth mission. He’s taken his learnings from some of the big industry roles he’s held at iCrossing and then VCCP and created something compelling and new at his seven-year-old agency.
The kind of culture needed for the pace of growth Sam is targeting, requires people who are “possibilists”, supporting Sam as “Possiblist-in-Chief.” The agency now has plenty of data on what to look for when recruiting and they’ve nailed the people bit of the equation. In the same way, they’ve also worked out the kind of client that allows them to deliver on their vision.
The results speak for themselves – 90 people, 40% YoY growth and in some cases extraordinary five-year client contracts, as well as the pursuit of growth in places that are in some instances off the beaten track. The agency really does live up to its name!
Waypoint partner, Phil Gripton quizzes Sam on the nitty gritty of how he’s delivered exceptional growth; how he’s succeeded where much of the performance industry he operates within has struggled, and what the agency’s next chapter looks like.