Monday Marketing Minute: Upping Your Content Game [216]

What if our social media content was at the bottom of our value ladder as a lead generation tool?

What if our social media content was BETTER than some people's paid content?

I'm issuing and challenge and I'm taking it!  Watch for mini lead magnets and mini masterclasses popping up all over my feeds!

Let's do this www.thevisibilityqueen.com

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OMNI - Become Known, In Demand, and Confidently Visible
With a visibility strategy that works harder than you do.

OMNI is your group coaching experience where you learn how to create visibility that works harder than you do. A strategic blueprint to become discoverable on the feed, search and AI. https://thevisibleceo.com/omni 

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Transcript

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0:02

I've seen two things in the last week that obviously, there's a lot that makes me remember, Hey, have your social media game, right? We had ignite your raving fans, and I was talking a lot about social media then because I think it's really important just to really pour into your audience, especially when you are pushing or you're talking about a certain offer. But two things in the last week helped me. And I love having these constant reminders, by the way, and so I'm giving that to you to help me really up my social media game again. The first one was somebody posted, and I honestly don't remember, it was one of those scroll moments. And I didn't even look at the name, somebody I follow, but they said, my free social media content is better than most people's paid content. And it was a challenge to me, it activated me like, okay, you know, I talk about social media content all the time, I'm upping my game, which I felt like I just did that, like two weeks ago. But I'm going to do it again, right, because I feel called and I feel activated to make bigger moves. And then I was listening to a training by my coach. And when she said this, again, it activated me to make bigger moves. And it was my social media is an offer. It just happens to be free. I treat my social media, like a free offer. And then I started thinking, Okay, what if every single social media post that I put out, is like a mini masterclass? Like it is a bite sized? masterclass? How can I challenge myself to do that more? How can I challenge myself to put that out more, most of us have this fear of giving it all away. And if we give it all away, there's no reason for people to buy. But I am here to tell you, number one, you can't give it all away. Number two, nobody is going to consume all the free stuff. They don't have the capacity, they don't have the time. And number three people pay for different things. Number one, they pay for organization, right. And I've said this before on the podcast, and I've said this before in video, but they pay for organization, Gary Vee says this in his audio book, he says you could you don't have to pay for this book, all this information, I say it over and over. It's just organized in the book. And it's easier to find what you're looking for the same thing and your offers, it's easier to find when they when they purchase it from you. The other thing is, is that it's probably in a variety of different orders if they found it online, right? When you actually sell something, it's compact, right? It's in a it's like a present, right? It's very organized, it's in a present, let me deliver it to you. If there's a roadmap, it goes in order, it's step by step, there's a process, you're probably going to also go a little deeper into training. But at this at the same time, right? People are paying for that organization. Number two, people are paying for proximity. They want to be in your world. They want to find out what else you have to offer. They want to be closer to you. And they know if paying for this thing. And maybe it's not even like one on one or group coaching. Maybe it's just the program. But they're still getting that proximity, right? They're still getting that proximity, whether you're teaching it live or it's recorded, or it's evergreen or whatever. So why are we so afraid of giving it all away? When at the end of the day? Number one, some people's content is better than some people's free or paid offers. 100% I believe that and number two, what if we created our social media as a free offer as our free lead magnet as are like I'm going to start thinking of it as I'm going to be dropping mini masterclasses every single freaking day because I believe in it that much.