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Hello Facebook Ads, people.
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I'm Konstantinos
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and this is the Facebook Ads Breaking News podcast.
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Hello guys, another podcast today.
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We're going to start with talking a little bit.
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By the way, I want to thank everyone
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because we reach 5.000 subscribers.
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Today, actually, this happened and I'm very happy with that.
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Most probably I'm going to host one giveaway for the 5.000. It's going to be something like access to some,
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for some of you for the course and maybe some cash price.
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I will see.
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I don't know about the cash price.
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I don't know if I want to attract people that
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they are here only for the money
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and not for liking Facebook ads and everything.
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But for sure it's going to be access to my course.
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that is also super successful.
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So, today I would like to tell you that
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the results on the platform they seem to be improving a lot.
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I can see that the CPMs are dropping.
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I can see that in several accounts I'm having,
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I'm scaling even further.
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And most probably this is because the Chinese New Year is coming on the 22,
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which means that there are a lot of,
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we have extensively analyzed that in the past
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and we were discussing about it.
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Basically, the thing is that we have the Chinese New Year,
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the Chinese distributors they are not giving products
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so a lot of dropshippers that they do the traditional dropshipping,
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they're not having any product to send so they stop sending
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and so on and so on
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so we have less competition in the platform.
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So this is on the 22. For one week, everything is closing
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and when Chinese people talk about closing,
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they actually mean closing, so...
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Just keep into your mind that maybe this is a good period for you
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to start increasing a little bit your budget.
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If you see good results, don't be afraid of it
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because later on after that, everybody's going to come back
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and they're going to start advertising all over again.
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And we know that when they are,
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everybody's advertising at the same time of the platform,
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the CPMs arising.
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So the main topic for today is going to be the...
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I have watched one video. It's one YouTuber.
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The only hint that I'm going to give about his channel is
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that he's having double the amount of my subscribers.
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And by that...
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Sorry, my cat is playing here.
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So this guy has something like 12k subscribers and stuff.
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Before I comment anything, first of all, the topic that
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I want to comment is about retargeting.
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He has made a video and he was talking about
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that you should not retarget at all basically
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because you are retargeting already in your top of funnel,
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which is something that I would love to analyze today.
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I also had some comments recently in one of my videos
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which was all about don't exclude past customers into your
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cold traffic campaigns because it's giving you lesser results.
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And the thing is that we're going to analyze a little  bit about it
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and also show some of the comments of this YouTube video,
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of my YouTube video, I mean, but analyze it in a deep level.
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So, let's start
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First of all, there is a summary that
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I want to show you after that for this video.
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Before we go into the video, I would like to say that
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I really like the way that he is approaching it,
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because he's approaching it at least with a philosophy, OK?
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He has a philosophy. He's talking about, do this or that
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because of this reason, because of that reason.
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Anyway. So the thing is that 
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he's not like a person that he has an idea of
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"Don't do this just because I have seen better results,"
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but he's trying to explain it in a good technical level
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with his knowledge and with his perception.
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So the thing is that in Facebook ads we can never be certain
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about the things that we say. We just share our experiences.
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He's sharing his experience. I totally respect him for that
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and he's trying to put all of this technical information around it
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so that he is going to support it.
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But I have major disagreements with what he says,
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so I'm going to explain some of the things about it.
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On the other hand, though, I must say that
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he's one of the people that at least he has an opinion, OK?
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And he's trying to explain this opinion based on his views and everything.
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The fact that I'm having maybe more experience,
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the fact that I'm having other experiences and stuff,
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and I don't think that this is true,
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it's another situation completely.
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Sorry, but my cat decided to go crazy over here for some reason.
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So, now the thing is that in his video he's saying several things like,
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for example, if you have more than one frequency,
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you're already retargeting in your top of funnel campaigns.
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I strongly disagree with that.
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You are retargeting the...
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So what is frequency? Frequency is the amount of people that
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they have seen the ad more than one time. more volume that you're getting on your sales and more
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So he says that if you have more than one frequency,
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then the people that they have seen the ad,
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they are already being retargeted by the same cold traffic
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ad.
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This is not considered a retargeting in my opinion.
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The fact that they are seeing again the ad in order to be convinced,
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it doesn't mean that they're being retargeted.
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Retargeting is another whole concept that means that
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you're just trying to retarget people that they have seen your ads
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or they have been to your site and you try to retarget them
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in a way so that they can convert.
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It doesn't mean that if you retarget the same, if you show,
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if the same person has seen the same ad, it's being retargeted.
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I don't think that the concept is the same.
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Most of the times, let me tell you that serious companies
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they have different ads for retargeting, different copies for retargeting,
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different funnels for retargeting and the fact that you are showing again and again
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an ad into your cold traffic and they have seen it several times,
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it doesn't mean that it's not working in a way.
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So his point of view is that since you are going to do a cold traffic ad
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and you're going to have more than one frequency,
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then you already retargeting.
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And what about the people that they are not going to be retargeted there with frequency?
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Because it doesn't mean that everybody
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if you have 1.6, for example, which is the case in several of my cold traffic ads.
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1.6 means that 60% of the people, they have seen it two times
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and two times is it enough for the retargeting?
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Maybe some people need to see it 5 or 10 times
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in order to decide if they're going to buy or not and just to be set in,
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just to be very strict here, the fact that you are having an idea about a business
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or one of ad account that it worked like this,
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it doesn't mean that it's working like this in several cases.
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If you have a very expensive course, for example,
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maybe the people need to be retargeted a lot with different ads
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maybe in most cases just to decide if they want to buy it or not.
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So just to say in general that you should not run retargeting at all
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in all of the accounts and stuff, I think that this is wrong.
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And I don't do it also with all of the things that I'm saying,
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I'm saying that it can work in most cases.
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I'm saying that every account is different
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and you need to have different strategies.
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So I'm showing all these different strategies just to follow them. For people to be...
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He's also very young, so I think that he gets carried away.
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For people to go away and say that
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"Whoever is doing this is stupid," for example, OK?
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Or whoever is, or "Whoever is doing this, it's losing a lot of money."
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"Whoever is doing this, is doing this and that."
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Maybe I have said that "Whoever is doing this is,
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is leaving money on the table" is the phrase that I like to use.
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But at the end of the day, I do truly understand that
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there are different businesses that they might,
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these things might not work for them and they need another way.
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But most of the times what we try to do in our channels
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is to show different methods so that you can use them
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in your different accounts for the different things that you're doing.
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Or we're seeing something that applies to most of the people
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and then we can answer to comments about everything.
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So I totally disagree about one frequency.
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I think that maybe there's a business that needs more than one frequency
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and needs a lot of times for people to see it
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and also the fact that you're retargeting,
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you are having 1.6 it doesn't mean that you are retargeting everyone.
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Or even if you have 2, you just retargeting them two times with your cold traffic ads
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so I don't think it's enough.
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Then the other thing.
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Then he says that, that our cold traffic ads
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they are also targeting our warm traffic audience.
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I believe that he's 100% right to that.
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Let me tell you why.
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I have several companies that we are running with specific UTMs ads
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and we're running also with specific URLs,
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so I know that a lot of times in my results I see other results and in reality the results are different
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because at the end of the day I can tell you that
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when we are having this kind of results with the companies,
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I can see that the Facebook ads are stealing sales from,
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from the email marketing, from the SMS marketing
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and they're just reporting them on the ads.
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How do I know it?
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Because we have different UTMs and different URLs
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and in the SMS or email we have different URLs,
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so we kind of know what are the actual results.
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The thing is that a lot of times in cold traffic
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and this was also the point of my
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previous video that
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you should not exclude past customers in your top of funnel ads.
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The video that was before this podcast, I have the thumbnail,
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I believe, that says "Don't do it" with red background and stuff.
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So over there, I was saying that even if one sale is coming from
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your past customers into your top of funnel audience,
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this is enough for me to believe that it's data
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that it can be used so that it can find new customers.
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There is a lot of times the concept that
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you should not use your past audience, for example, inside your cold traffic ads,
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because you just want only new customers coming from Facebook
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and I don't believe that this is the case.
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I believe that you should see Facebook as one of the channels
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that is going to also have repeated customers.
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Not only your Shopify store is going to have the repeated customers,
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but they should go through your Facebook ads
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so that these data of these people that they're loyal to your brand
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and they bite from your brand, they're going to buy again and again,
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but their data is also going to be used as strong points,
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so that it can find more people that they're going to buy.
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And it makes total sense. If you think of it, you are doing a cold traffic ad.
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Who do you think that is going to target first?
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The people that they have bought in the past,
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the people that they are considered from your pixel, the ideal avatar customers.
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So the case is that I believe that cold traffic ads are also
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stealing from warm traffic audience.
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This is the reason that Advantage+ has also
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now a feature that it's saying that you cannot,
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that you can exclude past customers from it and they have done it
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because this was one of the main reasons that everybody was saying
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that Advantage+ was successful because it was stealing also from the warm audience.
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Now, another thing that I saw in the video is that
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he was mentioning that you could run $500, $600, $1.000 ads
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and you should not run retargeting ads.
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I totally disagree with that. I think that when you're running this kind of budgets,
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it doesn't hurt you to just give a very small percentage like 10% or whatever to your retargeting.
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Just a $50, for example, for the $500 situation. $100 for the 1.000.
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I'm not saying that you should use the percentage of 50% retargeting, 50% cold.
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I don't say that, but I believe that between 10% and 20%,
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especially in smaller, in bigger budgets you can go to 10%.
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I think it's super healthy and you should do it
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especially when you can use different creatives
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for your middle of funnel and bottom of funnel,
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if you have the luxury of doing it on the creatives.
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Now, I'm totally against the fact that in the video he's saying that
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everybody should close their retargeting ads.
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There is even a comment below, which actually really bothers me,
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because it's the situation that I'm saying that
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when somebody is having 12.000 subscribers,
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immediately everybody believe him
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because they believe that this is his credibility.
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He was showing some accounts but I didn't see anything crazy, to be honest with you,
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to be convinced about what he's saying.
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I didn't see any serious case studies.
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I just saw print screens and stuff.
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He doesn't, he didn't show, like me, dates that
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from this to this point we were doing this,
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from this to this point we were doing this
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and the ROAS increased like this.
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He wasn't showing this, he was just showing a print screen of this thing.
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I'm not saying that he's lying. I'm just saying that he has,
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he thinks that he found such a clever idea right now
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and he's a pioneer and he's getting carried away from it
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and he thinks that is the only solution
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and whoever else is not doing what he's saying he is just stupid.
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And I was seeing all of these comments that they were saying
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"Yes, we will do it and stuff."
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There's a guy that says "I just turned off my retargeting"
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and he says below "Clever choice."
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How do you know if his ad account is a suitable account for what you are saying
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and you're telling him wise choice, OK?
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Also, we need to understand that as people that
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we influence other people in the social media and in YouTube
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and we are saying things about Facebook ads,
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we need to be careful of what we're saying.
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You don't know if his business is retargeting or not.
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Maybe it's a business that has only one item,
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like a trip to the moon for example, as we explained,
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that nobody is going to buy again.
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But even that someone would buy again.
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Let's say something that nobody would buy again,
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a book, for example, that someone can read only once, nobody would buy again.
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So in that case, you might not want to run a retargeting,
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but you just want to run retargeting maybe for the people
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that they haven't converted and you want them to convert.
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But even if you run only cold traffic ads
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because you want just new people that they're going to buy it,
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it does make sense.
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But if you have a T-shirt company, OK?
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And there are people that they are buying the next collection,
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the next collection, the next collection.
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His idea is that you're running only cold traffic ads
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for the new collections and you're not retargeting with them.
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Well, I think that this is the most stupid thing they were to do.
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You need to retarget again the people that they have bite,
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that they have bought from you.
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And in my opinion, proposing this just blindly without watching
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what kind of business everybody has, I think it's a little bit dangerous, to be honest with you.
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And when we have this kind of channels that people are following us
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for advice and stuff, we should be careful of what we're saying
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because we don't know what, how much money the other person has,
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how big business it is, what kind of business it is.
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So we need to be careful.
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We're just here to give ideas and stimulation to people
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so that they can think of it and create the best strategy for their own account.
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This is our work. Our work is not here to come and dictate blueprints of things
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that people need to follow because it's not going to work for all of them.
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Then it says...
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Then it says that the algorithm is working very well
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and we should not put it to do retargeting
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because it's already doing it in top of funnel.
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I totally disagree with that. I do remember...
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I do remember the situation with the...
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There is a... I don't call it...
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I think it's a myth, I believe, or it's a religious thing, anyway,
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in the Greek Orthodox thing, most probably in every Christian culture
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that they say there was a guy that it was in the sea
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and he had, he was in, involved in a shipwreck and...
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He was in the sea, like this, and there's a guy who comes with a boat
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and tells him "Come, come. I will take you."
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And he says "No, God is going to save me.
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I'm waiting for God to save me."
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Then he was praying, saying "God, please help me, help me."
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Then there's a very big vessel from the Royal Navy coming
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and trying to save him.
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And he says "No, no, no, I don't want your help.
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God is going to save me."
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Then after some point, he was praying again, saying
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"God, please help me, I need to come out."
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Then there's another guy who is coming
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with a helicopter to save him from the top.
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He's saying "No, no, I don't want to be saved.
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The God is going to save me."
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So he's going, he's dying and he's going to heaven
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and then he meets God, and the God,
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and then he tells the God "But God, why didn't you save me?"
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And the God told him "But I sent you a guy with a boat.
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I sent you the Royal Navy and I sent you a helicopter
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and you didn't want to get saved."
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So thinking that the algorithm is the best, 
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is the best in the world and we should do nothing is wrong.
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The same way that this guy was thinking that
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because he believed in God, it was going to be saved.
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We need to do also things on our own
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so that we can be helped from God or be helped from the algorithm.
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That being said and with my example,
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which, by the way, is a very good example.
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I should use it in my book in the future, I guess.
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It's... The thing is that when you have
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this kind of
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situation with the algorithm working very well,
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you should not just rely only on the algorithm.
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For example, what do we say on the Advantage+ campaigns?
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We say that the, it's going to focus on the best ad set,
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but we are not thinking that it made the right choice.
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We know that it's working like this is, it's working very well,
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but maybe the decision that it made for the one ad set 
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that is working in the Advantage+ is wrong.
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So what are we going to do? We're going to close it
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so that's going to focus on the other one
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and maybe the other one is the correct one.
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So the situation is that the algorithm is working very well.
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Nobody is doubting that and I love the algorithm also.
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It's a very good algorithm.
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This doesn't mean that you should not use it with retargeting, OK?
00:18:32
And I just gave again the example of the clothing store.
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If you have a new collection and stuff and you show it to your past customers,
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you are increasing your chances of these people buying again and again,
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even if you're on email marketing and SMS.
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Now, I said that all the businesses are not the same and we should not...
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I was just watching his video and I was keeping notes.
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I said that all the businesses are not the same and we should not just
00:19:01
say the same thing for all the businesses.
00:19:05
He's saying that after iOS, the things... 
00:19:11
Yeah, he says that after iOS the things have become worse in terms of retargeting.
00:19:16
Yes, he's right.
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Another thing, though, that I'm noticing right now is that
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when I'm doing the breakdown of results,
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that I have analyzed in one of my previous videos,
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Ι can see that there are more devices or files that
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they are actually converting from Android,
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which means that the situation with iOS is not as bad as it used to be.
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It's improving and improving because the people that are buying,
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they're more from iOS from what from Android devices.
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And based on the fact that Apple announced that 95% of the users opted out,
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I cannot see this on the results.
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I think that Facebook finds ways of actually
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pinpointing these people that they're actually buying.
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Yes, the situation is less favorable for retargeting after the iOS changes
00:20:01
because we lost data, but this doesn't mean that we're not going to do retargeting.
00:20:06
Then, he says...
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And then he says that there are some customers
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that they talk to him about retargeting
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and he tells them that "If you want to work with me,
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we're going to run only cold traffic ads."
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I have nothing against of people that they have their own strategy.
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I also have my own strategies and I tell to people that
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if you want to work with consolidation, I'm not going to work with you.
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OK, but I have... I don't, I don't agree with that.
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Anyway, let's keep it like this.
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But I do respect the guy for having his opinion.
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This is what I want you to understand.
00:20:41
It's another thing of saying that
00:20:42
"I'm not going to spend a lot of money on retargeting,"
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but at least you can spend some money on retargeting.
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I think there is benefit to it.
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Of course, top of funnel is always the most important sales funnel
00:20:52
that you need to have.
00:20:54
I don't believe that you should run an ad account
00:20:56
if you run only retargeting.
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I believe that you should run an ad account with
00:21:00
top of funnel as the majority of the budget
00:21:03
and the cherry on the top, it has to be the retargeting.
00:21:05
Just because I think that retargeting is going to help you get
00:21:08
some more sales that you wouldn't have in your top of funnel another way.
00:21:12
So I don't believe in his idea that even if you don't like retargeting,
00:21:16
all the sales that they are going to come,
00:21:17
they're going to come anyway the top of funnel because it's going to retarget.
00:21:20
I just don't believe in that.
00:21:21
I believe that, I do believe that top of funnel is stealing sales.
00:21:25
I do believe that top of funnel is also doing some retargeting,
00:21:28
but I don't believe that you could get the same amount of sales
00:21:31
with the same ROAS as he's showing some results
00:21:34
and he's saying that the ROAS is the same stuff,
00:21:37
which I don't believe it by print screen.
00:21:41
I would like to see it in a different periods.
00:21:42
For example, I would like to see from, for the whole September
00:21:45
we didn't run retargeting and we had exactly
00:21:46
the same results
00:21:48
and as well when we were running retargeting.
00:21:50
Then we have... Then I'm a little bit skeptical about the comments
00:21:55
that all the people there just believe it because he's saying it.
00:22:00
Then I'm thinking that it's not OK to take this to a whole new level of consolidation.
00:22:05
What he's proposing, he's, he's not even proposing Crazy Method
00:22:09
on the top of funnel.
00:22:10
He's proposing to run just one cold traffic ad with one ad set and that's it.
00:22:17
Then what's the point of doing Facebook ads?
00:22:20
I don't understand it, just doing that.
00:22:23
Then it says...
00:22:28
Yeah, so the fact that we are thinking some things over some strategies
00:22:33
and some things and we have our experiences on the ad platform,
00:22:37
it doesn't make us geniuses or it doesn't make us the people
00:22:42
that you should always listen.
00:22:43
I think that you should listen to me, to someone else, someone else,
00:22:46
and take your own decisions based on what you see on the platform.
00:22:50
I just don't like the fact that you get an idea and you just say to everyone else
00:22:55
who is not using it that they're stupid and then you are just,
00:23:01
you know, go through the process of thinking that you are the only one.
00:23:05
I think that you're delusional if you think of that.
00:23:07
Even me that I have a very strong opinion about Facebook ads,
00:23:11
I never think that I'm 100% correct.
00:23:15
I always listen to things.
00:23:16
This is why I also watched this video in order to understand and say my opinion.
00:23:21
Then, we discussed about the percentages.
00:23:28
He says that if you don't see the point that is that
00:23:29
you cannot scale your retargeting,
00:23:33
so what's the point of running any ads to the retargeting?
00:23:36
The point of running ads on the retargeting is
00:23:38
because you are getting some sales
00:23:39
that you wouldn't get otherwise in the top of funnel.
00:23:41
It has nothing to do with scaling. Scaling is only for the top of funnel.
00:23:46
Also, another thing is that for smaller companies, retargeting can be crucial.
00:23:50
Retargeting can be crucial maybe because they don't have the budget of running
00:23:53
so many broad audiences and top of funnel and maybe they need,
00:23:58
they need to have some repeated customers in order to start working properly.
00:24:02
He's, he was also showing some print screen of retargeting
00:24:08
not doing very well compared to cold traffic ads.
00:24:10
And I can show you another 20 ad accounts over here
00:24:14
that I can show you that retargeting is having double
00:24:16
or more the amount of return on ad spent.
00:24:20
At the end of the day, it doesn't matter
00:24:23
because if it has even a little bit more from houses, whatever that may be, don't believe them because
00:24:26
what you have on your cold traffic ad,
00:24:28
it's still more volume that you're getting on your sales
00:24:31
and more repeated customers and more and more and more
00:24:34
that you're benefiting other than of not running it.
00:24:36
And again, I'm not talking about extensive budgets.
00:24:38
I'm talking, at least, for small budgets that
00:24:40
as long as you are having healthy frequency, healthy ROAS and everything.
00:24:45
He's showing a little bit of case studies and...
00:24:49
He was having, for example, a frequency that it was showing 2.95 on retargeting
00:24:55
and his cold traffic ad was having 20.12.
00:24:58
So for me, this was not even a proper retargeting.
00:25:02
It wasn't retargeting enough people. 
00:25:05
If he's one of the people that he believes that three frequencies is a lot in retargeting,
00:25:12
I can tell you that it's not a lot because I'm running ads here
00:25:18
and I'm having 8, 7 in some cases and stuff
00:25:21
and it's working flawlessly with very good ROAS.
00:25:25
And again, we go into the spectrum of the situation about repeated customers and everything,
00:25:30
but I can tell you that there a lot of companies 
00:25:32
that they want repeated customers and they are not able to get it just with email or SMS.
00:25:38
Then we have...
00:25:41
Then I believe that by watching his case studies
00:25:43
that he is leaving money on the table
00:25:45
and that he could have much better results
00:25:48
if he could have some retargeting inside there. Not any massive budget.
00:25:53
He is saying that it was better without retargeting
00:25:57
because you're competing with yourself.
00:26:00
So basically this is for me a stupid concept that
00:26:04
when you run ads, you might compete with yourself.
00:26:07
I think that we're stupid and we don't understand how big and massive
00:26:11
are these numbers in order to think that we're going to compete
00:26:14
with ourselves when we are running ads.
00:26:16
There is no such thing as competing with myself.
00:26:18
And even if it's happening, it's happening in very small level.
00:26:21
You're competing with others, of course,
00:26:23
but you're not competing with yourself.
00:26:25
I saw, I saw his video extensively and I can tell you that
00:26:30
he didn't have any strong case studies to support it
00:26:32
in terms of showing that this month we have done this,
00:26:35
this month we have done this so the difference was different.
00:26:38
And then the cherry on the top and the thing that
00:26:42
I have seen is that he has a summary over here
00:26:44
and he's saying that he haven't done any retargeting in 2022.
00:26:49
By the way, in this account that he was showing, I could see retargeting.
00:26:53
And he made to his clients 10 times more money.
00:26:58
For a person like me who is experienced,
00:27:02
I think that this statement is completely clickbait, 
00:27:08
fake, whatever that may be and stuff.
00:27:10
Then I saw some of his old videos
00:27:13
and I have one more remark to make.
00:27:17
If you see someone who is trying to convince you about his success,
00:27:21
about showing cars, Lamborghinis, Mustangs, whatever that may be, houses, whatever that may be, don't believe them.
00:27:30
because they have a problem here and they're not thinking,
00:27:32
they're thinking that they need to convince you about their success with their money or with whatever.
00:27:37
And if I ever go to this, to this deep level of doing the same thing of showing houses,
00:27:45
flying on stuff and showing lifestyle of mine, so that I can convince you
00:27:49
that I'm successful and I make money out of it,
00:27:52
first of all, the fact that you make money out of it,
00:27:54
it doesn't mean that you're good.
00:27:55
Maybe you have very good connections and you get clients.
00:27:58
It doesn't say anything about your results, OK?
00:28:00
So the fact that he's showing wealth and stuff
00:28:03
and he's trying to do this stupid hustle thing that the young people are doing,
00:28:08
it's not giving credibility to anyone.
00:28:10
And whoever you're watching doing that, don't trust them
00:28:13
because they have issues, first of all, psychological issues that
00:28:16
they try to convince the people that they are rich.
00:28:19
In order to feel better? In order to convince them that
00:28:21
they are successful by that?
00:28:23
Any kind of person that is doing that is not OK in my...
00:28:28
In my personal opinion, his mind is not OK
00:28:29
because you can do a lot of things into your life
00:28:32
and have money and everything without anyone knowing.
00:28:35
And this is, this is the fun.
00:28:36
It's not about making everybody feel bad about the money that you have
00:28:40
and the money that they don't have so that they can feel bad
00:28:44
and they will say "OK, I want to become like him."
00:28:47
This is not the point. The point is for people to like you for your brain.
00:28:50
Not because they see a gold chain or something
00:28:52
and they want to follow you just so that they can become like you.
00:28:56
This is a total false idea that we have right now in the society,
00:29:01
and it's mostly because of trappers.
00:29:03
The trappers have brought all of that in the equation
00:29:06
and now there are people that they have these rich schemes that
00:29:09
they try to prove you that how successful they are and they live,
00:29:13
so that you can be jealous and you will say
00:29:15
"I want to become the same."
00:29:16
So whoever is doing that and showing Facebook ads
00:29:19
or are showing any other thing, don't believe them, OK?
00:29:23
I don't think that the situation of their money,
00:29:25
and even if the situation of their money is like that,
00:29:27
there's no point of showing and rubbing to the faces of other people
00:29:31
that they're doing this so they make money.
00:29:33
If you're a trapper, OK, this is your lifestyle and you want to mock everybody
00:29:37
that they're not making money, whatever. OK?
00:29:40
But in our cases over here, there's no point of flashing money
00:29:44
in order to convince people of who we are.
00:29:47
We can convince people of who we are with our ad accounts. OK?
00:29:50
Show your ad accounts. Show your ad accounts. 
00:29:53
Show the results that you are having over there
00:29:55
and don't flash other things like money and stuff.
00:29:58
And if you come and tell me that you were doing this
00:30:00
when you were young, I still believe that you have a problem into your character
00:30:05
because I haven't done it not a single time.
00:30:08
Because this was my mindset that I don't want to do that.
00:30:11
I don't want to flash money or anything in order to convince people.
00:30:14
I want to convince people with my knowledge. OK?
00:30:16
So this is my opinion about this kind of people.
00:30:20
Now, but again, I truly respect him for
00:30:25
the fact that
00:30:27
at least he's having a philosophy that he wants to follow.
00:30:30
Even if I disagree with his philosophy, I truly believe that he...
00:30:36
For example, his philosophy might be Kung Fu.
00:30:39
My philosophy might be Krav Maga.
00:30:42
We are in a two different ways.
00:30:45
But I respect him for having a philosophy and he is trying.
00:30:49
I think he's doing some mistakes because he's very young
00:30:51
in terms of saying "Whoever is doing that is stupid.
00:30:54
Whoever is doing..." You know, stuff like that.
00:30:56
I think that he,
00:30:57
I think that he's in a good path of becoming a good advertiser here later
00:31:02
because he's trying to understand Facebook ads in a deeply, in a deep level,
00:31:06
which we don't see in most of the channels
00:31:09
just people they want to show things for beginners
00:31:11
and they don't focus on deeper stuff.
00:31:13
Then we say, then he says over here that
00:31:16
"retargeting is slowly being phased away from Facebook."
00:31:19
This is total BS. Facebook is supporting 100% retargeting.
00:31:23
Now, is this good or bad? It doesn't matter.
00:31:27
Whatever decision we're going to make about retargeting
00:31:30
is going to be based on the results that we're getting.
00:31:33
"iOS 14.5 drastically decrease the efficiency of retargeting."
00:31:37
This is true.
00:31:38
"Focus on highest leverage actions inside of ad account at all times."
00:31:44
OK. Just that last statement doesn't mean anything.
00:31:47
"Build better ads that take user through the who sales process
00:31:53
plus better landing/product pages."
00:31:55
I don't disagree with the fact that Facebook ads is another thing
00:31:58
and the product landing page is that you have the product and everything.
00:32:01
The pricing is another thing and you should take care of all of that
00:32:05
and be sure that you are having also all of that.
00:32:08
Then we have "leverage email marketing, SMS, organic content for retargeting."
00:32:15
Which makes me think.
00:32:17
Is this person selling also the services of email, SMS, organic content and stuff
00:32:22
so that he can sell them as a separate package?
00:32:24
Is the reason that he's having this perception about retargeting is
00:32:28
because he's doing only Facebook ads and he truly believes it?
00:32:32
I don't know. This is also another thing that you should see.
00:32:34
For example, you come to a person that you see on YouTube
00:32:37
and he is saying some things about some things
00:32:40
and then he's trying to sell you, for example,
00:32:41
I don't know if this is the case,
00:32:43
and he tries to sell you email, SMS and organic content creation
00:32:46
which is another package, which is another package, which is another package,
00:32:47
Then you have to think that maybe he's doing it for this reason. OK?
00:32:51
But yes, I believe that email, SMS and organic content are...
00:32:54
It should be the majority of the money that you spend on retargeting.
00:32:58
For Google and for Facebook and for other platforms
00:33:01
I think you should spend a small amount of retargeting,
00:33:04
but I truly believe that it's necessary.
00:33:06
Of course, there are companies that they need retargeting a lot
00:33:10
and there are companies that they have high ticket items and stuff
00:33:14
and they take the people through another whole journey,
00:33:17
which doesn't mean that necessarily this journey,
00:33:19
necessarily this journey has to be inside the Facebook ads,
00:33:23
but it can be also in SMS, email marketing and so on.
00:33:26
So this was the main...
00:33:29
The main topic for today for retargeting and if we need it.
00:33:33
I truly believe that we need it in small budgets.
00:33:35
We need to fix our top of funnel first
00:33:37
and I truly really believe that we should not have general opinions about everything
00:33:40
because it's not OK. Every business is different.
00:33:43
And just so you know in my channel also whatever I'm showing,
00:33:46
I'm showing things for the majority of the people
00:33:49
and sometimes I might forget a special subcategory.
00:33:53
So I have some questions that they came from the previous ads that I was...
00:33:59
The previous campaign... The previous video that I was running over here
00:34:04
with excluding past customers and how bad it is.
00:34:08
So it says here "So if I understand correctly,
00:34:11
you don't put any exclusions at all in your top of funnel campaigns."
00:34:14
That's correct.
00:34:15
"I run lead gen campaigns and only exclude lead gens in the last 90 days
00:34:21
because I don't get paid on duplicates."
00:34:25
So this is one of the cases that you do a video and somebody comes
00:34:29
and he tells you a situation that he's right, he's actually right.
00:34:33
If you don't have repeated customers, you can have this type of exclusions. OK?
00:34:39
Maybe it's wrong on my part not to phrase it like this
00:34:44
and tell them that if you don't have repeated customers,
00:34:47
if you have repeated customers, you should not exclude your past customers.
00:34:52
Which is the case over here, which I explained to him that
00:34:56
in your case, I truly believe that you should put exclusions.
00:34:59
And this is why we have the exclusions,
00:35:01
because he's an exclusion to the general rule over here
00:35:04
that it doesn't mean that you should put exclusions.
00:35:06
So in his case and if you have a product that is actually having...
00:35:13
Let's say, something, something that people are not going to buy again,
00:35:18
I think that you can use exclusions, of course, and it does make sense.
00:35:24
So, another thing that I want to say is that
00:35:26
in this channel I'm putting so much content as fast as I can
00:35:30
and for someone to really understand me 100%
00:35:34
he needs to digest all the content which is difficult
00:35:37
because now we have also the podcast that we say our things.
00:35:41
But I'm sure that if you watched all the content 
00:35:44
and of course, I'm not blaming him because he has better things to do
00:35:47
instead of watching my whole content.
00:35:49
If he has seen all of my content, he would know
00:35:52
that I'm not against of excluding people in several cases when it doesn't make sense.
00:35:59
Another thing here is from, from Dimitris.
00:36:03
He's Greek. He's a fellow Greek.
00:36:06
So it says "Hello, Konstantinos. I love your videos!
00:36:09
I personally exclude only my 30 days buyers
00:36:12
as it's the maximum period it will take to get their order delivered,
00:36:16
but that's it. Do you agree that also it is now less relevant
00:36:22
to run retargeting in this case unless you have a new product or you are running a sale?
00:36:28
I feel our top of funnel campaigns are already doing the retargeting."
00:36:32
He's kinda on the same situation like the previous video
00:36:36
that we were explaining.
00:36:37
I think that he's going to get a lot of answers there,
00:36:41
but let me explain bit by bit
00:36:43
what I want to say about his comment over here.
00:36:45
So you exclude people in the last 30 days.
00:36:47
I told him in the comment below that you,
00:36:50
if the problem here is that you,
00:36:52
it takes you 30 days to ship to someone,
00:36:55
then the problem is on the fact that you are,
00:36:57
it's taking 30 days to ship to someone and you should not exclude them.
00:37:01
He told me that this is the maximum and I get that.
00:37:07
But at the end of the day, if this is the maximum
00:37:10
and it's not the general rule, I wouldn't exclude them.
00:37:13
This is my answer. And there's another thing here.
00:37:17
If you're doing dropshipping, for example,
00:37:19
and you're having long shipping times, maybe you should exclude them
00:37:23
because if they see your ad again, maybe you will have stupid comments like  "I didn't get my product. Where's my product and stuff,"
00:37:28
which is going to ruin your credibility into the ad.
00:37:32
And the other thing is, maybe it's going to ruin also your page score
00:37:35
because people are going to comment after they seen your ads
00:37:39
that they haven't received their product.
00:37:40
So this is another situation that you can exclude people.
00:37:44
In general and this is what I also explained to him is that
00:37:47
most of the things that I'm saying over here is for businesses
00:37:50
that they are running with...
00:37:53
normal businesses that they are running and they don't have issues.
00:37:57
For example, if you have a business that can deliver between 3 to 5 days,
00:38:01
which is a standard thing to do in the United States.
00:38:03
Maybe some they are delivering even faster.
00:38:06
And you're having good customer support, you are having good landing page,
00:38:09
you are having your process and everything.
00:38:11
You should not exclude the past customers.
00:38:12
Now, if you're an exclusion, for example,
00:38:14
you have 30 days delivery, which is not the standard,
00:38:17
maybe you should exclude them for the reasons that we said.
00:38:20
If you have one item, if you have one product
00:38:24
that people are not buying again, maybe you should exclude them
00:38:27
because you are just showing the same ad to the people
00:38:30
that they're not going to buy again.
00:38:32
So there are exceptions to the rule.
00:38:34
And then says "Do you agree that also it is now less relevant
00:38:38
to run retargeting in this case unless you have a new product
00:38:42
or you are running a sale?" 
00:38:44
So when you're having a new product or you are running a sale,
00:38:46
of course, you're going to do retargeting to your bottom of funnel and in middle of funnel.
00:38:50
But I don't think that you should not run retargeting at all,
00:38:53
if you're not having a promotion or a new product.
00:38:56
I think that there are also going to be repeated customers
00:38:59
if you have several products and as I said and we said 
00:39:02
that you're not one of the previous cases,
00:39:04
I think you should not exclude the past customers.
00:39:06
I think that even one or two of them are coming over there,
00:39:10
they're going to give you data so that you can continue optimizing.
00:39:14
The general principle behind that, and I get the point that
00:39:18
you say that top of funnel is already doing retargeting,
00:39:24
but there are two things here.
00:39:27
The retargeting is going to help you, of course,
00:39:29
to get some money that you wouldn't get.
00:39:31
I don't believe that you can ever reach 3 or 4 frequency
00:39:35
to your top of funnel campaign unless
00:39:37
if you're targeting very narrow audience.
00:39:41
So I think that you need to do also retargeting
00:39:43
because if you don't, you're losing money.
00:39:45
Of course, you will do retargeting from time to time for promotions and everything.
00:39:49
But also keep in to your mind that 
00:39:52
your top of funnel should not have excluded past customers,
00:39:55
because even one past customer that's going to be listed
00:39:58
in your top of funnel ad, it's going to be a data point
00:40:02
that's going to help you get another sale and another sale and another sale.
00:40:07
So even if it's helping like 10%, 50%, whatever,
00:40:10
I think that you should do it and even if retargeting is increasing,
00:40:15
is increasing your revenue by 10%, 50% and so on,
00:40:18
I think you should do it.
00:40:19
So it's all about the ratio of "Do I benefit from it or not?"
00:40:23
And I truly believe that in normal situations and not in exclusions,
00:40:28
not in specific situations like one item products that
00:40:32
they don't sell again or high shipping times and stuff.
00:40:36
I think that you should do retargeting.
00:40:38
A small budget, like 10% of your budget, let's say,
00:40:42
if you don't want to do more.
00:40:43
There are businesses that they have to do more
00:40:46
because this is the thing that they do.
00:40:48
There are other businesses that they have to rely only on retargeting.
00:40:50
For example, they do a lot of cold traffic ads with another event.
00:40:54
Like SaaS Products, for example, they have a cold traffic ad
00:40:59
which is about downloading a PDF for starting the trial
00:41:02
and then after the trial they have to retarget people
00:41:04
in order to for the people to decide
00:41:06
if they're going to buy the product or the subscription.
00:41:08
So there are completely different models here that everybody should follow
00:41:12
based on the information that they have in technical level.
00:41:15
Dimitri, I think that I answered to your question
00:41:18
and with my previous remarks about retargeting
00:41:21
and if we should run it or not.
00:41:22
So this is why I think that in,
00:41:25
I think that you will find your answer if you,
00:41:29
if you haven't, if you have any blank spots and stuff,
00:41:34
let me know on the comments of this podcast.
00:41:37
So here.
00:41:39
So, yeah, this is about that.
00:41:41
Oh, Q5. So I talked with some people recently, some of my clients
00:41:45
that we discussed a little bit and some of the people that I just met,
00:41:50
because to be honest with you, there are a lot of people
00:41:53
that they come to me from YouTube and this is very,
00:41:57
I'm very happy for that because I'm starting working on their accounts.
00:42:01
We have amazing results and they met me through YouTube,
00:42:05
they contacted so that I can handle their accounts
00:42:08
and it's a very good experience so far.
00:42:11
To be honest with you, all the people that they contact me,
00:42:14
they are amazing people that we work together and it's going very well.
00:42:18
So for me the YouTube is this.
00:42:23
I always wanted to meet people that they understand Facebook ads,
00:42:26
they're successful business owners and I could help them scale.
00:42:29
That was my only goal with YouTube, I didn't,
00:42:31
I didn't expect to make any money.
00:42:33
I didn't expect to do sponsorships and stuff.
00:42:36
There are a lot of people that they send me messages
00:42:38
about sponsoring their products and video and stuff.
00:42:41
The only thing that I ever sponsored is this on the background
00:42:47
which is from a client that it was also working with me on that period.
00:42:51
So to be honest with you it's, it's, it's a very good journey so far
00:42:56
and I really enjoy also the community and the comments that we have
00:42:59
and I see that we have very good comments.
00:43:01
So one of the comments that I got is that
00:43:04
"You are talking about Q5 that is not good and stuff,
00:43:07
you made a video but for me Q5 was very good."
00:43:11
Point taken. I can tell you that still for my accounts,
00:43:14
I didn't see good results for Q5.
00:43:16
Maybe because I'm biased. Maybe because it's my fault.
00:43:21
This is something that I'm going to take care on the next year.
00:43:24
Sadly, I cannot look at it now, but I had two comments already on two people,
00:43:29
one from Switzerland, another one, I don't remember, maybe it was Australia,
00:43:34
that they were telling me that "Q5 was very good for us.
00:43:37
"We were actually having some very good results."
00:43:40
So, maybe I'm super biased against Facebook and I believe
00:43:45
that they're doing it so that they can make money.
00:43:48
Maybe Q5 was working, you know?
00:43:50
For those of you that you don't know, Q5.
00:43:52
Q5 is the period from the 25 of Christmas to the 31st
00:43:56
and Facebook is saying that in this period not a lot of people are advertising,
00:44:00
so you have less CMPs, so you have better results.
00:44:02
And there are two people that they came to me
00:44:04
and they told me that Q5 has worked for them.
00:44:08
So I'm trying to restore here maybe a mistake that I have made
00:44:12
and told them that I don't believe that Q5 is going to work
00:44:17
but even here just for, from the previous context,
00:44:22
I'm not saying that whoever is doing ads on the Q5 is stupid
00:44:24
and you should not do it and stuff.
00:44:26
I'm saying that in my personal opinion
00:44:28
I think that this and this and this
00:44:30
and the decision is yours and I'm not doing this
00:44:33
so that I don't have the responsibility.
00:44:35
I'm doing this because I don't know your business
00:44:37
and maybe your business is going to work very well on Q5
00:44:39
which is another proof over here that you should not be certain 
00:44:43
about the things that you say about Facebook ads
00:44:46
because you don't know what kind of business the other person has.
00:44:49
And in this case, I was wrong in their case.
00:44:52
I was correct in my case, or maybe I was biased about Q5
00:44:56
and I didn't give it enough attention.
00:44:59
On the other hand, the Q5 is only 5-6 days,
00:45:02
so there's nothing to plan over there.
00:45:05
It's not like a massive period to do ads, I don't know.
00:45:09
For sure I know that I'm going to look at it better the next year,
00:45:13
but I also know that there are people that they told me
00:45:17
that Q5 was good for them so I have to also tell you
00:45:22
and I also know that we should not be certain about the things that we say,
00:45:26
especially because Facebook is unpredictable and there are so many businesses out there. One last thing that I have as a note is that there's a new thing for all of you
00:45:35
that you don't know it but maybe you want to explore it,
00:45:37
is that there's a new offer from Amazon which is actually doing this.
00:45:42
They tell you that you can put a payment gateway into your Shopify store, for example,
00:45:47
where you, somebody buys the things onto your store
00:45:51
so you're keeping the data, the pixel and everything,
00:45:53
and Amazon is going to fulfill the order.
00:45:57
So you can have immediately something like a shipping being sorted by Amazon
00:46:01
and you keep the data instead of having products to Amazon
00:46:04
because a lot of times there are people on Amazon
00:46:06
not just for the amount of sales that they're getting organically over there,
00:46:09
but because they, it's helping them to solve the shipping.
00:46:12
So if your situation, if your problem is the shipping,
00:46:16
you can solve it with Amazon like this
00:46:19
and you can still keep the data and do your advertisement to your site
00:46:23
and keep the data to your pixel.
00:46:25
Now another thing is that...
00:46:29
Another comment that we have here is that
00:46:32
"Why we don't use minimum spending in CBO
00:46:35
to avoid Facebook spending all money on big audiences?"
00:46:39
So I get this message a lot, especially in conversations.
00:46:43
This is happening because of what I have done with Crazy Method 
00:46:47
and the CBO optimization that I'm showing there and everything,
00:46:51
and people are just thinking that it's a little bit too complex,
00:46:55
so they try to make it less complex.
00:46:58
It's complex because this is how it's working, at least for me.
00:47:01
So the reason that we are not using any minimum spending on CBO
00:47:07
in each one of the ad sets is because the moment you go
00:47:12
and touch your ad sets in, in having minimum or maximum spend,
00:47:17
you're just making it an ABO.
00:47:20
Because if you have a minimum spending there,
00:47:22
you're just making an ABO and the whole concept of CBO
00:47:25
and having several ad sets is that, it's that
00:47:27
it's going to distribute the budget among the ad sets
00:47:31
and the best one is going to win.
00:47:33
Which is also the reason that I don't understand that
00:47:37
why is Facebook pushing the consolidation thing when they have the CBO?
00:47:43
These things don't go together. When you have a CBO,
00:47:46
the whole purpose is to have a lot of ad sets
00:47:48
that they're going to compete with each other
00:47:50
and the budget is going to be distributed in the best one and so on.
00:47:53
So you have the CBO and then you have the concept of consolidation.
00:47:57
If they didn't want it that, they could have not invented CBO
00:48:02
and they could have only had ABO 
00:48:05
and then we would talk about different kinds of optimization.
00:48:07
So I don't believe in touching the maximum or minimum spend
00:48:12
on each one of the ad sets on the CBO
00:48:14
because the whole concept of the CBO is different
00:48:17
and we want them to compete with each other
00:48:19
and leave the CBO work in a way that we want.
00:48:23
So after the point that you're touching it, it's better to run an ABO
00:48:27
with your own rules, but in CBO you just wanted to do its thing,
00:48:33
let's say, OK?
00:48:35
So another thing. 
00:48:38
I have seen this Upwork post over here.
00:48:42
It says "We had a supply chain issue and it caused us to delay our shipment
00:48:47
to customers two weeks longer than expected.
00:48:50
Being said, our Facebook page feedback score has fell to a 1.2
00:48:55
and we need to get it boosted asap."
00:49:00
If it's on 1.2, this, they should be banned, I think. Anyway.
00:49:05
"Looking to hire someone who can help." 
00:49:12
So the situation is this.
00:49:14
If you have this kind of issues with your Facebook page,
00:49:17
I can tell you that it's extremely difficult to recover it.
00:49:20
Most probably when you will start noticing that the percent,
00:49:25
the rating of your page is dropping, it's going to be already too late.
00:49:29
The other thing is that, and I'm not saying that you should do that,
00:49:32
I'm just saying that I have listened to this is,
00:49:35
I heard that there are people that they are having several accounts
00:49:39
which they go and they give you positive reviews
00:49:42
and you build a positive score.
00:49:44
This is something that one of the person that I speak told me
00:49:51
and he has done it in his business and he told me that he is successful.
00:49:54
Although I want you to be careful because most of the times
00:49:57
they are going to be also scammers involved in this situation
00:49:59
that they're going to promise you that the score is going to be fixed,
00:50:02
but is never going to be fixed. The same situation as there are scammers
00:50:02
that they promise they are going to take your Facebook page back
00:50:02
and they never get it back.
00:50:13
So the thing here is that, if your page score is very bad,
00:50:16
I think that there is not a lot of things that you can do.
00:50:19
I think that you just need to move on to a new solution,
00:50:23
like a new page or whatever, and try not to get banned, you know?
00:50:28
Just try to abandon the page in the era that this
00:50:31
before you get banned and then move to a new page
00:50:36
so that you can advertise there.
00:50:37
The second thing that I believe that you should do,
00:50:40
if you're desperate enough, you should try to look one of these solutions
00:50:44
because the person that talked to me and told me that
00:50:46
he said his personal experience and he told me that this is something
00:50:49
that happened to him. He did find a solution like this, so I believe him also.
00:50:57
So, this is another solution. There are most probably services like that.
00:51:02
Just be careful for not to get scammed.
00:51:04
Just try to ask for a guarantee or anything.
00:51:06
For example, pay them on PayPal so that you can get your money back
00:51:09
if anything happens or whatever.
00:51:12
Another thing.
00:51:13
"Hello I need your help. So I had an Instagram account that someone hacked.
00:51:18
I hired someone to help me and they keep asking money saying that
00:51:22
if I don't pay more money they will hack my Facebook account.
00:51:25
Can you help me?"
00:51:26
So this is a situation that I was playing, was explaining before.
00:51:31
Just to keep, just to keep it clear for the Facebook page score
00:51:35
I have seen people, I haven't seen it.
00:51:38
I have listened to people that I believe that they're telling the truth,
00:51:41
that you can fix that by hiring someone to do a lot of positive reviews.
00:51:46
I have never seen someone paying someone, though,
00:51:50
and getting his ad account back from restriction. Never.
00:51:53
It's always coming from a Facebook guy who's going to help someone
00:51:57
or someone has connection to Facebook to help him,
00:52:01
which I don't, someone or the customer support.
00:52:05
It's never just a person that is going to help you.
00:52:09
These are scammers. You have to be careful.
00:52:11
Don't do it and keep it to your mind that there is also a fake account
00:52:15
which is pretending that it's me with a massive following
00:52:19
that most probably it's a fake following that it was generated by...
00:52:25
I wish I had that following on Instagram.
00:52:29
He's changing the names all the time,
00:52:31
so there's no point to tell you what's his name is.
00:52:35
But be careful because the, these people, they are ruthless
00:52:38
and they just want to take your money.
00:52:39
They don't care about your business or if you're going to cry about this.
00:52:45
Just be careful guys.
00:52:46
Another thing, we have Stefka here.
00:52:49
She made a question on the group.
00:52:51
"Konstantinos, thanks for the video and the good advice
00:52:54
and tips you share with us."
00:52:56
Thank you, Stefka.
00:52:57
"What do you think about the project, the approach of running
00:53:01
a reach remarketing campaign instead of conversion remarketing campaign.
00:53:07
The audience should be the both, the same in both cases,
00:53:09
but how exactly works/perform the algorithm?
00:53:11
Thank you in advance."
00:53:12
So you're actually lucky, Stefka, because I have done it for a business.
00:53:18
I wouldn't have done it,
00:53:19
but the person wanted to reach to as many people as we could
00:53:23
from the past clients that he had as fast as we could.
00:53:28
So I knew that the fastest way it would be a reach campaign.
00:53:33
I would never made a video about that
00:53:35
because I think that it was going to confuse people a lot.
00:53:39
But this is why we have podcasts,
00:53:40
so that we can go deeper on stuff.
00:53:42
So the fastest way to reach to an audience of,
00:53:44
let's say, 2.000 people, it's not engagement,
00:53:47
it's not traffic, it's reach campaign.
00:53:49
It's going to reach to, it's going to try to show it to
00:53:52
all of these people as fast as it can, OK?
00:53:54
So this is the situation with this.
00:53:55
So in this case I had the situation of having a reach campaign
00:54:00
with a reach event, not a purchase event and stuff.
00:54:03
And I was trying to reach to all of these people
00:54:06
as fast as I could because it was a limited time offer
00:54:09
for a specific product that wasn't going to be.
00:54:13
And we wanted to retarget all the past customers
00:54:15
because we knew that they were going to be interested in that.
00:54:18
Did it had sales? Yes, it had sales.
00:54:22
It had good sales and it served its purpose.
00:54:26
Should you do it in a normal situation that
00:54:29
is not having all of these different parameters?
00:54:34
No, because when this happened,
00:54:38
then the owner of the business, as it's normal to say, he said,
00:54:44
"OK, now let's turn all of our retargeting on reach."
00:54:46
So we did that.
00:54:48
And I can tell you that the reach campaigns were not
00:54:50
having better results from the conversion campaigns.
00:54:52
So you can run reach retargeting campaigns
00:54:56
only on retargeting, not on cold, reach retargeting campaigns
00:55:00
when there's a specific situation that you want to be fast, that's fine.
00:55:05
But in the normal periods of the year that you are running remarketing
00:55:10
and you want to have repeated customers and everything,
00:55:14
if you believe in remarketing,
00:55:16
because as we have seen at the start of the video,
00:55:18
some people don't believe in any remarketing nowadays on Facebook,
00:55:23
you should do it with conversion ads because they have better ROAS
00:55:26
and better conversion from reach campaigns.
00:55:29
I hope that this answers your question.
00:55:32
Now. Upwork needs to add an option.
00:55:36
I think that one remark that I have 
00:55:38
before we go to the Freelancer Diaries.
00:55:39
How many times?
00:55:41
OK, perfect. We're on time always.
00:55:44
So I think that there's one thing that really annoys me lately on Upwork
00:55:48
and it's the jobs that I'm seeing posted there.
00:55:51
Most of the jobs they are actually from agencies
00:55:54
from all of these people that they try to create an agency
00:55:57
and they try to put other people to work for them without having any skill
00:56:01
and then they want to pay them $200, $300,
00:56:04
and this is the biggest problem because all of these people
00:56:08
they are going to serve customers that they are going to be annoyed
00:56:12
by their services and then they're going to be skeptical about Facebook ads,
00:56:15
which is doing a bad thing to the industry, and to the other,
00:56:18
to the all advertisers that they are legit like me.
00:56:22
So I was thinking that maybe Upwork should put something like
00:56:26
because I'm getting messages and messages on these jobs.
00:56:29
And by the way, right now I'm not bothering a lot with Upwork,
00:56:33
I'm just looking it out of being used to it so many years.
00:56:40
But because most of my job now, it's coming from networking
00:56:44
from people that I'm working with, they meet me with other people,
00:56:48
YouTube and from podcasts that I go and stuff.
00:56:52
So Upwork now is a very small percentage of the works that I take
00:56:56
and also I believe that the quality over there of the leads is very bad.
00:56:59
I think that Upwork should put a feature that's going to say
00:57:03
that this job post is from an agency and this job post is from an actual owner,
00:57:09
so that nobody can actually post on this agency jobs anymore
00:57:14
because they keep, they keep posting stuff
00:57:17
and they're just people that they haven't found a single client
00:57:22
and they're just hoping to find, they just,
00:57:24
you're just wasting your time with them
00:57:26
because they haven't even found a client
00:57:28
and they just want to find the client in the future.
00:57:30
They're just making dreams, OK? They're not businessmen
00:57:33
Now. I have two Freelancer Diaries.
00:57:37
I'm going to start first with this one which says
00:57:41
"Hi, I need someone to hack into my boyfriend's messenger on Facebook please."
00:57:48
It says "I need to see why my boyfriend is always on messenger
00:57:52
and whenever we talk, he's different. I don't want to come off
00:57:57
as someone who doesn't have trust,
00:57:59
but I need to know why he's like this towards me.
00:58:02
I've tried so many apps and nothing. I'm willing to pay."
00:58:05
So we have a love story over here, guys.
00:58:08
We have a he or she, I don't know, which,
00:58:12
which is trying to actually find 
00:58:18
if his or her boyfriend is doing something on the messenger site.
00:58:25
I thought it was very funny.
00:58:28
But on the other side, it's a little bit sad because
00:58:30
I'm sad of the person of feeling like this.
00:58:33
Now. What is funny, though, is the next thing that
00:58:36
it's not an actual job post, but this has happened,
00:58:41
I believe it was one year ago? Or something.
00:58:44
And I think that I have it in one of my Freelancer Diaries episodes.
00:58:47
But you know, in the podcast we said that
00:58:49
we are going to bring all those back again.
00:58:51
So we have a message here.
00:58:54
I'm going to hide the name of the guy
00:58:56
just so that I'm not going to insult him or anything,
00:59:00
but it says "Hello, thank you for applying.
00:59:03
I apologize, I apologize for taking so long to get back to you.
00:59:07
It has been a busy few days.
00:59:10
I have some follow up questions for you, if that's OK.
00:59:14
English proficiency is really key for me.
00:59:16
How would you rate your level?
00:59:19
Two: given our geographic differences would you be free
00:59:22
to schedule a call or two with me?
00:59:26
Things I'm in need of: a step by step guide to creating ads,
00:59:31
linking my Shopify store to Google, Facebook, etc.
00:59:34
to increase sales and step by step guide to scaling properly.
00:59:39
Three: possibly a guide for order fulfillment.
00:59:42
I currently have one store in Shopify that is connected to Oberlo."
00:59:47
Of course, he's a dropshipper. What else?
00:59:49
Then he says "My goals for this venture:
00:59:52
within 1 to 3 months have 2 to 3 stores
00:59:55
generating 1 to 4k per month run by me.
00:59:58
Within 3 to 6 months have 3 to 4 stores
01:00:01
generating 6 to 10k per month with almost total automations
01:00:06
via plugins and virtual assistants."
01:00:08
So most probably he has seen a video about telling him that
01:00:12
he has nothing to do and he's going to just get paid.
01:00:15
Do you understand how difficult it is to have 3 or 4 stores?
01:00:17
Of generating this amount of money?
01:00:20
It's, it's going to need at least 10 people working?
01:00:26
"I understand that some some of this profit would be reinvested in the business,
01:00:32
but if I could obtain goal 2 with a rough profit of 6k a month,
01:00:36
that would be ideal."
01:00:38
So he's saying that he wants to have within 3 to 6 months,
01:00:45
within 1 to 6 months, he wants to have 3 to 4 stores
01:00:48
that they are generating profitably 6 to 10k.
01:00:53
And he wants to also have, he wants to only invest the 4k back
01:00:58
and he wants to keep 6k.
01:01:00
And then he says "Do you feel that these goals
01:01:05
are obtainable and realistic?"
01:01:06
So I answered him "No, I feel like they're not. Good luck though."
01:01:10
So because there are all these people that they have this concept
01:01:14
that you just make a store and you're just making money out of it
01:01:18
because they have seen a video of someone doing it.
01:01:21
Just so you know, a lot of these videos
01:01:23
that you're watching from dropshippers and everything
01:01:26
Let me tell you one hypothetical scenario.
01:01:29
I'm a guy who's running Facebook ads, OK?
01:01:32
I have access to several Shopify stores.
01:01:35
I have access to Shopify stores that they are legit businesses,
01:01:38
that they are having X amount of revenue and stuff.
01:01:40
What is stopping me from creating a video
01:01:44
that I saw that dropshipping is successful
01:01:47
and I show his account, the account of the guy who is running the successful store.
01:01:51
Does it make sense now to you?
01:01:53
Because maybe I have a friend, for example, who is a drop shipper
01:01:58
and I give him access to do a video here on my studio
01:02:01
just so that he can present to you
01:02:03
that he has a successful dropshipping store doing 10 million per year.
01:02:08
This is not the case, guys.
01:02:10
Because just someone is showing you one Shopify store
01:02:13
without showing you the brand and everything,
01:02:16
it doesn't mean that it's legit, OK?
01:02:18
So I don't think that.
01:02:20
On the other hand, what am I doing?
01:02:22
I believe with ad accounts even if you don't show the brand,
01:02:25
you show the results.
01:02:27
And I always tell you that even if you see 8 ROAS, 10 ROAS, 6 ROAS,
01:02:31
it doesn't mean that this is profitable for the business. It means that,
01:02:35
I'm always telling you, for example, in the videos
01:02:38
"this company has a break even ROAS of 2.5.
01:02:40
This company has a break even ROAS of 4, 6 ROAS."
01:02:43
Because recently I uploaded some videos with some big ROAS,
01:02:47
I can tell you that this company has break even ROAS of 4.
01:02:51
So it doesn't matter what you see.
01:02:54
Also, there's a lot of times people that they tell you
01:02:56
what kind of ROAS are you achieving for your clients?
01:02:58
Whoever is asking this question is clueless.
01:03:00
It means that they don't know what they're talking about.
01:03:03
It means that they don't understand that there are different businesses
01:03:05
with different ROAS, targets and everything.
01:03:07
So, in my opinion today, I think that the biggest thing that
01:03:11
you should get is that don't believe anything that you see on YouTube,
01:03:14
even if it looks super credible,
01:03:16
because there are a lot of people that will go into great extent of showing you
01:03:19
their Lamborghini or whatever to convince you that they are successful.
01:03:23
There are other people that they are going to show you fake.
01:03:27
Not fake stores.
01:03:28
They're going to show you stores that are not dropshipping stores
01:03:30
but they are legit businesses and they're going to present it
01:03:34
like drop shipping stores and they're going to, 
01:03:36
they're going to be people that they show you just the print screen
01:03:39
which shows this retargeting and this and that,
01:03:42
but they don't show you actual live account with video and stuff
01:03:45
so that you can see what is happening here and there,
01:03:47
refreshing the page, showing you also the ROAS between different periods
01:03:53
so that you can understand what is working and what doesn't work.
01:03:55
So and also they're going to people,
01:03:57
they are going to be people in YouTube that
01:03:59
they are just going to express their opinion without even running Facebook ads,
01:04:04
which is also another case with a lot of people that they have YouTube channels
01:04:07
and they don't run the ads, they are just a franchise of the business
01:04:11
and whoever is coming, they are sending them to team A, team B
01:04:15
that is going to run the Facebook ads for them
01:04:17
and they're not touching ad accounts.
01:04:19
Whatever I'm going to do with my life, I know that
01:04:22
I'm going to touch at least 10 to 20 accounts on my own
01:04:29
and if it becomes so big, I will have people that are,
01:04:32
they are going to do the workload and I'm just going to do the optimization.
01:04:37
So 10 to 20 accounts on my own at least, so that I can keep doing ads
01:04:43
and keep being able to produce content and show you live accounts
01:04:46
and if it becomes so big, someone is doing the workload,
01:04:50
I'm doing the optimization so that everybody can be happy
01:04:53
and I keep communicating with the client
01:04:55
because there is no other way that I can keep being updated.
01:04:59
If you continue to just drop the work to someone else,
01:05:02
you will be eventually outdated.
01:05:05
That's all I had for you today.
01:05:06
I hope you liked it.
01:05:09
Let me know in the comments if you liked it,
01:05:11
if you have any remarks to it,
01:05:12
if you want me to improve anything,
01:05:14
if you want to discuss about something in a future podcast
01:05:17
and yeah, that's a good idea actually,
01:05:20
let me know if you want me to discuss anything on the other podcast.
01:05:24
It's not like I cannot find topics,
01:05:28
but maybe I can push a topic that I have in mind for the next one.
01:05:33
But there are things happening all the time as you can see,
01:05:37
so we have content here, but I would love to hear your ideas
01:05:41
so that we can discuss something that it really bothers you
01:05:45
or you don't understand or whatever, so that I can tell you my opinion,
01:05:49
which doesn't mean that necessarily it's correct.
01:05:53
So, I will see you in the next podcast, guys.
01:06:06
This was the Facebook Ads Breaking News podcast.
01:06:09
Like it or not, it is what it is.