To wrap up season 1 of the Creating Superfans podcast, I sat down with Angela Higgins and Traci Saliterman of Total Expert.

Angela and Traci are two of the masterminds behind Total Expert’s annual customer conference, Accelerate.

As a keynote speaker, I attend over fifty events each year, and Accelerate has truly set the standard for creating the best attendee experience. 

I asked Traci and Angela to share their top tips for event planners, including how to pick a good theme, how to maximize content opportunities at the conference, and ways to create incredible memories for your attendees.

Show Notes:
2:57 - What is Accelerate all about?

3:32 - Traci’s advice for mapping out the attendee experience

4:24 - How Total Expert creates unique networking opportunities for guests

6:02 - Light-up badges that you need to use for your next event

7:17 - How TE uses photo opportunities throughout the conference to keep people engaged

11:19 - The theme for 2023 Accelerate and how a theme helps the event marketing team

12:45 - Traci & Angela’s tips for choosing a theme

14:46 - Why Total Expert announces next year’s location during the current Accelerate

15:40 - How does Total Expert maximize the energy from the attendees to bring the company value throughout the year?

16:47 - The cross-departmental communication at Total Expert that ensures every team gets the content they need at Accelerate

18:26 - Angela & Traci’s tips for stretching the event budget

23:06 - How Accelerate gathers and implements attendee feedback

24:50 - How the event team debriefs right after the conference

26:00 - Spoilers of what guests can look forward to in a few weeks!

Learn more about Accelerate here.

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About Brittany 

Brittany Hodak is an award-winning entrepreneur, author, and customer experience speaker who helps businesses turn customers into superfans. She’s delivered keynotes to hundreds of organizations around the world, including American Express, Benihana, and Keller Williams. Her trademark SUPER Model™ framework has empowered teams in every industry to transform customer apathy into advocacy. 

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