From Idea to Reality: How the CRAZY METHOD Boosted My FACEBOOK AD Results

In our new episode, I will talk about Facebook’s funding opportunity for in-stream ad placements, about scaling ad accounts in European markets, about my experience with scaling using post IDs and social proof, about my Crazy Method, about your Advantage+ questions, and lastly, about one of my freelancing diaries experiences.

Chapters

• 0:00 Intro
• 1:30 The Latest Facebook Breaking News
• 4:05 Are In-stream Ads Really Worth It???
• 13:17 Are Facebook Ads Spending More Lately???
• 16:03 What Is The Conversion Rate Custom Metric Actually Measuring???
• 21:06 How Can You Scale In Markets Other Than The US???
• 33:20 Working For Free On A Facebook Ad Account???
• 37:01 My Experience With Scaling Using Post IDs and Social Proof!!!
• 43:52 All About My Crazy Method!!!
• 53:55 Answering Your Burning Questions About Advantage+!!!
• 58:48 Answering More Of Your Burning Questions!!!
• 1:12:54 My Freelancer Diaries!!!
• 1:15:12 Outro

Transcript

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Hello, Facebook Ads, people.

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I'm Konstantinos and this is the Facebook Ads Breaking News podcast.

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Hello, guys, and Happy New Year.

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Let's start this podcast for the new year.

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I hope it's going to be one of the many that

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we're going to have this year and

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I had the luxury of relaxing for one week.

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Of course, I was still watching all the ads and everything.

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But you know, not a lot of people were sending me

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messages about customer support and stuff

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and still the ads were a little bit slower because it was Q5

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and apparently no matter what Facebook says, it's a slower period.

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I can tell you that the January has started pretty well.

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The CPMs are good. The results are very good.

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Accounts are starting to scale again

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and we will go in more details to that in a little bit, but...

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What I want us...

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My cat is actually playing here.

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I hope he's not going to electrocute himself.

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Yeah, he's going to be fine.

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So, I would like to start this first of all

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telling to all of you that most probably 2023,

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it's going to be a much more stable year comparing to the 2022.

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We have things that are coming back.

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One major thing that Facebook actually announced is

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the 28 days attribution model, which is coming back

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for all of these companies that they sell high ticket items

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and it's actually going to come back.

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So this is a new that we have

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and actually I can tell you that

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you can actually see it in...

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There are columns that you can go

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and you compare the results for the 7 days click and for the 28 days.

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This is something that you can already see,

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but they have announced that they are also going to add it 

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in the attribution setting which is in your ad set level.

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I haven't seen it yet.

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I talked with the Facebook representative yesterday

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and she told me that most probably this is going to come later,

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so we don't know yet about it.

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That means that if you do ads,

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you're going to be able to optimize for 28 days data instead of 7 days.

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And for some commerce that they sell high ticket items, this is good.

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If you are selling lower ticket items,

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I would still suggest you to work with the 7 days attribution

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and not with the 28 days.

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It's a little bit too much.

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Especially if you are having a lot of volume

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and you are having a lot of channels that you are working with.

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The other thing is that sadly, they are announcing that slowly

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they're thinking of removing the Facebook pixel,

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which means that we're going to stay only with the API.

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This is something that we knew and they were mentioning it,

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that they were working together on those,

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so that there's going to be eventually a transition

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that we will not have a pixel but only an API.

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The thing that happened with the iOS changes and everything

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put Facebook to learn a very big lesson, which is actually that

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they cannot just focus on browser to server, but server to server reporting

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if they want to be more effective.

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So that means that most probably in 2024,

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at some point in one year from now or later,

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the Pixel is going to be removed and we're going to stay only with the API.

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So that means that we need to start training our APIs.

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Of course, the Pixel is going to also stay there as long as we can,

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but at the end of the day, it's going to be only the API.

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So the API is now the legacy that we're going to keep to our stores,

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and this is the one that's going to be fueling our data and our sales.

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Another thing.

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Do I have any other news from the Facebook representative?

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I have one, which I'm going to say now.

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The pixel and the 28 days attribution.

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Perfect. So.

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The other thing that I'm always discussing with Facebook representatives

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when we are meeting is funding opportunities and we know that

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there were a lot of funding opportunities for Facebook to match 1 to 3,

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so for example, if you spend 9k, they're going to give you another 3k,

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so total spend of 12k for Advantage+.

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This is something that was running on the whole Q4.

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The situation is that right now, I'm seeing that

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they are trying to push again the concept of

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in-stream video placement funding.

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So let me tell you how this is working.

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They do the same deal, 1 to 3.

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Again 1 to 3 doesn't mean if you spend 9, they're going to,

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you're just going to spend 6 because they're going to give you the 3.

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Actually, you spend 3, we give you another...

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No, you spend...

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You spent, let's say, 3, 3 ,3.

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You spend...

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Most of the time, it's also...

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I'm giving this example because most of the time is 10k.

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10k is the minimum.

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So if you spend 10k, they give you something like another 3k something.

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So that's the total funding opportunity that you have with them.

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And it's for in-stream placement.

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In-stream placement, if you go to your placements,

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you're going to be able to see the in-stream.

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What does this mean?

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It means that these are videos that people cannot skip.

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There are very rare cases that people can skip the video.

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So if you play something on a stream, everybody is going to see 100% of it,

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which is good and bad, if you think of it,

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because at the end of the day, if you go on in-stream

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and you're forcing people to watch something,

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it doesn't mean that they necessarily want to see it.

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But Facebook is coming and they say that you're doing that,

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you're playing, you're doing this ad,

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and then you're retargeting these people

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with the custom audience of people who have viewed the video.

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95% of the video or more.

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So I'm totally against that.

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Have I tested it?

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Yes, I have tested it. It doesn't work.

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It's the same thing as like running traffic campaigns

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and having so many people coming to your store

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and then try to retarget them in order to make them convert.

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It doesn't work like this because Facebook is super specific

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in what you need to ask for.

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So the traffic, in my opinion, is junk when it's coming from this

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and basically they say that

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"basically we're forcing people to watch the whole video

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and then we try to retarget them."

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It would be completely different, if we were going to run normal video ads.

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And whoever decides to watch the whole video,

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it's actually a person that is interested and

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it's watching the whole video

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instead of forcing people to do so.

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So targeting people that they have seen 95% of the video

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doesn't say anything because everybody is going to see it.

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I like to use the example of the people in jail with that.

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Let me explain what I mean.

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It's like I have a company that is organizing ship cruises.

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And I'm going to a jail and I'm giving a brochure

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to the inmates about ship cruises.

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They have no other option.

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They're just going to read it and everything.

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But this doesn't mean that they're going to be able to come

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and take the cruise or pay me in order to join one of my cruises.

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So there are these situations that people are forced to do things,

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but it doesn't mean that it's your core audience that

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it's actually going to buy the service or whatever.

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So I'm totally against it.

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If you have a funding opportunity

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and you want to test it, it's fine.

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Just so you know, I have tested it and it doesn't work.

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And of course, Facebook wants you to actually put 10k on the line over here

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in order to to be able to get the funding.

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So I don't know if it's a good deal or not,

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but there is one very interesting aspect to it

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which I want to analyze so that we are not going to be...

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I don't remember the English word, sadly.

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Προκατειλημμένοι?

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"Biased."

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So that we're not going to be biased.

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Apparently she knows better English than me.

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So we don't want to be biased

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and we are always trying to find something good.

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As we say for dogs, there are no bad dogs, there are bad owners.

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The same is for the metrics. Not for the metrics.

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For the settings within the Facebook platform for me.

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There are no bad settings.

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There is always a way to use even a bad setting in a good way.

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One example was the expand button audience,

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which we used to have before.

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And everybody was not using it

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because it was actually making the ads worse.

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Now it's mandatory for the accounts

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and obviously the algorithm made it better and better

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so it's working very well now.

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But before it was very bad because it wasn't working.

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Before iOS it wasn't working like it should.

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This is something that I used to use by using lookalikes.

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So I was using lookalikes and then interest

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and then I was putting this button below to expand

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and it was working flawlessly.

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This was my Blender method as I used to call it

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and I still call it up to the day and it's...

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It was working flawlessly.

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So there are no bad settings that you're going to use into your ads.

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They're just the way that you are using them.

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Even the 1 day attribution

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If you use it in a correct way with manual bidding,

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which we're going to talk a little bit about later, it's actually a good setting.

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So the good setting that we have here with in-stream videos,

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and it was very interesting, is that you can control

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which people are the ones that are going to see your video.

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So the company that I was talking to doing this funding opportunity,

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which we rejected, it was a Christian company.

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For the Christian niche, we know that all the interests have been removed

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and over there there wasn't any option that was close to that.

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But, for example, I noticed there training.

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Kickboxing, martial arts for example, and stuff.

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If you are having a company that's selling gear, equipment

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for kickboxing for example, you can put martial arts over there as...

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So I'm going to show the video only to people that

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they're watching at this time videos about martial arts

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Do you know how powerful this is?

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And the most crucial for me that I have seen

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and I'm going to test in one account, is the pet niche.

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So it was having pet and animals

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so you're going to show your videos about your cat toy to...

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about the cat toys, for example, that you're having to one of your...

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One of the people that they're watching the video

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about a cat or about a dog and that means that

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most probably they're going to be a relative audience

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because the people who are cat owners and stuff,

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they're being bombarded by this kind of videos.

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So whenever somebody is watching a lot of videos,

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I also like to watch videos with cats because I have a cat, OK?

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So the chances of me having a cat and also watching videos with cats,

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there are actually a lot and if when I'm watching a video of

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videos of cats,

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I'm actually watching also an ad about a toy,

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about the cat and stuff, maybe I'm going to buy.

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So I can see some value for some niches over there with in-stream videos.

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And of course, with the funding opportunity you're going to have

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also some money returning back to you with the funding.

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So if you are a company like this, talk with your Facebook representative. 

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Find a way of asking them about the funding for in-stream videos. 

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And there are niches like training, exercise, martial arts.

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There is the niche of apparel and stuff,

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but I think that it's too general.

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There is the niche of pets and stuff.

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Try to go to your to your placements.

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Go there and just pick the in-stream placement

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and then go down, show more options

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and you're going to be able to see the targeting

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that you can do for your ads.

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There's a pencil at the right side, it's called,

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it has an edit.

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If you hover over it and you click on it,

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you will be able to see the options that you can target.

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If you think that your niche is within any of those categories,

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I think that it's really worth a try

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and I'm going to try it in some accounts also.

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I will keep you updated about it.

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Maybe I will make also a video about it.

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So that's one thing and these are the news.

00:13:16:09 - 00:13:18:05
The breaking breaking news.

00:13:18:05 - 00:13:22:00
Now let's discuss about some topics that I want to discuss

00:13:22:00 - 00:13:26:23
first of all, I want to discuss about one thing

00:13:26:23 - 00:13:33:12
that we talked about before in the previous podcast.

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I told you that I'm watching that.

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I can see that in the ad sets,

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the ad sets are spending a little bit more from what they should.

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And I thought that it was because it was a Q5 season

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and the people are not spending

00:13:47:03 - 00:13:50:06
so Facebook is trying to recuperate some of the money

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that they're not making with that way.

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I think that I was right because I can see that now that we are on January,

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the ads are not spending more from what they should

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and they spent a little bit less.

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So the situation was that if you put a $5 budget, they were spending 5.4.

00:14:06:15 - 00:14:09:08
And my theory behind that is because they are not having

00:14:09:08 - 00:14:12:14
so many people advertising in the last period of the year,

00:14:12:14 - 00:14:13:24
they're just spending a little bit more

00:14:13:24 - 00:14:15:17
because if you take this a little bit more with

00:14:15:17 - 00:14:17:21
all of the ads that they're running and everything,

00:14:17:21 - 00:14:21:05
they're going to make exactly the same money without losing.

00:14:21:05 - 00:14:24:22
For you, it's 40 cents, but for them it's 40 cents multiplied with all the ad sets

00:14:24:22 - 00:14:26:15
and all the campaigns and stuff.

00:14:26:15 - 00:14:30:07
And it doesn't change anything apart from the fact that

00:14:30:07 - 00:14:33:03
we don't want to be treated like idiots

00:14:33:03 - 00:14:35:21
and we want to let know Facebook that we understand

00:14:35:21 - 00:14:38:01
when they're doing something.

00:14:38:01 - 00:14:42:07
The situation, though, is that if this was continue happening,

00:14:42:07 - 00:14:44:03
was going to continue happening,

00:14:44:03 - 00:14:46:04
I should have changed my whole strategy about

00:14:46:04 - 00:14:47:19
optimization in CBO campaigns.

00:14:47:19 - 00:14:50:24
Because in CBO campaigns what we are doing is that

00:14:50:24 - 00:14:54:14
when we are optimizing and we are leaving some ad sets open,

00:14:54:14 - 00:14:57:18
then we are putting a little bit

00:14:57:18 - 00:15:01:16
a little bit more in the optimization for the budget

00:15:01:16 - 00:15:04:15
so that the people that they know the channel,

00:15:04:15 - 00:15:06:18
they understand what I'm talking about.

00:15:06:18 - 00:15:11:05
We put a little bit more so that it can keep a balance to the amount

00:15:11:05 - 00:15:14:12
because it's going to spend a little bit less in the reality.

00:15:14:12 - 00:15:19:21
So if the ad sets were going to spend more from in the ABO level

00:15:19:21 - 00:15:23:10
than they were going to spend more from what we are asking them to spend,

00:15:23:10 - 00:15:27:03
that means that in our CBO philosophy

00:15:27:03 - 00:15:31:05
and the way that in this channel and the way that I optimize CBO campaigns,

00:15:31:05 - 00:15:34:18
we should have gone with a different plan.

00:15:34:18 - 00:15:37:20
This is why I was monitoring this closely.

00:15:37:20 - 00:15:40:21
The different plan would be that this time we wouldn't put more,

00:15:40:21 - 00:15:46:02
but we would put less when we were optimizing a CBO campaign.

00:15:46:02 - 00:15:52:21
And that being said, I'm pretty happy that this hasn't changed,

00:15:52:21 - 00:15:54:08
because apparently I should have gone

00:15:54:08 - 00:15:57:04
and do major changes to a lot of videos

00:15:57:04 - 00:15:59:02
in my YouTube channel and everything

00:15:59:02 - 00:16:02:13
because everything was going to be outdated.

00:16:02:13 - 00:16:05:12
Now. I have recently uploaded...

00:16:05:12 - 00:16:08:23
In another topic, I have recently uploaded a video about talking

00:16:08:23 - 00:16:12:10
about the conversion rate and which is a custom metric.

00:16:12:10 - 00:16:15:00
If you haven't seen it, I think that you should go and see it.

00:16:15:00 - 00:16:19:16
So pause the podcast now and go see the video.

00:16:19:16 - 00:16:23:04
I uploaded two or three videos ago.

00:16:23:04 - 00:16:25:02
You will see it there.

00:16:25:02 - 00:16:27:23
One thing that I wanted to point out here is this.

00:16:27:23 - 00:16:30:20
By watching the conversion rate on the ads,

00:16:30:20 - 00:16:35:07
which is actually a metric that you can make

00:16:35:07 - 00:16:36:24
as a custom metric into your column.

00:16:36:24 - 00:16:39:02
As I said, go watch the video.

00:16:39:02 - 00:16:42:19
You can't understand how many people from the ones that are clicking,

00:16:42:19 - 00:16:45:00
they are actually converting with your ads.

00:16:45:00 - 00:16:47:18
And the situation is this.

00:16:47:18 - 00:16:51:10
There are two categories of people and two categories of customers,

00:16:51:10 - 00:16:53:20
and we need to be very clear about that

00:16:53:20 - 00:16:56:16
so that they're not going to be misconceptions.

00:16:56:16 - 00:16:59:09
What are you looking with your conversion rate is

00:16:59:09 - 00:17:01:20
not the conversion rate of the site.

00:17:01:20 - 00:17:04:04
Not if they are converting within the site.

00:17:04:04 - 00:17:09:07
You are seeing how determined they are to buy by just watching the ad.

00:17:09:07 - 00:17:10:23
Because there are two categories of people.

00:17:10:23 - 00:17:14:15
There's one category which is the category that it's actually

00:17:14:15 - 00:17:17:21
when they see an ad, they know immediately that

00:17:17:21 - 00:17:21:17
they are going to buy even if they go to a very bad site

00:17:21:17 - 00:17:24:24
and they are not find it very easy to navigate to it.

00:17:24:24 - 00:17:26:23
So the situation is that

00:17:26:23 - 00:17:29:07
this is the best kind of category that you can have.

00:17:29:07 - 00:17:31:19
So if your creatives are very good

00:17:31:19 - 00:17:35:13
and you're going to convince people before they even go to the site, 

00:17:35:13 - 00:17:38:19
well, then you are having the best kind of sales

00:17:38:19 - 00:17:41:05
because these people are not going to care so much

00:17:41:05 - 00:17:44:12
if your funnels are a bit difficult or they find difficulty

00:17:44:12 - 00:17:46:03
in order to complete their order.

00:17:46:03 - 00:17:48:10
Of course, it's always better to have both

00:17:48:10 - 00:17:52:14
a very good funnel and into your store and a very good creative

00:17:52:14 - 00:17:56:23
that's going to make them have a certain decision

00:17:56:23 - 00:17:58:04
if they're going to buy or not.

00:17:58:04 - 00:18:02:03
And don't get me wrong, most of the sales on Facebook,

00:18:02:03 - 00:18:03:11
they are actually impulsive sales.

00:18:03:11 - 00:18:04:24
Facebook is an impulsive platform.

00:18:04:24 - 00:18:07:17
We have said a million times that it's a platform that

00:18:07:17 - 00:18:10:10
it's actually convincing you to buy something

00:18:10:10 - 00:18:12:24
that you didn't know that you wanted 5 seconds ago.

00:18:12:24 - 00:18:15:00
So it's an impulsive platform.

00:18:15:00 - 00:18:17:04
And for the people that they have ecommerce stores,

00:18:17:04 - 00:18:18:20
they know that there are a lot of times, emails,

00:18:18:20 - 00:18:21:22
that people are buying something and then they regret it the next day

00:18:21:22 - 00:18:24:15
and they want to get a refund.

00:18:24:15 - 00:18:27:11
Of course, always in bigger scale.

00:18:27:11 - 00:18:29:08
But the situation here is this.

00:18:29:08 - 00:18:31:09
There are also the ads that they are different

00:18:31:09 - 00:18:35:10
because you might have a very strong landing page

00:18:35:10 - 00:18:38:18
and you want just the stimulation because with an ad

00:18:38:18 - 00:18:41:15
you just have 5 seconds to win someone, OK?

00:18:41:15 - 00:18:46:06
If your ad in 5 seconds is winning someone to watch the whole of it

00:18:46:06 - 00:18:50:13
and then being convinced and go convinced to decide to buy, that's good.

00:18:50:13 - 00:18:54:03
But if you are having an ad which is just giving a stimulation

00:18:54:03 - 00:18:57:01
and somebody goes to the site in order to convert there,

00:18:57:01 - 00:19:00:07
then that means that you need a very strong funnel on your site

00:19:00:07 - 00:19:02:04
which is going to be optimized and everything

00:19:02:04 - 00:19:04:08
and it's going to convince people there to buy.

00:19:04:08 - 00:19:06:08
So two different categories of people

00:19:06:08 - 00:19:09:08
and you need to decide in which side you are.

00:19:09:08 - 00:19:11:17
Are you in the side that you are having very strong creatives

00:19:11:17 - 00:19:14:15
and very good engagement rate with your creatives

00:19:14:15 - 00:19:17:09
and people are buying immediately

00:19:17:09 - 00:19:19:13
because they're convinced to buy from the creative?

00:19:19:13 - 00:19:25:02
Or you're on the side that you are not having good creatives

00:19:25:02 - 00:19:28:02
but you're having a very good stimulation for the creatives?

00:19:28:02 - 00:19:31:09
It's like the blogs that you see some very...

00:19:31:09 - 00:19:33:07
The thumbnails, for example, on the videos.

00:19:33:07 - 00:19:35:18
They might stimulate you to go,

00:19:35:18 - 00:19:38:11
but then the video has to be good in order to hold you there

00:19:38:11 - 00:19:40:07
and watch the whole video.

00:19:40:07 - 00:19:42:13
So the same is happening with the ads.

00:19:42:13 - 00:19:45:00
You need a stimulation and then you go into a site

00:19:45:00 - 00:19:46:19
or maybe you have so much information

00:19:46:19 - 00:19:49:17
that you cannot just put all of it to the ad.

00:19:49:17 - 00:19:53:06
So you have a very good landing page which explain everything

00:19:53:06 - 00:19:56:00
and you know that's optimized, but you have a very good simulation

00:19:56:00 - 00:19:57:22
that's going to make people actually click

00:19:57:22 - 00:20:00:18
and actually pay attention to the landing page

00:20:00:18 - 00:20:03:16
or give enough time so that they can understand the product.

00:20:03:16 - 00:20:06:17
And this is what conversion rates are actually...

00:20:06:17 - 00:20:10:16
Conversion rate metric within the Facebook platform is actually measuring.

00:20:10:16 - 00:20:15:00
So I think that you need to start seeing also conversion rate into your ads

00:20:15:00 - 00:20:19:01
and start deciding in which side you are and if you're not happy with that,

00:20:19:01 - 00:20:21:05
start working and start making

00:20:21:05 - 00:20:24:08
either your funnel better or your creatives better

00:20:24:08 - 00:20:30:00
and start having a better understanding of your whole funnel

00:20:30:00 - 00:20:32:07
and not just throwing ads here and there

00:20:32:07 - 00:20:35:15
without understanding in which side you are, OK?

00:20:35:15 - 00:20:41:14
Now you know and you don't have an excuse about your funnel

00:20:41:14 - 00:20:43:14
and how well it's converting.

00:20:43:14 - 00:20:49:13
I think that you will find the video about conversion rates super interesting.

00:20:49:13 - 00:20:51:00
I'm not going to go into more details

00:20:51:00 - 00:20:55:10
because over there I'm showing actually an actual account.

00:20:55:10 - 00:20:59:13
Also, if you're watching this video in YouTube,

00:20:59:13 - 00:21:05:08
we're going to put a link on the description about it.

00:21:05:08 - 00:21:06:10
Yeah, that's it.

00:21:06:10 - 00:21:09:13
So let's go to another topic.

00:21:09:13 - 00:21:11:16
I have a very good account right now

00:21:11:16 - 00:21:13:19
that I'm working with in Germany.

00:21:13:19 - 00:21:17:18
I made a video, I believe about it, recently about manual bidding

00:21:17:18 - 00:21:20:10
and how it's working there.

00:21:20:10 - 00:21:23:12
I want to make 2 remarks, 3 remarks about it.

00:21:23:12 - 00:21:26:23
First of all, that this is the video about the spending limit

00:21:26:23 - 00:21:29:18
that I had on 20k and it stopped me.

00:21:29:18 - 00:21:33:22
Right now after the lift and, of course, after the Christmas period

00:21:33:22 - 00:21:40:02
and right now I'm spending 35k per day over there alone.

00:21:40:02 - 00:21:43:16
And of course, manual bidding is helping a lot with that,

00:21:43:16 - 00:21:47:21
but I was wondering what would have happened if I didn't...

00:21:47:21 - 00:21:52:16
I wasn't stopped with the spending limit on 20k during Black Friday.

00:21:52:16 - 00:21:54:13
Most probably I would explode the account.

00:21:54:13 - 00:21:57:11
Anyway. Still now the spending limit is on 50k,

00:21:57:11 - 00:22:01:05
which I'm trying to see if I can get there.

00:22:01:05 - 00:22:04:19
But there are two things that I want to point out based on that.

00:22:04:19 - 00:22:11:00
First of all. Sorry.

00:22:11:00 - 00:22:17:22
A lot of times we talk about the markets, for example and stuff

00:22:17:22 - 00:22:21:02
and we say "Germany, for example, it's a smaller market.

00:22:21:02 - 00:22:22:16
It's not like United States"

00:22:22:16 - 00:22:25:22
because we are always thinking about United States as the big whale,

00:22:25:22 - 00:22:29:15
we're just neglecting how much other accounts can be scaled.

00:22:29:15 - 00:22:33:14
And in my book, I also mentioned a lot of times

00:22:33:14 - 00:22:39:11
that our brain is calibrated to understand smaller numbers.

00:22:39:11 - 00:22:44:04
So when we say that "I saw in a room 1 million dollars,"

00:22:44:04 - 00:22:49:04
if you haven't seen it, you are never able to actually understand

00:22:49:04 - 00:22:50:23
how it looks, how big it is.

00:22:50:23 - 00:22:53:18
The same it goes with the ecommerce.

00:22:53:18 - 00:22:56:23
A lot of times we're hearing that the supplement market,

00:22:56:23 - 00:23:01:05
which is the niche that this account is working,

00:23:01:05 - 00:23:07:04
 it's a market of 3.5 trillion dollars, for example. Just a number.

00:23:07:04 - 00:23:09:13
This is such a huge number that we cannot

00:23:09:13 - 00:23:11:05
we just understand that it's a big number.

00:23:11:05 - 00:23:13:05
We don't understand how huge it is.

00:23:13:05 - 00:23:17:21
So a lot of times we hear about "yeah but there's a saturation in the market."

00:23:17:21 - 00:23:19:08
Bulls**t, OK?

00:23:19:08 - 00:23:23:18
This account spending 35k per day in Germany, it's just crazy.

00:23:23:18 - 00:23:25:20
There are other accounts that they're spending

00:23:25:20 - 00:23:29:09
2-3k, 5k, 10k per day on the United States

00:23:29:09 - 00:23:32:13
and we talk about saturation and stuff like that

00:23:32:13 - 00:23:34:21
and about frequency and stupid things like that.

00:23:34:21 - 00:23:36:07
All of these are excuses.

00:23:36:07 - 00:23:38:18
It means that your product is not trending enough.

00:23:38:18 - 00:23:41:20
It means that your funnel is not working as it should.

00:23:41:20 - 00:23:43:06
Your creatives are not so good.

00:23:43:06 - 00:23:45:00
It means all of this.

00:23:45:00 - 00:23:49:08
So there are endless opportunities for companies that they are working

00:23:49:08 - 00:23:53:11
all the time on improving on products, packaging, customer support,

00:23:53:11 - 00:23:57:05
cooperation with influencers, working in several platforms,

00:23:57:05 - 00:24:01:19
doing their posts every day, having brand ambassador programs, affiliations,

00:24:01:19 - 00:24:07:16
having also different platforms that they're working with, doing ads

00:24:07:16 - 00:24:11:08
and of course, working on Facebook ads and everything,

00:24:11:08 - 00:24:15:13
and the possibilities of working with several different products.

00:24:15:13 - 00:24:19:07
The possibilities here are endless and there are such big markets

00:24:19:07 - 00:24:21:18
that we're not even scratching the surface

00:24:21:18 - 00:24:24:22
with a lot of products that we are having.

00:24:24:22 - 00:24:32:02
The situation is this: in order to understand if you are asking too much,

00:24:32:02 - 00:24:34:09
the best thing to do is this

00:24:34:09 - 00:24:38:09
go and Google, for example, how much is the supplement market

00:24:38:09 - 00:24:41:06
on Germany, on ecommerce.

00:24:41:06 - 00:24:45:00
You will get a number, let's say, of 200 billion every year.

00:24:45:00 - 00:24:47:10
And then see with your spend right now

00:24:47:10 - 00:24:50:09
what kind of percentage you are getting out of this market

00:24:50:09 - 00:24:53:07
and then you will understand how small this is

00:24:53:07 - 00:24:55:03
compared to where you can get.

00:24:55:03 - 00:24:56:17
Let me tell you that there are companies that

00:24:56:17 - 00:25:01:00
they are taking 20% of the market, 30% of the market, OK? 

00:25:01:00 - 00:25:04:20
And in order for you to understand that is just an excuse

00:25:04:20 - 00:25:09:19
that you put to yourself about the saturation and everything.

00:25:09:19 - 00:25:11:18
I think that the most important is to go

00:25:11:18 - 00:25:13:17
and do the comparison with percentages.

00:25:13:17 - 00:25:15:00
What am I asking?

00:25:15:00 - 00:25:16:08
What is the percentage of the market

00:25:16:08 - 00:25:19:16
that I'm asking in the current product that I have?

00:25:19:16 - 00:25:22:16
And if you are seeing that this is just a very small fraction,

00:25:22:16 - 00:25:27:17
then try to become better in order to get a better percentage out of it.

00:25:27:17 - 00:25:30:21
Of course, with this account, I will keep scaling

00:25:30:21 - 00:25:34:00
and manual bidding is helping a lot.

00:25:34:00 - 00:25:39:03
And the results are very good because the break even is on 2.3,

00:25:39:03 - 00:25:44:17
we are on 3.5 consistently and we are scaling more.

00:25:44:17 - 00:25:47:09
Of course, for the ones that they know from my channel

00:25:47:09 - 00:25:48:13
how manual bidding is working,

00:25:48:13 - 00:25:53:21
it's not like you just increase the budget just like this, it has some...

00:25:53:21 - 00:25:57:24
It has a procedure and a lot of work which is involved daily.

00:25:57:24 - 00:26:00:16
But yeah, who would have thought that?

00:26:00:16 - 00:26:04:17
When I took the account by the way, it was sending 1k per day, OK?

00:26:04:17 - 00:26:09:12
And the owner couldn't understand that these numbers are achievable

00:26:09:12 - 00:26:12:10
and you will never be able to understand them until you do it.

00:26:12:10 - 00:26:15:00
I wasn't able to understand it also at the start

00:26:15:00 - 00:26:18:14
when I was starting doing Facebook ads that these numbers do exist

00:26:18:14 - 00:26:21:23
because our minds are calibrated to smaller numbers.

00:26:21:23 - 00:26:24:15
We cannot understand how much we can scale.

00:26:24:15 - 00:26:30:00
And yes, scaling an account to 100k is something that most of the people

00:26:30:00 - 00:26:33:09
that they are listening to the podcast maybe at some point of their life,

00:26:33:09 - 00:26:38:13
I hope for your own businesses or for other owners working as freelancers,

00:26:38:13 - 00:26:43:06
you're going to do but scaling an account to 1 million per month,

00:26:43:06 - 00:26:47:19
let me tell you that I have done it two times.

00:26:47:19 - 00:26:53:09
Not consistently. Not for, let's say, 5-6 months consistently.

00:26:53:09 - 00:26:55:13
OK, the next month I was having 800k,

00:26:55:13 - 00:27:01:18
but the 1 million thing and stuff, it's different.

00:27:01:18 - 00:27:04:04
But it is achievable.

00:27:04:04 - 00:27:06:06
It's not a crazy thing to think of.

00:27:06:06 - 00:27:09:09
And you need to see it in order...

00:27:09:09 - 00:27:13:12
You need to see it in order to unblock your mind

00:27:13:12 - 00:27:16:14
and think that this is not possible for example, OK?

00:27:16:14 - 00:27:20:03
Because in theory, everybody says that

00:27:20:03 - 00:27:24:04
this can be a $100 million company for example,

00:27:24:04 - 00:27:26:03
but they don't understand what is the percentage

00:27:26:03 - 00:27:29:20
that is going to come from Facebook ads or from other ads from that.

00:27:29:20 - 00:27:34:02
So in my opinion, I think that you need to understand

00:27:34:02 - 00:27:36:07
that these numbers are achievable.

00:27:36:07 - 00:27:38:22
I have case studies inside my YouTube channel

00:27:38:22 - 00:27:41:08
that I show you that these numbers are achievable

00:27:41:08 - 00:27:45:13
and you should not be afraid to scale whenever you're having good results

00:27:45:13 - 00:27:48:01
because whenever Facebook is giving you the space,

00:27:48:01 - 00:27:49:16
you should take the space.

00:27:49:16 - 00:27:52:21
One last note to that.

00:27:52:21 - 00:27:55:01
If you have seen my manual bidding videos,

00:27:55:01 - 00:28:01:04
of course, we cannot go into details into this podcast about technical

00:28:01:04 - 00:28:02:18
about how the manual bidding is working.

00:28:02:18 - 00:28:07:07
You can watch the videos, but I have realized another way.

00:28:07:07 - 00:28:12:15
So basically the manual bidding is working with a 1 day click.

00:28:12:15 - 00:28:15:17
I have found a way with the 7 days click.

00:28:15:17 - 00:28:18:18
So you go, you put value optimization again.

00:28:18:18 - 00:28:26:07
You're putting, you're taking one of your best ads that are actually working.

00:28:26:07 - 00:28:29:12
The structure here is, guys, that you're doing normal campaigns

00:28:29:12 - 00:28:30:24
with the Crazy Method, whatever you want.

00:28:30:24 - 00:28:33:03
Stacked lookalikes in CBO campaigns.

00:28:33:03 - 00:28:36:02
Then you take those, you put them in manual bidding

00:28:36:02 - 00:28:39:00
with the videos that I have in my channel and in my course,

00:28:39:00 - 00:28:40:24
and I show you how to do them and stuff.

00:28:40:24 - 00:28:43:04
And then you start playing with manual bidding,

00:28:43:04 - 00:28:45:00
which needs much more experience.

00:28:45:00 - 00:28:49:00
And then you can take the one consistent ad

00:28:49:00 - 00:28:52:01
with the placement that it has and targeting that it has

00:28:52:01 - 00:28:56:08
and you take it and you put it in a new campaign

00:28:56:08 - 00:28:58:13
where you're playing this time with the value.

00:28:58:13 - 00:29:01:06
So what you're doing is you're putting it in a new campaign,

00:29:01:06 - 00:29:05:00
the one ad that you have, you're duplicating four times

00:29:05:00 - 00:29:08:22
and then you're putting different value options to each one of the ad sets.

00:29:08:22 - 00:29:12:17
I know that for most of you this is super technical to understand,

00:29:12:17 - 00:29:15:14
but at least for the 3-4 people that they will understand it,

00:29:15:14 - 00:29:22:24
I think it's going to be super informative, let's say.

00:29:22:24 - 00:29:27:07
So you're putting in a CBO campaign with a big budget

00:29:27:07 - 00:29:29:19
like 1 thousand, 2 thousand, 3 thousand, it doesn't matter

00:29:29:19 - 00:29:32:16
because it's not going to spend all of it.

00:29:32:16 - 00:29:35:24
You're putting 4 ad sets with your best ad set that you have

00:29:35:24 - 00:29:39:02
and this time in the value optimization, if your target,

00:29:39:02 - 00:29:42:15
for example, that you see that it's working in the accounts

00:29:42:15 - 00:29:44:19
in the account and you're getting good results is 3 ROAS,

00:29:44:19 - 00:29:46:23
you're putting the first ad set 3 ROAS,

00:29:46:23 - 00:29:51:02
the other has a value optimization

00:29:51:02 - 00:29:55:14
instead of conversion value optimization of a 2.9.

00:29:55:14 - 00:29:57:20
The next one 2.8, the next one 2.7.

00:29:57:20 - 00:30:02:24
So you have 4 ad sets with 3, 2.9, 2.8,

00:30:02:24 - 00:30:06:13
4 ad sets 3, 2.9, 2.8, 2.7.

00:30:06:13 - 00:30:09:18
You are having those, and those actually are the ones

00:30:09:18 - 00:30:13:15
that they're going to run in the CBO campaign with 7 days click this time.

00:30:13:15 - 00:30:15:16
Let me tell you that it's not spending all of that,

00:30:15:16 - 00:30:17:15
and let me tell you what happened

00:30:17:15 - 00:30:20:18
with one of the many tests that I have done.

00:30:20:18 - 00:30:23:11
I put a 5.000 budget on one of them.

00:30:23:11 - 00:30:27:24
This time I put 3 ad sets with different values on it.

00:30:27:24 - 00:30:33:08
One of them actually started working very well and it spent 4.500

00:30:33:08 - 00:30:36:02
after two days in just one day.

00:30:36:02 - 00:30:37:21
I increase the budget to 10k.

00:30:37:21 - 00:30:42:09
I go the next day and I see that it spent 10.800.

00:30:42:09 - 00:30:45:04
So even more than the 10k that I put.

00:30:45:04 - 00:30:48:09
The next day, I put it on 20k to see if it's going to spend.

00:30:48:09 - 00:30:50:13
It didn't spend 20k sadly.

00:30:50:13 - 00:30:56:19
It spent 8.800 and yesterday it actually spent 11k.

00:30:56:19 - 00:31:00:05
So I'm going to try to see if it's going to go now to 20k.

00:31:00:05 - 00:31:03:14
I don't know, but I can tell you that since that point

00:31:03:14 - 00:31:04:23
when I saw this kind of scaling,

00:31:04:23 - 00:31:10:19
I'm testing this strategy with 4 ad sets, 4 different value option

00:31:10:19 - 00:31:14:10
and 7 day click, with a CBO optimization this time,

00:31:14:10 - 00:31:18:20
not ABO based on what we were doing back with the manual bidding

00:31:18:20 - 00:31:22:02
and I'm testing it in another account and it seems to be working.

00:31:22:02 - 00:31:25:15
Because one of those with a different value option is going to work.

00:31:25:15 - 00:31:28:02
It's also very good for accounts that you don't know

00:31:28:02 - 00:31:33:05
what is the actual correct value to put on your manual bidding to actually go

00:31:33:05 - 00:31:37:21
and with that way, try to test and see which is the sweet spot.

00:31:37:21 - 00:31:42:16
Do you need 2.9 in order to get your goal that you want?

00:31:42:16 - 00:31:47:21
Do you need to 2.5, 2.6 ROAS as value optimization to do it?

00:31:47:21 - 00:31:49:20
Then this is what you should put.

00:31:49:20 - 00:31:52:13
Just a quick note to that.

00:31:52:13 - 00:31:55:00
In order for you to be able to do this kind of things

00:31:55:00 - 00:31:58:10
with manual bidding and everything and value optimization,

00:31:58:10 - 00:32:07:07
in your aggregated events you need to have the value button as toggled on,

00:32:07:07 - 00:32:11:07
so that you will be able to see this kind of options into your conversion ads,

00:32:11:07 - 00:32:16:10
aggregated events into the events manager

00:32:16:10 - 00:32:21:04
and over there in the aggregated events, the purchase event 

00:32:21:04 - 00:32:26:16
it has a switch and you have to put it on on in order for you...

00:32:26:16 - 00:32:28:23
And of course, for the new accounts.

00:32:28:23 - 00:32:30:18
Manual bidding is not for new accounts,

00:32:30:18 - 00:32:34:01
is for experienced people and for bigger accounts

00:32:34:01 - 00:32:40:24
and let me tell you that in the manual bidding...

00:32:40:24 - 00:32:42:09
In order for you to do manual bidding,

00:32:42:09 - 00:32:45:00
you need to have some data into your ad account

00:32:45:00 - 00:32:47:07
and in the new ad accounts with new pixels,

00:32:47:07 - 00:32:50:04
you will not be able to have this option on.

00:32:50:04 - 00:32:55:07
It will need some data until some point you will be able to turn it on.

00:32:55:07 - 00:32:59:04
Now I think that, I feel that this was super technical,

00:32:59:04 - 00:33:01:05
but I don't care.

00:33:01:05 - 00:33:03:22
Even if it helps some people that they are super technical,

00:33:03:22 - 00:33:06:16
that's good and I know based on the comments

00:33:06:16 - 00:33:08:19
and based on the people who sent me messages

00:33:08:19 - 00:33:10:21
that there are some people that they're watching the podcast

00:33:10:21 - 00:33:13:02
that they are super technical so this is for you.

00:33:13:02 - 00:33:15:24
Sorry for all the others that they didn't understand

00:33:15:24 - 00:33:20:15
anything of what I said for the past 10 minutes or 15 minutes.

00:33:20:15 - 00:33:25:00
Now let's go to some lighter subjects.

00:33:25:00 - 00:33:28:05
One thing that I wanted to point out

00:33:28:05 - 00:33:33:00
it was one experience that I had with a past client.

00:33:33:00 - 00:33:36:00
So when the year changed, I sent some messages

00:33:36:00 - 00:33:38:24
to my clients and some past clients saying

00:33:38:24 - 00:33:41:19
"Happy New Year, we wish you the best and everything."

00:33:41:19 - 00:33:44:18
So one of them replied and they told me

00:33:44:18 - 00:33:46:23
that they are furious with Facebook and stuff.

00:33:46:23 - 00:33:48:00
I asked.

00:33:48:00 - 00:33:49:14
They stopped working with me.

00:33:49:14 - 00:33:51:22
I asked "why are you furious and everything."

00:33:51:22 - 00:33:55:09
They told me that Facebook is so inconsistent and stuff.

00:33:55:09 - 00:33:57:24
Not anything new. We knew about that. Anyway.

00:33:57:24 - 00:34:02:08
And they told me also that they have some ads,

00:34:02:08 - 00:34:04:06
but they're not doing well and stuff.

00:34:04:06 - 00:34:06:05
And I asked him who is doing them now

00:34:06:05 - 00:34:08:11
because apparently I wasn't doing them

00:34:08:11 - 00:34:10:09
because we stopped the cooperation

00:34:10:09 - 00:34:15:11
and she told me that "I found the person who is doing them for free

00:34:15:11 - 00:34:18:21
and when we will have some good results,

00:34:18:21 - 00:34:25:06
then I'm going to start paying him or her, blah blah"

00:34:25:06 - 00:34:30:08
So, I told them that I wish them the best and that was it.

00:34:30:08 - 00:34:32:22
By the way, with me, her ads were profitable

00:34:32:22 - 00:34:39:04
but she didn't want to pay my fee so that was the issue.

00:34:39:04 - 00:34:42:15
So she went with someone else and the ads are not profitable now.

00:34:42:15 - 00:34:46:04
And it's not about that.

00:34:46:04 - 00:34:48:03
It's about the mentality.

00:34:48:03 - 00:34:49:18
And it's not about the fact that she didn't want

00:34:49:18 - 00:34:52:02
to pay me the fee and everything.

00:34:52:02 - 00:34:53:11
That's totally fine.

00:34:53:11 - 00:34:58:10
But the mentality that I'm taking someone who doesn't get paid,

00:34:58:10 - 00:35:03:10
it means that this person is actually getting paid with another way.

00:35:03:10 - 00:35:04:07
What is this way?

00:35:04:07 - 00:35:06:16
That he's getting experience from your account.

00:35:06:16 - 00:35:08:15
He's spending your money in order to learn.

00:35:08:15 - 00:35:11:05
That means that he doesn't know enough.

00:35:11:05 - 00:35:12:22
Do you think that a person like me

00:35:12:22 - 00:35:14:05
who has the experience that it has,

00:35:14:05 - 00:35:16:14
it's going to work for someone for free?

00:35:16:14 - 00:35:20:00
There's no way, because I know who I am.

00:35:20:00 - 00:35:21:22
I know what kind of results I have.

00:35:21:22 - 00:35:23:16
I'm not going to work with someone for free.

00:35:23:16 - 00:35:27:04
Who is going to work with someone for free?

00:35:27:04 - 00:35:30:00
Someone who doesn't know and wants to learn.

00:35:30:00 - 00:35:32:19
Of course, if I was starting right now, I would start.

00:35:32:19 - 00:35:34:24
I would work for someone for free so that I can learn,

00:35:34:24 - 00:35:38:01
because I don't have $10.000 to spend

00:35:38:01 - 00:35:40:24
or my own business to spend the money so that I can learn.

00:35:40:24 - 00:35:45:21
I learnt, for example, in my own account in my own ecommerce business.

00:35:45:21 - 00:35:49:22
Later, I learned also more by spending others people money.

00:35:49:22 - 00:35:51:16
But my initiation was this.

00:35:51:16 - 00:35:54:22
If someone doesn't know, how is he going to be initiated?

00:35:54:22 - 00:35:56:12
OK, you look, a course and everything.

00:35:56:12 - 00:35:58:04
How is he going to be initiated?

00:35:58:04 - 00:36:01:04
Of course, he's going to offer his services for free.

00:36:01:04 - 00:36:02:05
Makes total sense.

00:36:02:05 - 00:36:05:15
But this for a company that is actually profitable

00:36:05:15 - 00:36:07:03
and they are having results.

00:36:07:03 - 00:36:09:09
Let's say that you are startup, OK?

00:36:09:09 - 00:36:11:16
And you don't have any results.

00:36:11:16 - 00:36:12:14
Totally fine.

00:36:12:14 - 00:36:15:22
Take someone. Maybe they're going to crack the code or whatever.

00:36:15:22 - 00:36:17:10
Maybe it's going to be for free.

00:36:17:10 - 00:36:20:03
When you feel ready, go to someone who is paid. Fine.

00:36:20:03 - 00:36:21:21
But you have a company which is working.

00:36:21:21 - 00:36:24:03
You have a freelancer, which was me,

00:36:24:03 - 00:36:26:12
that was having results profitable and stuff,

00:36:26:12 - 00:36:28:05
but you're not happy with his fee.

00:36:28:05 - 00:36:31:01
Totally fine. Move with someone with a smaller fee

00:36:31:01 - 00:36:36:18
or someone that you think that you can find an alternative

00:36:36:18 - 00:36:38:19
of doing it in a cheaper way.

00:36:38:19 - 00:36:43:05
OK, but not taking someone who maybe has zero experience.

00:36:43:05 - 00:36:46:08
He is lying to you, telling you that he's having experience

00:36:46:08 - 00:36:48:02
and he's working for free.

00:36:48:02 - 00:36:50:04
I think that this is the wrong mentality.

00:36:50:04 - 00:36:55:15
And I think that if someone doesn't understand it

00:36:55:15 - 00:36:57:04
from a business perspective,

00:36:57:04 - 00:37:00:16
then most probably he's never going to have a successful business after all.

00:37:00:16 - 00:37:02:14
Anyway.

00:37:02:14 - 00:37:07:04
So next thing. Post IDs.

00:37:07:04 - 00:37:10:16
I have a print screen over here.

00:37:10:16 - 00:37:19:10
I would love to show you the amount that I have spent in this period.

00:37:19:10 - 00:37:22:21
No, actually this print, this print screen, 

00:37:22:21 - 00:37:27:10
it's all about the ads and how they're spending in order to prove that

00:37:27:10 - 00:37:34:05
they're not spending more from what they should, but...

00:37:34:05 - 00:37:35:23
Or not.

00:37:35:23 - 00:37:41:17
I'm lost a little bit here. Just let me see my notes.

00:37:41:17 - 00:37:42:15
Yeah, yeah.

00:37:42:15 - 00:37:46:05
So no, the print screen is for this one.

00:37:46:05 - 00:37:50:11
So basically this is about the post IDs.

00:37:50:11 - 00:37:54:08
This is the amount of money that I have spent during Christmas

00:37:54:08 - 00:37:58:24
and it was a business that I was running only ads for post IDs.

00:37:58:24 - 00:38:01:12
So the way that this is working is that

00:38:01:12 - 00:38:04:08
let's say that you are having a very good, successful campaign

00:38:04:08 - 00:38:07:11
and you're running it with dynamic ads.

00:38:07:11 - 00:38:09:10
Whenever you are breaking down the results

00:38:09:10 - 00:38:14:18
and by the way, the breakdown of results is back.

00:38:14:18 - 00:38:16:22
You can go, you can break down the results

00:38:16:22 - 00:38:20:14
not only on the dynamic, but you can also go

00:38:20:14 - 00:38:23:19
and you can see not only which ads are working on the dynamic,

00:38:23:19 - 00:38:28:03
but which kind of ages are having the sales and everything.

00:38:28:03 - 00:38:29:22
Just a little bit of context.

00:38:29:22 - 00:38:32:09
The breakdown of results is next to your column

00:38:32:09 - 00:38:35:02
and you can go there and you can check, for example,

00:38:35:02 - 00:38:37:19
which ages had the most sales.

00:38:37:19 - 00:38:39:03
What's the difference?

00:38:39:03 - 00:38:42:08
After the iOS, before the iOS we had the same situation,

00:38:42:08 - 00:38:46:13
but after the iOS they removed that and you were not able to see,

00:38:46:13 - 00:38:50:13
for example, that you had 5 sales on the ages between 18 to 25,

00:38:50:13 - 00:38:53:00
25 sales between the ages of this and that.

00:38:53:00 - 00:38:56:16
The only thing that you could see it was the spend.

00:38:56:16 - 00:38:59:18
And if your campaign was profitable, you were just following the money. 

00:38:59:18 - 00:39:02:18
Wherever it was spending more, it means that this is the one

00:39:02:18 - 00:39:04:21
that it was the most successful.

00:39:04:21 - 00:39:08:16
But right now you can go and you can see the actual amount of sales

00:39:08:16 - 00:39:12:09
between all of the ages and all of the different demographics,

00:39:12:09 - 00:39:14:12
placements and everything.

00:39:14:12 - 00:39:17:12
And it's going to prove again my theory

00:39:17:12 - 00:39:20:03
that there are no other placements that are working

00:39:20:03 - 00:39:23:00
and Facebook is just stealing some money here and there

00:39:23:00 - 00:39:24:08
on the other placements

00:39:24:08 - 00:39:27:24
and this is why they're pushing the automatic placement option,

00:39:27:24 - 00:39:32:22
so that they're going to just take some cents in all of the other placements

00:39:32:22 - 00:39:36:18
and then they just optimize for the ones that are actually working.

00:39:36:18 - 00:39:40:01
One funny thing that I have seen is that,

00:39:40:01 - 00:39:41:15
and I'm going to make also a video about it,

00:39:41:15 - 00:39:46:18
about the breakdown of results and how to see different things,

00:39:46:18 - 00:39:49:17
is that on Instagram I could see that they were,

00:39:49:17 - 00:39:53:14
they have improved a little bit the Instagram experience and Instagram reels.

00:39:53:14 - 00:39:55:08
They have more sales.

00:39:55:08 - 00:39:58:18
Back in the day before the iOS when you were breaking down the results,

00:39:58:18 - 00:40:01:22
you were having only sales on Facebook feed,

00:40:01:22 - 00:40:03:22
Instagram feed and Instagram stories.

00:40:03:22 - 00:40:07:01
Now I can see, for example, in the 190 sales 

00:40:07:01 - 00:40:09:10
and see 5 sales in Instagram Explore.

00:40:09:10 - 00:40:11:07
12 sales in Instagram reels.

00:40:11:07 - 00:40:15:00
There are some sales that are coming also from there,

00:40:15:00 - 00:40:19:08
but of course right column, article and stuff, they still have no sales.

00:40:19:08 - 00:40:22:05
In-stream, they have no sales at all.

00:40:22:05 - 00:40:24:24
So these are not good placements at all.

00:40:24:24 - 00:40:26:21
But of course, Facebook is pushing so much

00:40:26:21 - 00:40:30:06
the concept of automatic placements

00:40:30:06 - 00:40:32:05
because they're making money out of it.

00:40:32:05 - 00:40:34:04
For the extra placements that you're putting,

00:40:34:04 - 00:40:36:21
they're just getting some cents out of it, which again,

00:40:36:21 - 00:40:39:12
if you multiply with all the ad accounts,

00:40:39:12 - 00:40:41:15
with all the campaigns that are being created and everything,

00:40:41:15 - 00:40:44:02
it's a lot of money for them and this is why

00:40:44:02 - 00:40:49:15
they push so much this situation.

00:40:49:15 - 00:40:52:06
Now back to our topic.

00:40:52:06 - 00:40:54:15
After you have a CBO campaign and you breakdown the results

00:40:54:15 - 00:40:58:02
and you see which creatives are working, which copy is working,

00:40:58:02 - 00:41:00:00
you can go and you can make a post out of it

00:41:00:00 - 00:41:03:20
and then you can start advertising by using existing posts.

00:41:03:20 - 00:41:05:02
So what are you having now?

00:41:05:02 - 00:41:06:15
You're having two different branches.

00:41:06:15 - 00:41:08:22
One branch is going to be your dynamic ads,

00:41:08:22 - 00:41:11:00
which you are starting with, OK?

00:41:11:00 - 00:41:12:16
You are starting with your dynamic ads

00:41:12:16 - 00:41:14:19
and you are keeping them as your base.

00:41:14:19 - 00:41:18:00
This is your spend, your minimum spend that you're going to have.

00:41:18:00 - 00:41:21:02
If they are working very well, scale them a little bit, it's fine.

00:41:21:02 - 00:41:23:07
But after that, after some period when you have results,

00:41:23:07 - 00:41:26:22
you go and you create a second branch, which is actually the post IDs.

00:41:26:22 - 00:41:28:17
So this one is working with the creative

00:41:28:17 - 00:41:31:21
and this one is going to work with the social proof.

00:41:31:21 - 00:41:33:21
Because you know that you're having here a good creative,

00:41:33:21 - 00:41:35:16
that it was tested extensively.

00:41:35:16 - 00:41:38:13
This is why we say about dynamic ads that we are testing it,

00:41:38:13 - 00:41:40:13
we're having sales at the same time

00:41:40:13 - 00:41:42:18
and you are having also a post ID over here,

00:41:42:18 - 00:41:45:00
which it was created from the best creative

00:41:45:00 - 00:41:47:18
and the best copy as a post.

00:41:47:18 - 00:41:50:19
So this post stays there and all of the comment and everything

00:41:50:19 - 00:41:52:19
that people are going to put,

00:41:52:19 - 00:41:56:00
it's staying there and the more it's getting,

00:41:56:00 - 00:41:59:12
the more it's getting data, the more it's becoming bigger and bigger.

00:41:59:12 - 00:42:04:05
And that means that then you're having the social proof to scale.

00:42:04:05 - 00:42:07:04
So this is your base with your normal dynamic ads

00:42:07:04 - 00:42:09:19
and then this is your scaling, this is how you start scaling.

00:42:09:19 - 00:42:12:16
The more your post is becoming better, the more you scale it

00:42:12:16 - 00:42:16:20
with more campaigns or by scaling the budget of the campaign or whatever.

00:42:16:20 - 00:42:18:12
You scale, scale, scale.

00:42:18:12 - 00:42:23:17
And this is how I structured my campaigns on this one

00:42:23:17 - 00:42:29:02
and I spent just on December 450k in this account

00:42:29:02 - 00:42:34:10
while it was spending only 200k in the previous month.

00:42:34:10 - 00:42:37:19
I'm not saying that this was an account of 5k spending, OK?

00:42:37:19 - 00:42:39:02
It was spending 200k.

00:42:39:02 - 00:42:41:05
Of course, it's my account for the past two years, OK?

00:42:41:05 - 00:42:44:09
I have reached to this point, but this is the way

00:42:44:09 - 00:42:48:16
that I managed to scale it by just...

00:42:48:16 - 00:42:52:15
Not inflating. By just building posts and...

00:42:52:15 - 00:42:58:14
And actually I realized by that that the post IDs are very important 

00:42:58:14 - 00:43:00:17
because they're helping you a lot

00:43:00:17 - 00:43:04:03
and a lot of things on Facebook is about credibility.

00:43:04:03 - 00:43:07:06
So you have the good creative, which is one thing.

00:43:07:06 - 00:43:09:11
You have the different products that you can have,

00:43:09:11 - 00:43:11:17
which is another thing that can help you scale.

00:43:11:17 - 00:43:15:02
But also another thing that can help you scale, which is the third thing.

00:43:15:02 - 00:43:17:04
It's not only the creatives and the different aspects

00:43:17:04 - 00:43:19:04
that you have for penetration in the market.

00:43:19:04 - 00:43:22:01
It's not the different placements and the settings that you do

00:43:22:01 - 00:43:26:00
with different campaigns, but it's also the credibility.

00:43:26:00 - 00:43:29:18
So this is the third pylon, which is actually the credibility

00:43:29:18 - 00:43:31:03
that you have in the post IDs.

00:43:31:03 - 00:43:33:11
After you have good results with your creatives,

00:43:33:11 - 00:43:37:10
you integrate them to post IDs and then you start scaling with those.

00:43:37:10 - 00:43:41:04
This is your base and this is your, some of your scaling,

00:43:41:04 - 00:43:43:07
but this is your ultimate scaling.

00:43:43:07 - 00:43:47:03
So, which is the post IDs, and this is the proof here.

00:43:47:03 - 00:43:49:20
Of course, we're going to make a video also about it,

00:43:49:20 - 00:43:52:24
explaining a little bit more.

00:43:52:24 - 00:43:54:03
Now.

00:43:54:03 - 00:43:56:19
Let's go to your comments, OK?

00:43:56:19 - 00:43:58:22
And let's start explaining.

00:43:58:22 - 00:44:03:12
So, first comment, it's coming from YouTube.

00:44:03:12 - 00:44:05:06
"Thanks for sharing your great method."

00:44:05:06 - 00:44:07:20
He's talking about the Crazy Method.

00:44:07:20 - 00:44:10:10
Guys, thank you so much for the love

00:44:10:10 - 00:44:12:10
that you show for Crazy Method.

00:44:12:10 - 00:44:14:05
I also love it.

00:44:14:05 - 00:44:18:00
It's such a good method.

00:44:18:00 - 00:44:20:15
It goes with everything.

00:44:20:15 - 00:44:22:15
It's like ketchup, goes with everything.

00:44:22:15 - 00:44:25:16
"I'm curious with experience leads.

00:44:25:16 - 00:44:31:11
I'm curious with experience leads you to..."

00:44:31:11 - 00:44:32:04
Sorry. 

00:44:32:04 - 00:44:35:22
"I'm curious which experience leads you to

00:44:35:22 - 00:44:38:05
the decision to duplicate the CBO to scale

00:44:38:05 - 00:44:41:06
instead of increasing the the budget like 20% every day

00:44:41:06 - 00:44:43:04
if ROAS is healthy.

00:44:43:04 - 00:44:47:08
I would keep the ad set in the landing, in the learning phase,

00:44:47:08 - 00:44:50:24
but if you duplicate, you always start the learning phase.

00:44:50:24 - 00:44:55:16
I'd appreciate your insights, to share your insight."

00:44:55:16 - 00:45:00:21
So, let me tell you how the Crazy Method was actually created.

00:45:00:21 - 00:45:03:06
What is the Crazy Method, first of all?

00:45:03:06 - 00:45:05:01
I have videos you can see,

00:45:05:01 - 00:45:06:15
we are going to put links on the description,

00:45:06:15 - 00:45:10:22
but the Crazy Method is all about I'm having one ad set

00:45:10:22 - 00:45:13:15
with specific settings, interest, whatever,

00:45:13:15 - 00:45:17:05
the specific creatives and everything, and I'm seeing that it's working.

00:45:17:05 - 00:45:22:20
Instead of me scaling this ad set, I'm duplicating it several times.

00:45:22:20 - 00:45:25:02
I'm putting it in a CBO campaign,

00:45:25:02 - 00:45:29:05
and then I'm trying to make them compete with each other

00:45:29:05 - 00:45:31:23
so that I can do...

00:45:31:23 - 00:45:36:15
So that I can be able to spend in this specific thing that is working faster.

00:45:36:15 - 00:45:40:09
So how was the Crazy Method created?

00:45:40:09 - 00:45:44:09
First of all, I was watching...

00:45:44:09 - 00:45:47:24
Just so you know, the Crazy Method is two or three years old method.

00:45:47:24 - 00:45:52:11
And it's like the Einstein's theory, the relativity.

00:45:52:11 - 00:45:54:24
Not that it's that clever.

00:45:54:24 - 00:45:57:24
You will understand what I mean.

00:45:57:24 - 00:46:00:00
Einstein, when he was making his theory,

00:46:00:00 - 00:46:04:03
he couldn't prove them with actual experiments,

00:46:04:03 - 00:46:06:15
but in theory, in mathematics they were working.

00:46:06:15 - 00:46:09:04
The same thing happened with the Crazy Method.

00:46:09:04 - 00:46:12:23
For some reason, I thought that it was logical to do it like this,

00:46:12:23 - 00:46:15:16
but I couldn't prove everything until the next years

00:46:15:16 - 00:46:21:13
I started to be able to, for example, spend $1 million

00:46:21:13 - 00:46:25:06
in just one ad set with a broad targeting

00:46:25:06 - 00:46:28:08
and understand a lot of things that we're going to analyze soon.

00:46:28:08 - 00:46:32:20
So the idea was this.

00:46:32:20 - 00:46:34:05
I'm having one ad set, for example,

00:46:34:05 - 00:46:37:22
which is, targeting 80 million people.

00:46:37:22 - 00:46:41:17
And on this 80 million people, I'm having very good results.

00:46:41:17 - 00:46:45:15
So instead of doing 20% and moving slowly,

00:46:45:15 - 00:46:48:09
how can I do it, how can I do it faster?

00:46:48:09 - 00:46:51:06
OK? Because even if you have one ad set

00:46:51:06 - 00:46:54:19
and you spend, let's say $10.000 dollars, $20.000 to it,

00:46:54:19 - 00:46:56:13
when you go and you see the reach

00:46:56:13 - 00:46:59:19
that you had out of the 50 million, this is nothing.

00:46:59:19 - 00:47:01:24
So you say "I'm just scratching the surface over here.

00:47:01:24 - 00:47:07:00
I'm not targeting enough out of it and this has very good potential."

00:47:07:00 - 00:47:08:21
So what I have done is that I thought

00:47:08:21 - 00:47:10:03
"What if I duplicate it?"

00:47:10:03 - 00:47:13:23
It's a very simple thought but at the end of the day,

00:47:13:23 - 00:47:18:12
after thinking of it more and just try to make more changes to it,

00:47:18:12 - 00:47:22:11
the CBO campaign came later to it as introduction

00:47:22:11 - 00:47:25:06
because at the start the CBO campaign started like

00:47:25:06 - 00:47:29:05
"OK, I have an ABO. This is working, I'm going to duplicate the ad set

00:47:29:05 - 00:47:32:13
and I'm going to do this time instead of 100, 200.

00:47:32:13 - 00:47:34:05
And then I'm going to duplicate this ad set,

00:47:34:05 - 00:47:37:19
if it is working again, with 200 and I'm going to start it with 500."

00:47:37:19 - 00:47:39:02
And so on and so on.

00:47:39:02 - 00:47:41:22
But the situation was that a lot of times

00:47:41:22 - 00:47:43:14
when you were having this,

00:47:43:14 - 00:47:47:17
you were not able to scale those data aggressively, OK?

00:47:47:17 - 00:47:53:19
You were scaling like that, but Facebook was stopping you.

00:47:53:19 - 00:47:54:23
Then the CBO came.

00:47:54:23 - 00:47:58:03
The CBO was not good at the start,

00:47:58:03 - 00:48:01:12
but later the CBO was always winning the ABO campaign.

00:48:01:12 - 00:48:03:18
So I said "OK, let's put them all in CBO"

00:48:03:18 - 00:48:06:12
because we were doing CBOs anyway at that point

00:48:06:12 - 00:48:08:04
and we were having good results.

00:48:08:04 - 00:48:10:09
And this is how the Crazy Method started.

00:48:10:09 - 00:48:14:03
Because it wasn't super fast with the other way,

00:48:14:03 - 00:48:18:05
I took the integration of all of the ad sets that they are working

00:48:18:05 - 00:48:20:18
and then I started realizing things.

00:48:20:18 - 00:48:23:00
What was the things that I was realizing?

00:48:23:00 - 00:48:27:14
First of all, I started seeing that by doing that,

00:48:27:14 - 00:48:29:12
the ads compete with each other.

00:48:29:12 - 00:48:32:05
You are having the CBOs competing with each other 

00:48:32:05 - 00:48:35:09
and then you have the luxury of closing the ones

00:48:35:09 - 00:48:38:11
 that they are not working and keeping the ones that they are working.

00:48:38:11 - 00:48:42:00
By the way, my argument always with Facebook was this.

00:48:42:00 - 00:48:44:18
Why did you invent it, CBO,

00:48:44:18 - 00:48:47:22
if you are all about consolidation?

00:48:47:22 - 00:48:50:01
You could still have the ABO.

00:48:50:01 - 00:48:51:22
So the CBO...

00:48:51:22 - 00:48:57:05
I hope that they are not going to stop CBO, out of that remark,

00:48:57:05 - 00:49:02:23
but the CBO is all about having a budget for a lot of ad sets.

00:49:02:23 - 00:49:05:07
So if you're all about consolidation,

00:49:05:07 - 00:49:09:05
why did you invent CBO?

00:49:09:05 - 00:49:11:11
So and CBO is always winning.

00:49:11:11 - 00:49:13:06
So for me it was a no go

00:49:13:06 - 00:49:16:05
to have a consolidated method with one ad set.

00:49:16:05 - 00:49:17:20
The other thing with the one ad set

00:49:17:20 - 00:49:20:07
it was that even when you scale it a lot of times,

00:49:20:07 - 00:49:22:20
we have explained the concept of the bell,

00:49:22:20 - 00:49:25:12
of ad sets having just a breaking point

00:49:25:12 - 00:49:28:08
when you scale them a lot and then they are starting losing ROAS.

00:49:28:08 - 00:49:33:20
So you need to find the soft spot that they're going to be able,

00:49:33:20 - 00:49:37:07
that they're going to be actually able to spend

00:49:37:07 - 00:49:41:11
as much as you can so that you're not going to start losing ROAS.

00:49:41:11 - 00:49:43:04
Another thing which is problematic is that

00:49:43:04 - 00:49:47:02
when you start an ad set with $20 and you scale by 20%,

00:49:47:02 - 00:49:51:03
you're just scaling with $4, which is problematic.

00:49:51:03 - 00:49:55:20
If you want to scale from 20 to 40, it's 100%.

00:49:55:20 - 00:50:00:00
For our minds is not a lot, but for Facebook is 100% raise.

00:50:00:00 - 00:50:01:17
So what are you going to do?

00:50:01:17 - 00:50:05:23
You can take all of them and if you're getting a cost per purchase of $20,

00:50:05:23 - 00:50:13:05
you're just putting a $200 campaign and you're putting 10 ad sets to it.

00:50:13:05 - 00:50:14:08
It's much better.

00:50:14:08 - 00:50:15:17
It's moving faster.

00:50:15:17 - 00:50:20:05
And then it was the realization of hot pockets.

00:50:20:05 - 00:50:21:09
What is hot pockets?

00:50:21:09 - 00:50:24:06
And of course, the randomness of the initial results.

00:50:24:06 - 00:50:25:07
What did I see?

00:50:25:07 - 00:50:28:19
I see that when I was starting one ad set on Monday

00:50:28:19 - 00:50:30:06
and then I was starting another,

00:50:30:06 - 00:50:33:11
the same ad set on Friday or the same ad sets on Saturday,

00:50:33:11 - 00:50:35:18
the results were completely different.

00:50:35:18 - 00:50:38:21
So I started realizing that there's a randomness of the initial results,

00:50:38:21 - 00:50:40:22
because if the initial customer is Konstantinos

00:50:40:22 - 00:50:42:15
and it's an actually good lead,

00:50:42:15 - 00:50:44:13
then it's going to find good people like Konstantinos.

00:50:44:13 - 00:50:47:02
But if randomly it didn't find the sale

00:50:47:02 - 00:50:49:04
because it was a bad day for Facebook.

00:50:49:04 - 00:50:53:08
It found the sale, but it wasn't such a good lead as a customer.

00:50:53:08 - 00:50:55:16
It was just a random thing.

00:50:55:16 - 00:51:00:08
Then your results are not going to continue being good.

00:51:00:08 - 00:51:02:20
Another thing that I realized is the hot pockets,

00:51:02:20 - 00:51:04:23
that you can have hot pockets

00:51:04:23 - 00:51:08:19
that they are being created within very big interests

00:51:08:19 - 00:51:12:15
and these hot pockets based on the randomness of the initial results

00:51:12:15 - 00:51:15:06
also helping you to have good results or bad results.

00:51:15:06 - 00:51:18:19
Some hot pockets are stronger, some hot pockets are not so strong.

00:51:18:19 - 00:51:21:22
So what you're doing is that when you're having an ABO campaign

00:51:21:22 - 00:51:24:13
and you are forming a hot pocket by just having your budget

00:51:24:13 - 00:51:26:22
and playing with it, increasing it or not,

00:51:26:22 - 00:51:30:00
it really depends on how strong the hot pocket is going to be.

00:51:30:00 - 00:51:31:16
And how are you going to be able,

00:51:31:16 - 00:51:33:03
what if you are unlucky, for example,

00:51:33:03 - 00:51:37:00
and your one ABO ad set is going to be a bad ad set?

00:51:37:00 - 00:51:38:14
What are you going to do about it?

00:51:38:14 - 00:51:40:09
With the CBO campaign and the Crazy Method,

00:51:40:09 - 00:51:42:09
you are actually having substitutes.

00:51:42:09 - 00:51:43:24
If something is not working, you close it

00:51:43:24 - 00:51:46:00
and you have the others that are going to continue

00:51:46:00 - 00:51:47:14
and so on and so on.

00:51:47:14 - 00:51:52:18
And the last thing that actually made me think about the Crazy Method

00:51:52:18 - 00:51:57:08
and I said "OK, this is why it's working,"

00:51:57:08 - 00:52:02:15
it happened in the previous year when I had,

00:52:02:15 - 00:52:04:03
when I had the credit from Facebook,

00:52:04:03 - 00:52:08:01
there is also a video about it on Facebook, on YouTube

00:52:08:01 - 00:52:11:23
that I spent 1 million in just one ad set and in this one ad set

00:52:11:23 - 00:52:15:17
I could see that out of the 100 million that we were targeting,

00:52:15:17 - 00:52:20:19
we targeted only 10 million, which is nothing, OK?

00:52:20:19 - 00:52:27:11
So I realized that in order for you to be able to target very fast

00:52:27:11 - 00:52:30:23
in a very small period a lot of people,

00:52:30:23 - 00:52:32:14
you need to do it with a Crazy Method,

00:52:32:14 - 00:52:35:00
because the other one, apparently even after spending 1 million

00:52:35:00 - 00:52:38:20
it just targeted 10 million people, which is crazy,

00:52:38:20 - 00:52:39:10
which is crazy.

00:52:39:10 - 00:52:45:17
It's just a 10% of it, which leads to other...

00:52:45:17 - 00:52:48:00
to other thoughts like that Facebook is lying about

00:52:48:00 - 00:52:51:03
the potential reach of the audiences, that they actually exist and stuff.

00:52:51:03 - 00:52:54:02
But let's not go into that again.

00:52:54:02 - 00:52:56:20
So this is how the Crazy Method was born

00:52:56:20 - 00:53:00:15
and since that I have learned to understand it more,

00:53:00:15 - 00:53:02:16
to optimize more than a CBO campaign.

00:53:02:16 - 00:53:06:06
I have a philosophy about how many ad sets you should have,

00:53:06:06 - 00:53:08:02
how you can optimize them,

00:53:08:02 - 00:53:11:14
how you can drop the budget after you close a lot

00:53:11:14 - 00:53:14:10
and you don't want to disturb the balance and so on.

00:53:14:10 - 00:53:16:22
These are all on my videos on YouTube

00:53:16:22 - 00:53:18:14
and of course, on the course we have

00:53:18:14 - 00:53:22:03
much much much more on manual bidding,

00:53:22:03 - 00:53:27:06
which is more advanced and on optimization on the Crazy Method.

00:53:27:06 - 00:53:31:02
But yes, the Crazy Method is also something that is working for everyone

00:53:31:02 - 00:53:34:04
because it's all about finding something that is working well

00:53:34:04 - 00:53:35:10
and then try to scale it.

00:53:35:10 - 00:53:40:02
The scaling method and based on your comments,

00:53:40:02 - 00:53:42:22
I can see that it's working very well for a lot of people

00:53:42:22 - 00:53:45:22
that they don't even have a lot of experience.

00:53:45:22 - 00:53:48:12
So if you haven't seen the video, go check it.

00:53:48:12 - 00:53:52:22
But this is how the Crazy Method was born and this is how...

00:53:52:22 - 00:53:55:24
And this is how and why it's working.

00:53:55:24 - 00:53:59:18
Now, we have a lot of questions about Advantage+ campaigns

00:53:59:18 - 00:54:03:01
and of course, it makes sense because Advantage+ is here

00:54:03:01 - 00:54:04:15
and it is working very well.

00:54:04:15 - 00:54:09:08
It says... Leyton here says "Thanks for the video.

00:54:09:08 - 00:54:11:09
Will this work for new pixels?

00:54:11:09 - 00:54:13:18
This will be my first ad campaign and I'm not sure

00:54:13:18 - 00:54:19:03
whether I should do Advantage+ or the manual conversion campaign."

00:54:19:03 - 00:54:20:20
Good question.

00:54:20:20 - 00:54:25:02
I had some new accounts after the Advantage+ was created.

00:54:25:02 - 00:54:27:20
I tested it. I can tell you that it's working

00:54:27:20 - 00:54:30:17
even on new accounts and on new pixels.

00:54:30:17 - 00:54:33:13
The only problem is the budget.

00:54:33:13 - 00:54:35:11
I don't like the Advantage+ campaigns

00:54:35:11 - 00:54:38:06
that they run with $20 or $30 per day.

00:54:38:06 - 00:54:40:02
My minimum that I would go with that

00:54:40:02 - 00:54:42:07
it would be 100 per day.

00:54:42:07 - 00:54:45:23
So if you have this budget, yes, start with Advantage+

00:54:45:23 - 00:54:48:09
and see if it's going to work or not.

00:54:48:09 - 00:54:51:02
I think it's very good because you will have also very low CPMs.

00:54:51:02 - 00:54:53:06
I have seen it working also with new pixels,

00:54:53:06 - 00:54:56:12
so for me it's something that you should try.

00:54:56:12 - 00:54:58:02
Second question.

00:54:58:02 - 00:55:01:06
"Is it better to include one product category in one campaign

00:55:01:06 - 00:55:07:05
or use several categories like one ad set for watches, another for books?"

00:55:07:05 - 00:55:08:01
It doesn't mean ad set.

00:55:08:01 - 00:55:12:04
He means ads, ad most probably.

00:55:12:04 - 00:55:14:19
"All in one campaign."

00:55:14:19 - 00:55:16:21
So I have done it a lot of times.

00:55:16:21 - 00:55:22:08
First of all, I do Advantage+ with different products in the ad level.

00:55:22:08 - 00:55:25:11
I do Advantage+ with different post IDs.

00:55:25:11 - 00:55:28:04
I do Advantage+ with the same product.

00:55:28:04 - 00:55:35:15
For me, it's a very good way of actually using Advantage+

00:55:35:15 - 00:55:37:06
with different products and stuff.

00:55:37:06 - 00:55:38:15
Two remarks to that.

00:55:38:15 - 00:55:44:15
I wouldn't use a catalog and something else.

00:55:44:15 - 00:55:47:21
Some normal ad or post ID or whatever.

00:55:47:21 - 00:55:51:13
The catalog tends to take all the budget on the Advantage+.

00:55:51:13 - 00:55:54:01
So if you want to use catalogs, I would use catalogs

00:55:54:01 - 00:55:57:16
with different product sets in Advantage+, but not...

00:55:57:16 - 00:55:59:18
But anything else that you're going to do,

00:55:59:18 - 00:56:02:08
Facebook is going to spend all the money on the catalog.

00:56:02:08 - 00:56:05:06
Second thing is that in Advantage+

00:56:05:06 - 00:56:06:23
the thing that you need to focus and see,

00:56:06:23 - 00:56:08:20
and I have told this many times,

00:56:08:20 - 00:56:14:05
is that it's focusing on three ads and mostly on one.

00:56:14:05 - 00:56:17:09
So this one ad is going to take most of the budget

00:56:17:09 - 00:56:18:22
and if it's working, it's totally fine.

00:56:18:22 - 00:56:21:16
But it doesn't mean that this is the best ad

00:56:21:16 - 00:56:23:15
that you're having in your Advantage+.

00:56:23:15 - 00:56:26:09
So what I want you to do, and this is what I'm doing also,

00:56:26:09 - 00:56:28:05
and I'm scaling accounts like this,

00:56:28:05 - 00:56:31:06
is that you have one campaign which is working,

00:56:31:06 - 00:56:32:06
perfect.

00:56:32:06 - 00:56:33:21
Leave it with this one, don't touch it.

00:56:33:21 - 00:56:35:14
Even if you want, you can scale it.

00:56:35:14 - 00:56:37:22
Advantage+, by the way, it's working very well with scaling,

00:56:37:22 - 00:56:42:01
so you can go from 500 to 700, 700 to 1000.

00:56:42:01 - 00:56:45:08
It doesn't influence it as much as it's influencing

00:56:45:08 - 00:56:47:19
when you do it in a CBO campaign.

00:56:47:19 - 00:56:51:01
And the reason for that is because it's focusing on one ad,

00:56:51:01 - 00:56:54:10
so it's not changing the balance of the campaign

00:56:54:10 - 00:56:56:21
in the way that we know to optimize our CBO campaigns

00:56:56:21 - 00:56:59:08
for Crazy Method and for the other methods.

00:56:59:08 - 00:57:00:23
The thing here is this.

00:57:00:23 - 00:57:03:15
You might have also other good creatives or other post IDs

00:57:03:15 - 00:57:05:11
that are working very well.

00:57:05:11 - 00:57:06:20
What you need to do in this case is

00:57:06:20 - 00:57:09:09
you need to duplicate your Advantage+ which is working

00:57:09:09 - 00:57:13:23
and this time don't include the ad that it's actually working

00:57:13:23 - 00:57:15:11
in the one that you have before.

00:57:15:11 - 00:57:16:23
So what do you have now?

00:57:16:23 - 00:57:18:06
You have two Advantage+ campaigns

00:57:18:06 - 00:57:19:22
and you are testing the other creatives also

00:57:19:22 - 00:57:21:02
to see if they're working well.

00:57:21:02 - 00:57:24:01
If another one is working also there, duplicate it again

00:57:24:01 - 00:57:28:21
and go for a third one by also excluding the creative

00:57:28:21 - 00:57:31:01
that has actually worked on the second.

00:57:31:01 - 00:57:33:04
I can tell you that I have seen campaigns

00:57:33:04 - 00:57:36:06
that they are focusing on just one, but when I was duplicating,

00:57:36:06 - 00:57:39:04
I was finding also other winner post IDs or creatives

00:57:39:04 - 00:57:43:19
that they were working and this helped me a lot to scale, OK?

00:57:43:19 - 00:57:46:04
So whenever you do a new Advantage+,

00:57:46:04 - 00:57:47:17
it doesn't mean that you have to reinvent the wheel

00:57:47:17 - 00:57:50:00
or find all of the new creatives and stuff.

00:57:50:00 - 00:57:52:14
Test also if the other ones that they're not spending

00:57:52:14 - 00:57:55:01
because this is how Advantage+ is working.

00:57:55:01 - 00:57:58:05
They are also good creatives.

00:57:58:05 - 00:58:00:11
We will make also a video about that.

00:58:00:11 - 00:58:04:16
Now, it says "Hi, can you get results with this campaign

00:58:04:16 - 00:58:07:03
at a lower budget $10 to $20 a day?

00:58:07:03 - 00:58:10:13
With a small budget should still have a bunch of ads.

00:58:10:13 - 00:58:11:19
Thanks in advance."

00:58:11:19 - 00:58:16:03
If you do $20 to $30, which I suggest you not to do,

00:58:16:03 - 00:58:19:05
I would do Advantage+ with catalog, OK?

00:58:19:05 - 00:58:21:22
And try to see if it's going to work like this.

00:58:21:22 - 00:58:26:06
If you don't have a catalog and you want to do normal ads and stuff,

00:58:26:06 - 00:58:30:00
I think it's going to be extremely problematic.

00:58:30:00 - 00:58:32:21
Do Advantage+, but put one or two ads.

00:58:32:21 - 00:58:34:05
Don't put more than that.

00:58:34:05 - 00:58:37:10
And the other thing is that from my experience,

00:58:37:10 - 00:58:41:14
most of the time if you don't use a catalog in small budgets,

00:58:41:14 - 00:58:49:09
you should do it with 100+ or more, if you are using normal ads.

00:58:49:09 - 00:58:51:03
Now we have more questions.

00:58:51:03 - 00:58:52:23
Here we have a question.

00:58:52:23 - 00:58:56:09
I think it's a series of questions,

00:58:56:09 - 00:58:59:12
answering here and there and let's go.

00:58:59:12 - 00:59:01:19
It says "Hey Konstantinos, great content as always."

00:59:01:19 - 00:59:02:15
Thank you.

00:59:02:15 - 00:59:05:23
"I'm curious. If we have a low budget like 100 per day,

00:59:05:23 - 00:59:09:21
can we try the Crazy Method or the data would be too little?

00:59:09:21 - 00:59:12:17
Again thank you and have a happy New Year."

00:59:12:17 - 00:59:16:01
My answer "Hi. Of course, you can try 100 per day.

00:59:16:01 - 00:59:17:14
It's enough for Crazy Method campaign.

00:59:17:14 - 00:59:20:04
I'm doing it also all the time in new accounts.

00:59:20:04 - 00:59:24:01
I have a video for a new pixel case study.

00:59:24:01 - 00:59:27:07
it is a video with a new pixel and how I scaled it

00:59:27:07 - 00:59:32:04
with Crazy Method and everything since day one, OK?

00:59:32:04 - 00:59:34:23
It was a completely new pixel.

00:59:34:23 - 00:59:37:14
And I have also another video that I'm talking about Crazy Method

00:59:37:14 - 00:59:41:09
and having $50 per day with 4-5 ad sets.

00:59:41:09 - 00:59:44:12
Of course, this really depends also on what you're selling.

00:59:44:12 - 00:59:47:06
If you're selling T-shirts, whatever and stuff,

00:59:47:06 - 00:59:52:23
it's completely different from selling a refrigerator unit.

00:59:52:23 - 00:59:55:00
But I say here that I need to point out that

00:59:55:00 - 00:59:56:21
the Crazy Method is mostly a scaling method

00:59:56:21 - 00:59:58:09
and this is true.

00:59:58:09 - 01:00:01:12
It doesn't mean that I'm not starting accounts with a Crazy Method.

01:00:01:12 - 01:00:04:15
But most of the times in order for you to use the Crazy Method,

01:00:04:15 - 01:00:08:16
you need to have a stimulation of understanding

01:00:08:16 - 01:00:11:04
which ad set is really worth to go on the Crazy Method.

01:00:11:04 - 01:00:13:03
So yes, it's a scaling method.

01:00:13:03 - 01:00:14:13
And then he says

01:00:14:13 - 01:00:17:21
"I see. The problem is that especially in Advantage+

01:00:17:21 - 01:00:20:05
my catalog ad spends all the budget."

01:00:20:05 - 01:00:22:00
True, as we said earlier.

01:00:22:00 - 01:00:27:24
"And when it's like 100 per day and it brings greater results,

01:00:27:24 - 01:00:32:05
but I can't test the other creatives or the Crazy Method on the catalog.

01:00:32:05 - 01:00:35:21
I hope I can have the budget to scale and check it on next month.

01:00:35:21 - 01:00:36:24
Thank you very much."

01:00:36:24 - 01:00:40:24
And then I tell him, "Well, if it has great results,

01:00:40:24 - 01:00:43:13
do another one with 100 without the catalog."

01:00:43:13 - 01:00:46:15
The thing that we were discussing earlier.

01:00:46:15 - 01:00:50:08
And he says "That seems to be a great decision.

01:00:50:08 - 01:00:53:04
Too bad the client doesn't want to spend.

01:00:53:04 - 01:00:54:09
Anyway. Thank you very much."

01:00:54:09 - 01:00:59:02
So if you're a freelancer and your client doesn't want to spend more money,

01:00:59:02 - 01:01:01:13
you just have to accept it, you know?

01:01:01:13 - 01:01:04:18
And even if you see that you can go higher and higher,

01:01:04:18 - 01:01:08:14
it doesn't mean that your client has the same goals as you.

01:01:08:14 - 01:01:13:08
So just do whatever you can with this Advantage+ campaign

01:01:13:08 - 01:01:16:17
and don't, you know, don't try...

01:01:16:17 - 01:01:19:16
In my opinion, if something is working well,

01:01:19:16 - 01:01:23:08
if you have 2.5 ROAS, don't try to make it 3.

01:01:23:08 - 01:01:24:15
Try to see if you can scale with it

01:01:24:15 - 01:01:25:24
because Facebook is all about scaling.

01:01:25:24 - 01:01:28:04
It's not about how can I get from 2.5

01:01:28:04 - 01:01:29:22
3 ROAS with the same budget.

01:01:29:22 - 01:01:32:16
This is not the philosophy of the platform, OK?

01:01:32:16 - 01:01:35:13
And if your client doesn't want to spend, it's too bad.

01:01:35:13 - 01:01:38:16
But don't always go and blame the client and say

01:01:38:16 - 01:01:40:20
"hey, he doesn't understand and stuff."

01:01:40:20 - 01:01:42:10
Maybe he doesn't have the money.

01:01:42:10 - 01:01:46:16
Maybe PayPal is holding him the money for 30 days.

01:01:46:16 - 01:01:49:09
You don't know what kind of needs the other person had.

01:01:49:09 - 01:01:53:24
So sadly most of the times we are thinking that

01:01:53:24 - 01:01:56:07
"Is he crazy? Is he having that good results

01:01:56:07 - 01:01:58:00
and he doesn't want to scale?

01:01:58:00 - 01:01:59:02
What's the problem?"

01:01:59:02 - 01:02:01:10
Well, there are other things

01:02:01:10 - 01:02:03:14
that you might not know about his business.

01:02:03:14 - 01:02:05:10
Next question.

01:02:05:10 - 01:02:07:12
"It is difficult to tell to mugstore owners."

01:02:07:12 - 01:02:10:16
This is coming from a podcast that I was discussing that

01:02:10:16 - 01:02:14:11
when you're going to have a store with T-shirts or mugs

01:02:14:11 - 01:02:16:03
is not going to be profitable.

01:02:16:03 - 01:02:18:06
And yes, it's difficult.

01:02:18:06 - 01:02:19:21
I need to rephrase something here

01:02:19:21 - 01:02:23:04
so that we're not going to have any misconceptions.

01:02:23:04 - 01:02:26:20
I need to tell that

01:02:26:20 - 01:02:30:22
there are companies that they're selling T-shirts and mugs

01:02:30:22 - 01:02:32:11
and they are profitable.

01:02:32:11 - 01:02:34:19
I'm just talking about the guy, the average guy,

01:02:34:19 - 01:02:39:05
who's going to start tomorrow by watching a video and stuff

01:02:39:05 - 01:02:41:13
and they don't understand anything about it.

01:02:41:13 - 01:02:44:13
And this is my duty to do in order to protect some people 

01:02:44:13 - 01:02:47:22
that they are naïve enough to believe one video that they see

01:02:47:22 - 01:02:49:17
and they see someone telling them

01:02:49:17 - 01:02:52:15
that they make a lot of money and they believe them.

01:02:52:15 - 01:02:58:12
So the way that I see it is...

01:02:58:12 - 01:03:01:15
Is that with mugs you have a very small profit margin

01:03:01:15 - 01:03:04:11
and by giving this example I'm trying to explain

01:03:04:11 - 01:03:06:18
that it's not only about the idea that you have.

01:03:06:18 - 01:03:10:01
The numbers also need to make sense in order to have sales.

01:03:10:01 - 01:03:13:16
The average order value, the profits that you're having

01:03:13:16 - 01:03:16:06
and the Facebook advertising is becoming more expensive.

01:03:16:06 - 01:03:18:21
This is why I'm talking about T-shirts and T-shirts,

01:03:18:21 - 01:03:21:07
I'm talking also about print on demand, mostly.

01:03:21:07 - 01:03:23:20
Because of print on demand you, will have to pay also the company

01:03:23:20 - 01:03:25:06
that is printing and stuff.

01:03:25:06 - 01:03:27:05
It's not like you are printing them in-house.

01:03:27:05 - 01:03:30:00
Most probably there are people that they are printing in-house

01:03:30:00 - 01:03:31:12
and they are profitable,

01:03:31:12 - 01:03:34:06
but you need to have the equipment and everything else.

01:03:34:06 - 01:03:37:16
In the easy models of print on demand and stuff,

01:03:37:16 - 01:03:40:21
you need to have higher average order value items

01:03:40:21 - 01:03:43:10
in order for you to be profitable.

01:03:43:10 - 01:03:45:00
But this is what I wanted to say.

01:03:45:00 - 01:03:48:10
I want to say that there are stores with T-shirts and mugs

01:03:48:10 - 01:03:51:21
that they are profitable, but most probably it's not going to be you

01:03:51:21 - 01:03:53:05
that you are listening this podcast

01:03:53:05 - 01:03:55:06
and you are going to start a store tomorrow.

01:03:55:06 - 01:03:57:23
It needs more than that, OK?

01:03:57:23 - 01:04:00:17
So. Next thing.

01:04:00:17 - 01:04:04:04
"Hello, we made a new web shop to sell in Europe.

01:04:04:04 - 01:04:07:12
Therefore the pixel is new. What do you suggest to do as a next step?

01:04:07:12 - 01:04:10:10
I was thinking to run a broad campaign with sales objective

01:04:10:10 - 01:04:16:02
in each EU country starting from North European countries one by one.

01:04:16:02 - 01:04:18:14
Budget is like 10 to 15 a day."

01:04:18:14 - 01:04:23:18
I hope per country because if it's 10-15 per day,

01:04:23:18 - 01:04:26:18
you will have to test them one by one.

01:04:26:18 - 01:04:31:10
But if it's per country, what I would suggest you to do is this.

01:04:31:10 - 01:04:34:22
I would suggest you to do groups of countries that

01:04:34:22 - 01:04:36:16
you want to target. Similar countries.

01:04:36:16 - 01:04:44:08
For example, one group of similar countries is Germany, Switzerland, Austria.

01:04:44:08 - 01:04:47:21
I never had good results with Poland, to be honest with you.

01:04:47:21 - 01:04:50:20
But let's say those three, OK?

01:04:50:20 - 01:04:53:04
This is one group, OK?

01:04:53:04 - 01:04:57:23
In this one group you can go and you can run a CBO campaign,

01:04:57:23 - 01:05:01:16
put your interests and everything and then break down the results,

01:05:01:16 - 01:05:07:15
which is again as we said, the dropdown menu next to the columns,

01:05:07:15 - 01:05:09:13
and see in which country it's working

01:05:09:13 - 01:05:12:13
and then try to focus on this country, for example, OK?

01:05:12:13 - 01:05:16:11
So start making groups or even group a lot of them together

01:05:16:11 - 01:05:19:14
and then start breaking down the results and see when you are having,

01:05:19:14 - 01:05:21:10
where you are having the results.

01:05:21:10 - 01:05:24:08
I don't think that you should go and...

01:05:24:08 - 01:05:27:04
So when we start with new pixels and everything,

01:05:27:04 - 01:05:29:24
you should not break down.

01:05:30:00 - 01:05:32:16
You should put all of them together and then decide

01:05:32:16 - 01:05:36:19
if you want to focus more in one country with different languages and so on.

01:05:36:19 - 01:05:38:09
So that you can be more efficient.

01:05:38:09 - 01:05:40:18
But at the start I think that you should group them together

01:05:40:18 - 01:05:44:03
and then break down the results and see what is happening there 

01:05:44:03 - 01:05:48:05
instead of just having small campaigns with $10 on each country

01:05:48:05 - 01:05:49:14
and see which one is going to work.

01:05:49:14 - 01:05:51:21
Because don't forget about the randomness of results

01:05:51:21 - 01:05:55:10
and everything that we discussed.

01:05:55:10 - 01:05:58:08
I think that this is the last comment.

01:05:58:08 - 01:06:00:18
It says "Great as always, Konstantinos, love your videos."

01:06:00:18 - 01:06:02:08
Thank you very much, bro.

01:06:02:08 - 01:06:06:05
"A quick question. Let's say I make one purchase a week.

01:06:06:05 - 01:06:09:11
It's an expensive product but many initiate checkouts.

01:06:09:11 - 01:06:13:00
Would you recommend going back one step to initiate checkout 

01:06:13:00 - 01:06:17:00
to bring more data and from there there will be more purchases?

01:06:17:00 - 01:06:21:17
Or for example, if my goal is lead but I have one page before

01:06:21:17 - 01:06:24:01
before the lead that receives more data.

01:06:24:01 - 01:06:26:17
If there is not enough data in the leads,

01:06:26:17 - 01:06:28:22
would you go one step back in the funnel

01:06:28:22 - 01:06:33:19
or remain in the final goal which is a purchase/lead?

01:06:33:19 - 01:06:34:24
Thanks in advance."

01:06:34:24 - 01:06:37:02
So let's break down the question over here

01:06:37:02 - 01:06:39:11
because it's actually a good question.

01:06:39:11 - 01:06:48:08
But no offense, there are some "stupid" remarks inside it.

01:06:48:08 - 01:06:51:06
So let me tell you what.

01:06:51:06 - 01:06:57:14
First of all, if you go from purchases to...

01:06:57:14 - 01:06:58:20
Just... just it...

01:06:58:20 - 01:07:01:00
In some countries which are smaller countries,

01:07:01:00 - 01:07:04:16
we discussed also in the podcast and in videos

01:07:04:16 - 01:07:07:24
that I have observed that in big countries

01:07:07:24 - 01:07:12:12
like United States, for example, you're having a very big problems

01:07:12:12 - 01:07:15:08
if you optimize in any other event from the one that you want

01:07:15:08 - 01:07:18:01
because the data is so many

01:07:18:01 - 01:07:20:12
that Facebook is going to flood your funnel

01:07:20:12 - 01:07:22:06
with all of these bad leads from people

01:07:22:06 - 01:07:25:04
that are never going to convert and become a purchase.

01:07:25:04 - 01:07:27:08
On the other hand, there are smaller countries

01:07:27:08 - 01:07:29:09
like Greece or whatever

01:07:29:09 - 01:07:32:23
or Switzerland was the other example that we had

01:07:32:23 - 01:07:35:12
that even when you optimize for add to cart,

01:07:35:12 - 01:07:39:11
there are not so many bad leads inside the add to cart

01:07:39:11 - 01:07:43:00
in order for Facebook to give you only people who do add to cart.

01:07:43:00 - 01:07:45:06
It's going to give you a mix of people who only do add to cart,

01:07:45:06 - 01:07:48:04
but people who also add to cart and buy. 

01:07:48:04 - 01:07:50:12
That means that in that case you can optimize

01:07:50:12 - 01:07:52:06
for add to cart and have good results.

01:07:52:06 - 01:07:55:24
In very big countries I would strongly suggest you not to do it

01:07:55:24 - 01:07:58:08
because Facebook is having enough data to give you

01:07:58:08 - 01:08:00:23
only people who add to cart and for the people who

01:08:00:23 - 01:08:04:04
put optimization on purchase is going to give them better results

01:08:04:04 - 01:08:06:01
because they are asking for this.

01:08:06:01 - 01:08:10:09
Now that being said.

01:08:10:09 - 01:08:12:15
If you're in a smaller country,

01:08:12:15 - 01:08:15:24
you could try to go one step back.

01:08:15:24 - 01:08:18:24
I'm never doing it, to be honest with you.

01:08:18:24 - 01:08:22:09
Unless if I go in an account and I try everything

01:08:22:09 - 01:08:25:08
and is not working and then I have to set my ego on the side

01:08:25:08 - 01:08:28:14
and just say that if it's working with add to carts, f**k it.

01:08:28:14 - 01:08:30:21
I'm going to use add to carts also.

01:08:30:21 - 01:08:33:01
The same way that it was in one account that

01:08:33:01 - 01:08:35:24
nothing was working other than lifetime budgets.

01:08:35:24 - 01:08:37:17
The daily budgets were not working.

01:08:37:17 - 01:08:40:04
It was working only with lifetime budgets for some reason.

01:08:40:04 - 01:08:44:03
So I was working with lifetime budgets. I adapted.

01:08:44:03 - 01:08:47:12
And then you're talking about something else, which is,

01:08:47:12 - 01:08:51:11
which I found the "stupid" part and it says,

01:08:51:11 - 01:08:53:14
I'm quoting, by the way, on the "stupid."

01:08:53:14 - 01:08:56:14
It says "if my goal is lead,

01:08:56:14 - 01:09:02:06
but I have one page before the lead that receives more data."

01:09:02:06 - 01:09:05:05
So, here you are making one mistake.

01:09:05:05 - 01:09:08:16
You're comparing the purchase with the lead.

01:09:08:16 - 01:09:12:01
The lead is someone, I'm guessing, that you're going to call

01:09:12:01 - 01:09:14:01
in order to close the deal.

01:09:14:01 - 01:09:16:18
You cannot compare the purchase which is something

01:09:16:18 - 01:09:19:24
that someone has went there and he's buying

01:09:19:24 - 01:09:22:02
by putting his money, he's buying already.

01:09:22:02 - 01:09:24:16
You are comparing one free event

01:09:24:16 - 01:09:27:13
with one event that needs much more effort.

01:09:27:13 - 01:09:31:06
So if you're having as your final step,

01:09:31:06 - 01:09:35:13
for example, I have a company which is a SaaS company

01:09:35:13 - 01:09:41:00
and it has the event of start the free trial for 30 days.

01:09:41:00 - 01:09:44:15
And it has also a purchase event which we're not optimizing for.

01:09:44:15 - 01:09:48:10
We're optimizing for the 30 days trial.

01:09:48:10 - 01:09:52:03
In this situation, if this is not working,

01:09:52:03 - 01:09:55:18
something is wrong in the funnel or in the creatives

01:09:55:18 - 01:09:59:12
because our event over here is for free.

01:09:59:12 - 01:10:02:01
You cannot compare a free event with an event

01:10:02:01 - 01:10:05:07
that someone is spending money to, like the purchase event.

01:10:05:07 - 01:10:07:24
So for the purchase event, yes,

01:10:07:24 - 01:10:10:12
if you want, you can go one step back.

01:10:10:12 - 01:10:14:10
I wouldn't go to steps like view content or even add to cart,

01:10:14:10 - 01:10:16:21
but I think that maybe initiate checkout.

01:10:16:21 - 01:10:18:06
If you are struggling so much 

01:10:18:06 - 01:10:20:12
and you want to test it, test it.

01:10:20:12 - 01:10:22:00
If you are in a smaller country,

01:10:22:00 - 01:10:23:17
I have seen add to cart working also

01:10:23:17 - 01:10:26:18
as an optimization event better than the purchase event.

01:10:26:18 - 01:10:28:11
Fine, I'm also convinced about that.

01:10:28:11 - 01:10:31:12
But when you have a lead event which is for free,

01:10:31:12 - 01:10:35:17
or a start trial or download the PDF event or something

01:10:35:17 - 01:10:38:13
and you are not having good results,

01:10:38:13 - 01:10:43:18
you should not blame the event and try to go one event back

01:10:43:18 - 01:10:46:06
because the whole process of this is that

01:10:46:06 - 01:10:49:01
because purchase is very difficult to happen,

01:10:49:01 - 01:10:52:07
we're going one step back in order to optimize there.

01:10:52:07 - 01:10:55:17
Lead event is not hard to happen because it's for free.

01:10:55:17 - 01:10:58:16
So if it's not happening, either your creatives are wrong

01:10:58:16 - 01:11:00:06
or your funnel is wrong.

01:11:00:06 - 01:11:05:05
This is what I wanted to point out about this comment,

01:11:05:05 - 01:11:07:10
just so that we can clarify that

01:11:07:10 - 01:11:09:07
just because you can do this with a purchase event,

01:11:09:07 - 01:11:12:01
it doesn't mean that you have to do it with all the other events.

01:11:12:01 - 01:11:15:08
Guys, think, OK?

01:11:15:08 - 01:11:17:03
It's all about simple way of thinking

01:11:17:03 - 01:11:19:16
and understanding how the platform is working.

01:11:19:16 - 01:11:22:10
It's not like "this is working here.

01:11:22:10 - 01:11:25:15
I'm going to apply it also here and here and here."

01:11:25:15 - 01:11:28:20
it has to make sense based on the technical knowledge

01:11:28:20 - 01:11:32:20
that you have or you are acquiring from channels like this.

01:11:32:20 - 01:11:39:20
Now. I was watching this post and...

01:11:39:20 - 01:11:41:07
How much time do we have?

01:11:41:07 - 01:11:42:15
"1 hour and 11 minutes."

01:11:42:15 - 01:11:46:10
Wow, OK. I told you it's going to be a big one.

01:11:46:10 - 01:11:51:23
So, just some funny posts and we're going to wrap it up

01:11:51:23 - 01:11:53:12
because it's already too much.

01:11:53:12 - 01:11:56:15
So there is one post that I have found here.

01:11:56:15 - 01:11:58:04
It says "Facebook ads agency.

01:11:58:04 - 01:12:00:00
Dear all, please read carefully.

01:12:00:00 - 01:12:01:24
I want a physical identity or an agency

01:12:01:24 - 01:12:04:05
who is able to run ads on his own.

01:12:04:05 - 01:12:06:00
I don't provide my Facebook ad account.

01:12:06:00 - 01:12:09:17
I provide a Facebook page and a link to app, iOS and everything.

01:12:09:17 - 01:12:13:12
I need to run ads to extend my business."

01:12:13:12 - 01:12:17:15
So my note to this is this.

01:12:17:15 - 01:12:21:15
You cannot have a legitimate business which is running

01:12:21:15 - 01:12:23:22
without owning everything on the business.

01:12:23:22 - 01:12:26:07
Do you understand how difficult this is?

01:12:26:07 - 01:12:29:23
It's like you are not owning all the data

01:12:29:23 - 01:12:33:01
and you are having an ad account which is not yours.

01:12:33:01 - 01:12:36:08
This is an extremely problematic situation.

01:12:36:08 - 01:12:39:14
And whoever is, is not having full control of

01:12:39:14 - 01:12:41:24
all of the assets of their advertising,

01:12:41:24 - 01:12:44:06
like the account, the Pixel and everything,

01:12:44:06 - 01:12:47:23
then that means that they're going to be a hostage of this company.

01:12:47:23 - 01:12:50:09
And this is not a very good practice.

01:12:50:09 - 01:12:52:14
And this is something that I wanted to point out

01:12:52:14 - 01:12:54:23
just because I have seen it.

01:12:54:23 - 01:12:59:11
Now, Freelancer Diaries.

01:12:59:11 - 01:13:01:07
There is a... there...

01:13:01:07 - 01:13:03:02
There are two because as I told you,

01:13:03:02 - 01:13:05:15
I was looking on my folders and I found some older ones,

01:13:05:15 - 01:13:07:19
which we're going to refresh a little bit.

01:13:07:19 - 01:13:09:08
So first one.

01:13:09:08 - 01:13:11:09
"I'm looking for someone to help me find

01:13:11:09 - 01:13:15:22
the real identity of a cyberbullying TikTok user.

01:13:15:22 - 01:13:20:03
So I'm looking for someone to help me find the real identity.

01:13:20:03 - 01:13:24:00
Message me and I'll share the user TikTok ID."

01:13:24:00 - 01:13:25:24
And the big question is this,

01:13:25:24 - 01:13:28:05
if you find him, what are you going to do?

01:13:28:05 - 01:13:30:24
Are you going to go?

01:13:30:24 - 01:13:34:22
Are you going to go, for example, and have a fight with him?

01:13:34:22 - 01:13:37:16
Crazy post.

01:13:37:16 - 01:13:38:15
I'm actually curious.

01:13:38:15 - 01:13:40:17
I was watching recently,

01:13:40:17 - 01:13:42:15
It's coming from India, by the way.

01:13:42:15 - 01:13:43:22
I was watching recently.

01:13:43:22 - 01:13:48:02
I couldn't find that someone was actually answered to him,

01:13:48:02 - 01:13:51:15
but I would be very interesting to see,

01:13:51:15 - 01:13:55:07
to know, for example, just for the context,

01:13:55:07 - 01:14:01:04
if anyone actually was able to to locate the cyberbully

01:14:01:04 - 01:14:02:13
and what happened.

01:14:02:13 - 01:14:05:10
And the next one is one of my favorites.

01:14:05:10 - 01:14:07:04
As always, it says

01:14:07:04 - 01:14:11:10
"I need someone to manage my Shopify business all on their own.

01:14:11:10 - 01:14:13:16
I'm looking for someone that is an expert

01:14:13:16 - 01:14:15:20
on Facebook ads, TikTok ads, and can find all products

01:14:15:20 - 01:14:17:14
and create stores on their own."

01:14:17:14 - 01:14:19:16
And what the f**k are you going to do then?

01:14:19:16 - 01:14:22:03
If someone else is going to do all of that,

01:14:22:03 - 01:14:23:13
what are you going to do?

01:14:23:13 - 01:14:25:20
You're just going to be the owner?

01:14:25:20 - 01:14:27:20
Why? Are you having so much money?

01:14:27:20 - 01:14:29:14
Are you Mark Cuban?

01:14:29:14 - 01:14:33:07
Who are you in order to ask for something like this?

01:14:33:07 - 01:14:34:05
Very funny.

01:14:34:05 - 01:14:37:20
And I think that there are a lot of people that

01:14:37:20 - 01:14:40:23
they just want to have businesses without doing

01:14:40:23 - 01:14:45:10
not even the minimal effort by just finding someone

01:14:45:10 - 01:14:50:11
and maybe give them some money to do it.

01:14:50:11 - 01:14:51:09
But do you know what?

01:14:51:09 - 01:14:53:11
This person is going to take all your money

01:14:53:11 - 01:14:55:19
and you're not going to have a store or a successful business.

01:14:55:19 - 01:14:57:18
You're just going to lose money in the process,

01:14:57:18 - 01:15:01:04
even if that is $5 or $20 or $50.

01:15:01:04 - 01:15:03:03
Or in the case of my previous client,

01:15:03:03 - 01:15:05:07
even if someone is working for free for you

01:15:05:07 - 01:15:06:22
in order to learn by spending your money

01:15:06:22 - 01:15:10:13
how he's going to build his own business

01:15:10:13 - 01:15:13:07
and he's going to learn with your money.

01:15:13:07 - 01:15:15:07
That's all I had for you, guys.

01:15:15:07 - 01:15:16:24
Super big podcast again.

01:15:16:24 - 01:15:19:10
But we had so much to discuss.

01:15:19:10 - 01:15:22:21
And I have some topics that I kept for the other time

01:15:22:21 - 01:15:25:16
because I knew that it was going to take us a lot of time.

01:15:25:16 - 01:15:31:13
I feel like this podcast was super technical in some cases.

01:15:31:13 - 01:15:34:13
But it's fine, guys, OK?

01:15:34:13 - 01:15:37:02
We need to have also super technical content.

01:15:37:02 - 01:15:40:22
I hope that some of you you are going to remember something

01:15:40:22 - 01:15:46:02
and go and look at it later to remember of the things that we're discussing,

01:15:46:02 - 01:15:48:24
but we have to cover everything, OK?

01:15:48:24 - 01:15:51:08
The super beginners and the super advanced,

01:15:51:08 - 01:15:54:22
they also need to have their content here on that podcast

01:15:54:22 - 01:15:58:11
and also these are things that I really care about

01:15:58:11 - 01:16:01:16
and I need to talk about so...

01:16:01:16 - 01:16:05:23
The podcast is the only place that I can discuss about

01:16:05:23 - 01:16:09:03
because apparently, except from my friend Jonathan,

01:16:09:03 - 01:16:14:03
nobody else understands me and the truth is that

01:16:14:03 - 01:16:17:08
I cannot discuss all of these things with anyone else.

01:16:17:08 - 01:16:21:06
If I could, I wouldn't be sitting here talking alone

01:16:21:06 - 01:16:26:16
in front of the camera for 1 hour and 15 minutes.

01:16:26:16 - 01:16:29:13
Sad story, but it is what it is.

01:16:29:13 - 01:16:33:09
Be creative. Be consistent, guys, and I will see you next week.

01:16:43:03 - 01:16:46:18
This was the Facebook Ads Breaking News podcast.

01:16:46:18 - 01:16:48:14
Like it or not, it is what it is.