Emily Yahr on the exceptional Eras Tour fan experience
Creating Superfans
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Creating Superfans
Emily Yahr on the exceptional Eras Tour fan experience
Aug 22, 2023 Season 2 Episode 201
Brittany Hodak

If you've been on the Internet at all this year, you have likely seen many stories about Taylor Swift's game changing Eras Tour. She is breaking records, rewriting the rules, and has had a seismic  (literally seismic!)  impact on just about every area of pop culture.

In today's episode of the podcast, I am thrilled to welcome my friend Emily Yahr to talk about the Eras tour and what it means not just for concert experience, but for pop culture experience moving forward.

Emily Yahr is an entertainment reporter for The Washington Post, where she covers TV, music, movies and celebrity culture. She joined the Washington Post in 2008 after previously writing for the Boston Globe, USA Today and the Lexington Kentucky Herald Leader. She was a guest covering the Eras tour at multiple stops and will share her thoughts not just on the tour, but on what's ahead for Taylor. 

Regardless of the industry you're in, you'll hear some actionable takeaways from the Eras Tour that you can incorporate into your business to create your own fervent army of superfans.

Show Notes:

[00:02:54] Trevor Noah impressed by Taylor Swift's popularity.

[00:05:33] Taylor Swift's concert exceeded everyone's expectations - especially with the duration of the show!

[00:09:37] Taylor Swift surprised fans with full-length performances.

[00:12:24] Eras tour creates online fandom frenzy.

[00:15:16] Stretching the customer experience: how Taylor masters the before, during, and after.

[00:20:08] How the Eras Tour perfectly showcases Taylor Swift's evolution as an artist

[00:27:57] Creative jobs at venues attract thousands of applicants.

[00:30:15] What Emily appreciates most as she has witnessed Taylor's evolution

[00:34:18] Taylor Swift's tour creates nonstop news from the most unlikely angles

Emily's article that I mentioned in the podcast: "The bonding experience of watching a Taylor Swift concert from a parking lot."

Read Emily Yahr's entertainment articles (including several more on Taylor Swift) here.