To wrap up season 1 of the Creating Superfans podcast, I sat down with Angela Higgins and Traci Saliterman of Total Expert.
Angela and Traci are two of the masterminds behind Total Expert’s annual customer conference, Accelerate.
As a keynote speaker, I attend over fifty events each year, and Accelerate has truly set the standard for creating the best attendee experience.
I asked Traci and Angela to share their top tips for event planners, including how to pick a good theme, how to maximize content opportunities at the conference, and ways to create incredible memories for your attendees.
2:57 - What is Accelerate all about?
3:32 - Traci’s advice for mapping out the attendee experience
4:24 - How Total Expert creates unique networking opportunities for guests
6:02 - Light-up badges that you need to use for your next event
7:17 - How TE uses photo opportunities throughout the conference to keep people engaged
11:19 - The theme for 2023 Accelerate and how a theme helps the event marketing team
12:45 - Traci & Angela’s tips for choosing a theme
14:46 - Why Total Expert announces next year’s location during the current Accelerate
15:40 - How does Total Expert maximize the energy from the attendees to bring the company value throughout the year?
16:47 - The cross-departmental communication at Total Expert that ensures every team gets the content they need at Accelerate
18:26 - Angela & Traci’s tips for stretching the event budget
23:06 - How Accelerate gathers and implements attendee feedback
24:50 - How the event team debriefs right after the conference
26:00 - Spoilers of what guests can look forward to in a few weeks!
Learn more about Accelerate here.