This episode of the Creating Superfans podcast welcomes a very special guest, Amy Porterfield.
Amy is an ex-corporate employee turned online marketing expert and CEO of her own multimillion-dollar business. She’s the creator of several best-selling marketing courses, the host of the top-rated Online Marketing Made Easy podcast, and the author of the brand new book, Two Weeks Notice: Find the Courage to Quit Your Job, Make More Money, Work Where You Want, and Change the World.
In today’s episode, Amy and I chatted all about Two Weeks Notice - which is officially available today, everywhere books are sold!
Whether you’re working a corporate job or running your own business, Amy’s tried and true strategies, inspiring stories, and mindset shifts will help you create not just the type of business that you want, but the lifestyle you want.
2:40 - Why did Amy decide to write Two Weeks Notice now?
4:26 - Why it was important for Amy to share her vulnerable stories with her readers.
6:40 - What are Amy’s non-negotiables? Why is it so important for entrepreneurs to set their non-negotiables?
9:20 - What is “tiger time?” Amy explains the concept that she developed years ago.
12:36 - The poignant distinction between courage and confidence, and why you don’t need confidence to start your business.
13:40 - What does Amy mean by your “capacity for zero?”
14:47 - What was it like for Amy when she made the leap and left her job with Tony Robbins?
16:20 - How did the intentionality of setting an exit date give Amy more courage?
18:30 - What does Amy mean by the “ten-percent edge”?
21:25 - Why are superfans so important to entrepreneurs?
22:56 - How Amy’s team incorporates “surprise and delight” into her customer journey.
25:15 - How Amy meets her audience where they’re at through strategic content creation.
26:37 - Amy tells us about a student of hers that launched her own business, but it’s not what you think it might be
29:40 - The “sweet spot test” and how it helps you identify your starter business.
30:56 - What are the ‘boss traps’ that Amy details in her book?
34:07 - Amy shares the most surprising part about writing a book.
You can order a copy of Two Weeks Notice: Find the Courage to Quit Your Job, Make More Money, Work Where You Want, and Change the World here.