Waypointers
Waypointers is the go-to podcast for agency leaders. In this series, produced by Waypoint Partners, we bring together the brightest minds in the industry and our own in-house growth advisory specialists to share illuminating conversations to grow your agency.
Bringing you insights, analysis and knowledge from the leading lights of the UK agency landscape, Waypointers is a must-listen for aspirational agency leaders.
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Waypoint Partners is an expert global growth and M&A advisory firm providing support to businesses in the marketing services and technology sectors.
Waypointers
39. How the right bank can turbo-charge your agency’s growth: In conversation with Frazer Barrs, head of media, Barclays
Private equity grabs most of the headlines in our sector, but without the range of facilities your bank has to offer, you might find it hard to grow your agency effectively.
Exactly quite how significant that contribution can be comes to life in this latest Waypointers episode (link), where partner Matt Lacey talks to Frazer Barrs, Head of Media, within Barclays Corporate.
If you thought you knew what your bank can do for your scaled business, you’re in for a few surprises.
Frazer’s appearance on Waypointers comes as Barclays is approaching 40 years supporting businesses across media, marketing and creative industries, although Frazer is keen to point out he’s only been in role for around fifteen of those years!
What listeners will immediately notice is Frazer’s infectious passion for the sector. Our industry can at times be really hard on itself but Frazer reminds us that the wider creative sector is rooting for our part of the market to do well. In his words, “advertising is the fuel that powers the industry” and if we’re having a tough time, then that means less available budget to commission and make great content across the board – film, TV, radio, gaming and so on.
Barclays’ four decades of support and commitment to the sector means the bank has seen it grow and navigate a number of cyclical downturns, coming back stronger each time, resilient and able to reinvent itself. Frazer does a great job of reminding listeners why ours is a great industry and why Barclays is committed to it.