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The World Is Your Oyster: What It Really Takes to Build a Business with Nathan Denchman (ProcurePro)
The Exchange by EW&L Private Wealth
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In this episode of The Exchange, Mitch Finnen sits down with Nathan Denchman, Co-Founder and CTO of ProcurePro, to unpack the realities of life as a founder.
Nathan shares his journey from growing up in regional Queensland to building and pivoting multiple start-ups, including the difficult decision to move on from an early legal-tech venture that didn’t survive COVID. The conversation explores the emotional highs and lows of founding a business, the freedom and uncertainty of having no clear path laid out, and what it takes to push through when the answers aren’t obvious.
They discuss how ProcurePro emerged from that period of disruption, why identifying the right problem matters more than the original idea, and how disciplined execution, strong co-founder alignment, and resilient systems have underpinned the company’s growth. Nathan also reflects on the role of AI in construction technology, scaling teams responsibly, and how becoming a father has reshaped his perspective on leadership and time.
For founders, operators, and anyone considering the leap into building something of their own, this episode offers an honest look at the freedom, pressure, and opportunity that come with the founder journey, and why adaptability and execution ultimately define success.
Disclaimer:
The information in this podcast series is for general financial educational purposes only, should not be considered financial advice and is only intended for wholesale clients. That means the information does not consider your objectives, financial situation or needs. You should consider if the information is appropriate for you and your needs. You should always consult your trusted licensed professional adviser before making any investment decision.
